Anita Systems

What Anita Systems does

Anita Systems is a Norwegian software company founded in 2017 and headquartered in Oslo that develops and sells Anita Dental, a cloud-based practice management and electronic journal system for dental clinics. The platform provides scheduling, patient records, treatment documentation, recall automation, online booking, a patient portal (MyAnita), and digital health questionnaires (Careform), accessible from any internet-connected device without local server installation.

The company's principal technical differentiator is a proprietary signing solution that enables direct integration with Norwegian government healthcare systems — specifically HELFO for treatment claims, NAV/Altinn for digital sick leave certificates, and SFM for e-prescriptions — without requiring Norsk Helsenett (NHN) intermediary connectivity. The platform is approved as an ASP provider by NHN for electronic referrals and supports Security Level 4 authentication via BankID and Buypass smartcards. It also integrates with 9+ radiography systems, 3D scanners, orthodontic analysis tools, five payment providers, and multiple Norwegian accounting platforms.

Anita Systems operates a subscription-based SaaS revenue model, charging dental clinics bundled start packages that include software, training, and onboarding. Pricing is not publicly disclosed. Go-to-market is direct-to-clinic via demo booking, supplemented by industry events (notably Nordental), customer testimonials, and word-of-mouth within the Norwegian dental professional community. The company serves primarily SMB and mid-market dental clinics across Norway, with named customers including Orbdent, TTS Tannhelsetjensten, Horixontal, Bloom, Frisk Tannhelse, and Lade Tannhelsesenter. As of January 2025 the platform had over 600 daily users, and in June 2025 the company opened its onboarding to new clinics after a period of controlled growth.

Name

Anita Systems

Legal name

Anita Systems

Website

https://anitasystems.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Anita Systems provides Anita Dental, a cloud-based practice management and electronic journal system for Norwegian dental clinics, with proprietary direct integrations to HELFO, NAV, and the national e-prescription system that bypass the Norsk Helsenett intermediary.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACAAAB

Ambulatory & Physician Practice EHRs

Healthcare & Life Sciences/Digital Health & Health IT/Electronic Health Records (EHR/EMR) & Clinical Documentation

SECONDARYHLALABAJ

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated)

Healthcare & Life Sciences/Telehealth Platforms/Provider-Integrated Virtual Care Platforms (Health Systems/Clinics)

Keywords

• Dental practice management
• Cloud-based EHR software
• Healthcare system integration
• Patient portal solutions
• Dental clinic software

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Anita Systems operates as a cloud-based SaaS platform offering dental practice management software on a subscription basis. Clinics pay for access to the full platform including journal system, patient portal, online booking, HELFO integration, and support. Pricing is included in start packages with included training and follow-up.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anita Systems develops and sells Anita Dental, a cloud-based dental practice management and electronic journal system for Norwegian dental clinics. The subscription platform bundles patient records, scheduling, billing, automated recalls, online booking, the MyAnita patient portal, and proprietary direct integrations with Norwegian healthcare systems (HELFO, NAV/Altinn, SFM/e-resept) that allow claims submission without Norsk Helsenett. The offering is sold as a SaaS subscription with included onboarding, training, and data conversion from prior systems.

Product overview

Anita Systems offers Anita Dental, a cloud-based all-in-one journal/patient record system for dental clinics in Norway. The core product is Anita Dental, a unified platform providing scheduling, patient records, treatment documentation, and practice management. The ecosystem includes complementary modules: MyAnita patient portal (for appointment management and secure patient login via BankID/Vipps), Careform digital health forms, online booking with Legelisten integration, digital receptionist, task/CRM system, proprietary Power BI analytics, and direct government integrations (HELFO claims, NAV sick leave, SFM e-prescriptions) that eliminate the need for Norsk Helsenett. Payment integrations include Nets, Worldline, MediPay, Swedbank Pay, and Convene; accounting integrations include Tripletex and Omnii Helse; radiology integrations span Onepix, Onepix Cloud, Visiquick, Morita i-Dixel, Myray iRys, VistaSoft, Carestream, Sidexis, Planmeca Romexis, 3Shape, and FACAD.

Differentiator

Problem solved

Functional benefit

Products and services

• Anita Dental Cloud-based all-in-one dental practice management and electronic journal system for Norwegian dental clinics, providing patient records, scheduling, treatment documentation, billing, automated recalls, online booking, the MyAnita patient portal, Careform digital health forms, proprietary Power BI analytics, and direct integrations with Norwegian healthcare systems (HELFO, NAV/Altinn, SFM/e-resept) and multiple radiography systems. Sold to single-practitioner clinics, multi-dentist practices, and dental chains on a SaaS subscription.

Quantifiable outcome

• Up to 96.47% revenue growth among established dental clinics using Anita
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• HELFOcoreTechnology or IntegrationDirect integration with HELFO for treatment claims processing. Anita developed its own signing solution and communication channel with HELFO, enabling clinics to submit claims via regular internet connection and Buypass smartcard - without needing Norsk Helsenett membership.
• Norsk Helsenett (NHN)coreTechnology or IntegrationAnita is an approved ASP (Application Service Provider) supplier connected to NHN's cloud solution. Clinics wanting to send electronic referrals and other e-messages can do so by signing a customer agreement and subscribing to NHN membership.
• NAVcoreTechnology or IntegrationDirect integration for digital sick leave certificates. Sick leave certificates are automatically sent to Altinn and NAV through Anita's proprietary solution, requiring only standard internet connection.
• Sentral Forskrivningsmodul (SFM)coreTechnology or IntegrationIntegration with the Central Prescribing Module enables dental clinics to create e-prescriptions and retrieve patient medication lists directly through Anita, connecting dental care to the national health system.
• BuypasscoreTechnology or IntegrationPartnership with Buypass for business certificates and smartcards. Anita can order business certificates and smartcards on behalf of customers and has direct integration with Buypass for seamless and secure operations.
• BankIDcoreTechnology or IntegrationProud BankID partner offering secure and easy login for customers in Anita Dental. BankID also enables patients to securely log into the patient portal to book appointments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Curve Dental: Cloud-based dental practice management software for dental practices, comparable to Anita Dental in its cloud-native, multi-location architecture and subscription model.
• Open Dental: Open-source dental practice management software widely used by dental clinics, comparable to Anita in core EHR/patient-record functionality and clinic workflows.
• Denter: Norwegian dental software vendor providing electronic patient records and practice management to Norwegian dental clinics. Direct competitor competing on similar dentist workflows.
• Opus Dental: Norwegian dental practice management software vendor serving a similar dentist customer base in Norway. Most direct domestic competitor to Anita Dental in the Norwegian market.

Emerging players

• Tab32: Cloud-based dental practice management and imaging platform serving dental practices, with comparable subscription SaaS model and focus on modern cloud workflows similar to Anita.

Broad incumbents

• Carestream Dental: Major dental imaging and practice management vendor; comparable in radiology and practice software offerings and globally scaled compared to Anita's regional focus.
• Dentrix (Henry Schein): Market-leading dental practice management software from Henry Schein, a large dental industry incumbent. Competes broadly in the same dental EHR/PMS category but is part of a much wider portfolio.
• Planmeca (Romexis): Dental equipment manufacturer whose Romexis software handles imaging and clinic workflows, comparable to Anita on the radiography and clinical workflow side and globally larger in scale.
• Dentsply Sirona (Sidexis / DS Core): Global dental equipment and software giant whose Sidexis imaging and DS Core practice workflows overlap with Anita's radiography integrations and clinical software footprint.
• Eaglesoft (Patterson Companies): Patterson's dental practice management software serving North American dental practices. Overlapping capability but part of a larger distribution and equipment company rather than a niche cloud vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anita Systems