Sira Naturals

What Sira Naturals does

Sira Naturals is a Massachusetts-based cannabis retail operator, founded in 2013 and headquartered in Somerville. The company operates three adult-use cannabis dispensaries under the Ayr Cannabis Dispensary brand across the Greater Boston area, with locations in Boston (Back Bay), Somerville, and Watertown, supported by online ordering with in-store pickup, curbside pickup, and phone ordering.

The product range spans the standard cannabis retail assortment: flower, pre-rolls, vaporizers, concentrates, edibles, orals, and topicals, along with accessories. The dispensaries carry a curated multi-brand assortment including Big Pete's, Camino, Dompen, Entourage, HAZE, Kynd, Lost Farm, Petra, Nordic Wellness, Revel, and others, indicating a retailer rather than vertically integrated producer model.

Revenue is generated through direct retail point-of-sale transactions at dispensaries, supplemented by online order-ahead pickup. The customer base is primarily Massachusetts adult-use consumers aged 21 and older, with secondary support for qualified medical cannabis patients. Customer-facing programs include the Welcome Back Rewards loyalty program and a Community Discounts initiative, and the company maintains brand presence through a website, blog, and social media channels. The company has 51-100 employees and is privately held.

Name

Sira Naturals

Legal name

Ayr Cannabis Dispensary

Website

https://siranaturals.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Sira Naturals is a Massachusetts cannabis retail operator, founded in 2013, operating three adult-use Ayr Cannabis Dispensaries in Boston Back Bay, Somerville, and Watertown, serving adult-use consumers aged 21+ and medical patients with flower, concentrates, edibles, vapes, and topicals.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary operations
• Recreational cannabis retail
• Cannabis flower products
• Cannabis edibles concentrates
• Medical cannabis dispensary

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cannabis Retail Sales: Direct retail sales of cannabis products including flower, pre-rolls, vaporizers, concentrates, edibles, orals, and topicals. Revenue generated through point-of-sale transactions at dispensary locations and online ordering with in-store pickup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sira Naturals operates a chain of cannabis dispensaries branded as Ayr Cannabis Dispensary in Massachusetts, retailing premium cannabis products including flower, pre-rolls, vaporizers, concentrates, edibles, orals, and topicals across three locations in Greater Boston (Back Bay, Somerville, Watertown). The company serves both adult-use consumers (21+) and qualified medical patients, offering in-store shopping, online ordering with in-store pickup, curbside pickup, and a loyalty rewards program.

Product overview

Ayr operates as a cannabis dispensary chain offering a diverse portfolio of cannabis products through multiple retail locations in the Greater Boston area. The dispensary offers flower, concentrates, edibles, vapes, and wellness products, featuring curated brands including Big Pete's, Camino, Dompen, Entourage, HAZE, Kynd, Lost Farm, Petra, and Nordic Wellness. Services include in-store pickup, curbside pickup, and a loyalty rewards program. The dispensary serves adult-use consumers (21+) and medical patients across three Massachusetts locations in Boston (Back Bay), Somerville, and Watertown.

Differentiator

Problem solved

Functional benefit

Brands

• Big Pete's: Cannabis brand carried at Ayr dispensaries.
• Camino
• Dompen
• Entourage
• HAZE
• HAZE x Mudd Brothers
• HZ
• Kynd
• Later Days
• Lost Farm
• Nordic Wellness
• Petra
• Revel
• Secret Orchard

Products and services

• Cannabis Flower Premium cannabis flower varieties sold at Ayr dispensary locations in Massachusetts for adult-use (21+) consumers and medical patients seeking top-shelf inhalation products.
• Pre-rolls Pre-rolled cannabis products for convenient inhalation consumption, sold at Ayr dispensary locations in Massachusetts.
• Vaporizers Cannabis vaporizer cartridges and devices sold at Ayr dispensary locations in Massachusetts for adult-use and medical cannabis consumers.
• Concentrates Concentrated cannabis extracts and concentrates sold at Ayr dispensary locations for experienced consumers.
• Edibles Cannabis-infused edible products including gummies, chocolates, and other food items sold at Ayr dispensary locations for adult-use consumers and medical patients.
• Orals Oral cannabis products including tinctures and sublingual options sold at Ayr dispensary locations.
• Topicals Cannabis-infused topical products for external application sold at Ayr dispensary locations in Massachusetts.
• Accessories Cannabis accessories and consumption devices sold at Ayr dispensary locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cresco Labs: Multi-state cannabis operator with presence in multiple Northeast and Midwest markets. While not as deep in Massachusetts retail, it competes broadly in the same adult-use product categories and serves similar consumer segments.
• Columbia Care (The Cannabist Company): Multi-state cannabis operator with significant Northeast US retail footprint including Massachusetts. Competes in adult-use and medical cannabis with similar product categories and omnichannel retail format.
• Trulieve Cannabis: Large multi-state cannabis operator expanding across the Northeast US, including Massachusetts. Operates dispensary retail with similar adult-use product mix and competes for the same Greater Boston customer base.
• Curaleaf Holdings: One of the largest US multi-state cannabis operators with significant Massachusetts retail presence through its dispensary network. Operates a vertically integrated model spanning cultivation, processing, and retail — competing with Ayr/Sira for the same Massachusetts adult-use and medical customers.
• Green Thumb Industries: Multi-state cannabis operator with established Massachusetts retail footprint (RISE Dispensaries). Competes directly in adult-use and medical cannabis retail, with similar product categories, loyalty programs, and omnichannel ordering capabilities.
• Verano Holdings: Multi-state cannabis operator with retail dispensaries across the Northeast including Massachusetts. Competes in adult-use flower, vapes, edibles, and concentrates — overlapping directly with Ayr/Sira's curated product portfolio.

Direct peers

• Ayr Wellness: The parent multi-state operator behind the Ayr Cannabis Dispensary brand under which Sira Naturals operates. Directly comparable in product mix, retail format, and customer segments; provides the platform context for Sira's Massachusetts operations.
• Ascend Wellness Holdings: Multi-state cannabis operator with Massachusetts retail dispensaries. Closely comparable in operating model, adult-use product mix (flower, vapes, edibles, concentrates), loyalty programs, and customer segments served.

Regional players

• NETA (New England Treatment Access): Massachusetts-based vertically integrated cannabis operator with multiple retail dispensaries in the state. Competes in adult-use and medical cannabis with similar product categories, particularly in the Greater Boston market.
• Patriot Care (now part of Ayr Wellness): Massachusetts-based cannabis operator that was acquired by Ayr Wellness and operates under the same Ayr dispensary brand. Highly comparable Massachusetts-only footprint and product mix, sharing the same platform as Sira Naturals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sira Naturals