Egger
Egger is an Austrian family-owned private brewery producing traditional lagers, alcohol-free beers, and citrus-fruity beer mixes under the German Reinheitsgebot, serving Austrian retail, HORECA, and export customers across more than 20 countries from its Unterradlberg facility.
- Company typePrivate
- Founded1978
- HeadquartersUnterradlberg, Austria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Egger does
Egger (Privatbrauerei Fritz Egger GmbH & Co KG) is an Austrian family-owned private brewery operating from a single facility in St. Pölten-Unterradlberg since 1978, with brand roots tracing to 1675 and continuous Egger family ownership since 1866. The brewery produces traditional lagers, alcohol-free beers, and citrus-fruity beer mixes following the German Reinheitsgebot (Bavarian Purity Law of 1516) through a four-stage process: mashing, lautering and cooking, fermentation/maturation, and filtration/bottling. Vertically integrated inputs include the brewery's own private well water, a six-week Austrian malt-house grain conditioning process, and long-term hop sourcing partnerships in Austria and Hallertau (Germany). The core portfolio comprises five SKUs: Egger Märzen (flagship 5% lager), Egger Zwickl (natural cloudy), Egger Zisch (alcohol-free isotonic, less than 0.5% vol), Egger Zitrusradler (52% lemonade + 48% beer mix at 2.5% vol), and Egger Hopf'n'Roll (cold-hopped lager). Over €50M has been invested in the Unterradlberg facility, which produces 40+ million beer products annually and has achieved carbon-neutral production.
The business operates a three-channel go-to-market model. Nationwide Austrian retail food trade (Lebensmittelhandel) is served through Billa, Interspar, Mpreis, Hausfreund, and Merkur direkt, alongside direct e-commerce via houseofclubs.at. The HORECA channel is served through a multi-tier distributor network led by Transgourmet Österreich (since 2018, including dispense-system services via TRINKWERK) and Morandell International across seven Austrian depots, with additional regional wholesalers. International export reaches over 20 countries across Europe, Asia, Africa, and Central America and accounts for approximately one-third of total sales; market-specific SKUs include South Korea Radler variants and Africa Strong Beer 9.5%. Marketing combines 600+ Austrian billboards, digital out-of-home, sports sponsorships (SKN St. Pölten, Red Bull Erzbergrodeo, Austria Golf), event presence (Egger Grill Spirit Festival, Egger Genuss-Tour), and a 2026 Marko Arnautović limited-edition campaign tied to the FIFA World Cup.
Egger's customer base includes approximately 500,000 Austrian retail consumers annually plus a multi-tier HORECA operator base (highlighted by named hospitality partners Hotel Kitzhof and Hotel Rasmushof Kitzbühel) and international export distributors. The company is privately held with no external parent, no PE/VC exposure, and is a member of the Association of Independent Private Breweries in Austria since 2021. Brand-equity compounding is evidenced by seven consecutive Falstaff Bier Trophy wins (Egger Märzen, through 2026) and eleven consecutive DLG Gold awards, while Austria's Märzen category overall holds a 70% share of national beer consumption at ~6 million hectoliters in 2024.
Egger firmographics
Firmographics- Name
- Egger
- Legal name
- Privatbrauerei Fritz Egger GmbH & Co KG
- Website
- https://egger-bier.at
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Egger is an Austrian family-owned private brewery producing traditional lagers, alcohol-free beers, and citrus-fruity beer mixes under the German Reinheitsgebot, serving Austrian retail, HORECA, and export customers across more than 20 countries from its Unterradlberg facility.
- Ownership category
- akta.pro rank
Egger industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Egger is headquartered
LocationHeadquarters
- HQ city
- Unterradlberg
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Egger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer product sales: Sale of branded beer products (Egger Märzen, Egger Zwickl, Egger Zisch alcohol-free, Egger Zitrusradler, Egger Hopf'n'Roll) through retail food trade, HORECA sector, and direct online sales. Products sold in multiple container formats (0.33L, 0.5L bottles and cans, kegs). Revenue is generated through one-time product transactions at point of sale across multiple distribution channels.
- Export sales: Export of Egger beer products to over 20 countries including European nations (Croatia, Hungary, Italy, Romania, Slovakia, Sweden, Turkey, Ukraine, UK), Asia (China, Mongolia, South Korea, Taiwan), Africa (DRC, Tanzania, Rwanda), and Central America (Panama). Export accounts for approximately one-third of total sales. Market-specific products include South Korea-exclusive Radler variants and Africa Strong Beer 9.5% vol.
- HORECA sales: Sales of draft beer,radler, and bottled beers to the gastronomy sector (hotels, restaurants, bars, events) through distribution partners including Transgourmet. Keg sales, dispense systems, and event equipment rentals form part of this revenue stream.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Egger product offering
Product offeringCore offering
Privatbrauerei Fritz Egger is one of Austria's largest independent family-owned private breweries, producing traditional lagers, naturally cloudy beers, alcohol-free isotonic beers, and citrus-fruity beer mixes. The brewery brews under the German Reinheitsgebot (Bavarian Purity Law) using its own well water and Austrian/European raw materials, distributing through nationwide retail, HORECA sector, and export to over 20 countries.
Product overview
Egger is an Austrian private brewery offering a portfolio of beer products. The core lineup consists of five main beers: Egger Märzen (flagship classic Austrian lager), Egger Zwickl (natural cloudy beer), Egger Zisch (alcohol-free isotonic beer), Egger Zitrusradler (citrus beer mix), and Egger Hopf'n'Roll (cold hopped lager with tropical aroma). These products are available in various formats including bottles (0.33L and 0.5L), cans (0.5L), and crates. The company also produces regional variants for export markets (South Korea Radler flavors, African Strong Beer) and limited edition special releases. Products are distributed through retail food trade, HORECA sector, and online shops across Austria and export markets.
Differentiator
Problem solved
Functional benefit
Brands
- Egger Märzen: Full-bodied classic Austrian lager beer, mildly hopped, 5.0% alcohol content, 11.5° Plato original gravity
- Egger Zwickl
- Egger Zisch
- Egger Zitrusradler
- Egger Hopf'n'Roll
Products and services
- Egger Märzen Classic Austrian lager beer, mildly hopped, highly fermented with full-bodied taste. Flagship product of the brewery at 5.0% alcohol content and 11.5° Plato original gravity. Sold in 0.33L and 0.5L reusable bottles, 0.5L cans, and crates. Awarded Falstaff Bier Trophy best Austrian Märzen for seven consecutive years and DLG Gold for eleven consecutive years.
- Egger Zwickl
Quantifiable outcome
- Egger Märzen won Falstaff Bier Trophy best Austrian Märzen for the seventh consecutive year (2026).
- +4 more outcomes
Companies that use Egger
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Egger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Egger partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Transgourmet Österreich GmbHcoreFrom February 2018, Transgourmet Österreich (Austria's #1 in gastronomy wholesale) distributes Egger beer products in kegs and containers at all eight Transgourmet locations and four mein c+c markets. Transgourmet also provides complete tapping systems (planning, financing, installation, service) through its TRINKWERK beverage specialist wholesale division. This enables the 'one-stop-shop' for gastronomy including delivery.
- Morandell International GmbHcoreMorandell International distributes Egger products across Austrian regions: Vorarlberg/Tirol Oberland (Imst), Salzburg/Oberösterreich (Eugendorf), Kärnten/Osttirol (Lendorf), Wien/Niederösterreich/Burgenland (Schwechat), Steiermark/Südliches Burgenland (Graz), and Steiermark (Teufenbach).
- PromonautminorPromonaut is the event equipment partner for Egger's events and festivals, providing comprehensive event equipment for occasions such as the Egger Grill Spirit Festival.
- Austria GolfminorEgger and Austria Golf (information platform founded 2018 by former national team golfer Charly Bauer) have a marketing partnership to reach golf enthusiasts with Egger beer after their games at partner golf courses.
- TRINKWERKminorTRINKWERK is Transgourmet's beverage specialist wholesale division that provides complete tapping technology including planning, financing, installation, and service of beer tapping systems from classic tap systems to computer-controlled dispensing solutions.
- Adi Matzek (Double Grill World Champion)minorAdi Matzek, double grill world champion and initiator of the Egger Grill Spirit Festival, is a brand ambassador for Egger Bier. He uses Egger in his grill school and promotes the beer-grilling combination.
- Marko ArnautovićcoreMarko Arnautović, Austrian record international footballer, is the testimonial for Egger's 2026 FIFA World Cup limited edition. The special edition features his image on Egger Märzen cans (replacing the classic design for summer 2026) and Egger Zisch 0.5L cans. The partnership was announced April 1, 2026, with products available mid-April 2026.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Egger competitors and assessment
Company assessmentDirect peers
- Mohrenbrauerei: Vorarlberg-based family-owned Austrian private brewery. Comparable independent-private-brewery profile, similar Märzen and traditional lager focus, and overlapping HORECA and regional retail positioning.
- Zwettler Brauerei: Lower Austrian family-owned private brewery (Zwettl). Direct geographic and category competitor producing traditional Austrian lagers, radlers and alcohol-free SKUs for the same retail and HORECA channels as Egger.
- Schladminger Brauerei: Styrian regional Austrian private brewery. Smaller direct competitor with similar private-brewery heritage, regional Märzen positioning and emphasis on tourism/HORECA channel sales.
- Weihenstephan: One of the world's oldest breweries (Bavaria), owned by the Bavarian state. Comparable traditional German Reinheitsgebot lager producer with a strong brand and similar craft-brewery identity, competing for premium export placements.
- Freistädter Brauerei: Upper Austrian family-owned brewery (Rohrbach). Comparable private-brewery competitor with Reinheitsgebot brewing, regional Märzen/Spezial focus and HORECA-led commercial strategy mirroring Egger's profile.
- Stiegl Brauerei: Austria's largest privately held brewery (Salzburg). Direct competitor to Egger in Austrian retail and HORECA, both operating as family-owned independent private breweries under the Austrian Independent Private Breweries association.
- Ottakringer Brauerei: Vienna-based private brewery publicly listed on the Vienna Stock Exchange. Direct competitor in Austrian Märzen and traditional lager categories with similar retail and HORECA distribution footprint.
Broad incumbents
- Paulaner: Major German brewery group (Paulaner, Hacker-Pschorr) now owned by Schörghuber. Competes with Egger for HORECA placements across European export markets and shares the Bavarian Reinheitsgebot positioning.
- Brau Union Österreich (Heineken subsidiary): Austrian subsidiary of Heineken operating Gösser, Zipfer, Puntigamer and other mass-market brands. The dominant competitor in Austrian HORECA and retail draft; represents the multinational scale Egger competes against at retail.
- Bitburger: Large German private brewery group producing pilsner-style lagers under Reinheitsgebot. Comparable German purity-law positioning and premium draft-beer HORECA focus overlapping with Egger's export ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Egger social profiles
Digital presenceEgger compliance and trust
Trust signalCompliance9 records
Egger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Egger leadership team
Management profileNumber of profiles
Profiles14 records
Egger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Egger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Egger
What does Egger do?
Privatbrauerei Fritz Egger is one of Austria's largest independent family-owned private breweries, producing traditional lagers, naturally cloudy beers, alcohol-free isotonic beers, and citrus-fruity beer mixes. The brewery brews under the German Reinheitsgebot (Bavarian Purity Law) using its own well water and Austrian/European raw materials, distributing through nationwide retail, HORECA sector, and export to over 20 countries.
Is Egger a public or private company?
Egger is a private company. It is classified as family owned and is currently operating.
When was Egger founded?
Egger was founded in 1978. It employs 11 to 50 people.
Where is Egger based?
Egger is headquartered in Unterradlberg, Austria, in the Europe region.
How does Egger make money?
Three revenue lines are on record. Beer product sales are the primary driver. The others are export sales and HORECA sales.
Who are Egger's main competitors?
Direct peers on record are Mohrenbrauerei, Zwettler Brauerei, Schladminger Brauerei, Weihenstephan, Freistädter Brauerei, Stiegl Brauerei and Ottakringer Brauerei. Broad incumbents are Paulaner, Brau Union Österreich (Heineken subsidiary) and Bitburger.
Does Egger have an API?
No public API is recorded for Egger.
What industry is Egger in?
Egger's product category is Beer Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.