What Transgourmet Österreich does

Transgourmet Österreich GmbH is an Austrian B2B foodservice wholesale company headquartered in Traun, Upper Austria, serving the gastronomy, hotel, and catering sectors since 1963. The company operates a dual distribution model combining 19 Cash & Carry self-service market locations across Austria with a delivery service (Zustellung) to customer premises, complemented by an authenticated B2B webshop (shop.transgourmet.at), a mobile app with a digital customer card via Mobile Pocket, and Electronic Data Interchange (EDI) for automated order processing. The product portfolio spans fresh produce, meat, fish, dairy, frozen goods, dry goods, beverages, and non-food, distributed both as branded products and through a 13+ brand private-label portfolio tiered from Economy to Premium, with dedicated bio/sustainability lines (Vonatur, Natura, Natürlich für uns), beverage (Trinkwerk, Keli), coffee (JAVA), culinary services (Cook), plant-based, and Smart Cuisine concepts.

The company is a member of the Swiss-based Coop Group and affiliated with Bell Food Group AG, with customer data and shared services coordinated within the group. GTM combines enterprise field sales, account management, the annual PUR Genussfachmesse trade show (attracting ~6,000 trade visitors and 300 exhibitors), in-market Cook Studios, Trinkwerk counters, and digital channels including a weekly newsletter via SAP Emarsys. Revenue is generated transactionally through B2B wholesale pricing, with customer pricing managed via account relationships rather than public listing.

Transgourmet's strategic positioning emphasizes sustainability leadership (amfori membership, AMA quality seal, ASC/MSC fish certifications, 100% hydropower electricity, E-LKW fleet, and a 21-goal 'Taten statt Worte' agenda) and Austrian-origin sourcing, including a partnership with the Waldland producer community (~1,000 producers, 35 poultry farm families) and custom-label wine partnerships with six Austrian wineries. Management is led by Managing Director Thomas Panholzer, MBA, who also serves as Data Protection Officer, with a workforce of 274 employees including a dedicated Sustainability Manager (Michael Vogl) and an Executive Chef for the Cook brand.

Name

Transgourmet Österreich

Legal name

Transgourmet Österreich GmbH

Website

https://transgourmet.at

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Transgourmet Österreich is an Austrian B2B foodservice wholesaler operating 19 Cash & Carry and delivery locations, serving the gastronomy, hotel, and catering sectors with branded and 13+ private-label product lines plus digital ordering services.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Foodservice wholesale
• Gastronomy distribution
• Cash and carry
• Private label food
• Hospitality supply

Headquarters

HQ city

Traun

HQ country

Austria

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Food Wholesale: Transgourmet operates as a foodservice wholesale distributor selling a broad range of food and beverage products to professional buyers in the gastronomy, hotel, and catering sectors. Revenue is generated through two fulfillment models: (1) Cash & Carry self-service markets where customers purchase and collect products in-store, and (2) delivery orders fulfilled from Transgourmet's warehouse and distribution network to customer premises. The company sells both branded and private-label products (eigenmarken) across categories including fresh produce, meat, fish, dairy, frozen goods, dry goods, beverages, and non-food.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Transgourmet Österreich is a B2B foodservice wholesaler supplying food, beverage, and non-food products to the Austrian gastronomy, hotel, and catering sectors. The company distributes through 19 Cash & Carry self-service markets and a delivery (Zustellung) service across Austria, complemented by a webshop, mobile app, Electronic Data Interchange (EDI), and Click & Carry pickup. It also operates a portfolio of more than 13 own-brand sub-brands covering price tiers (Economy, Quality, Premium) and specialties (Vonatur bio, Natura, Natürlich für uns, Cook culinary services, Trinkwerk beverages, JAVA coffee, Plant-based, Smart Cuisine, Keli).

Product overview

Transgourmet Österreich is a food wholesale company serving the Austrian hospitality sector (restaurants, hotels, catering) with a multi-format business model offering both delivery and pick-up options across 19 locations nationwide. The product portfolio consists of two main pillars: (1) a tiered own-brand product system spanning price segments from Economy to Premium, plus specialized sustainability/organic brands (Vonatur, Natura, Natürlich für uns), and (2) service divisions including Cook (culinary expertise and recipes), Trinkwerk (beverages), JAVA Kaffee (coffee), Plant-based (vegan/vegetarian), and Smart Cuisine (modern cuisine concepts). Digital services complement the offering through a webshop, mobile app, Electronic Data Interchange (EDI) for B2B integration, Click & Carry pickup service, and digital customer card. The company positions itself as a full-service partner for professional gastronomy with emphasis on Austrian regional products, sustainability, and comprehensive support services.

Differentiator

Problem solved

Functional benefit

Brands

• Transgourmet Economy: Economy tier private label product line
• Transgourmet Quality
• Transgourmet Premium
• Transgourmet Vonatur
• Transgourmet Natura
• Natürlich für uns
• Transgourmet Cook
• Transgourmet Trinkwerk
• JAVA Kaffee
• Gastro Profi
• Transgourmet Plant-based
• Transgourmet Smart Cuisine
• Keli

Products and services

• Transgourmet Economy
• Transgourmet Quality
• Transgourmet Premium
• Transgourmet Vonatur
• Transgourmet Natura
• Natürlich für uns
• Transgourmet Cook
• Transgourmet Trinkwerk
• JAVA Kaffee
• Transgourmet Plant-based
• Transgourmet Smart Cuisine
• Transgourmet Webshop
• Transgourmet Österreich App

Quantifiable outcome

• Austrian-origin meat sales increased by 122% in 2022 vs 2021, with over 50% of all meat sold now of Austrian origin (beef 73%, poultry 48%, pork 40%)
• +1 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• RATIONAL ÖsterreichminorStrategic or Co-development Partner · 1 January 2026RATIONAL Österreich partners with Transgourmet at the annual PUR trade show, demonstrating cooking techniques using RATIONAL Combi-Dämpfer equipment at masterclasses.
• Nice to MeatminorStrategic or Co-development Partner · 1 January 2026Nice to Meat participates in PUR masterclasses, showcasing Japanese Wagyu beef and butcher craft, aligning with Transgourmet's premium meat positioning.
• ValrhonaminorStrategic or Co-development Partner · 1 January 2026Valrhona partners with Transgourmet at PUR masterclasses to demonstrate Guanaja chocolate applications in gastronomy.
• Italia & Amore / Miéral-GeflügelminorStrategic or Co-development Partner · 1 January 2026Italia & Amore and Miéral-Geflügel partner with Transgourmet at PUR to showcase premium French poultry products.
• SuntoryminorStrategic or Co-development Partner · 1 January 2026Suntory conducted a 'Deconstructed Tasting' masterclass at PUR 2026, featuring the Hibiki Japanese Harmony whisky.
• KALK&KEGEL (Fachmagazin)minorGTM or Marketing Partner · 1 January 2026KALK&KEGEL culinary magazine co-organized the Sommelier-Battle challenge at PUR 2026 with Transgourmet Trinkwerk.
• Christophe Saintagne (Executive Chef, Restaurant Baccarat, Paris)minorStrategic or Co-development Partner · 1 January 2026Celebrated Paris executive chef demonstrated SHO Fonds applications at a PUR 2026 masterclass.
• Winery Partners for Custom Wine Labels (Zantho, Domäne Wachau, Leopold Figl, Johann Gisperg, Dockner, Weinrieder)coreStrategic or Co-development Partner · 1 January 2025Transgourmet Trinkwerk partners with six top Austrian wineries to offer personalized custom-made wine label services for gastronomy customers. The wineries supply wines that are then custom-labeled for individual hospitality clients.
• amforicoreStrategic or Co-development Partner · 1 January 2024Transgourmet Österreich is a member of amfori, the leading business association for sustainable trade. Membership provides access to global standards, audits, and training programs that drive Transgourmet's sustainability goals. Amfori audits regularly verify working conditions at suppliers in the food production supply chain.
• Bell Food Group AG / Coop GroupcoreOthers · 1 January 2024Transgourmet Österreich GmbH is part of the Coop Group, specifically affiliated with Bell Food Group AG. Customer data is shared within the Coop Group for customer management and administrative purposes. This group affiliation provides corporate structure and shared services.
• KSV1870 / CRIF GmbHminorOthers · 1 January 2024Transgourmet uses KSV1870 and CRIF GmbH for identity verification and creditworthiness checks on new customers as part of its onboarding process.
• Herbeus GreensminorStrategic or Co-development Partner · 1 January 2023Herbeus Greens is a vertical indoor farming company based in Raasdorf, Austria, supplying premium microgreens (30+ varieties) to Austrian fine dining establishments. Transgourmet features Herbeus products in its assortment and profiles the company in editorial content.
• Waldland (Erzeugergemeinschaft Waldland)coreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 between Transgourmet Vonatur and the Waldland producer community (~1,000 producers) for sustainable Austrian poultry. Waldland supplies free-range wild chicken, geese, ducks, and turkeys for the Vonatur brand, sourced from 35 regional farm families. Products include 23 SKUs from the Waldland/TG Vonatur cooperation.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• METRO Österreich: Austrian arm of METRO, a global Cash & Carry and foodservice wholesale operator serving HoReCa customers via self-service markets and delivery. Most directly comparable competitor to Transgourmet's Cash & Carry and delivery model in Austria.
• Kröswang: Austrian family-run broadline foodservice wholesaler serving gastronomy, hotels and catering with own Cash & Carry and delivery model — comparable mid-market peer to Transgourmet in the Austrian HoReCa channel.
• Transgourmet Schweiz: Swiss sister entity within the Coop Group, operating Cash & Carry markets and delivery for Swiss gastronomy — direct format and business-model peer sharing procurement and own-brand assets with Transgourmet Österreich.
• Eurogast: Austrian foodservice wholesale group operating Cash & Carry markets and delivery under regional member brands — directly comparable broadline foodservice distribution model to Transgourmet.
• Selgros Cash & Carry Österreich: Cash & Carry foodservice and retail-wholesale operator serving Austrian gastronomy and trade customers with broad assortment and self-service markets — direct overlap with Transgourmet's Cash & Carry footprint.
• Transgourmet Deutschland: German sister company within the Coop Group operating the same Transgourmet Cash & Carry and delivery model for HoReCa — directly comparable in product, format and customer base, and a likely benchmark for Austrian operations.
• GVS Gastro: German broadline foodservice wholesaler serving HoReCa customers via Cash & Carry and delivery — comparable business model and product breadth, focused on a neighboring DACH market.

Broad incumbents

• Bell Food Group: Swiss-listed meat, poultry and convenience food producer within the Coop Group — corporate parent-affiliate of Transgourmet Österreich and a key supplier, with overlapping food-service customers across the DACH region.
• CHEFS CULINAR: Large European foodservice wholesale group serving HoReCa customers across multiple countries with Cash & Carry, delivery and own-brand programs — comparable business model and target customers, albeit at broader geographic scale.

Regional players

• Handl Tyrol: Tyrolean specialty food producer and wholesaler (Handl Tyrol PGI speck, regional meats) supplying Austrian gastronomy and retail — comparable as a regional foodservice/retail supplier with overlapping HoReCa customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/transgourmetoesterreich

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transgourmet Österreich