What CleverData does

CleverData is a Barcelona-based machine learning consulting firm founded in 2015 that helps enterprises operationalize AI and predictive analytics. The company targets mid-sized and large organizations across retail, banking, insurance, tourism, and contact-center operations, with documented engagements including Condis Supermercats, Sorli, Mazda España, Ricoh, CPM International, and the Port of Barcelona. Its offering is built around a "Decision Engineering" methodology that embeds supervised and unsupervised ML into operational decision points, executed via a quick-win delivery model with initial project durations of approximately three weeks.

The firm's technical stack relies on third-party cloud ML platforms — BigML and Microsoft Azure ML — rather than proprietary model architectures. Capabilities in production span supervised prediction (churn, demand forecasting, fraud detection, payment defaults, reservation cancellations), unsupervised clustering for customer segmentation, Association Discovery for basket analysis, NLP-driven incident dispatching, and Power BI-based visual dashboards integrated with CRM systems such as Zendesk. Reported production outcomes include up to 15% average basket size gains, 47% spend uplift in targeted retention campaigns, 10x cost reduction by replacing on-site technician visits with remote resolution, and ensemble-model precision improvements from 92.90% to 95.50%. Deployed project datasets rarely exceed 30 MB, with the company emphasizing that feature engineering consumes 80-90% of project effort.

CleverData monetizes through professional-services engagements scoped as discrete ML projects, with no disclosed SaaS pricing, subscription tiers, or per-seat licensing. Its go-to-market is sales-led and content-driven, leveraging a Spanish-language blog, named case studies, and speaking appearances at events such as BigData Congress, MLSEV, and BBVA's InnovaChallenge Data Week. The firm operates with 1-10 employees, is privately held with no disclosed external funding, and concentrates its delivery in Spain, with at least one cross-border deployment into the United Kingdom via Ricoh.

Name

CleverData

Legal name

CleverData

Website

https://cleverdata.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CleverData is a Barcelona-based machine learning consulting firm that delivers quick-win ML implementation projects to enterprises across retail, banking, insurance, tourism, and contact centers, using BigML and Azure ML platforms under a "Decision Engineering" methodology.

Ownership category

akta.pro rank

Product category

Machine Learning Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Machine Learning Consulting & Professional Services: CleverData provides end-to-end ML implementation projects, typically structured as 3-week quick-win engagements that include data collection, cleaning, feature engineering, model training, and deployment. Projects are scoped and delivered as professional services engagements for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CleverData provides custom Machine Learning implementation projects and Decision Engineering consulting for enterprise clients, using cloud ML platforms (BigML, Microsoft Azure ML) to build predictive models and visual dashboards. Engagements are typically scoped as 3-week quick-win projects covering data preparation, feature engineering, model training, and deployment, with applications in churn prediction, demand forecasting, fraud detection, customer segmentation, basket analysis, and contact center dispatching.

Product overview

CleverData is a Decision Engineering company that helps organizations achieve Operational Excellence through AI and Machine Learning. Rather than a packaged SaaS product, CleverData provides custom ML implementation services and consulting, using cloud ML platforms (BigML, Microsoft Azure ML) as the underlying technology. Their offerings span supervised ML for churn prediction, demand forecasting, fraud detection, and customer segmentation; Association Discovery for basket analysis and cross-selling; intelligent dispatching for contact centers; and visual dashboards for campaign and team management. Project delivery uses rapid prototyping methodology (average 3 weeks for initial implementations), with quick-win outcomes to build organizational trust in ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Learning Implementation Services Custom end-to-end ML consulting engagements that integrate predictive models into enterprise business processes. Projects use supervised ML on BigML or Azure ML to deliver churn prediction, demand forecasting, and fraud detection use cases.
• Decision Engineering Strategic consulting approach that applies AI and ML across an organization's decision points to optimize processes, reduce costs, and improve customer outcomes. Combines advanced analytics with intelligent automation.
• Contact Center Dispatching Bot Custom ML bot for contact centers that automatically routes incoming incidents to on-site technicians or remote repair agents using NLP on free-text incident descriptions combined with supervised learning on equipment data. Originally built for Ricoh Spain and UK.
• Visual Call Center Dashboards (Power BI) Custom Power BI dashboard development for call centers, integrating Zendesk CRM data to provide real-time team performance views, business KPI tracking, drill-down to individual tickets, and campaign ROI monitoring.
• Truck Waiting-Time Prediction Custom ML solution for port and logistics operators that predicts truck queuing times at short horizons to reduce unnecessary truck traffic, lower air pollution, and improve operational efficiency. Built for the Port of Barcelona.
• Customer Clustering / Segmentation Clustering-based customer segmentation service that uses unsupervised ML to identify homogeneous customer groups based on behavioral and demographic variables, enabling tailored marketing campaigns per segment.
• Basket Analysis / Association Discovery Association Discovery analysis of transactional retail data to identify product-to-product correlations and cross-selling opportunities, enabling optimized product placement and promotional strategy.
• Lead Scoring ML-based lead scoring service that identifies high-Lifetime-Value customers by learning behavioral patterns from existing customer data, replacing rule-based scoring for retail, e-commerce, and B2B inbound marketing campaigns.
• Churn Prediction Customer churn prediction service using supervised ML to identify customers at risk of defection and enable targeted retention campaigns. Applied across retail, banking, insurance, and tourism sectors.

Quantifiable outcome

• 15% increase in average basket size for retail clients through basket analysis and optimized product placement
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• BigMLcoreTechnology or IntegrationCleverData is a certified partner of BigML, using its cloud-based machine learning platform as the primary tooling for building and deploying predictive models for enterprise clients. BigML provides the no-code/low-code infrastructure that enables CleverData to deliver ML projects in approximately 3 weeks without requiring custom Python/R development.
• Microsoft AzureMLcoreTechnology or IntegrationCleverData is a certified partner of Microsoft AzureML, leveraging its cloud-based machine learning tools as an alternative or complementary platform to BigML for building enterprise ML solutions. This partnership extends CleverData's ability to serve clients with different technology preferences or existing Microsoft infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SDG Group: Spain-headquartered data and analytics consulting firm with comparable ML/AI implementation services across banking, insurance, retail, and manufacturing verticals; competes directly for mid-market enterprise engagements in Iberia.
• Faculty AI: European AI consultancy applying ML to retail, financial services, and public sector decision-making; similar boutique profile with custom ML implementations and decision-intelligence framing.
• Datatonic: UK-based data and ML consultancy implementing cloud-platform (GCP, BigQuery, Vertex AI) solutions for retail, financial services, and media clients — closely mirrors CleverData's platform-leveraged consulting model.
• ML6: Belgium-headquartered AI/ML consultancy delivering custom machine learning solutions on cloud platforms (Google Cloud, Azure) for enterprise clients in retail, manufacturing, and financial services.
• Datakorum: Smaller Spanish boutique specializing in data engineering, analytics, and machine learning consulting for enterprises; directly comparable services footprint and similar target customer profile.

Broad incumbents

• Indra (Minsait): Large Spanish IT services incumbent whose Minsait unit offers AI, data, and analytics consulting across banking, insurance, public sector, and retail — overlapping with CleverData's vertical focus but at significantly greater scale.
• Accenture Applied Intelligence: Global consulting incumbent with a large applied AI/ML practice spanning predictive analytics, decision intelligence, and verticalized AI use cases; competes for the same enterprise ML budgets as CleverData but with vastly more resources.
• Databricks Professional Services: Cloud data/ML platform vendor with a growing professional services and SI partner ecosystem delivering custom ML solutions on the Databricks Lakehouse — competes for similar ML implementation budgets in enterprise accounts.
• Deloitte Analytics & AI: Big Four consulting arm offering ML consulting, AI strategy, and implementation services across banking, insurance, retail, and contact centers; comparable offerings at a fundamentally different scale.

Regional players

• NVISO: Belgium/Switzerland-based AI services firm focused on applied ML solutions for financial services and industrial clients in Europe — comparable boutique positioning, but operating primarily outside Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bigdatapredict
• Facebookfacebook.com/cleverdata
• Instagraminstagram.com/cleverdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleverData