The Endoscopy Center of Red Bank

What The Endoscopy Center of Red Bank does

The Endoscopy Center of Red Bank is an outpatient ambulatory surgery center (ASC) located at 365 Broad Street in Red Bank, New Jersey, specializing in gastroenterology and digestive disease care. Operated by AMSURG, LLC — a national operator of 250+ ambulatory surgery centers — the facility delivers a broad portfolio of diagnostic and therapeutic endoscopic procedures, including colonoscopy, upper endoscopy (EGD), small bowel and capsule endoscopy, endoscopic ultrasound (EUS), ERCP, endoscopic mucosal resection, radiofrequency and HALO ablation for Barrett's esophagus, variceal and hemorrhoid banding, FibroScan liver elastography, esophageal manometry, Bravo pH monitoring, fecal transplant, Remicade infusion, and monitored anesthesia care. The center is staffed by 8-9 board-certified gastroenterologists with sub-specialties in advanced endoscopy, pancreatic disorders, and hepatology, and holds AAAHC accreditation, CMS certification, and state licensure.

The center makes money primarily through facility fees for outpatient procedures, supplemented by professional fees billed separately by the independent physicians, anesthesia services (Allied Digestive Health), and pathology (ADH, Dianon, Riverview). Pricing is transparent and substantially below hospital outpatient departments — colonoscopy averages $1,590 at the ASC versus $3,059 in a hospital — and the center is in-network with 15+ major payors including Medicare, Aetna, Cigna, Horizon BCBS, Oxford, and United Healthcare. Go-to-market is primarily patient-driven through physician referrals and self-referrals, supplemented by a Direct Access Colonoscopy program for eligible adults 45-75, insurance network referrals, and community outreach via the StopColonCancerNow.com partnership. Its primary customer segments are adults 45+ for colorectal cancer screening, patients with digestive diseases (IBD, IBS, GERD, hepatitis), and high-risk patients requiring advanced endoscopic procedures, drawn from Red Bank and the broader Monmouth County region.

Distinctive positioning is reinforced by quality data: 97% overall patient experience and 95% likelihood to recommend on Press Ganey (vs. 89%/86% national averages), participation in the GIQuIC quality registry, a 5.0/5.0 Google rating across 1,633+ reviews, and recognition as one of U.S. News & World Report's Best Ambulatory Surgery Centers in 2026. Operations are anchored by AMSURG's corporate infrastructure for billing (InstaMed), compliance (HIPAA, CCPA), and Section 1557 nondiscrimination oversight.

Name

The Endoscopy Center of Red Bank

Legal name

AMSURG, LLC

Website

https://endoscopycenterofredbank.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Endoscopy Center of Red Bank is a private, AAAHC-accredited ambulatory surgery center in Red Bank, New Jersey, that provides outpatient gastroenterology and advanced endoscopic procedures to adult screening, digestive-disease, and high-risk patients in the Monmouth County region. It is operated by AMSURG, LLC.

Ownership category

akta.pro rank

Product category

Ambulatory Gastroenterology Endoscopy

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Endoscopy & GI Procedure Centers (HLAFAIAE)

akta.pro secondary industries

Endoscopy & GI Diagnostic Centers (HLAFAKAG), General Gastroenterology (HLAKAEAA), Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC)

Keywords

• Ambulatory surgery center
• Gastroenterology services
• Endoscopic procedures
• Colon cancer screening
• Outpatient endoscopy care

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Facility Fees: The center charges facility fees for outpatient endoscopic procedures performed at the ambulatory surgery center. These fees cover the use of the facility, equipment, nursing staff, and recovery area. The center provides transparent pricing before procedures, unlike hospitals.
2. Professional/Physician Fees: Physicians who perform procedures at the center bill separately for their professional services. The center provides a list of physicians and notes that their costs are not included in facility charges. Pathology services (ADH Pathology, Dianon Systems, Riverview Pathology) and anesthesia services (Allied Digestive Health) also bill separately.
3. Insurance Reimbursement: The center participates with most major insurance plans including Aetna, Amerihealth, Cigna, Empire Blue, Horizon BCBS, Medicare, Oxford, United Healthcare, and others. As an in-network provider, the center receives reimbursement from insurance carriers based on contracted rates.
4. Self-Pay/Out-of-Pocket: For uninsured patients or those choosing to pay out-of-pocket, the center offers competitive pricing significantly lower than hospital outpatient departments. Online bill pay is available through InstaMed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Endoscopy Center of Red Bank is an outpatient ambulatory surgery center that performs gastroenterology and digestive disease procedures, including colonoscopy, upper endoscopy (EGD), small bowel enteroscopy, capsule endoscopy, ERCP, endoscopic ultrasound (EUS), flexible sigmoidoscopy, esophageal dilation, radiofrequency ablation (HALO/RFA), variceal and hemorrhoid banding, Bravo pH monitoring, pH probe studies, esophageal manometry, breath tests, fecal transplant, FibroScan, percutaneous liver biopsy, paracentesis for ascites, Remicade IV infusion, and monitored anesthesia care. Services are delivered same-day in a private ASC setting at significantly lower cost than hospital outpatient departments, with a Direct Access Colonoscopy program enabling eligible patients to schedule without a pre-procedure office visit.

Product overview

The Endoscopy Center of Red Bank is an outpatient ambulatory surgery center (ASC) specializing in gastroenterology and digestive healthcare. The center offers a comprehensive portfolio of endoscopic procedures spanning diagnostic services (colonoscopy, upper endoscopy, capsule endoscopy, endoscopic ultrasound, breath tests, pH monitoring, esophageal manometry, FibroScan) and therapeutic treatments (ERCP, endoscopic mucosal resection, radiofrequency ablation, HALO ablation, variceal banding, hemorrhoid banding, fecal transplant, liver biopsy, paracentesis). The facility provides same-day surgical procedures with anesthesia support (MAC), operates under AAAHC accreditation and CMS certification, and has been recognized by U.S. News & World Report as one of the nation's best ASCs. Services include a Direct Access Colonoscopy program for streamlined scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Screening and diagnostic procedure that allows gastroenterologists to examine the entire length of the large intestine using a flexible colonoscope with a video camera, enabling polyp removal and tissue sampling for colorectal cancer prevention and GI diagnosis. Intended for adults aged 45+ for screening and for patients with digestive symptoms at any age.
• Upper Endoscopy (EGD) Esophagogastroduodenoscopy procedure used to examine the upper gastrointestinal tract, including the esophagus, stomach, and duodenum, for diagnosing disorders, bleeding, tumors, and ulcers.
• Small Bowel Enteroscopy Endoscopic test that navigates deep into the small bowel to assess gastrointestinal bleeding, small bowel tumors, polyps, and other concerns using a flexible endoscope.
• Capsule Endoscopy Procedure involving a swallowed capsule with a tiny camera to visualize the digestive tract, particularly the small intestine.
• Endoscopic Retrograde Cholangiopancreatography (ERCP) Advanced endoscopic procedure for diagnosing and treating conditions of the pancreatic and bile ducts.
• Endoscopic Ultrasonography (EUS) Advanced imaging procedure combining endoscopy and ultrasound to visualize digestive tract tissues and adjacent organs, including pancreatic and biliary structures.
• Flexible Sigmoidoscopy Procedure examining the lower part of the colon using a flexible sigmoidoscope.
• Esophageal Dilation Procedure to widen a narrowed esophagus for improved swallowing.
• Radiofrequency Ablation (RFA) for Barrett's Esophagus Minimally invasive procedure using high-frequency radio waves to remove precancerous cells in dysplastic Barrett's esophagus, including the Barrx/HALO ablation system.
• Variceal Banding Endoscopic treatment for esophageal varices at risk of rupturing, using elastic bands placed via an endoscope.
• Hemorrhoid Banding Non-surgical in-office procedure placing rubber bands around hemorrhoids to cut off blood supply.
• Bravo pH Monitor Ambulatory, capsule-based acid reflux monitoring system for diagnosing GERD.
• pH Probe Studies 24-hour catheter-based test measuring acid reflux levels by passing a thin tube through the nose into the esophagus.
• Esophageal Manometry Test measuring muscle contractions in the esophagus to evaluate swallowing function and motility disorders.
• Breath Tests Diagnostic tests analyzing breath samples for conditions such as lactose intolerance, SIBO, and H. pylori.
• Fecal Transplant Procedure transferring healthy donor stool to a recipient to restore gut microbiome balance, primarily for recurrent C. difficile infection.
• FibroScan Non-invasive liver elastography technology for assessing liver stiffness and fatty liver disease.
• Percutaneous Liver Biopsy Procedure to remove small liver tissue samples for microscopic examination and pathology analysis.
• Paracentesis for Ascites Procedure removing fluid from the abdomen through a needle to relieve ascites symptoms.
• Remicade (IV) Infusion Intravenous infliximab (Remicade) infusion therapy for inflammatory bowel diseases including ulcerative colitis and Crohn's disease.
• Monitored Anesthesia Care (MAC) Sedation technique provided by the anesthesia team (Allied Digestive Health) with continuous monitoring of patient vital signs during endoscopic procedures; billed separately from facility fees.
• Direct Access Colonoscopy Program allowing eligible patients (typically ages 45-75 with an uncomplicated medical history) to schedule a screening colonoscopy without a pre-procedure office visit, with medical history review conducted by phone.

Quantifiable outcome

• Patient experience scores of 97% overall and 95% likelihood to recommend, exceeding national benchmarks of 89% and 86% respectively
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StopColonCancerNow.comcoreGTM or Marketing PartnerThe center has a partnership with StopColonCancerNow.com to help boost colon cancer screenings and prevention for residents in the Red Bank area. This partnership supports educational outreach and drives patient acquisition for screening colonoscopy services.
• Riverview Medical CentercoreStrategic or Co-development PartnerThe center maintains a close relationship with Riverview Medical Center in Red Bank, NJ. Physicians on staff at the Endoscopy Center hold privileges at Riverview. Dr. Sundararajan serves as Director of Advanced Endoscopy at Riverview. The hospital is used for patient transfers when hospital-level care is required.
• Allied Digestive HealthminorStrategic or Co-development PartnerAllied Digestive Health provides anesthesia services at the center. Located at 187 Highway 36, Suite 230, West Long Branch, New Jersey 07764. Phone: (732) 222-3805. Patients receive separate bills for anesthesia services.
• ADH Pathology, Dianon Systems Pathology, Riverview PathologyminorStrategic or Co-development PartnerMultiple pathology labs provide services including ADH Pathology (365 Broad St, Suite 1W), Dianon Systems Pathology (200 Watson Boulevard, Stratford CT), and Riverview Pathology (1 Riverview Plaza). Biopsy samples are sent to pathology for evaluation, with patients receiving separate bills.
• Major Insurance ProviderscoreChannel Partner/ Reseller/ DistributorThe center participates with major insurance providers including Aetna, Amerihealth, Cigna, Empire Blue, Geisinger, Horizon BCBS, Magnacare, Medicare, Multiplan, Oxford, Qualcare, Tricare/Humana, United Healthcare, VA Choice, VNA, and Wellcare. Insurance networks drive patient referrals to the in-network facility.
• AMSURGcoreOthersAMSURG is the parent company/operator of the Endoscopy Center of Red Bank. AMSURG manages over 250 surgery centers nationally. The privacy policy, terms of service, and billing systems (InstaMed) are operated through AMSURG corporate infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator with an expanding ASC and outpatient GI footprint. Competes for both patient referrals and physician alignment in overlapping regional markets and via employed-physician models.
• Tenet Healthcare (USPI): Owns United Surgical Partners International (USPI), one of the largest U.S. ambulatory surgery center networks with meaningful GI exposure. A dominant ASC chain that competes for surgeon partnerships and payor contracts across the same outpatient GI categories.
• Surgery Partners: NASDAQ-listed ambulatory surgery center operator (SGRY) with hundreds of ASCs nationally including GI specialty centers. Competes for physician joint-venture partners, payor contracts, and quality recognition across the same procedure categories.
• Gastro Health: One of the largest U.S. PE-backed gastroenterology platforms, operating physician practices and affiliated ASCs across many states. Comparable specialty and patient population but at substantially greater scale; represents the consolidator-tier analog to the anchor's single-site ASC.

Regional players

• Atlantic Health System: Major New Jersey not-for-profit health system with extensive gastroenterology service lines across hospital outpatient departments in the same Monmouth County / northern NJ region. Represents the hospital-system-side competitor that ASC pricing and quality must continuously out-perform.

Direct peers

• US Digestive Health: PE-backed GI platform concentrated in the Mid-Atlantic region, operating a network of physician-anchored GI ASCs and clinics under a similar operating model to the anchor. Strong geographic and structural overlap on payor mix, procedure mix, and physician-ownership culture.
• United Digestive: PE-backed gastroenterology platform that owns and operates GI-focused ASCs and physician practices across multiple states. Closely comparable business model to the Endoscopy Center of Red Bank: gastroenterologist-anchored ASCs delivering outpatient endoscopy with quality accreditation and outpatient cost advantage.
• Allied Digestive Health: New Jersey-based gastroenterology medical group that already provides anesthesia services to the Endoscopy Center of Red Bank. Operates a directly comparable regional GI care delivery model in the same New Jersey market.

Others

• Optum Health: UnitedHealth Group subsidiary actively consolidating gastroenterology practices and ASCs nationally. Provides the strategic/financial backdrop of where the GI ASC landscape is heading and the consolidation pressure facing independent and AMSURG-affiliated centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1044062

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Endoscopy Center of Red Bank