Broadview Insurance Agency

What Broadview Insurance Agency does

Broadview Insurance Agency, LLC is a New York-based independent insurance agency and wholly owned subsidiary of Broadview Federal Credit Union, operating from 4 Winners Circle, Suite 1 in Albany. The firm has been in operation for approximately 30 years (founded circa 1995) and employs 11-50 people, functioning as a multi-line insurance broker rather than a carrier. It represents over 30 regional and national insurance carriers and distributes their products across personal lines (auto, home, renters, recreational vehicles, watercraft, motorcycles, collector auto, mobile home, umbrella, landlord), commercial lines (commercial auto, worker's compensation, contractor's liability, products and operations, cyber liability, package policies), and individual benefits (term life, whole life, Medicare, fixed annuities).

The agency runs a traditional sales-led and inside-sales go-to-market using licensed insurance representatives, augmented by online quote tools, phone sales (518-786-9905; toll-free 888-250-6689), and contact forms with Monday-Friday 8:30am-5:00pm office coverage. It also distributes term life digitally through a partnership with Ladder Insurance Services, which provides a 100% online application with no medical exam required for coverage up to $3 million. The underlying technology stack is non-proprietary: the agency relies on third-party carrier systems for quoting, policy management, and servicing, with no disclosed platform, API, or AI capabilities of its own. Distribution is augmented by content marketing (an educational blog covering vehicle, home, boat/RV, and life insurance topics), organic social presence on Facebook and LinkedIn, and SEO-optimized web pages.

The business model is commission-based: the agency earns carrier commissions on policies placed, which the firmographic data categorizes as subscription_recurring (reflecting the renewal commission structure typical of independent agencies). The agency targets a horizontal segmentation of individual consumers, families, and small-to-mid business owners primarily across the Northeast United States, with no public listing, no independent capital structure, and no disclosed M&A activity. Its primary structural advantage is the parent credit union relationship, which provides access to an existing member base and an integrated financial-services distribution channel.

Name

Broadview Insurance Agency

Legal name

Broadview Insurance Agency, LLC

Website

https://broadviewinsuranceagency.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadview Insurance Agency is a New York-based independent insurance broker and subsidiary of Broadview Federal Credit Union, representing 30+ carriers to offer personal, commercial, and life insurance to consumers and small businesses primarily in the Northeast US.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Gap Insurance (Auto Loan/Lease) (FSAJAAAK), Personal Umbrella Insurance (FSAJANAA)

Keywords

• Independent insurance agency
• Multi-carrier insurance brokerage
• Personal insurance coverage
• Commercial insurance solutions
• Life insurance products

Headquarters

HQ city

Schenectady

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Broadview Insurance Agency operates as an independent insurance agency earning commissions from multiple insurance carriers. As a subsidiary of Broadview Federal Credit Union, the agency earns revenue by placing insurance policies with carrier partners including auto, home, recreational vehicles, life, commercial, Medicare, and fixed annuity products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Broadview Insurance Agency is an independent insurance agency and wholly owned subsidiary of Broadview Federal Credit Union that represents over 30 regional and national insurance carriers. It offers a full range of personal insurance (auto, home, recreational vehicles, property), commercial insurance (commercial auto, workers' comp, liability, cyber), and individual benefits (Medicare, term life, whole life, fixed annuities), performing comparison shopping on behalf of customers to match them with appropriate carrier coverage.

Product overview

Broadview Insurance Agency is a subsidiary of Broadview Federal Credit Union that operates as an insurance agency representing over 30 leading regional and national insurance carriers. The company offers a portfolio of personal insurance products (Vehicle, Recreation, Property, Additional Coverages), commercial insurance products, and individual benefits (Term Life, Whole Life, Medicare). Their term life insurance is offered through a partnership with Ladder, while other products are distributed across their carrier network. The agency functions as a comparison-shopping service, matching customers with appropriate coverage from their carrier partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Insurance Coverage options for cars, trucks, or motorcycles, offering protection against damage and liability. Distributed to individual consumers and families through licensed representatives and online quote tools.
• Recreation Insurance Coverage options for boats, campers, RVs, or ATVs for individual consumers and families seeking recreational vehicle protection.
• Property Insurance Coverage options for homes or rental properties, including homeowners, renters, mobile home, and landlord insurance for individual consumers and property owners.
• Additional Coverages Additional coverage options including jewelry, valuables, service line equipment, umbrella, wedding, and student tuition reimbursement for individuals and families seeking extra protection.
• Commercial Insurance Coverage solutions for businesses including commercial auto, worker's compensation, contractor's liability, products and operations, cyber liability, and package policies. Targeted at business owners seeking to protect investments and operations.
• Term Life Insurance Affordable term life insurance offered through partner Ladder, with coverage up to $3 million, no medical exam required on most products, and flexible online adjustment capabilities. Targets individual consumers seeking life coverage.
• Whole Life Insurance Life insurance that covers the insured for their whole life with fixed premiums that never increase. For individual consumers seeking permanent life coverage.
• Medicare Coverage Medicare coverage options with enrollment assistance for individuals seeking retirement and senior health benefit planning.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ladder Insurance ServicescoreTechnology or IntegrationLadder Insurance Services provides digital term life insurance products through Broadview Insurance Agency. Ladder offers no-medical-exam term life coverage up to $3 million with instant approval for eligible customers. The partnership enables 100% digital application process with coverage starting as low as $19/month for $500,000. Ladder distributes term life insurance products issued by multiple insurers.
• Broadview Federal Credit UnioncoreStrategic or Co-development PartnerBroadview Federal Credit Union is the parent company of Broadview Insurance Agency. The insurance agency operates as a wholly owned subsidiary of the credit union, providing integrated financial services including insurance products to credit union members. Broadview FCU Albany NY is referenced as the parent organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Allstate: Allstate is a major national personal lines carrier selling through captive agents and increasingly direct channels. It competes with Broadview in auto, home, and life across overlapping Northeast geographies.
• State Farm: State Farm is one of the largest U.S. personal lines insurers operating through captive agents. It competes with Broadview across auto, home, and life in the same New York/Northeast footprint, with a far larger agent network and brand recognition.
• Burns & Wilcox: Burns & Wilcox is a large specialty insurance brokerage and underwriting manager with a broad carrier network. It competes in personal and commercial lines brokerage with significantly greater scale and carrier access than Broadview.
• Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of the global insurance brokerage Marsh McLennan. It competes with regional independents in commercial and personal lines brokerage, with vastly greater resources and carrier relationships.

Emerging players

• Insuritas: Insuritas builds and operates embedded insurance agencies inside credit unions and community banks, offering a technology-driven version of the same affinity-distribution model Broadview uses through Broadview FCU. It represents a more scalable, tech-enabled competitor in the same niche.
• Lemonade: Lemonade is a digital-native insurer using AI-driven underwriting and a mobile-first experience for renters, home, auto, and pet. It competes with Broadview in personal lines with a fundamentally different (agentless) customer experience model.
• Policygenius: Policygenius is an online insurance marketplace that lets consumers compare and buy life, home, auto, and disability coverage without an agent. It represents a digital-first competitive threat to traditional agencies like Broadview, particularly in life and home.

Direct peers

• TruStage: TruStage (formerly CUNA Mutual Group) is a financial services and insurance provider deeply embedded in the credit union channel. Like Broadview, it distributes insurance products through credit union member affinity, serving overlapping personal lines, life, and annuity needs.
• Insureon: Insureon is an online brokerage specializing in small business commercial insurance, matching customers with carrier partners. It competes with Broadview's commercial insurance segment using a more digital, comparison-driven model.

Regional players

• Erie Insurance: Erie Insurance is a regional P&C carrier and agency network concentrated in the Northeast and Mid-Atlantic. It directly overlaps Broadview's geographic focus and product mix in auto and home, though primarily as a carrier rather than independent broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broadviewinsuranceagency
• LinkedInlinkedin.com/company/broadview-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadview Insurance Agency