Alexandria Professional

Name

Alexandria Professional

Legal name

Alexandria Professional

Website

https://alexandriaprofessional.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexandria Professional, founded in 1991, is a privately held beauty company that manufactures 100% natural body sugaring products and the Full Circle of Skin Conditioning® skincare line, selling primarily to licensed beauty professionals across 30+ countries through a gated account program, training academies, and international distributors.

Ownership category

akta.pro rank

Product category

Professional Hair Removal Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)

akta.pro secondary industries

Waxing & Depilatory Professional Products (CRABALAH), Bikini & Brazilian Hair Removal Services (HSALAGAC), Facial Hair Removal Services (Upper Lip/Chin/Sideburns) (HSALAGAA), Intimate/Full-Body Hair Removal Packages & Memberships (HSALAGAI), Hair Removal (Waxing/Sugaring/Laser) (EDAOALAI)

Keywords

• Body sugaring products
• Professional hair removal
• Sugar paste formulation
• Beauty professional certification
• Natural skincare products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Sugar Paste Products: Sale of five varieties of proprietary sugar paste (L.K. Private Stock, L.K. Plus, Regular, Tropical, Tropical Plus) and the Sugar Paste Adjuster. Sold in bulk to professionals and through professional accounts with volume discounts (10% off case quantities).
2. Skincare and Treatment Products: Sale of Full Circle of Skin Conditioning® products including Mud Puddle®, Phenomen-all®, Saltspring®, Sweet Cheeks®, Restore Hydrating Lotion, Essential Tonic, Presept Skin Cleanser, and related pre/post-treatment products. Also includes Strip Sugar® Waxing products and Kiss Waxing® product line.
3. Equipment and Tools: Sale of professional equipment including Digital Sugar Warmers, non-woven cotton strips, wooden spatulas, nitrile gloves, ErgoWave® gloves, and miscellaneous tools for sugaring treatments.
4. Professional Education and Certification: Revenue from sugaring certification programs (online and in-person), masterclasses, and Sugar Better classes. The company offers an Online Academy with virtual educator support, in-person training through certified educators, and Beauty Academy programs for beauty schools.
5. The Sugar Queen Book: Sale of founder Lina Kennedy's autobiography 'The Sugar Queen' — a memoir chronicling her journey from small-town upbringing to building a multimillion-dollar beauty brand.
6. Professional Account Program with Loyalty Points: Professional accounts (AP Certified Practitioners, Professional Sugarists, Salon Professionals) earn Sweet Points through the Rivo loyalty program with each purchase, redeemable for rewards. Provides recurring purchase incentive.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Alexandria Professional manufactures and sells natural, water-soluble body sugaring hair removal products (sugar paste), a supporting professional skincare line, and sugaring equipment, alongside a structured body sugaring certification and continuing-education program for licensed beauty professionals. Products are produced in-house in Buffalo, NY, and sold through separate gated professional and consumer e-commerce channels with international distributor support.

Product overview

Alexandria Professional is a unified product and education ecosystem centered on professional body sugaring hair removal and skin conditioning. The core offering consists of five uniquely formulated sugar pastes (Regular, L.K. Plus, L.K. Private Stock, Tropical, Tropical Plus) made from 100% natural ingredients, complemented by the Strip Sugar® Waxing system and Kiss Waxing® sub-brand. The Full Circle of Skin Conditioning® Program is a comprehensive skin health platform comprising Mud Puddle® Hungarian Wellness Mud, Phenomen-all® Skin Repair, Sweet Cheeks® Facial Scrub, Salt Smoothie® Body Scrub, Saltspring® Dead Sea Salts, Restore Hydrating Lotion, Essential Tonic, Presept Skin Cleanser, and CC'Me® Calm & Cool Me Cream. Supporting the product line are professional equipment including the Digital Sugar Warmer and ErgoWave® Glove, kits (Sugaring Trial Kit, Skin Conditioning Prep Kit, I Love My Skin Kit), and accessories. Education services include the Online Academy for self-paced certification, in-person training through certified AP Educators, Masterclasses, and the Beauty Academy Program for beauty schools. The company's proprietary Kennedy Theory® underpins all techniques. The company also publishes 'The Sugar Queen' autobiography and offers The Tan Brush® for self-tanning application.

Differentiator

Problem solved

Functional benefit

Brands

• KiSS Waxing: Strip sugar waxing hair removal brand introduced in 2008.
• The Sugar Queen
• Full Circle of Skin Conditioning
• Kennedy Theory

Products and services

• Sugar Paste (Professional Body Sugaring Hair Removal Paste) Natural, water-soluble sugar paste used by licensed estheticians and consumers for body sugaring hair removal; available in professional bulk and consumer retail sizes through separate gated channels.
• Sugar Paste Adjuster

Quantifiable outcome

• Permanent hair refinement and diminishment through consistent sugaring treatments targeting the Anagen (growth) phase of hair
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Skin Management ProfessionalscoreChannel Partner/ Reseller/ DistributorUnit 7D, 26 Leighton Place, Hornsby 2077, Australia. Distributor for Alexandria Professional products in Australia. Contact: 04-070-13000 / 011-614-070-13000, [email protected], kinmanagers.com.au.
• Distribution KathleencoreChannel Partner/ Reseller/ Distributor670 Rue Bouvier #150, Quebec City, Quebec G2J 1AY. Distributor for Alexandria Professional products in Quebec, Canada. Contact: 418-624-8700, [email protected].
• Fresh ProfessionalcoreChannel Partner/ Reseller/ DistributorKelowna, BC V1W4C9. Distributor for Alexandria Professional products in Western Canada. Contact: 1-888-457-8427, alexandriaprofessionalwest.com, [email protected].
• Maritime BeautycoreChannel Partner/ Reseller/ Distributor3695 Barrington St., Halifax, NS, Canada B3K 2Y3. Distributor for Alexandria Professional products in Eastern Canada (Maritime provinces). Contact: 1-800-565-7721, maritimebeautyshop.com, [email protected].
• Sugar Spa YXEcoreChannel Partner/ Reseller/ Distributor113 - 120 Sonnenschein Way, Saskatoon, SK S7M 0W2. Distributor for Alexandria Professional products in Saskatchewan, Canada. Contact: 306-955-2599, sugarspayxe.com, [email protected].
• Hebea Cosmetics bvbacoreChannel Partner/ Reseller/ DistributorAntwerpsestraat 110, Boom 2850, Belgium. Distributor for Alexandria Professional products in Belgium. Contact: +32(0)3/8885214, [email protected].
• Simon Keller GmbH (Austria)coreChannel Partner/ Reseller/ DistributorHirschstettner Straße 19, Wien A-1220, Austria. Distributor for Alexandria Professional products in Austria. Contact: +43 1 202 47 10, simonkeller.at, [email protected].
• Simon Keller AG (Switzerland)coreChannel Partner/ Reseller/ DistributorLyssachstrasse 83, Burgdorf CH-3400, Switzerland. Distributor for Alexandria Professional products in Switzerland. Contact: +41 34 420 08 00, simonkeller.ch, [email protected].
• Happy Skin ProfessionalcoreChannel Partner/ Reseller/ DistributorVia Franchetti 103 – 31022 San Trovaso di Preganziol, Treviso, Italy. Distributor for Alexandria Professional products in Italy. Contact: happyskinprofessional.it, [email protected].
• GEKO COSMETICScoreChannel Partner/ Reseller/ DistributorStoczniowców 3, Kraków 30-709, Poland. Distributor for Alexandria Professional products in Poland. Contact: +48 12 262 92 45, [email protected].
• Brisan Distributors CCcoreChannel Partner/ Reseller/ DistributorPO Box 50664, Randjesfontein 1683, South Africa. Distributor for Alexandria Professional products in South Africa. Contact: +27 11 238 7080, brisandistributors.co.za, [email protected].
• Katin kosmetik OycoreChannel Partner/ Reseller/ DistributorBulevardi 5A, 3 KRS, Helsinki 120, Finland. Distributor for Alexandria Professional products in Finland. Contact: +011 358 405151251, katinkosmetik.fi, [email protected].
• International BeautycoreChannel Partner/ Reseller/ Distributor52A Bow Street, Lisburn, Co. Antrim BT28 1BN, Northern Ireland, UK. Distributor for Alexandria Professional products in Ireland. Contact: +4428 9266 1617, internationalbeauty.co.uk, [email protected].
• Paul Mitchell The School (Multiple Locations)coreChannel Partner/ Reseller/ DistributorBeauty Academy Partner providing AP sugaring curriculum at Paul Mitchell schools including Fort Myers (FL), Rexburg (ID), Tinley Park (IL), Overland Park (KS), St. Louis (MO), and Logan (UT). Schools incorporate AP sugaring training into their cosmetology programs.
• Georgia Career InstitutecoreChannel Partner/ Reseller/ DistributorBeauty Academy Partner with locations in Conyers, GA and Murfreesboro, TN. Incorporates Alexandria Professional sugaring and skin conditioning curriculum into beauty programs. Contact: 770-922-7653 (Conyers), 615-896-0702 (Murfreesboro).
• Microverse StudiosminorStrategic or Co-development PartnerCollaborated with founder Lina Kennedy to help identify the potential microanatomical factors that underlie sugaring's effectiveness, and explain how the Alexandria Professional technique works, resulting in the Kennedy Theory®.
• Dermascope MagazineminorGTM or Marketing PartnerIndustry publication that publishes articles by founder Lina Kennedy on topics including menopause market, hair type/skin tone inclusivity, and other skincare topics. Featured in April and July issues.
• LNE Magazine (Esthetician Edit)minorGTM or Marketing PartnerIndustry publication featuring podcast episodes with founder Lina Kennedy including 'Leading the Sugaring Movement' and 'Say Goodbye to Traditional Hair Removal'. Podcast available on YouTube, Spotify, and Apple Podcasts.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Starpil: Starpil is a professional wax and sugaring brand with a wide product range sold globally to estheticians. It competes with Alexandria Professional for the same professional account base while offering a broader hard-wax and strip-wax lineup.
• European Wax Center: European Wax Center is the largest US specialty chain focused on professional waxing services. While a service retailer rather than a product brand, it shapes demand for professional hair removal products and competes for the same end consumer as Alexandria Professional's certified practitioners.
• Satin Smooth: Satin Smooth is a long-established professional hair removal brand offering waxing products, equipment, and education. It serves the same licensed-beauty-professional channel as Alexandria Professional but spans a broader waxing-centric portfolio.

Direct peers

• GiGi (GiGi Beauty/Lycon): GiGi is one of the most recognized professional sugaring and waxing product brands serving licensed estheticians. It overlaps directly with Alexandria Professional on sugaring paste, pre/post skincare, and professional education in the same salon channel.
• Mocha Smooth Sugar: Mocha Smooth Sugar is a professional sugaring paste and training brand sold through licensed estheticians. It competes head-to-head with Alexandria Professional in the same body sugaring category and distribution channel.
• Whish Body Care: Whish is a natural-ingredient hair removal and skincare brand sold through spas and retailers. It overlaps with Alexandria Professional's natural, plant-based positioning and full-circle skincare program.

Emerging players

• Hive of Beauty: Hive of Beauty is a Canadian retailer and educator focused on professional sugaring and waxing supplies. It competes with Alexandria Professional's distributor network in Canada and serves the same licensed-professional customer.
• Hikari Skin: Hikari Skin is an emerging sugaring paste and training brand targeting licensed estheticians. It overlaps with Alexandria Professional on sugaring formulation and certification, albeit at a smaller scale and more recent market entry.

Regional players

• Completely Bare: Completely Bare is a US-based chain specializing in waxing and sugaring services. It represents a downstream customer for professional sugaring products and competes for sugaring-conscious consumers in Alexandria Professional's home market.
• Hive Beauty Therapy: Hive Beauty Therapy is a UK/regional sugaring brand with professional training programs. It overlaps with Alexandria Professional on sugaring technique and education in a different geography, illustrating parallel approaches to the sugaring category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/alexandriaprofessional
• Facebookfacebook.com/alexandriaprofessional
• Instagraminstagram.com/alexandria_professional
• TikToktiktok.com/@linakennedyap

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandria Professional