Core Dental Group
Core Dental Group is a private multi-location dental practice network operating seven clinics across Melbourne, Australia, offering general, cosmetic, orthodontic, specialist, and implant dentistry directly to consumer and family patients, with Blue Diamond Invisalign Provider status.
- Company typePrivate
- Founded-
- HeadquartersBerwick, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Core Dental Group does
Core Dental Group Pty Ltd is a privately held, multi-location dental practice group headquartered in Melbourne, Australia, operating 7 clinics across greater Melbourne (Berwick, Carrum Downs, Caroline Springs, Epping, Glenferrie, Southbank, South Melbourne) plus Wyndham, with a Bayside location announced as coming soon. The group delivers a comprehensive service portfolio spanning general dentistry, cosmetic dentistry (teeth whitening, veneers, crowns), orthodontics (Invisalign, traditional/clear/lingual braces), specialist care (endodontics, oral and maxillofacial surgery, periodontics, prosthodontics, paediatric dentistry, sleep dentistry), dental implants (conventional, immediate, All-On-4), children's dentistry, and emergency dentistry. The practice is a Blue Diamond Invisalign Provider — the highest tier awarded by Align Technology — performing more than 750 Invisalign cases annually.
The underlying technology stack is third-party rather than proprietary: ClinCheck software from Align Technology for 3D Invisalign treatment simulation, 3D imaging for implant planning, HICAPS for on-the-spot private health insurance claiming, Payright for patient financing, and Podium for deposit collection. Operations are supported by an in-house team of dentists, hygienists, and board-registered specialists across multiple disciplines; 25 staff members have tenures exceeding 10 years, and a graduate dentist program has been refined over the last decade. Marketing channels include SEO-optimised content, Instagram, community Invisalign Open Days, and a $100 Smile Dollars referral program.
The business model is direct-to-consumer fee-for-service dental care, with payment required on the day of appointment and refundable deposits required at booking. Patient acquisition is multi-channel (phone, online booking, walk-ins), with interest-free payment plans via Payright (15-month term, 20% deposit) extending affordability for higher-ticket cosmetic, orthodontic, implant, and specialist work. Pricing on flagship Invisalign ranges from A$4,200 (Express) to A$10,100 (Comprehensive). Core Dental is structured across three related Australian proprietary limited entities (Core Dental Group Pty Ltd, Smile Solutions Pty Ltd, P S Formula Pty Ltd) with no disclosed institutional investors, parent company, or external funding.
Core Dental Group firmographics
Firmographics- Name
- Core Dental Group
- Legal name
- Core Dental Group Pty Ltd
- Website
- https://coredental.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Core Dental Group is a private multi-location dental practice network operating seven clinics across Melbourne, Australia, offering general, cosmetic, orthodontic, specialist, and implant dentistry directly to consumer and family patients, with Blue Diamond Invisalign Provider status.
- Ownership category
- akta.pro rank
Core Dental Group industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (6212), Offices of Dentists (62121), Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Periodontic & Implant Group Practices (HLABAKAF)
Keywords
Where Core Dental Group is headquartered
LocationHeadquarters
- HQ city
- Berwick
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Core Dental Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-for-Service Dental Care: Core Dental provides a comprehensive range of dental services including general dentistry, cosmetic dentistry, orthodontics, specialist care, dental implants, and children's dentistry on a fee-for-service basis. Payment is required on the day of appointment.
- Payment Plan Financing: Third-party payment plan financing through Payright allowing patients to spread costs over 3-30 months with fortnightly repayments. Establishment fees, processing fees, and plan management fees apply.
- Health Insurance Claiming: On-the-spot electronic claiming via HICAPS for private health insurance holders. Accepts all major credit and debit cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | No Gap Dental Checkup |
| Unit Pricing | Pay-as-you-go | Invisalign Express |
| Unit Pricing | Pay-as-you-go | Invisalign Lite |
| Unit Pricing | Pay-as-you-go | Invisalign Moderate |
| Unit Pricing | Pay-as-you-go | Invisalign Comprehensive |
| Subscription | Monthly | Interest-Free Payment Plan |
| Unit Pricing | Pay-as-you-go | Payright Financing Calculator |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Core Dental Group product offering
Product offeringCore offering
Core Dental Group operates a multi-location dental practice network delivering general dentistry (checkups, hygiene, fillings, extractions, root canal therapy, wisdom teeth removal, sport mouthguards), cosmetic dentistry (teeth whitening, veneers, dental crowns), orthodontics (Invisalign clear aligners, traditional and lingual braces), dental implants (conventional, immediate, All-On-4), specialist care (endodontics, periodontics, prosthodontics, oral surgery, paediatric dentistry, sleep dentistry), and children's dentistry. Services are delivered across seven Melbourne clinics by general dentists, hygienists, and board-registered dental specialists, supported by interest-free payment plans and on-the-spot HICAPS health insurance claiming.
Product overview
Core Dental Group operates as a multi-location dental practice network offering a comprehensive portfolio of dental services across seven Melbourne locations. The core offering spans general dentistry (checkups, hygiene, fillings, extractions, root canal therapy), cosmetic dentistry (teeth whitening, porcelain and composite veneers, dental crowns), orthodontics (Invisalign, traditional braces, lingual braces), specialist care (endodontics, oral surgery, periodontics, prosthodontics, paediatric dentistry, sleep dentistry), and dental implants (conventional, immediate, All-On-4). The practice emphasizes a multidisciplinary approach with board-registered specialists, general dentists, and hygienists working collaboratively on treatment planning. Additional services include children's dentistry, emergency dentistry, and interest-free payment plans to improve accessibility. The group positions itself as a Blue Diamond Invisalign provider, indicating high-volume orthodontic expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
Quantifiable outcome
- Over 750 Invisalign cases treated per year
- +3 more outcomes
Companies that use Core Dental Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Core Dental Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Core Dental Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Align Technology (Invisalign)coreCore Dental Group is a certified Blue Diamond Provider of Invisalign, the highest provider status awarded by Align Technology. This partnership provides Core Dental access to Invisalign treatment technology, ClinCheck planning software, and exclusive promotional materials. The relationship positions Core Dental among Australia's most experienced providers with over 750 cases annually.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Core Dental Group competitors and assessment
Company assessmentEmerging players
- SmileDirectClub: Direct-to-consumer clear aligner company that pioneered a low-cost aligner model competing for mild-case orthodontic demand. Relevant as a competitive threat to higher-volume Invisalign providers like Core Dental in the entry-level aligner segment.
Direct peers
- National Dental Care: Australian DSO with a network of full-service dental clinics offering general, cosmetic, and specialist dentistry across multiple states. Direct competitor for dentist recruitment, multi-location footprint, and patient share in Australia.
- Pacific Smiles Group: ASX-listed Australian dental group operating multiple branded dental clinics with a similar multi-site, multi-service general/cosmetic/specialist model. Highly comparable footprint expansion strategy and patient demographics to Core Dental.
- Maven Dental Group: Australia- and New Zealand-wide dental group practice offering general, cosmetic, orthodontic and specialist services. Closely comparable multi-brand clinic model and clinical service breadth to Core Dental.
- 1300SMILES (Evolve Dental): ASX-listed Australian dental group with clinics across multiple states providing general, cosmetic, and specialist dentistry. Comparable multi-site general dentistry operator competing for similar patient base.
- Dental Boutique: Australian premium cosmetic and implant dental group with multiple locations, strong focus on cosmetic dentistry, veneers, Invisalign, and All-On-4 implants — directly overlapping Core Dental's higher-ticket service mix.
Others
- Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and ClinCheck software. Not a direct dental service competitor but a strategic technology partner — relevant peer for understanding provider-tier dynamics and pricing power that shape Core Dental's orthodontic economics.
Broad incumbents
- Abano Healthcare Group: Trans-Tasman dental and healthcare group (Lumino The Dentists in NZ, Maven Dental in Australia) — broader incumbent with multi-brand portfolio across geographies, comparable in scale and service mix.
- Bupa Dental: Bupa-owned dental clinic network in Australia providing general and specialist dentistry. Larger incumbent with broader geographic reach and integration with Bupa health insurance — competes for the same consumer dental market.
Regional players
- HCF Dental Centres: Australian not-for-profit health fund operating its own dental centres in NSW and other states. Provides general and specialist dentistry with health-insurance integrated billing — comparable in service model but not overlapping Melbourne geography directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Core Dental Group social profiles
Digital presenceCore Dental Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Dental Group leadership team
Management profileNumber of profiles
Core Dental Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Dental Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Dental Group
What does Core Dental Group do?
Core Dental Group operates a multi-location dental practice network delivering general dentistry (checkups, hygiene, fillings, extractions, root canal therapy, wisdom teeth removal, sport mouthguards), cosmetic dentistry (teeth whitening, veneers, dental crowns), orthodontics (Invisalign clear aligners, traditional and lingual braces), dental implants (conventional, immediate, All-On-4), specialist care (endodontics, periodontics, prosthodontics, oral surgery, paediatric dentistry, sleep dentistry), and children's dentistry. Services are delivered across seven Melbourne clinics by general dentists, hygienists, and board-registered dental specialists, supported by interest-free payment plans and on-the-spot HICAPS health insurance claiming.
Is Core Dental Group a public or private company?
Core Dental Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Core Dental Group founded?
Core Dental Group was founded in -1. It employs 101 to 250 people.
Where is Core Dental Group based?
Core Dental Group is headquartered in Berwick, Australia, in the Oceania region.
How does Core Dental Group make money?
Three revenue lines are on record. Fee-for-Service Dental Care is the primary driver. The others are payment Plan Financing and health Insurance Claiming.
Who are Core Dental Group's main competitors?
SmileDirectClub is listed as an emerging player. Direct peers are National Dental Care, Pacific Smiles Group, Maven Dental Group, 1300SMILES (Evolve Dental) and Dental Boutique. Align Technology (Invisalign) is listed as an others. Broad incumbents are Abano Healthcare Group and Bupa Dental. HCF Dental Centres is listed as a regional player.
Does Core Dental Group have an API?
No public API is recorded for Core Dental Group.
What industry is Core Dental Group in?
Core Dental Group's product category is Dental Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 6212 and its SIC code is 8000.