Bupa Dental
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bupa Dental firmographics
Firmographics- Name
- Bupa Dental
- Website
- https://bupadental.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bupa Dental industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
- akta.pro secondary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where Bupa Dental is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bupa Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Dental Services Revenue: Revenue generated from providing dental care services at Bupa-owned practices, with claims processed through health insurance for Bupa members and other health fund members
- Health Insurance Integration: Bupa Health Insurance members with eligible Extras cover receive benefits including 100% back on check-ups and cleans, and 100% back on general fillings at Members First Ultimate providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Members First Ultimate - Premium dental benefits for eligible Bupa extras cover members |
| Subscription | Annual | Members First - Standard dental network benefits |
| Transaction based/ take rate | Pay-as-you-go | Zip Payment Plan - Interest-free financing |
| Transaction based/ take rate | Pay-as-you-go | Afterpay - Short-term instalment plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Bupa Dental product offering
Product offeringCore offering
Bupa Dental operates a nationwide network of 170+ Bupa-owned dental practices across Australia staffed by 900+ dentists, delivering preventive, general, cosmetic, and emergency dental services to both insured and non-insured patients. The network is integrated with Bupa Health Insurance through the Members First Ultimate programme, which provides eligible members with no-gap preventive care, and offers flexible payment plans through Zip, Afterpay, and American Express to support access to larger or unexpected treatments.
Product overview
Bupa Dental is a dental care provider network offering services through over 170 Bupa-owned, Clearly Dental, and Independent Bupa Dental practices across Australia with 900+ dentists. The core product is the dental care network itself, complemented by Members First Ultimate insurance coverage providing 100% back on preventive care, and Dental Payment Plans via Zip and Afterpay for flexible payment options. Additional offerings include the Springboard DFT+ employment programme for dental graduates and a full range of dental treatments from routine check-ups to specialized procedures like implants and All-on-Four.
Differentiator
Problem solved
Functional benefit
Products and services
- Bupa Dental Care (network including Bupa Dental, Clearly Dental, Independent Bupa Dental) Network of 170+ Bupa-owned dental practices across Australia operated through the Bupa Dental, Clearly Dental, and Independent Bupa Dental brands and staffed by 900+ dentists; offers general and preventive dental care to all patients regardless of health fund membership.
- Dental Treatments (check-ups, whitening, kids dental, emergency, dentures, implants, All-on-Four, fillings) In-clinic dental treatments available across the Bupa Dental network, covering regular check-ups, teeth whitening, kids dental, emergency dental, dentures, dental implants, All-on-Four® procedures, and general dental fillings for both insured and self-pay patients.
- Members First Ultimate Insurance-linked dental benefit package for Bupa Health Insurance members with eligible Extras cover that includes General Dental, providing 100% back on up to two 6-monthly check-up and cleans annually (claimable outside yearly limits) and 100% back on select general dental fillings at 145+ Members First Ultimate providers across Australia.
- Springboard DFT+ Programme Structured employment and training programme for newly qualified dental graduates, providing a two-year salaried position, funded postgraduate certificate, and an optional overseas third-year placement to support early-career development.
Quantifiable outcome
- 86% of customers likely to recommend Bupa Dental to a friend (based on 59,107 survey responses, 2024)
Companies that use Bupa Dental
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bupa Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature3 records
Bupa Dental partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- American ExpresscoreBupa Dental Care partnered with American Express to provide new payment options for patients. This partnership expands the payment methods available to patients at Bupa Dental clinics, improving accessibility to dental care services.
- Zip Co LimitedcoreZip is offered at eligible Bupa Dental clinics, allowing patients to get treatment today and pay over time with up to 30 months interest-free and no deposit. Zip offers flexible repayments (weekly, fortnightly, or monthly) and a quick sign-up process.
- AfterpaycoreAfterpay is accepted at select Bupa Dental clinics, allowing patients to split dental treatment costs into four instalments - first at appointment, then three fortnightly instalments. Provides short-term, interest-free payment flexibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bupa Dental competitors and assessment
Company assessmentDirect peers
- 1300SMILES / Maven Dental (Abano Healthcare): Australian dental support organisation and group-practice operator with large clinic footprints across Australia and New Zealand; closest direct comparable in DSO economics and expansion strategy.
- Pacific Smiles Group: Australian dental clinic operator with a multi-site practice network offering general and specialty dentistry, similar patient mix and direct-to-consumer model, competing in the same suburban and regional Australian catchment areas.
- Medibank Dental (Smile Solutions): Major Australian health insurer that has offered or partnered with dental services, directly competing with Bupa for insured dental demand in Australia.
- National Dental Care (Healthia): Operates a nationwide Australian dental and healthcare network, offering general dentistry, orthodontics, and specialty services through owned and partner clinics; directly comparable in scale and insurance-acceptance model.
- HCF (Hospitals Contribution Fund) Eyecare & Dental: Australian not-for-profit health fund offering dental services integrated with its insurance products, mirroring Bupa's insurance-dental cross-sell proposition and competing for insured patient demand.
- Primary Dental (ForHealth/Healius): Australian dental practice network operating alongside a wider medical and diagnostic platform; comparable in distribution scale and broad health-insurance relationships.
Broad incumbents
- Heartland Dental: Largest US dental support organisation supporting thousands of practices; relevant comparable on DSO economics, scaled clinical delivery, and digital workflow adoption.
- Aspen Dental (The Aspen Group): One of the largest US dental support organisations with hundreds of branded offices; comparable as a scaled DSO group-practice operator with focus on access and insurance acceptance.
- Bupa Dental Care UK: Bupa's UK sibling dental network (380+ practices referenced in source data) operating under the same parent, providing global group context, scale benchmarking, and cross-jurisdiction comparison for the Australian subsidiary.
Emerging players
- ClearCorrect / SmileDirectClub alternatives: Clear aligner and emerging consumer dental-tech players that increasingly intersect with general dentistry networks for adjunctive offerings; relevant as a forward-looking competitive pressure on preventive and cosmetic services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bupa Dental social profiles
Digital presenceBupa Dental compliance and trust
Trust signalCompliance1 record
Bupa Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bupa Dental leadership team
Management profileNumber of profiles
Profiles1 record
Bupa Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bupa Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bupa Dental
What does Bupa Dental do?
Bupa Dental operates a nationwide network of 170+ Bupa-owned dental practices across Australia staffed by 900+ dentists, delivering preventive, general, cosmetic, and emergency dental services to both insured and non-insured patients. The network is integrated with Bupa Health Insurance through the Members First Ultimate programme, which provides eligible members with no-gap preventive care, and offers flexible payment plans through Zip, Afterpay, and American Express to support access to larger or unexpected treatments.
Is Bupa Dental a public or private company?
Bupa Dental is a private company. It is classified as corporate owned and is currently operating.
When was Bupa Dental founded?
Bupa Dental was founded in -1. It employs 11 to 50 people.
Where is Bupa Dental based?
Bupa Dental is headquartered in Melbourne, Australia, in the Oceania region.
How does Bupa Dental make money?
Two revenue lines are on record. Dental Services Revenue is the primary driver. The others are health Insurance Integration.
Who are Bupa Dental's main competitors?
Direct peers on record are 1300SMILES / Maven Dental (Abano Healthcare), Pacific Smiles Group, Medibank Dental (Smile Solutions), National Dental Care (Healthia), HCF (Hospitals Contribution Fund) Eyecare & Dental and Primary Dental (ForHealth/Healius). Broad incumbents are Heartland Dental, Aspen Dental (The Aspen Group) and Bupa Dental Care UK. ClearCorrect / SmileDirectClub alternatives is listed as an emerging player.
Does Bupa Dental have an API?
No public API is recorded for Bupa Dental.
What industry is Bupa Dental in?
Bupa Dental's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices, with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 621210.