Manhattan Communications India
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
Manhattan Communications India firmographics
Firmographics- Name
- Manhattan Communications India
- Legal name
- Manhattan Communications India Pvt Limited
- Website
- https://mymanhattancom.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Manhattan Communications India industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)
Keywords
Where Manhattan Communications India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Manhattan Communications India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Services Revenue: Full-service digital marketing agency providing integrated marketing solutions including brand strategy, social media marketing, digital media planning and buying, creative and video production, SEO, and web design and development. Revenue generated through professional services engagements with enterprise and mid-market clients.
- Technology Platform Licensing: Revenue from proprietary technology platforms including LYKSTAGE and EthnicOnlineNetwork. The company is transitioning from traditional agency services to technology-driven platform solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services - custom engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Manhattan Communications India product offering
Product offeringCore offering
Manhattan Communications India is a full-service digital marketing agency providing brand strategy, social media marketing, digital media planning and buying, creative and video production, SEO, and web design and development services. The firm specializes in multicultural and ethnic-diaspora audience marketing for enterprise brands and growth-stage companies, and is augmenting its service delivery with proprietary AI technology platforms (Compass™, LYKSTAGE, EthnicOnlineNetwork, AI Osmosis Engine) developed through its Mantech Ventures technology division.
Product overview
Manhattan Communications India operates as a comprehensive digital marketing services company offering six core service lines: Brand Strategy & Communication, Social Media Marketing, Digital Media Planning & Buying, Creative & Video Production, Search Engine Optimization, and Web Design & Development. The company differentiates through proprietary technology platforms including Compass™ AI for audience intelligence, the AI Osmosis Engine for brand safety, LYKSTAGE with patent-pending watch-time reward mechanisms, and EthnicOnlineNetwork for multicultural audience engagement. These technology platforms, developed by their Mantech Ventures division, enhance their service delivery across all marketing disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Communication Strategic brand development service that aligns brand identity with audience expectations through market insights, cultural understanding, and creative direction to connect and convert audiences.
- Social Media Marketing
- Digital Media Planning & Buying
- Creative & Video Production
- Search Engine Optimization (SEO)
- Web Design & Development
Quantifiable outcome
- 4x increase in organic revenue for Durian Furniture case study
- +7 more outcomes
Companies that use Manhattan Communications India
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Manhattan Communications India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Manhattan Communications India partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mediamorphosis Advertising & Technology InccoreNorth American subsidiary entity specializing in multicultural marketing across US and Canadian markets. Holds MWBE certification by New York State, NYC, and federal accreditation. Serves as primary market interface for Fortune 500 clients seeking authentic multicultural engagement with diversity supplier benefits. Operates as affiliate relationship with parent company Mediamorphosis.
- Mantech VenturescoreTechnology innovation arm of Manhattan Communications focused on developing and scaling revolutionary platforms including LYKSTAGE's patent-pending watch-time reward mechanism and EthnicOnlineNetwork. Drives technological competitive advantage and represents future growth catalyst for the company.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Manhattan Communications India competitors and assessment
Company assessmentBroad incumbents
- Omnicom Group: Global advertising holding company with multicultural agencies such as Omnicom's dedicated diversity-owned networks. Competes for the same enterprise multicultural mandates and offers significantly broader scale and media-buying leverage.
- Publicis Groupe: Global advertising holding company with multicultural and diversity-focused agency brands (e.g., Publicis Sapient, Leo Burnett). Competes for the same Fortune 500 multicultural and digital marketing budgets with vastly larger global infrastructure.
- WPP: Global advertising holding company with dedicated multicultural practices (e.g., GroupM, VMLY&R). Comparable as a broad incumbent that competes for the same Fortune 500 multicultural marketing budgets at much greater scale.
Direct peers
- Admerasia: Multicultural digital marketing agency specializing in Asian-American consumer engagement, with capabilities in media planning, creative, and programmatic. Directly comparable to Manhattan Communications' multicultural service offering for diaspora audiences in North America.
- Lopez Negrete Communications: Largest independent Hispanic-focused advertising agency in the U.S., offering full-service marketing, media buying, and digital services to Fortune 500 brands. Comparable as an independent multicultural agency targeting a specific ethnic segment with enterprise clients.
- IW Group: Asian-American multicultural marketing agency providing advertising, media, digital, and public relations services. Directly comparable as an independent multicultural agency focused on diaspora consumer engagement in North America.
- Burrell Communications Group: Independent multicultural agency specializing in African-American consumer marketing with full-service creative, media, and digital capabilities. Comparable as an independent multicultural agency serving Fortune 500 enterprise clients with deep ethnic audience expertise.
- Codeword Agency: Diverse-owned creative and content marketing agency serving enterprise tech and consumer brands. Comparable as an independent multicultural/diverse-owned agency offering integrated digital marketing and content services to enterprise clients.
- The Community (formerly The Community Latin): Independent multicultural creative and media agency built specifically for diverse audiences, offering advertising, content, and digital services. Directly comparable as an independent agency purpose-built for multicultural consumer engagement.
Emerging players
- Citizen Group: Independent creative and communications agency focused on purpose-driven and multicultural marketing. Comparable in serving mission-driven and Fortune 500 brands with culturally relevant digital campaigns.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Manhattan Communications India social profiles
Digital presenceManhattan Communications India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manhattan Communications India leadership team
Management profileNumber of profiles
Profiles3 records
Manhattan Communications India subsidiaries and ownership
Company hierarchySubsidiaries2 records
Manhattan Communications India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manhattan Communications India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manhattan Communications India
What does Manhattan Communications India do?
Manhattan Communications India is a full-service digital marketing agency providing brand strategy, social media marketing, digital media planning and buying, creative and video production, SEO, and web design and development services. The firm specializes in multicultural and ethnic-diaspora audience marketing for enterprise brands and growth-stage companies, and is augmenting its service delivery with proprietary AI technology platforms (Compass™, LYKSTAGE, EthnicOnlineNetwork, AI Osmosis Engine) developed through its Mantech Ventures technology division.
Is Manhattan Communications India a public or private company?
Manhattan Communications India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manhattan Communications India founded?
Manhattan Communications India was founded in 2008. It employs 101 to 250 people.
Where is Manhattan Communications India based?
Manhattan Communications India is headquartered in Mumbai, India, in the Asia region.
How does Manhattan Communications India make money?
Two revenue lines are on record. Marketing Services Revenue is the primary driver. The others are technology Platform Licensing.
Who are Manhattan Communications India's main competitors?
Broad incumbents on record are Omnicom Group, Publicis Groupe and WPP. Direct peers are Admerasia, Lopez Negrete Communications, IW Group, Burrell Communications Group, Codeword Agency and The Community (formerly The Community Latin). Citizen Group is listed as an emerging player.
Does Manhattan Communications India have an API?
No public API is recorded for Manhattan Communications India.
What industry is Manhattan Communications India in?
Manhattan Communications India's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541810 and its SIC code is 7310.