BEAL International

What BEAL International does

BEAL International is a privately held Belgian family business, founded in 1974 and headquartered in Fernelmont (Namur region), Belgium. The company develops, manufactures, and distributes technically advanced coatings and surface solutions for the construction, renovation, and decoration industry. Its product portfolio is built around four proprietary, registered product lines: MORTEX (microcement coating for floors, walls, kitchens, bathrooms, pools, and furniture), BEALSTONE (customizable terrazzo coatings), CAPILASIL (water-repellent solutions for terraces, facades, and injection applications), and BEALCALCE (natural lime products). Manufacturing takes place at the company's 3,000 m² facility in Fernelmont and the firm reports a 15% annual growth rate with export reach across 42 countries.

The business model is product sales through a hybrid go-to-market. The primary commercial channel is a long-tenured distributor network covering 42 countries, supported by a direct showroom at headquarters, a 'Find an Installer' locator, and a training program that certifies approximately 2,000 installers per annum on MORTEX and BEALSTONE application. Target customers span architects, distributors, certified installers, project managers, and end homeowners, with named commercial references across hospitality (Norman Hotel, The Mila, Puro), food and beverage (Blanco, L'Essentiel, Glutton), retail (Maison Dandoy, Avril Cosmétiques), and residential projects. BEAL also invests in international event participation — including a 900 m² outdoor installation at the Osaka World Expo 2025 — as a top-of-funnel demand-generation lever.

Strategically, the company is family-controlled with no disclosed external institutional shareholders, funding rounds, or M&A activity. Growth is driven organically through distributor expansion (notably into Japan and other non-core European markets), portfolio extensions (BEALCALCE lime line), and ecosystem build-out via installer certification. The firm carries no disclosed AI/ML capability, no published revenue figures, and no senior leadership roster in the input data, with primary identity (BEAL International s.a./n.v., VAT BE0414.592.153) confirmed through its Belgian corporate structure.

Name

BEAL International

Legal name

BEAL International s.a./n.v.

Website

https://bealinternational.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

BEAL International is a Belgian family-owned manufacturer of proprietary technical coatings (MORTEX microcement, BEALSTONE terrazzo, CAPILASIL water-repellents, BEALCALCE lime), selling through 42-country distributor networks, a direct showroom, and a certified-installer program for architects, contractors, and end homeowners.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Microcement coatings
• Terrazzo coatings
• Water repellent solutions
• Decorative construction materials
• Natural lime products

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of technical coating products including MORTEX, BEALSTONE, CAPILASIL, and related materials. Products sold through distributors globally and directly via company showroom/shop.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BEAL International manufactures and distributes technically advanced coating products for construction, renovation, and decoration applications. The core product range comprises MORTEX® microcement for floors, walls, kitchens, bathrooms, swimming pools and furniture; BEALSTONE® terrazzo coatings for decorative surfaces; CAPILASIL® water-repellent solutions for terraces, facades, and injection works; and BEALCALCE® natural lime products. Products are produced at the company's facility in Fernelmont, Belgium, and reach construction professionals and end customers through a distributor network in 42 countries and via the company's own showroom.

Product overview

BEAL International is a manufacturer and distributor of technically advanced coating and surface solutions for the construction, renovation, and decoration industry. The company produces a portfolio of specialized products: MORTEX® microcement coating for multi-surface applications including floors, walls, kitchens, bathrooms, and furniture; BEALSTONE® Terrazzo coatings for decorative floor and surface finishes; CAPILASIL® water repellent solutions for terraces, frontages, and injections; and BEALCALCE® natural lime products. These products serve both residential applications (homes, apartments) and professional/commercial spaces (hotels, restaurants, retail stores, offices, spas). The company operates from Belgium and exports to 42 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• MORTEX®: Microcement coating for construction, renovation and decoration.
• BEALSTONE®
• CAPILASIL®
• BEALCALCE®

Products and services

• MORTEX® Microcement coating applied to floors, walls, kitchens, bathrooms, swimming pools, terraces, and furniture for both interior and exterior construction, renovation, and decoration projects.
• BEALSTONE® Terrazzo coating system for floors and decorative surfaces with customizable aggregate compositions and finishes, used in commercial and residential projects.
• CAPILASIL® Water-repellent solutions for terraces, facades, and injection applications designed to protect building surfaces from water damage.
• BEALCALCE® (Lime) Natural lime-based products for traditional and modern construction and renovation applications, including tadelakt-style finishes.
• Other Products Additional technically advanced solutions for construction, renovation, and decoration projects beyond the core MORTEX, BEALSTONE, CAPILASIL, and BEALCALCE lines.
• BEAL Training Programs Structured training courses combining theory and hands-on practice for the application of MORTEX microcement and BEALSTONE Terrazzo, open to professional installers and applicators.

Quantifiable outcome

• 15% annual growth
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Distributor NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of trusted distribution partners operating across 42 countries. BEAL maintains long-term collaborative relationships with partners who share company values and vision. Distributors provide local sales, customer consultation, and product availability in their regional markets.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mapei: Global Italian construction chemicals manufacturer producing adhesives, coatings, and surface treatment systems. Competes with BEAL across specialty coatings and surface preparation products, with far greater R&D resources and worldwide distribution.
• Sto SE: German manufacturer specializing in facade coatings, renders, and surface systems. Comparable to BEAL in architectural coatings for building exteriors and interiors, with deep specification relationships and broader product breadth.
• Kerakoll: Italian multinational manufacturer of adhesives, sealants, and decorative coatings for construction. Overlaps with BEAL in decorative and functional surface solutions, with broader portfolio scope and significantly larger scale and international reach.
• Sika: Swiss-listed specialty chemicals company with a broad coatings, sealants, and waterproofing portfolio. Competes with BEAL's CAPILASIL water-repellent range and broader construction coatings categories, with global scale and strong commercial channels.
• Caparol (DAW Group): German paints and coatings group with a strong architectural and decorative coatings portfolio. Competes with BEAL in high-end architectural finishes and serves overlapping architect and applicator segments across European markets.
• Saint-Gobain Weber: European leader in industrial mortars, facade renders, and decorative coatings. Overlaps with BEAL's microcement and lime-based decorative ranges while serving similar construction professionals and renovation channels at much larger scale.

Direct peers

• Luxury Concrete: Microcement manufacturer offering comparable product portfolios for floors, walls, bathrooms, and exteriors. Targets the same architect/specifier and professional installer customer base as BEAL with a similar premium decorative positioning.
• Topciment: Spanish specialist manufacturer of microcement and decorative coatings for construction and renovation. Direct competitor to BEAL's MORTEX line, serving similar architect, distributor, and installer channels across European and international markets.

Emerging players

• Fosroc: Construction chemicals specialist focused on waterproofing, sealants, and protective coatings. Comparable to BEAL's CAPILASIL water-repellent range and broader protective surface treatments, particularly in commercial and infrastructure applications.

Regional players

• Baumit: Austrian/Central European manufacturer of facade systems, renders, and decorative plasters. Comparable product positioning to BEAL's BEALCALCE lime and decorative surface ranges, with strong Central European distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCElKl3WO3hezMP07699uDgQ
• Facebookfacebook.com/bealinternational
• LinkedInlinkedin.com/company/beal-international-s.a.
• Instagraminstagram.com/bealinternational
• Xx.com/beal_int

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAL International