GEB
GEB SAS is a French specialty chemicals manufacturer, founded in 1860, that formulates and distributes over 700 sealing, bonding, and maintenance products for plumbing, heating, and swimming pool professionals and DIY consumers across roughly 30–50 countries via omnichannel retail and distributor networks.
- Company typePrivate
- Founded1860
- HeadquartersRoissy-en-france, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GEB does
GEB SAS is a French specialty chemicals manufacturer founded in 1860 by Gaston Eugène Barthélémy in Vincennes, now headquartered in Roissy-en-France / Tremblay-en-France. The company designs, formulates, and distributes chemical products for sealing, bonding, and maintenance applications across three core verticals: plumbing/sanitary, heating, and swimming pools. Its product range spans more than 700 SKUs, including PVC adhesives, refractory sealants for high-temperature heating systems, thread sealants, waterproofing solutions, eco-designed glues under the GEB'ORIZON® line, and accessories such as the 2024 pool leak detection kit. Technical differentiation rests on proprietary chemical formulations, durability under thermal/mechanical stress, and regulatory certifications including ACS (drinking water contact), NF RAC GAZ (gas applications), ISO 9002, and Origine France Garantie for over 200 products.
GEB operates an omnichannel distribution model reaching both B2B professionals (plumbers, heating technicians, pool builders) and B2C consumers (DIY enthusiasts) through DIY/bricolage retailers, specialized distributors, professional merchant networks (négoces professionnels), and online platforms. Products are distributed in approximately 30–50 countries across Europe, the Maghreb, Sub-Saharan Africa, DOM-TOM, and the Near/Middle East, supported by dedicated sales offices in France, Poland (GEB Polska, 2005), and Belgium (GEB Benelux). Pricing is not publicly disclosed; distributor tariffs are available on request.
The company is the core operating entity of the Barthelemy Group, a family-owned European conglomerate that also comprises GEB POLSKA (distribution in Poland), AFER SAS (industrial technical solutions), and FERMIT GmbH (plumbing and heating products in Germany/Switzerland). The Barthelemy Group employs approximately 140 people in France and around 20 across European subsidiaries. Revenue is not publicly disclosed. GEB is privately held, has no external funding rounds, and continues to operate as a three-generation family business with approximately 700+ products and a brand positioned as 'la référence des plombiers' in the French market.
GEB firmographics
Firmographics- Name
- GEB
- Legal name
- GEB SAS
- Website
- https://geb.fr
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GEB SAS is a French specialty chemicals manufacturer, founded in 1860, that formulates and distributes over 700 sealing, bonding, and maintenance products for plumbing, heating, and swimming pool professionals and DIY consumers across roughly 30–50 countries via omnichannel retail and distributor networks.
- Ownership category
- akta.pro rank
GEB industry classification
Industry- Product category
- Industrial Sealants and Adhesives
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
- akta.pro secondary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where GEB is headquartered
LocationHeadquarters
- HQ city
- Roissy-en-france
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
GEB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product sales: GEB generates revenue through the manufacture and sale of chemical sealing, bonding, and maintenance products to professionals and consumers via distributors and retail partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
GEB product offering
Product offeringCore offering
GEB manufactures and sells chemical sealing, bonding, and maintenance products for sanitary, plumbing, heating, and swimming pool sectors. The company offers 700+ products including adhesives, sealants, joint fillers, refractory products, and PVC bonding systems to both professional tradespeople and individual DIY consumers through a network of DIY stores, specialized distributors, professional merchants, and subsidiaries across nearly 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- GEB'ORIZON® eco-designed range An eco-designed line of sealing and bonding chemical products formulated with renewable raw materials, intended for sanitary, plumbing, and heating applications by both professional installers and DIY consumers.
- GEB'ORIZON® COLLE PVC GEL Évacuation Eco-designed gel PVC adhesive for evacuation pipe bonding, part of the GEB'ORIZON® range.
- POOL* Kit Détection Fuite de Piscine Pool leak detection kit designed for pool owners and maintenance professionals to identify and locate leaks in swimming pools.
- PVC Adhesives PVC solvent and gel adhesives for bonding pressure and evacuation pipework in plumbing and pool installations, used by professional plumbers and DIY installers.
- Refractory Adhesives and Sealants
Quantifiable outcome
- Over 700 products manufactured and distributed
- +2 more outcomes
Companies that use GEB
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
GEB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GEB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barthelemy GroupcoreGEB SAS is a subsidiary of the European Barthelemy Group, which consists of four companies: GEB SAS, GEB POLSKA, AFER, and FERMIT in France and abroad. The group provides strategic oversight and shared resources across affiliated companies.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
GEB competitors and assessment
Company assessmentDirect peers
- Soudal: Belgian family-owned manufacturer of sealants, adhesives, and PU-foams serving construction professionals and DIY across Europe; closest mid-sized specialty-chemical analog to GEB.
- Rubson (Henkel): Henkel's specialist brand for waterproofing, sealing, and bathroom/sanitary repair products; directly comparable to GEB's joint d'étanchéité and sanitary sealant ranges.
- Mapei: Italian manufacturer of adhesives, sealants, and chemical products for building, pool, and industrial maintenance with strong European professional distribution, competing head-to-head with GEB in plumbing and pool applications.
- Griffon: Dutch specialty adhesives and tools manufacturer (including PVC pipe cements and thread sealants) selling into European plumbing, heating, and DIY channels with direct overlap to GEB's core range.
- Sika AG: Swiss specialty chemicals leader covering sealing, bonding, waterproofing, and refurbishment for construction professionals; directly comparable to GEB's plumber/heating-engineer proposition in Europe.
- Bostik: Global adhesives and sealants specialist (Arkema subsidiary) with overlapping product lines in construction, plumbing, and DIY sealants/glues, serving professional and consumer channels across Europe.
- Tangit (Henkel): Henkel's flagship PVC pipe adhesive brand and GEB's most direct competitor in the French and European PVC gluing market for plumbers and installers.
- Pattex (Henkel): Henkel's mass-market mounting and repair adhesive brand competing with GEB's DIY/Particulier line in bricolage retail across France and Southern Europe.
Broad incumbents
- Würth: German-based global industrial supplies leader distributing professional-grade adhesives, sealants, and chemicals to tradespeople; competes with GEB in the professional channel across Europe.
- Henkel: Global consumer and industrial adhesives giant (Pattex, Tangit, Rubson, Loctite) overlapping with most GEB product lines but operating at far greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GEB social profiles
Digital presenceGEB financial estimates
Financial estimateRevenue estimate
Valuation estimate
GEB leadership team
Management profileNumber of profiles
Profiles1 record
GEB subsidiaries and ownership
Company hierarchySubsidiaries3 records
GEB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GEB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GEB
What does GEB do?
GEB manufactures and sells chemical sealing, bonding, and maintenance products for sanitary, plumbing, heating, and swimming pool sectors. The company offers 700+ products including adhesives, sealants, joint fillers, refractory products, and PVC bonding systems to both professional tradespeople and individual DIY consumers through a network of DIY stores, specialized distributors, professional merchants, and subsidiaries across nearly 30 countries.
Is GEB a public or private company?
GEB is a private company. It is classified as family owned and is currently operating.
When was GEB founded?
GEB was founded in 1860. It employs 101 to 250 people.
Where is GEB based?
GEB is headquartered in Roissy-en-france, France, in the Europe region.
How does GEB make money?
One revenue line is on record: product sales.
Who are GEB's main competitors?
Direct peers on record are Soudal, Rubson (Henkel), Mapei, Griffon, Sika AG, Bostik, Tangit (Henkel) and Pattex (Henkel). Broad incumbents are Würth and Henkel.
Does GEB have an API?
No public API is recorded for GEB.
What industry is GEB in?
GEB's product category is Industrial Sealants and Adhesives. Its primary akta.pro industry code is CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 3256 and its SIC code is 2860.