Pumping Marvellous
Pumping Marvellous is the UK's only patient-led heart failure charity, founded in 2010 to provide free patient education, peer support communities, and a NICE-approved digital cardiac rehabilitation platform to heart failure patients, NHS teams, and families across the UK.
- Company typePrivate
- Founded2010
- HeadquartersPreston, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pumping Marvellous does
Pumping Marvellous is the UK's only patient-led heart failure charity, founded in 2010 by Nick Hartshorne-Evans following his own diagnosis of heart failure. The charity is registered in England and Wales (charity number 1151848; company number 08370761) and operates from a small headquarters in Preston, UK, supported by a network of regional 'Patient Educators' (volunteers). Its mission is to support the approximately 1 million people in the UK living with heart failure, including 200,000 new diagnoses annually, along with their families and carers, by delivering free education, peer support, and tools that improve self-management, early diagnosis, and access to cardiac rehabilitation. NHS heart failure teams across all UK regions order and distribute the charity's patient information materials, with 309,000 pieces supplied in 2023, embedding the charity within NHS acute, community, primary care, and pharmacy care pathways.
The charity's core offerings comprise several integrated products and programmes. The free, NICE-approved (HTG761, December 2025) online Cardiac Rehabilitation Platform provides an eight-week exercise programme with low-function and medium-function tracks, developed with NHS Cardiac Rehabilitation exercise physiologists. The BEAT HF campaign (a registered trademark) is a national awareness initiative using the acronym Breathlessness, Exhaustion, Ankle swelling, Time to act to address late diagnosis. The BEAT to TREAT protocol extends this into a 60-minute clinical pathway from symptom recognition to diagnosis and initiation of guideline-directed medical therapy, using point-of-care NT-proBNP and AI ECHO. Additional products include an extensive library of branded patient support guides (Big Pocket Guide, HFpEF guide, cardiac device guides, palliative care guide, and others), the BEAT Breathlessness Hub community screening programme, AI-driven patient voice podcasts, and online peer-to-peer support communities hosted on Facebook and Health Unlocked reaching 100,000 UK patients. Academic partnerships span seven UK universities, and corporate sponsorship involves approximately fifteen pharmaceutical and medical device companies operating under mandatory Memoranda of Understanding.
Pumping Marvellous operates a charitable funding model with no direct revenue from patients or NHS teams. Income is diversified across individual donations (via JustGiving, Enthuse, PayPal Giving, GiveTap, Facebook Fundraisers, easyfundraising, and cheque), corporate partnerships with pharma and medical device firms (Abbott, AstraZeneca, Bayer, Boehringer Ingelheim, Boston Scientific, Medtronic, Novartis, Pfizer, Pharmacosmos, Roche Diagnostics, CSL Vifor, Cardurion, EBR Systems, FIRE1, Servier), institutional support from NHS England, NHS Scotland, ICBs, ICSs, PCNs, and Cardiac Networks, charitable trust and foundation grants, legacy giving through a free will-writing service, branded merchandise sales, and fundraising events (Great North Run, Kilt Walk, Tough Mudder, Vitality London 10k, Great North Swim). Distribution combines direct-to-consumer digital channels (website, cardiac rehab platform, podcasts, online shop, social media) with NHS partnership channels (hundreds of clinical teams ordering materials) and third-party fundraising platforms, enabling UK-wide reach across all NHS regions without physical retail storefronts.
Pumping Marvellous firmographics
Firmographics- Name
- Pumping Marvellous
- Legal name
- The Pumping Marvellous Foundation
- Website
- https://pumpingmarvellous.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pumping Marvellous is the UK's only patient-led heart failure charity, founded in 2010 to provide free patient education, peer support communities, and a NICE-approved digital cardiac rehabilitation platform to heart failure patients, NHS teams, and families across the UK.
- Ownership category
- akta.pro rank
Pumping Marvellous industry classification
Industry- Product category
- Heart Failure Patient Support
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Health & Medical Research Grantmaking Foundations (BPAGAKAL)
Keywords
Where Pumping Marvellous is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pumping Marvellous business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations and Fundraising: Donations from individuals via JustGiving, Enthuse, PayPal Giving, GiveTap, cheque, Facebook Fundraisers, and in-memory/tribute page donations. Also includes supporter-organised fundraising events (coffee mornings, DJ live streams, gaming challenges, charity auctions) and sale of branded merchandise through the online shop and eBay.
- Corporate Partnerships and Sponsorship: Corporate partnerships with pharmaceutical and medical device companies (Abbott, AstraZeneca, Bayer, Boehringer Ingelheim, Boston Scientific, Medtronic, Novartis, Pfizer, Pharmacosmos, Roche Diagnostics, etc.) who provide funding, educational grants, and sponsorship. All partners must sign a mandatory Memorandum of Understanding.
- NHS and Healthcare System Support: Support from NHS organisations including NHS England, NHS Scotland, Integrated Care Boards (ICBs), Integrated Care Systems (ICSs), NHS Cardiac Networks, Primary Care Networks (PCNs), and Heart Failure Hub Scotland.
- Charitable Trusts and Foundations Grants: Funding from charitable trusts and foundations including A M Pilkington Charitable Trust, Albert Hunt Trust, Annandale Charitable Trust, Astor Foundation, Bain Charitable Trust, Barratt Developments PLC Charitable Foundation, and many others listed on the Partnerships page.
- Legacies and Wills: Legacy donations left in supporters' wills, with a free online will-writing service provided in partnership with makeawillonline.co.uk.
- EasyFundraising and Shopping Donations: Registered with easyfundraising so that supporters can donate through online shopping at no extra cost to the shopper.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free NHS materials distribution programme |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Pumping Marvellous product offering
Product offeringCore offering
Pumping Marvellous Foundation is a patient-led UK heart failure charity that provides free patient information guides, an online eight-week cardiac rehabilitation platform, the BEAT HF awareness campaign, peer-to-peer support communities, and clinical pathway tools to help people living with heart failure and their families. Its services are distributed free of charge directly to patients and via NHS clinical teams across the UK, with revenue sustained through donations, fundraising, corporate sponsorship, and charitable grants.
Product overview
Pumping Marvellous is the UK's patient-led heart failure charity offering a portfolio of digital and physical resources for heart failure patients and their families. The core offerings include a free online Cardiac Rehabilitation Platform (featuring low-function and medium-function exercise programmes developed with NHS exercise physiologists), the BEAT HF awareness campaign (BEAT = Breathlessness, Exhaustion, Ankle swelling, Time to tell your GP), and the BEAT to TREAT clinical protocol enabling 60-minute diagnosis and treatment initiation. Additional products include a Community Hub with support guides, podcasts featuring AI-driven patient voices (Fred and Daphne), the Heart Failure at Home Pack for discharge management, and online peer support communities. The charity also provides the BEAT Breathlessness Hub for community screening and distributes physical support guides to NHS teams across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- BEAT: National awareness campaign acronym highlighting heart failure symptoms: Breathlessness, Exhaustion, Ankle swelling, Time to speak to GP/Nurse. Also refers to BEAT to TREAT initiative for rapid diagnosis and treatment.
Products and services
- Cardiac Rehabilitation Platform
Quantifiable outcome
- 309,000 pieces of patient information supplied to NHS teams in 2023
- +4 more outcomes
Companies that use Pumping Marvellous
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Pumping Marvellous technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pumping Marvellous partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered supporting, flagship and core.
- AbbottsupportingPharmaceutical/medical device company partnership providing corporate sponsorship and educational support to the Pumping Marvellous Foundation's patient education programmes.
- AstraZenecasupportingPharmaceutical company partnership providing corporate sponsorship and support for heart failure awareness and education initiatives.
- Bayer HealthcaresupportingPharmaceutical company partnership providing corporate sponsorship to support the charity's educational programmes and campaigns.
- Boehringer IngelheimsupportingPharmaceutical company partnership providing corporate sponsorship for heart failure patient education.
- Boston ScientificsupportingMedical device company partnership providing corporate sponsorship for patient education on cardiac devices.
- Medtronic UKsupportingMedical device company partnership providing corporate sponsorship for patient education related to cardiac devices and treatments.
- NovartissupportingPharmaceutical company partnership providing corporate sponsorship for heart failure awareness campaigns.
- PfizersupportingPharmaceutical company partnership providing corporate sponsorship for patient education.
- PharmacosmossupportingPharmaceutical company that funded the production of the Cardiac Rehabilitation Platform, including a digital platform and accompanying booklet, through a hands-off educational grant.
- Roche DiagnosticssupportingDiagnostics company partnership supporting the charity's work in heart failure diagnosis and education.
- CSL ViforsupportingPharmaceutical company partnership that funded the development of the 'Potassium Matters' guide in partnership with the National Kidney Federation.
- NICE – National Institute for Health and Care ExcellenceflagshipNICE develops pathways and evidence-based guidelines for chronic heart failure management. Pumping Marvellous works with NICE on guidelines and its digital cardiac rehab platform received NICE approval (HTG761, December 2025).
- NHS EnglandflagshipNHS England provides institutional support and partnership for the charity's patient education materials and cardiac rehabilitation platform, which is used by NHS teams across England.
- NHS Scotland / Heart Failure Hub ScotlandcorePartnership with NHS Scotland through the Heart Failure Hub Scotland for the distribution of patient information and promotion of heart failure awareness in Scotland.
- British Heart FoundationflagshipThe British Heart Foundation is a key charitable partner, co-funding the BEAT Breathlessness Hub in Liverpool in collaboration with Everton in the Community. BHF provides significant funding and endorsement for heart failure initiatives.
- University of Oxford (The George Institute for Global Health)coreAcademic partnership with The George Institute for Global Health, affiliated to Oxford University, for research collaboration on heart failure care improvement.
- University of ManchestercoreAcademic partnership with the University of Manchester for research and patient education development.
- University of GlasgowcoreAcademic partnership with the University of Glasgow, where CEO Nick Hartshorne-Evans received an Honorary Doctorate.
- University of LeicestersupportingAcademic partnership for research collaboration on heart failure.
- University of LancastercoreAcademic partnership with the University of Lancaster for research on raising awareness of heart failure, which informed the 'Living Well with Heart Failure' report.
- Salford University (School of Health and Society)supportingAcademic partnership with Salford University's School of Health and Society for research and education collaboration.
- Bradford University (Faculty of Life Sciences and School of Pharmacy)supportingAcademic partnership with Bradford University's Faculty of Life Sciences and School of Pharmacy for research collaboration.
- Everton in the CommunityflagshipCharitable arm of Everton Football Club delivering the BEAT Breathlessness Hub — a British Heart Foundation-funded programme providing free heart and lung checks in Liverpool. The initiative has saved lives through early diagnosis of heart failure and other conditions.
- Integrated Care Boards (ICBs)coreICBs across England serve as institutional partners and distribution channels for the charity's patient information materials, embedding them within NHS care pathways.
- Integrated Care Systems (ICSs)coreICSs across England partner with the charity to distribute patient materials and promote heart failure awareness within integrated care pathways.
- Primary Care Networks (PCNs)corePCNs across the UK distribute patient information materials and connect patients with the charity's resources through GP surgery settings.
- NHS Cardiac NetworkscoreNHS Cardiac Networks facilitate the distribution of patient information materials across cardiac care settings in England.
- Health Innovation NetworkcoreThe Health Innovation Network (NHS) collaborates with the charity on innovation in heart failure care and the adoption of digital rehabilitation platforms.
- Alliance for Heart FailurecoreMember organisation of the Alliance for Heart Failure, collaborating on advocacy and awareness for heart failure patients across the UK.
- Arrhythmia AlliancesupportingCharitable partner collaborating on arrhythmia and heart rhythm-related patient education and awareness.
- Cardiomyopathy UKsupportingCharitable partner collaborating on cardiomyopathy patient education and support.
- British Society for Heart FailurecoreProfessional society partnership for clinical guideline development, education, and patient advocacy in heart failure.
- British Society for EchocardiographysupportingProfessional society partnership for echocardiography education and heart failure diagnosis awareness.
- Primary Care Cardiovascular SocietysupportingProfessional society partnership for heart failure education in primary care settings.
- SMC – Scottish Medicines ConsortiumsupportingScottish regulatory body partnership for medicines guidance and heart failure treatment access in Scotland.
- CardurionsupportingMedical company partnership providing support for heart failure patient education.
- EBR SystemssupportingMedical device company partnership supporting heart failure patient education.
- FIRE1supportingMedical technology company partnership supporting heart failure patient education.
- Servier LaboratoriessupportingPharmaceutical company providing corporate sponsorship for heart failure patient education.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Pumping Marvellous competitors and assessment
Company assessmentBroad incumbents
- British Heart Foundation: The UK's largest cardiovascular charity, funding research, education and patient support across all heart conditions. Directly comparable as a strategic partner of Pumping Marvellous on the BEAT Breathlessness Hub in Liverpool and as the dominant funder in the UK heart-failure space.
- European Society of Cardiology: European professional society producing heart failure clinical guidelines and education. Comparable as a heart-failure thought leader and partner for guideline development, though operating as a clinical professional society rather than a patient charity.
- American Heart Association: The largest US voluntary health organisation focused on cardiovascular disease and stroke, funding research, public education and patient support. Comparable as a broad cardiovascular charity with patient-education and advocacy functions, but operating at significantly greater scale and US focus.
- Heart Failure Society of America: US professional society advancing heart failure research, education and quality of care. Comparable as a heart-failure-focused organisation providing guidelines, education and advocacy, with broader professional-society scope than Pumping Marvellous's patient-led model.
Direct peers
- Cardiomyopathy UK: UK charity supporting patients with cardiomyopathy, a leading cause of heart failure. Directly comparable as a patient-led charity providing education, peer support and advocacy for a heart-failure-adjacent patient population, with which Pumping Marvellous has an existing charitable partnership.
- Arrhythmia Alliance: UK heart-rhythm charity providing patient information, support groups and awareness campaigns. Comparable in mission, patient-education focus and UK distribution model, and listed as a strategic partner of Pumping Marvellous.
- Chest Heart & Stroke Scotland: Scottish health charity providing support and education for people affected by chest, heart and stroke conditions. Comparable in patient-education mission, NHS-style health-system partnerships and UK patient-advocacy focus.
Others
- National Kidney Federation: UK kidney patient charity that partnered with Pumping Marvellous on the 'Potassium Matters' guide funded by CSL Vifor. Comparable as an adjacent patient-led UK charity working with pharma partners on condition-specific patient education.
Regional players
- Croí Heart & Stroke Charity: Irish heart and stroke charity delivering patient support, education and community-based prevention programmes. Comparable patient-led model, heart-failure focus and NHS-style health-system partnership approach, but operating in Ireland rather than the UK.
- Northern Ireland Chest Heart & Stroke: Northern Ireland charity providing support, rehabilitation and education services for people with chest, heart and stroke conditions. Comparable in patient-support model and UK health-system partnership approach, with regional rather than UK-wide scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Pumping Marvellous social profiles
Digital presencePumping Marvellous compliance and trust
Trust signalCompliance1 record
Pumping Marvellous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pumping Marvellous leadership team
Management profileNumber of profiles
Profiles2 records
Pumping Marvellous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pumping Marvellous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pumping Marvellous
What does Pumping Marvellous do?
Pumping Marvellous Foundation is a patient-led UK heart failure charity that provides free patient information guides, an online eight-week cardiac rehabilitation platform, the BEAT HF awareness campaign, peer-to-peer support communities, and clinical pathway tools to help people living with heart failure and their families. Its services are distributed free of charge directly to patients and via NHS clinical teams across the UK, with revenue sustained through donations, fundraising, corporate sponsorship, and charitable grants.
Is Pumping Marvellous a public or private company?
Pumping Marvellous is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pumping Marvellous founded?
Pumping Marvellous was founded in 2010. It employs 11 to 50 people.
Where is Pumping Marvellous based?
Pumping Marvellous is headquartered in Preston, United Kingdom, in the Europe region.
How does Pumping Marvellous make money?
Six revenue lines are on record. Individual Donations and Fundraising is the primary driver. The others are corporate Partnerships and Sponsorship, NHS and Healthcare System Support, charitable Trusts and Foundations Grants, legacies and Wills and easyFundraising and Shopping Donations.
Who are Pumping Marvellous's main competitors?
Broad incumbents on record are British Heart Foundation, European Society of Cardiology, American Heart Association and Heart Failure Society of America. Direct peers are Cardiomyopathy UK, Arrhythmia Alliance and Chest Heart & Stroke Scotland. National Kidney Federation is listed as an others. Regional players are Croí Heart & Stroke Charity and Northern Ireland Chest Heart & Stroke.
Does Pumping Marvellous have an API?
No public API is recorded for Pumping Marvellous.
What industry is Pumping Marvellous in?
Pumping Marvellous's product category is Heart Failure Patient Support. Its primary akta.pro industry code is BPAGAKAL, Health & Medical Research Grantmaking Foundations. Its NAICS code is 813212 and its SIC code is 8090.