Fasta Pasta

What Fasta Pasta does

Fasta Pasta is a privately held Australian Italian restaurant franchise founded in 1982 by Hana Abu Nahla, operating under Fasta Pasta Pty Ltd as trustee for Booningie Unit Trust (ACN 008 148 132). The chain's product is differentiated around a proprietary fresh pasta recipe using 100% Australian durum wheat semolina, which the company claims produces a distinctive soft texture and superior sauce absorption compared with dried pasta. As of the most recent disclosure, the network comprises 18 franchise-operated restaurants — 17 in South Australia and 1 in Queensland (Cannon Park) — with the national support office located in Norwood, SA.

The business operates a multi-channel GTM: dine-in restaurant service, telephone and in-store takeaway, the iOrder web platform (online.fastapasta.com.au), a native iOS/Android mobile app (launched 2021), online table booking for up to 8 guests, and the FP Rewards loyalty program ($5 joining voucher, points per dollar). Revenue is generated through franchise fees/royalties, gift card sales in $10/$20/$50 denominations, and direct restaurant transactions; dine-in pricing is not publicly disclosed. Payments are processed through a stack of PCI DSS Level 1 gateways (Stripe, PayPal, ANZ Cybersource, NAB Transact, eWay). Marketing leverages the corporate website, social channels (Facebook, Instagram, Twitter, YouTube), email/newsletter, and minor community partnerships with Variety – the Children's Charity SA and St Vincent de Paul Society's Fred's Van. Primary customer segments are families (Kids Eat Free Mon/Tue), takeaway customers, and dietary-restricted diners (vegetarian and gluten-free menu options).

Commercially, Fasta Pasta is pursuing franchise-led geographic expansion into regional Victoria, New South Wales, and additional Queensland markets, while its digital ordering infrastructure (iOrder, mobile app, loyalty program) is being used to capture incremental digital demand. The company has no institutional funding or parent company, no disclosed revenue or headcount outside the 101–250 employee band, and no AI/ML capabilities disclosed across its technology stack.

Name

Fasta Pasta

Legal name

Fasta Pasta Pty Ltd as trustee for Booningie Unit Trust

Website

https://fastapasta.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Fasta Pasta is a privately held Australian Italian restaurant franchise founded in 1982, operating 18 locations (17 in South Australia, 1 in Queensland) serving families, takeaway customers, and dietary-restricted diners through dine-in, online ordering, mobile app, and a franchise-led go-to-market model.

Ownership category

akta.pro rank

Product category

Italian Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Italian restaurant chain
• Fresh pasta
• Restaurant franchise
• Dine-in takeaway
• Casual dining

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at Fasta Pasta restaurants, purchasing meals from the dine-in menu including main dishes, kids meals, and beverages.
2. Takeaway and Online Orders: Revenue from takeaway orders placed via telephone, online ordering platform (online.fastapasta.com.au), and mobile app.
3. Gift Cards: Sale of gift cards in $10, $20, and $50 denominations, redeemable at any Fasta Pasta restaurant nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fasta Pasta operates a franchise network of approximately 18 casual-dining Italian restaurants primarily in South Australia with one location in Queensland. The brand serves fresh pasta made on-premises from 100% Australian durum wheat semolina, alongside a broader Italian menu, via dine-in, takeaway, online, and mobile app ordering channels.

Product overview

Fasta Pasta is an Australian Italian restaurant chain founded in 1982, operating as a franchise with 18 locations across South Australia and Queensland. The company offers a unified dining experience centered on fresh pasta made from 100% Australian durum wheat semolina. The core product portfolio centers on the dine-in restaurant experience supplemented by multiple digital ordering channels: the iOrder online ordering system, a native mobile app, and a table booking system. Additional revenue streams include the FP Rewards loyalty program and Gift Cards. The company also offers franchise opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Fasta Pasta Restaurant Dine-In Service Casual dine-in Italian restaurant service offered across approximately 18 franchised Fasta Pasta locations, primarily in South Australia with one in Queensland. Customers order from a fresh-pasta-led Italian menu and are served on-premises.
• Fasta Pasta Mobile App Official Fasta Pasta mobile application that lets customers place online orders, manage their account, and access FP Rewards loyalty features from a smartphone.
• FP Rewards Loyalty Program Customer loyalty program that rewards repeat purchases with points redeemable on future orders, accessible via the Fasta Pasta mobile app and online account.
• Fasta Pasta Gift Cards Fixed-denomination gift cards sold to consumers and redeemable for food and beverages at participating Fasta Pasta restaurant locations.
• Fasta Pasta Franchise Opportunity Franchise offering under which prospective franchisees acquire the right to operate a Fasta Pasta restaurant using the brand's systems, menu, and supply chain.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Variety – the Children's Charity SAminorOthersFasta Pasta supports community events by partnering with Variety – the Children's Charity SA, providing involvement in their community initiatives.
• St Vincent de Paul Society's Fred's VanminorOthersFasta Pasta partners with St Vincent de Paul Society's Fred's Van community outreach program, supporting their community feeding initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pizza Hut Australia: Major pizza franchise chain in Australia with dine-in, takeaway, and delivery. Closely comparable as Italian-cuisine casual dining with franchise model, family positioning, and broad suburban footprint similar to Fasta Pasta's SA-centric network.
• Nando's Australia: Australian arm of the global peri-peri chicken fast-casual franchise. Comparable business model: dine-in/takeaway casual franchise chain targeting families and young adults, with strong loyalty programmes and consistent unit-level economics across the network.
• Domino's Pizza Enterprises: Australia's largest pizza franchise chain and ASX-listed Domino's master franchisee. Directly comparable as an Italian-cuisine QSR franchise operating dine-in, takeaway, online, and mobile app ordering at national scale — the category benchmark Fasta Pasta competes against for Italian QSR occasions.
• Crust Pizza: Australian gourmet pizza franchise chain with dine-in and takeaway across multiple states. Comparable as an Italian-cuisine casual franchise operator with similar suburban family positioning and order-online/app infrastructure.
• Oporto: Australian flame-grilled chicken fast-casual chain (also under Craveable Brands). Comparable franchise casual dining model targeting similar family value-conscious customer segments with dine-in and takeaway formats.
• Hog's Breath Cafe: Australian casual dining steakhouse franchise chain with dine-in focus across suburban and regional locations. Comparable as a long-established Australian franchise casual dining brand with regional footprint and family positioning similar to Fasta Pasta's SA-centric network.
• Zambrero: Australian fast-casual Mexican franchise chain with ~200+ locations. Comparable as a domestically grown franchise casual dining concept with dine-in, takeaway, app ordering, loyalty programme (Plate 4 Plate), and family positioning similar to Fasta Pasta.

Emerging players

• Grill'd: Australian premium burger franchise chain with strong brand positioning among younger demographics. Comparable as an Australian-grown fast-casual franchise concept, though differentiated by premium positioning and burger focus rather than Italian cuisine.
• Salsa's Fresh Mex: Australian fresh-Mexican fast-casual franchise with dine-in and takeaway. Comparable as a domestically grown franchise casual dining concept competing for similar lunchtime and family-occasion occasions to Fasta Pasta.

Broad incumbents

• Red Rooster: Major Australian-owned QSR chain (part of Craveable Brands) with dine-in, drive-through, takeaway, and delivery. Comparable as a long-established Australian casual dining franchise operator competing for the same family meal occasions, though with broader menu and stronger drive-through economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fastapasta_au
• YouTubeyoutube.com/fastapasta
• Facebookfacebook.com/FastaPastaRestaurant
• Instagraminstagram.com/fastapasta
• LinkedInlinkedin.com/company/fasta-pasta-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fasta Pasta