Hog’s Breath Cafe
Hog's Breath Cafe is an Australian franchise steakhouse chain founded in 1989, operating 30+ locations across Australia and New Zealand. It serves families and casual diners with signature 18-hour slow-cooked Prime Rib, burgers, and a tiered mobile loyalty program.
- Company typePrivate
- Founded1989
- HeadquartersAirlie Beach, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hog’s Breath Cafe does
Hog's Breath Cafe is an Australian casual-dining steakhouse franchise founded in 1989 and operated under HBC Management Pty Ltd, a private proprietary limited company registered in Queensland (ACN 644 819 296). The brand runs a multi-location franchise model with 30+ restaurants across Queensland, New South Wales, Victoria, Western Australia, South Australia, Tasmania, the ACT, and New Zealand. Its hero product is an 18-hour slow-cooked Prime Rib Steak flame-grilled to order, available in 200g (AUD 35.95), 300g (AUD 45.95), and 400g (AUD 55.95) cuts, supported by a broader menu of burgers (AUD 19.95-21.95), chicken, seafood, salads, Little Hog's kids menu, signature Curly Fries, and a proprietary seasoning blend containing ground espresso coffee. Customer segments are predominantly individual diners, families, and groups booking functions and celebrations, with vegan and vegetarian options addressed to broaden the addressable audience.
The business generates revenue through a combination of franchise location sales, branded merchandise, gift vouchers (denominations up to AUD 500 valid across Australia and New Zealand for six months), and the Prime Perks loyalty program, which is structured around Blue, Silver (AUD 600 annual spend threshold), and Platinum (AUD 1,200 annual spend threshold) tiers delivered via a mobile app on Google Play and Apple App Store. Distribution is omnichannel: dine-in at franchise locations, takeaway and delivery via the proprietary online ordering platform, plus Menulog and Uber Eats as third-party aggregator channels. Pricing includes GST, AUD 16.90 lunch specials at select stores, and a 15% public holiday surcharge at most locations. Marketing runs across Facebook, Instagram, LinkedIn, and YouTube (HogsBreathTV), supplemented by an editorial blog focused on steak education and email/SMS direct marketing.
Sourcing is anchored on an exclusive supply partnership with Teys, Australia's premier beef supplier, providing Teys Select premium Australian Beef for Prime Rib and Teys Certified Black Angus for sirloin. Two high-profile unit closures occurred: Tamworth (NSW) in 2024 after 31 years of operation since 1993, and Surfers Paradise (Gold Coast) due to unforeseen circumstances. The corporate entity operates from Eight Mile Plains, Queensland with 11-50 staff, and HBC Management also oversees a sub-brand, The Funky Mexican Cantina.
Hog’s Breath Cafe firmographics
Firmographics- Name
- Hog’s Breath Cafe
- Legal name
- HBC Management Pty Ltd
- Website
- https://hogsbreath.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hog's Breath Cafe is an Australian franchise steakhouse chain founded in 1989, operating 30+ locations across Australia and New Zealand. It serves families and casual diners with signature 18-hour slow-cooked Prime Rib, burgers, and a tiered mobile loyalty program.
- Ownership category
- akta.pro rank
Hog’s Breath Cafe industry classification
Industry- Product category
- Casual Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Hog’s Breath Cafe is headquartered
LocationHeadquarters
- HQ city
- Airlie Beach
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Hog’s Breath Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at restaurant locations, including steaks, burgers, chicken, seafood, salads, and desserts. This is the primary revenue stream.
- Takeaway and Delivery: Revenue from takeaway orders and food delivery services through Menulog, Uber Eats, and the company's own online ordering platform.
- Merchandise and Gifts: Sale of Hog's Breath branded merchandise and gifts through the online shop.
- Gift Vouchers: Sale of gift vouchers in denominations up to $500, valid at any Hog's Breath Cafe in Australia and New Zealand for 6 months from date of issue.
- Prime Perks Loyalty Program: Points-based loyalty program where members earn points on purchases that convert to dollar rewards. Membership tiers include Blue, Silver, and Platinum levels with varying point earning rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prime Rib Steak - Lite Cut 200g at $35.95, Traditional Cut 300g at $45.95, Mega Cut 400g at $55.95 |
| Unit Pricing | Pay-as-you-go | Burgers ranging from $19.95 to $21.95 |
| Unit Pricing | Pay-as-you-go | Lunch Specials at $16.90 |
| Other | Pay-as-you-go | Gift Vouchers up to $500 |
| Subscription | Annual | Prime Perks Gold Card Birthday Voucher at $35.95 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hog’s Breath Cafe product offering
Product offeringCore offering
Hog's Breath Cafe operates an Australian franchise steakhouse chain centred on its signature 18-hour slow-cooked, flame-grilled Prime Rib Steak, sold in Lite, Traditional, and Mega cuts. The broader menu includes burgers, chicken, seafood, salads, desserts, and a kids' menu, served across 30+ dine-in locations complemented by takeaway, delivery, function catering, gift vouchers, branded merchandise, and the Prime Perks loyalty program.
Product overview
Hog's Breath Cafe is an Australian steakhouse restaurant chain founded in 1989, operating a multi-location franchise model across Australia and New Zealand. The core offering centres on their signature Prime Rib Steak (18-hour slow-cooked, flame-grilled premium beef available in three cuts), complemented by a full dining menu of burgers, chicken, seafood, and classic sides including their famous Curly Fries. The company operates a Prime Perks loyalty program with mobile app integration, provides functions and events catering services, and offers takeaway/delivery through third-party platforms. Additional revenue streams include gift vouchers and branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- The Funky Mexican Cantina: Related restaurant brand operating under the same corporate entity (HBC Management Pty Ltd) alongside Hog's Breath Cafe.
Products and services
- Prime Rib Steak
- Burgers
- Full Restaurant Menu
- Curly Fries
- Prime Perks Loyalty Program
- Functions & Events Catering
- Gift Vouchers
- Merch & Gifts
- Takeaway & Delivery
Quantifiable outcome
- Free Burgers for a Year prize valued at $1,401.40
- +2 more outcomes
Companies that use Hog’s Breath Cafe
Customer profileSegments3 records
Ideal customer profiles3 records
Hog’s Breath Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Hog’s Breath Cafe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TeyscoreTeys is Australia's premier beef supplier and the exclusive beef partner for Hog's Breath Cafe. The company uses Teys Certified premium Australian Beef for their steaks, including Teys Select premium Australian Beef for Prime Rib and Teys Certified Black Angus beef for sirloin steaks. This is a strategic supply partnership ensuring consistent quality beef across all locations.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Hog’s Breath Cafe competitors and assessment
Company assessmentDirect peers
- Schnitz: Australian fast-casual chain focused on schnitzel with growing national footprint. Competes with Hog's Breath for casual dine-in and takeaway occasions with a different protein centre but similar value positioning.
- Nando's Australia: Major Australian casual dining chain specialising in flame-grilled chicken with dine-in, takeaway, and delivery. Competes for the same casual dine-in occasions and family/casual meal occasions that drive Hog's Breath traffic.
- Outback Steakhouse: Major American-origin casual steakhouse chain operating in Australia with a comparable dine-in, family-oriented steak-centric menu. Directly competes for the same casual dining occasions, family celebrations, and steak-enthusiast customer segment that Hog's Breath targets.
- Grill'd: Leading Australian burger-focused casual dining chain with strong brand identity and broad national footprint. Competes with Hog's Breath for casual burger occasions and family dining, though specialising in burgers rather than steaks.
- Oporto: Australian Portuguese-inspired chicken and burger casual dining chain with dine-in, takeaway, and delivery. Overlaps with Hog's Breath on family casual dining occasions and grilled chicken menu offerings.
- TGI Fridays Australia: American-casual themed dining chain operating in Australia offering burgers, ribs, steaks, and cocktails. Directly comparable to Hog's Breath in casual dining format, function venue usage, and broad menu positioning.
- Sizzler Australia: Long-established Australian casual steakhouse chain known for value-priced steaks, salad bars, and family dining. Closest direct competitor to Hog's Breath in terms of heritage, family occasion positioning, and broad Australian casual dining footprint.
Broad incumbents
- The Cheesecake Shop: Long-established Australian specialty food retail franchise with broad network of stores. Comparable to Hog's Breath as a heritage Australian franchise brand, though focused on cakes and desserts rather than full-service dining.
Emerging players
- Betty's Burgers: Australian-born specialty burger chain with cult following and rapid domestic expansion. Competes with Hog's Breath's burger line and casual dining occasions, particularly among younger demographics.
Regional players
- Hard Rock Cafe Australia: International themed casual dining venue operating in Australia with burgers, steaks, and merchandise. Comparable to Hog's Breath in themed casual dining, merchandise revenue, and occasion-based (tourist, celebration) traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hog’s Breath Cafe social profiles
Digital presenceHog’s Breath Cafe compliance and trust
Trust signalCompliance1 record
Hog’s Breath Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hog’s Breath Cafe leadership team
Management profileNumber of profiles
Hog’s Breath Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hog’s Breath Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hog’s Breath Cafe
What does Hog’s Breath Cafe do?
Hog's Breath Cafe operates an Australian franchise steakhouse chain centred on its signature 18-hour slow-cooked, flame-grilled Prime Rib Steak, sold in Lite, Traditional, and Mega cuts. The broader menu includes burgers, chicken, seafood, salads, desserts, and a kids' menu, served across 30+ dine-in locations complemented by takeaway, delivery, function catering, gift vouchers, branded merchandise, and the Prime Perks loyalty program.
Is Hog’s Breath Cafe a public or private company?
Hog’s Breath Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hog’s Breath Cafe founded?
Hog’s Breath Cafe was founded in 1989. It employs 11 to 50 people.
Where is Hog’s Breath Cafe based?
Hog’s Breath Cafe is headquartered in Airlie Beach, Australia, in the Oceania region.
How does Hog’s Breath Cafe make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeaway and Delivery, merchandise and Gifts, gift Vouchers and prime Perks Loyalty Program.
Who are Hog’s Breath Cafe's main competitors?
Direct peers on record are Schnitz, Nando's Australia, Outback Steakhouse, Grill'd, Oporto, TGI Fridays Australia and Sizzler Australia. The Cheesecake Shop is listed as a broad incumbent. Betty's Burgers is listed as an emerging player. Hard Rock Cafe Australia is listed as a regional player.
Does Hog’s Breath Cafe have an API?
No public API is recorded for Hog’s Breath Cafe.
What industry is Hog’s Breath Cafe in?
Hog’s Breath Cafe's product category is Casual Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFABAA, Burger Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.