Star Swim Schools
Star Swim Schools is a Victoria, Australia-based private children's swim school operating two owned centers in Cranbourne and Clyde North, offering structured learn-to-swim programs for infants through school-age children, women's lessons, pool party hire, and a national franchise model.
- Company typePrivate
- Founded2018
- HeadquartersCranbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Star Swim Schools does
Star Swim Schools is a privately held Australian swim school operator founded in 2018 and headquartered in Cranbourne, Victoria. The company delivers structured learn-to-swim programs — Duckling (4 months to 3 years), Jellyfish (3+ years, independent swimming), and Dolphin (stroke development) — through two owned-and-operated centers in Cranbourne and Clyde North, complemented by women's-only private lessons and a children's pool party hire service. Lessons run 49 weeks per year in purpose-built, private heated indoor pools maintained at 32-33°C, with small class sizes of 3-6 children taught by AUSTSWIM/Swim Australia certified instructors following a competency-based curriculum.
The business operates on a recurring subscription model: customers enroll in weekly lessons billed monthly via direct debit at approximately $25 per 30-minute session, with one month's written notice required to cancel. A one-time pool party hire product ($299-$799) and a referral incentive (free lesson per successful referral) layer additional revenue and acquisition onto the core subscription. Customer acquisition is driven by word-of-mouth, Google reviews, a free trial offer, paid social retargeting, email campaigns, and organic social channels — with no proprietary technology platform beyond a standard website and customer portal.
Star Swim Schools is currently expanding through a franchise model, with disclosed targets across multiple Victorian suburbs (Pakenham, Officer, Berwick, Frankston, Dandenong, Lynbrook, Kilsyth, Warragul). The legal entity structure comprises Star Swim Schools Pty Ltd (Cranbourne, ABN 79 292 672 820) and Star Swim Schools Clyde Pty Ltd (Clyde North, ABN 22 307 299 662), with no external investors, parent company, or funding rounds identified. Operations remain founder-led with no public revenue disclosure and limited operating history beyond two owned sites.
Star Swim Schools firmographics
Firmographics- Name
- Star Swim Schools
- Legal name
- Star Swim Schools Pty Ltd
- Website
- https://starswimschools.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Star Swim Schools is a Victoria, Australia-based private children's swim school operating two owned centers in Cranbourne and Clyde North, offering structured learn-to-swim programs for infants through school-age children, women's lessons, pool party hire, and a national franchise model.
- Ownership category
- akta.pro rank
Star Swim Schools industry classification
Industry- Product category
- Children's Swimming Instruction
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Star Swim Schools is headquartered
LocationHeadquarters
- HQ city
- Cranbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Star Swim Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Swimming Lesson Enrollments: Recurring subscription revenue from weekly swimming lesson enrollments billed monthly via direct debit. Enrollment is ongoing with one month's written notice required for cancellation. The primary revenue driver for the business.
- Pool Party Hire: One-time rental revenue from hosting kids birthday parties and private events at the heated indoor pool. Packages are priced per head count (10 or 25 people) with time slots of 1.5, 2.5, or 5 hours. Requires a non-refundable 80% deposit to secure booking.
- Referral Incentive: Referral program offering existing customers a free lesson when they refer a new student. Acts as a customer acquisition incentive embedded within the subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard 30-minute swimming lesson session |
| Unit Pricing | Pay-as-you-go | Birthday party pool hire - 1.5 hours |
| Unit Pricing | Pay-as-you-go | Extended party pool hire - 2.5 hours |
| Unit Pricing | Pay-as-you-go | Extended party pool hire - 5.0 hours |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Star Swim Schools product offering
Product offeringCore offering
Star Swim Schools delivers weekly learn-to-swim lessons for children aged 4 months to adolescents in private heated indoor pools, structured across three core programs (Duckling for babies/toddlers, Jellyfish for independent children, Dolphin for stroke development), with supplementary women-only private lessons and pool party venue hire. Lessons are billed monthly by direct debit and delivered year-round at two Victorian centres, with national expansion via franchising.
Product overview
Star Swim Schools is a children's swimming lesson provider operating across two locations in Victoria, Australia (Cranbourne and Clyde North). The company offers a structured, multi-level learn-to-swim program consisting of three core products: Baby Star Swimmer ~Duckling for infants and toddlers (4 months to 3 years), Independent Star Swimmer ~Jellyfish for children aged 3+ ready to swim without parents, and Kids Stroke Development ~Dolphin for advanced stroke technique training. The portfolio is complemented by Women's Swimming Lessons providing private ladies-only classes, Pool Party hire services as an add-on offering, and Swim School Franchise opportunities for expansion. All programs utilize heated pools, small class sizes (typically 3-6 children), and expert instructors following a competency-based curriculum.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Small class sizes of 3-6 children enable personalized attention and faster skill progression.
- +1 more outcomes
Companies that use Star Swim Schools
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles5 records
Star Swim Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Star Swim Schools partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Star Swim Schools competitors and assessment
Company assessmentOthers
- Swim Australia: Peak industry association for Australian swim schools that Star Swim Schools aligns with for instructor certification. Adjacent enabling organization shaping industry standards and parent-trust signals.
- Swimming Australia (Peak Body): National governing body for competitive swimming and learn-to-swim standards in Australia. Provides the broader industry context and accreditation framework within which Star Swim Schools operates.
- AUSTSWIM: National industry body that certifies swim instructors and accredits swim schools in Australia. Star Swim Schools references AUSTSWIM-certified instructors, making this an adjacent ecosystem participant and quality benchmark.
Direct peers
- Carlile Swimming: Long-established Australian swim school chain with multiple locations across NSW and beyond, offering infant to squad-level lessons. Comparable on age-segmented programs and recurring enrollment model, with deeper geographic reach.
- Kingswim: Multi-location Australian swim school with year-round heated indoor pools, infant through to stroke-development programs, and recurring enrollment. Highly comparable product offering and operating model to Star Swim Schools.
- Swimstars: Australian learn-to-swim provider delivering infant and child programs with small class sizes in private facilities. Highly comparable product offering and customer segment.
- JUMP! Swim Schools: National Australian franchise swim school chain offering learn-to-swim programs for babies, toddlers, and children in private heated facilities. Closest direct competitor given overlapping franchise expansion model, age-segmented curriculum, and private-pool positioning.
Broad incumbents
- Belgravia Leisure: Large Australian leisure facility operator managing council aquatic centres that host learn-to-swim programs. Represents the subsidized public-pool competitive alternative to Star's premium private model.
- YMCA Victoria (Swimming Programs): Major community organization running swim schools at public aquatic centres across Melbourne and regional Victoria. Competes for the same parent-and-child learn-to-swim demographic with subsidized pricing.
Regional players
- Aquabliss Swim School: Victorian swim school offering baby, toddler, and adult lessons in heated indoor facilities. Directly comparable on curriculum and target market within the same Melbourne geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Star Swim Schools social profiles
Digital presenceStar Swim Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Swim Schools leadership team
Management profileNumber of profiles
Star Swim Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Swim Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Swim Schools
What does Star Swim Schools do?
Star Swim Schools delivers weekly learn-to-swim lessons for children aged 4 months to adolescents in private heated indoor pools, structured across three core programs (Duckling for babies/toddlers, Jellyfish for independent children, Dolphin for stroke development), with supplementary women-only private lessons and pool party venue hire. Lessons are billed monthly by direct debit and delivered year-round at two Victorian centres, with national expansion via franchising.
Is Star Swim Schools a public or private company?
Star Swim Schools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Star Swim Schools founded?
Star Swim Schools was founded in 2018. It employs 1 to 10 people.
Where is Star Swim Schools based?
Star Swim Schools is headquartered in Cranbourne, Australia, in the Oceania region.
How does Star Swim Schools make money?
Three revenue lines are on record. Swimming Lesson Enrollments are the primary driver. The others are pool Party Hire and referral Incentive.
Who are Star Swim Schools's main competitors?
Others on record are Swim Australia, Swimming Australia (Peak Body) and AUSTSWIM. Direct peers are Carlile Swimming, Kingswim, Swimstars and JUMP! Swim Schools. Broad incumbents are Belgravia Leisure and YMCA Victoria (Swimming Programs). Aquabliss Swim School is listed as a regional player.
Does Star Swim Schools have an API?
No public API is recorded for Star Swim Schools.
What industry is Star Swim Schools in?
Star Swim Schools's product category is Children's Swimming Instruction. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of MPAKAEAF, Aquatic Centers & Swimming Facilities. Its NAICS code is 61162.