Nonprofit Bookkeeping
Nonprofit Bookkeeping is a Wisconsin-based, founder-led accounting services firm that provides outsourced bookkeeping, board-ready financial reporting, and fractional CFO services exclusively to 501(c)(3) nonprofit organizations across the United States.
- Company typePrivate
- Founded-
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nonprofit Bookkeeping does
Nonprofit Bookkeeping is a US-based specialized accounting services firm exclusively serving 501(c)(3) tax-exempt nonprofit organizations, headquartered in Grand Chute, Wisconsin and operating as a privately held, founder-led company. Founded by Jeremy Van Groll, a Master's in Financial Management holder with two decades of corporate accounting and compliance experience, the firm employs approximately 20 professionals organized into account management, bookkeeping, accounting, sales, marketing, and HR functions, with a distributed remote team model spanning multiple states.
The company's service portfolio is anchored by three core offerings: Bookkeeping (comprehensive monthly transaction recording, bank and credit card reconciliation, accounts payable and receivable, payroll coordination, grant restriction fund reporting, budgeting, and forecasting), 5-Minute Financials (a differentiated board-ready one-page reporting product), and Strategic Financials (a fractional CFO/controller service covering goal development, liquidity management, capital investment consulting, balanced scorecard creation, and long-range planning). Underlying technology is built on QuickBooks Online as the primary accounting platform, supplemented by Keeper for secure document management, Gusto for payroll, and an ecosystem of integrations including Reach Reporting, Ramp, Relay, and Bloomerang. The team holds QuickBooks ProAdvisor and Gusto payroll certifications and maintains Digital Bookkeeper Association lifetime charter membership.
Revenue is generated primarily through fixed monthly recurring subscription fees for ongoing bookkeeping services, supplemented by project-based professional services for controller work, Form 990EZ and 990PF preparation, software conversions, and strategic financials engagements. The go-to-market is sales-led with a free initial consultation entry point and direct outreach through a website consultation form and phone contact. Customers span nonprofit verticals including religious organizations, social and community services, education, healthcare, arts and culture, and environmental groups, with the firm serving as a long-term outsourced finance function so that nonprofit leadership can focus on mission delivery rather than bookkeeping and compliance.
Nonprofit Bookkeeping firmographics
Firmographics- Name
- Nonprofit Bookkeeping
- Legal name
- Nonprofit Bookkeeping
- Website
- https://nonprofitbookkeeping.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nonprofit Bookkeeping is a Wisconsin-based, founder-led accounting services firm that provides outsourced bookkeeping, board-ready financial reporting, and fractional CFO services exclusively to 501(c)(3) nonprofit organizations across the United States.
- Ownership category
- akta.pro rank
Nonprofit Bookkeeping industry classification
Industry- Product category
- Nonprofit Bookkeeping and Accounting Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where Nonprofit Bookkeeping is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nonprofit Bookkeeping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Monthly Bookkeeping Services: Recurring monthly bookkeeping services at fixed monthly rates customized to organizational needs. Services include transaction recording, categorization, reconciliation, and financial reporting.
- Specialized Financial Services: Additional services including controller services, payroll setup, bill payment, invoicing, budget development, forecasting, grant restriction fund reporting, and audit support.
- 5-Minute Financials: Simplified board-ready financial reporting service that organizes financial data into digestible reports for leadership and board review.
- Strategic Financials / Fractional CFO: Higher-level financial guidance including financial goal development, liquidity management, capital investment consulting, balanced scorecard creation, financial process auditing, and long-range planning.
- Tax Preparation Support: Assistance with 990EZ and 990PF form preparation; referrals provided for full 990 filing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom monthly fixed fee based on organizational complexity and transaction volume |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Nonprofit Bookkeeping product offering
Product offeringCore offering
Nonprofit Bookkeeping provides outsourced bookkeeping, financial reporting, and fractional CFO/controller services exclusively to U.S. nonprofit organizations. Core offerings include monthly bookkeeping (transaction recording, reconciliation, AP/AR, payroll, grant restriction fund reporting), 5-Minute Financials (simplified board-ready reports), and Strategic Financials (financial goal development, budgeting, forecasting, audit support, long-range planning). All services are delivered through QuickBooks Online under fixed monthly fees.
Product overview
Nonprofit Bookkeeping offers a unified suite of nonprofit financial services centered around three core offerings: Bookkeeping (comprehensive day-to-day accounting, reconciliation, payroll, and transaction management), 5-Minute Financials (simplified board-ready reporting), and Strategic Financials (fractional CFO/controller-level strategic guidance). The company also provides add-on services including Form 990EZ/990PF filing, controller services, software conversion (QuickBooks Desktop to Online, QuickBooks to TechSoup), sales tax filing, and payroll setup. Services are delivered through QuickBooks Online with fixed monthly pricing and QuickBooks ProAdvisor certified staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Comprehensive nonprofit bookkeeping service covering monthly transaction recording, bank and credit card reconciliation, accounts payable and receivable, payroll processing coordination, 1099 filing, grant restriction fund reporting, budget development, forecasting, bill payment, invoicing, and financial review support. Delivered through QuickBooks Online.
- 5-Minute Financials Simplified financial reporting service that organizes nonprofit financial data into digestible, board-ready one-page summaries with headlines and key metrics that can be reviewed in under 5 minutes.
- Strategic Financials Fractional CFO / outsourced controller service providing financial goal development, liquidity and cash management, capital investment consulting, balanced scorecard creation, financial process auditing, and long-range planning for nonprofit leadership teams.
- 990EZ and 990PF Filing Tax filing service for IRS Form 990EZ and 990PF returns; full Form 990 filing is referred to a partner accounting firm.
- Controller Services Controller-level financial oversight including financial review support and targeted reporting for staff, board, and finance committees.
- Software Conversion Services Conversion services migrating nonprofits from QuickBooks Desktop to QuickBooks Online, and from QuickBooks Online to TechSoup-discounted QuickBooks products.
- Sales Tax Filing Sales tax filing service for nonprofit clients where applicable.
- Payroll Set Up Payroll setup and configuration service for nonprofit clients, coordinated through the Gusto payroll platform.
Quantifiable outcome
- Board financials are easy to read and understand by all members
- +1 more outcomes
Companies that use Nonprofit Bookkeeping
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Nonprofit Bookkeeping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Nonprofit Bookkeeping partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GustocorePayroll platform integration partner providing payroll processing and administration services for nonprofit clients.
- KeepercoreDocument management and secure storage platform for organizing important financial documents and receipts.
- Purple TaxesminorTax preparation partner for referrals when full tax filing services are needed.
- Plain & Simple LegalminorLegal services partner for business and nonprofit legal needs.
- Solutions for ChangemakersminorStrategic partner serving changemaker organizations.
- Presence & CompanyminorStrategic partner for nonprofit organizational support.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Nonprofit Bookkeeping competitors and assessment
Company assessmentBroad incumbents
- Pilot: Tech-enabled bookkeeping, tax, and CFO services for startups and small businesses on a subscription model. Comparable subscription-based fractional finance service model, though serving a different (for-profit) vertical.
- Bench: Tech-enabled bookkeeping platform combining software with dedicated bookkeepers serving SMBs. Represents the technology-enabled service competitor whose automation capabilities threaten traditional bookkeeping business models.
- Bookkeeper360: Outsourced bookkeeping, controller, and CFO services firm serving small and medium businesses via subscription model. Similar service stack and pricing structure but without nonprofit vertical specialization.
- BDO USA Nonprofit Practice: Major US accounting firm with a substantial nonprofit sector practice providing audit, tax, and advisory services to large nonprofits. Caps the addressable market by serving the upper end of nonprofit clients the subject firm cannot credibly target.
- CliftonLarsonAllen (CLA): Top-10 US accounting firm with a dedicated Nonprofit Practice serving large and mid-sized 501(c)(3) organizations nationally. Represents the broad incumbent competitive pressure on the larger end of the nonprofit client spectrum.
- AccountingDepartment.com: Outsourced fractional bookkeeping and controller services for SMBs on a subscription basis. Similar scale, delivery model, and service portfolio; meaningful overlap in target customers.
Emerging players
- Botkeeper: AI-powered bookkeeping automation platform combining machine learning with human oversight. Represents the automation threat to traditional monthly bookkeeping engagements as the technology matures.
Direct peers
- Jitasa: Bookkeeping and accounting services specifically for nonprofit organizations, offered on a subscription/fixed-fee model with QuickBooks specialization. Direct head-to-head competitor in the same nonprofit-vertical niche with overlapping service tiers.
- Foundation Group: National nonprofit accounting firm providing bookkeeping, Form 990 preparation, audit support, and compliance services to 501(c)(3) organizations. Closest direct competitor with similar vertical specialization and recurring service model.
- Harbor Compliance: Provides registered agent, nonprofit formation, bookkeeping, and Form 990 filing services for tax-exempt organizations. Overlaps directly in nonprofit compliance and financial services for the same target buyer (ED/finance staff at 501(c)(3)s).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nonprofit Bookkeeping social profiles
Digital presenceNonprofit Bookkeeping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nonprofit Bookkeeping leadership team
Management profileNumber of profiles
Profiles5 records
Nonprofit Bookkeeping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nonprofit Bookkeeping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nonprofit Bookkeeping
What does Nonprofit Bookkeeping do?
Nonprofit Bookkeeping provides outsourced bookkeeping, financial reporting, and fractional CFO/controller services exclusively to U.S. nonprofit organizations. Core offerings include monthly bookkeeping (transaction recording, reconciliation, AP/AR, payroll, grant restriction fund reporting), 5-Minute Financials (simplified board-ready reports), and Strategic Financials (financial goal development, budgeting, forecasting, audit support, long-range planning). All services are delivered through QuickBooks Online under fixed monthly fees.
Is Nonprofit Bookkeeping a public or private company?
Nonprofit Bookkeeping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nonprofit Bookkeeping founded?
Nonprofit Bookkeeping was founded in -1. It employs 11 to 50 people.
Where is Nonprofit Bookkeeping based?
Nonprofit Bookkeeping is headquartered in Appleton, United States, in the North America region.
How does Nonprofit Bookkeeping make money?
Five revenue lines are on record. Monthly Bookkeeping Services are the primary driver. The others are specialized Financial Services, 5-Minute Financials, strategic Financials / Fractional CFO and tax Preparation Support.
Who are Nonprofit Bookkeeping's main competitors?
Broad incumbents on record are Pilot, Bench, Bookkeeper360, BDO USA Nonprofit Practice, CliftonLarsonAllen (CLA) and AccountingDepartment.com. Botkeeper is listed as an emerging player. Direct peers are Jitasa, Foundation Group and Harbor Compliance.
Does Nonprofit Bookkeeping have an API?
No public API is recorded for Nonprofit Bookkeeping.
What industry is Nonprofit Bookkeeping in?
Nonprofit Bookkeeping's product category is Nonprofit Bookkeeping and Accounting Services. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 5412.