Penafiel Group

What Penafiel Group does

Grupo Peñafiel is a Mexican beverage manufacturer and distributor operating as the wholly-owned Mexican subsidiary of Keurig Dr Pepper (NASDAQ: KDP). The company manufactures, markets, and distributes a portfolio of more than 125 own, licensed, and allied brands spanning still water, sparkling water, flavored waters, carbonated soft drinks, mixers, ready-to-drink teas, and energy drinks. Flagship and heritage brands include Peñafiel (mineral water and variants Adas, Twist, Coco, Purezza, Sabores, Soft, Tónica, Aguafiel), Clamato, Squirt, and international licensed brands Dr Pepper, Schweppes, Canada Dry, Snapple Tea, Orange Crush, RC Cola, IBC Root Beer, and Venom. The group operates three manufacturing plants in Tehuacán, Tecámac, and Tlajomulco; more than 35 distribution centers across Mexico; and employs more than 5,000 people, making it the third-largest carbonated beverage company in Mexico by market position.

The business model is the manufacture, marketing, and sale of branded beverages through a multi-channel distribution network covering convenience stores, supermarkets and hypermarkets, club stores, the on-premise/HoReCa channel, and online ordering platforms. Revenue is generated through volume-based branded sales across price points and occasions; pricing is not publicly disclosed. The corporate structure comprises six entities, including Peñafiel Bebidas (beverages), Peñafiel Aguas Minerales (mineral water production), Manantiales Peñafiel (spring water sourcing), Comercializadora de Bebidas (commercialization), and shared-services entities Peñafiel Servicios Comerciales and Peñafiel Servicios. Group operations are led by Director General Gilberto Maldonado, with functional VPs overseeing Legal and Corporate Affairs, Finance, HR, Supply Chain, Sales, Marketing, and R&D, operating under the corporate governance of Keurig Dr Pepper.

Recent strategic activity in 2025 has centered on portfolio refreshes and channel extension rather than structural change: Peñafiel Adas underwent a brand image refresh across all SKUs and flavors, and Peñafiel Agua Mineral launched a 355ml non-returnable glass format targeted at the on-premise restaurant and consumption-center channel to reinforce presence and block competitive entry. No acquisitions, divestitures, M&A activity, or funding rounds are disclosed, and consolidated revenue figures are not publicly reported.

Name

Penafiel Group

Legal name

Grupo Peñafiel

Website

https://grupopenafiel.com.mx

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Peñafiel is the wholly-owned Mexican subsidiary of Keurig Dr Pepper, manufacturing and distributing 125+ beverage brands including Peñafiel mineral water, Squirt, Clamato, Dr Pepper, and Schweppes through 3 plants and 35+ distribution centers to Mexican consumers across retail and HoReCa channels.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Carbonated beverages
• Mineral water production
• Soft drink manufacturing
• Flavored water brands
• Beverage distribution

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: Grupo Peñafiel generates revenue through the manufacturing, marketing, and distribution of branded beverages including mineral water, flavored waters, carbonated soft drinks, and mixers under brands such as Peñafiel, Clamato, Squirt, Schweppes, and Dr Pepper across the Mexican market.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Grupo Peñafiel manufactures, markets, and distributes a portfolio of more than 125 own, licensed, and allied beverage brands in Mexico, including mineral water, flavored waters, carbonated soft drinks, mixers, teas, and energy drinks. The company operates three manufacturing plants and over 35 distribution centers, making it the third-largest carbonated beverage company in Mexico and the local subsidiary of Keurig Dr Pepper.

Differentiator

Problem solved

Functional benefit

Brands

• Peñafiel: Core brand of mineral water and flavored beverages.
• Peñafiel Adas
• Peñafiel Adas Sin Calorías
• Peñafiel Twist
• Peñafiel Coco
• Peñafiel Purezza
• Peñafiel Sabores
• Peñafiel Sabores sin azúcar
• Peñafiel Soft
• Peñafiel Aguafiel
• Peñafiel Tónica
• Clamato
• Squirt
• Squirt sin azúcar
• Schweppes
• Schweppes Coctél
• Orange Crush
• Crush Sabores
• Dr Pepper
• Canada Dry
• RC Cola
• Venom
• Snapple Tea
• Snapple Tea Diet
• IBC Root Beer
• AW
• Core

Products and services

• Peñafiel Agua Mineral Natural spring mineral water from Peñafiel springs, sold across retail and on-premise channels in Mexico. Targeted at general consumers seeking hydration and at restaurants as table water or cocktail mixer.
• Peñafiel Adas Flavored mineral water available in multiple flavors (including a zero-calorie variant), targeted at general consumers seeking flavored hydration without calories.
• Peñafiel Twist Flavored sparkling water variant under the Peñafiel brand family, offered to general consumers seeking flavored carbonated hydration.
• Clamato

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keurig Dr PeppercoreOthersGrupo Peñafiel is the Mexican subsidiary of Keurig Dr Pepper, the leading beverage company in North America. Keurig Dr Pepper provides the portfolio of 125+ brands and corporate governance while Grupo Peñafiel manages operations in Mexico with 5,000+ employees, 3 manufacturing plants, and 35+ distribution centers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coca-Cola FEMSA: Largest Coca-Cola bottler in Mexico and Latin America, operating carbonated soft drinks, water, and juices through its own brand and distribution network — the dominant direct competitor to Peñafiel in Mexican CSDs and bottled water.
• Arca Continental: Second-largest Coca-Cola bottler in Mexico with deep presence in CSDs, water (Great Value), and emerging beverage categories; competes directly with Peñafiel across retail and foodservice channels in Mexico.
• Jarritos: Heritage Mexican carbonated soft drink brand distributed across the US and Mexico; competes with Peñafiel's CSD portfolio (Squirt, Dr Pepper, Orange Crush) in the flavored CSD segment.
• PepsiCo Mexico: PepsiCo's Mexican operations market Pepsi, 7UP, Mirinda, and other CSDs plus Sabritas snacks; competes head-to-head with Peñafiel across CSD and HoReCa channels in Mexico.
• Bonafont (Danone Waters): Danone's bottled water brand in Mexico, primarily competing in still water and flavored water — directly comparable to Peñafiel Agua Mineral and Peñafiel Adas.
• Topo Chico: Iconic Mexican mineral water brand (now owned by Coca-Cola) sold as sparkling mineral water and mixer; competes directly with Peñafiel Agua Mineral and Peñafiel Twist in mineral water and mixers.

Regional players

• Evian (Danone): Global premium still water brand under Danone; competes with Peñafiel Purezza and Peñafiel Aguafiel in the premium water segment, primarily through imported/imported-equivalent channels in Mexico.
• Perrier (Nestlé Waters): Premium French sparkling mineral water brand (under Nestlé Waters/Bluetriton); comparable product positioning to Peñafiel Agua Mineral in the premium hydration and mixer segments but with limited Mexico-specific distribution overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupopenafiel
• Facebookfacebook.com/penafielmexico
• Instagraminstagram.com/penafielmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penafiel Group