Pelephone

What Pelephone does

Pelephone Communications Ltd. (פלאפון תקשורת בע"מ) is an Israeli mobile network operator headquartered in Petah Tikva and a wholly-owned subsidiary of Bezeq Group (קבוצת בזק), Israel's largest telecommunications conglomerate. The company provides mobile cellular services over a nationwide 5G network and self-identifies as Israel's second-largest mobile operator, serving individual consumers and business/corporate customers with mobile voice and data plans, international roaming packages, and eSIM digital activation. The technology stack centers on licensed 5G network infrastructure combined with digital-first service activation (eSIM QR-code onboarding) and a self-service app for account management.

The commercial model is multi-revenue-stream. Core recurring revenue comes from monthly mobile subscriptions across basic and premium 5G tiers, supplemented by international roaming packages and the IsraelieSIM service for inbound and outbound travelers. A second material stream is device sales through the Peleshop e-commerce platform, retail and service-center locations, and an Eilat duty-free store; Pelephone acts as official importer for major brands including Apple, Samsung, and Xiaomi. A third stream is service revenue from the Pelephone Care and PeleWatch repair operations, Pelephone Cyber security protection, and the PeleCash trade-in program. Pricing is publicly disclosed and ranges from entry-level monthly plans (low double-digit ILS) to premium 5G plans, with devices available at one-time prices or via installments of up to 36 months; an exclusive lifetime warranty (1-year manufacturer plus a 34-year limited Pelephone warranty) is a key customer-facing differentiator.

Distribution and marketing are equally multi-channel. Pelephone operates its own e-commerce site (Peleshop, which uniquely also sells to customers of competing Israeli carriers), a network of authorized service centers across Israel's major cities, dedicated business/corporate sales, an Eilat duty-free store, and active social presence (Facebook, Instagram, TikTok, YouTube, X) supported by a Digital Life blog, email marketing, and loyalty mechanisms including the 5G Club and PeleCash trade-in. Strategic emphasis is on extending the retail and services ecosystem (Peleshop, PeleCash, Finder tracking devices, Pelephone Car, connected services) beyond the captive MNO subscriber base, while continuously launching flagship smartphones (Galaxy S25 in 2025, iPhone 16e in 2025, Galaxy S26 and iPhone 17 in 2026) bundled with ecosystem perks.

Name

Pelephone

Legal name

פלאפון תקשורת בע"מ

Website

https://pelephone.co.il

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pelephone Communications Ltd., a wholly-owned subsidiary of Israel's Bezeq Group, is one of Israel's largest mobile operators providing nationwide 5G cellular service, mobile subscriptions, and eSIM activation. It sells smartphones, laptops, and appliances through its Peleshop platform, and offers international roaming, repairs, and trade-in services across retail and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Giv'atayim

HQ country

Israel

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mobile Voice & Data Subscriptions: Recurring monthly subscription revenue from mobile plans including voice, SMS, and data packages. Plans range from basic packages to premium 5G offerings with various data allowances.
2. Device Sales: One-time sales of smartphones, tablets, smartwatches, and accessories through retail stores, e-shop, and service centers. Devices include premium brands like Apple, Samsung, and Xiaomi. Pelephone acts as official importer for major brands.
3. International Roaming Packages: Revenue from international roaming packages and the IsraelieSIM service for travelers going abroad.
4. Service & Repair Revenue: Fees charged for professional repair services, device maintenance, and extended warranty (Pelephone Care) plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Pelephone is an Israeli mobile telecommunications operator that provides nationwide 5G cellular voice, SMS, and data services for individual consumers and businesses. The company sells smartphones, tablets, smartwatches, accessories, computers, and home appliances through its online Peleshop and physical stores, complemented by a lifetime warranty program, professional repair services, international roaming packages, eSIM services, and trade-in programs. As a wholly-owned subsidiary of the Bezeq Group, Pelephone also serves as the official Israeli importer of major device brands including Apple, Samsung, and Xiaomi.

Product overview

Pelephone is Israel's second-largest mobile operator (subsidiary of Bezeq Group) offering a comprehensive telecommunications portfolio centered on mobile cellular service with 5G connectivity. The product ecosystem includes Peleshop, an online retail store (also serving customers of other carriers) selling smartphones (iPhone, Samsung Galaxy, Xiaomi), tablets, smartwatches, accessories, computers, gaming, and home appliances. Service add-ons include eSIM, international roaming, Pelephone Care repair services, PeleWatch watch repairs, Pelephone Cyber security, PeleCash trade-in program, and the 5G Club loyalty program. Pelephone distinguishes itself with an exclusive lifetime warranty program (1-year manufacturer + 34-year extended warranty) on smartphones and selected smartwatches, positioning as the official Israeli importer for major brands like Samsung and Apple.

Differentiator

Problem solved

Functional benefit

Brands

• Peleshop: Online store of Pelephone offering devices and accessories for customers of all companies
• Pelephone Care
• PeleWatch
• Pelephone Cyber
• PeleCash

Products and services

• Pelephone Cellular Service (Mobile Plans) Mobile voice, SMS, and data subscription plans for individual consumers and businesses in Israel, available with nationwide 5G coverage in multiple tiers from basic to premium unlimited offerings.
• eSIM Service Digital SIM card service allowing customers to activate service by scanning a QR code, supporting both domestic Israeli plans and international roaming without physical SIM delivery.
• Global SIM / International Roaming Packages International roaming packages offering minutes, SMS, and data for popular apps across various international destinations for Israeli travelers and inbound tourists to Israel.
• Pelephone Care (Repair Service) Professional smartphone repair service offered by certified technicians with nationwide coverage across Israel, including express repair options.
• PeleWatch (Smartwatch Repair) Professional and precise smartwatch repair service, offering first repair free for smartwatches purchased at Pelephone.
• Pelephone Cyber Advanced digital protection suite for safe mobile browsing and smartphone security.
• PeleCash (Trade-In Program) Trade-in program allowing customers to return old smartphones and receive credit toward new purchases, available for customers of all Israeli carriers.
• Lifetime Warranty (אחריות לכל החיים) Exclusive warranty program combining a 1-year manufacturer warranty with an additional 34 years of limited Pelephone warranty for smartphones and selected smartwatches purchased at Pelephone.
• Device Retail (Peleshop) Retail sales of smartphones, tablets, smartwatches, accessories, computers, gaming products, and home appliances through Peleshop online store and physical retail locations, available to customers of all Israeli carriers. Pelephone acts as official importer of major brands including Apple, Samsung, and Xiaomi.
• Finder Products (GPS Trackers) GPS tracking and finder device product line including Finder Mini, Finder Travel, Finder Universal, Finder Universal Car, and Finder Watcher for personal and vehicle location tracking.
• Pelephone Car (Connected Vehicle Service) Vehicle GPS tracking and connected car service providing location and monitoring capabilities for individual car owners and fleets.

Quantifiable outcome

• Lifetime warranty (1 year manufacturer + 34 years limited Pelephone warranty) on smartphones and select smartwatches
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Bezeq Group (בזק)coreStrategic or Co-development PartnerPelephone is a wholly-owned subsidiary of Bezeq Group, Israel's largest telecommunications conglomerate. Bezeq Group also includes Bezeq (landline telephone and internet), yes (satellite TV), and 144 directory services. Pelephone operates as the group's mobile telecommunications arm.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Turkcell: Turkcell is the leading mobile operator in Turkey with a sizable subscriber base and growing 5G investments. It is comparable to Pelephone as a regional mobile network operator in a competitive single-market geography, with similar service ecosystem expansion strategies.
• e& (formerly Etisalat Group): e& is a major Middle East telecom conglomerate with mobile operations across the MENA region and beyond. It is comparable to Pelephone's parent Bezeq Group as a diversified telecom holding company with mobile as a core segment, operating across multiple regional markets.

Direct peers

• Partner Communications: Partner Communications is one of Israel's largest mobile and fixed-line operators, historically affiliated with the Orange brand. It competes directly with Pelephone in both consumer and business mobile segments, including 5G rollout and device sales.
• HOT Mobile: HOT Mobile is a mobile network operator in Israel, part of the HOT Telecommunication Systems group. It targets similar consumer and business segments as Pelephone, offering mobile plans, devices, and bundled services, making it a direct competitor in the Israeli market.
• Cellcom Israel: Cellcom Israel is the largest mobile network operator in Israel, offering mobile voice, data, and content services to consumers and businesses. It is the most direct competitor to Pelephone in the Israeli mobile market, with overlapping subscriber base, plans, and 5G infrastructure.

Broad incumbents

• T-Mobile US: T-Mobile is a major US mobile network operator offering nationwide 5G service, device sales, and consumer/business plans. Comparable to Pelephone as a tier-1 mobile operator with retail network, device partnerships, and growing service ecosystem.
• BCE Inc. (Bell Canada): BCE is a major Canadian telecommunications conglomerate with wireless, broadband, and media operations. It is comparable to Pelephone's parent Bezeq Group in scale and structure, operating a national mobile network alongside fixed-line and content services within a single regulated market.
• Vodafone Group: Vodafone is one of the world's largest telecom operators with mobile and fixed-line services across Europe, Africa, and emerging markets. It is comparable to Pelephone as a global mobile operator with substantial retail and service ecosystem, though at vastly greater scale and geographic reach.
• Verizon Communications: Verizon is one of the largest US telecom operators with nationwide 5G, extensive device retail, and bundled consumer/business services. Comparable to Pelephone at scale across mobile network operations, device distribution, and diversified service offerings.

Emerging players

• We4G: We4G is an Israeli mobile virtual network operator (MVNO) offering low-cost mobile plans. While it lacks its own network infrastructure, it competes with Pelephone primarily on price in the prepaid and budget-conscious segments of the Israeli market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pelephonetwitts
• YouTubeyoutube.com/user/PelephoneOfficial
• Facebookfacebook.com/pelephone
• Instagraminstagram.com/pelephone
• TikToktiktok.com/@pelephone.il
• LinkedInlinkedin.com/company/pelephone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelephone