Cine & TV Artistes' Association

What Cine & TV Artistes' Association does

Cine & TV Artistes' Association (CINTAA) is a Mumbai-headquartered trade union for film and television actors in India, founded in 1958 and registered under the Indian Trade Unions Act, 1926 (Registered No. 3086). It serves professional actors working across feature films, television serials, tele-films, OTT/digital content, advertisement films, and live performances, with a stated membership of 10,000+ individuals spanning regular members, life members, and work permit holders. Governance is via a 21-member Executive Committee (15 elected + 6 co-opted) serving three-year terms; the current President is Poonam Dhillon. Members access work permits, dispute resolution against producers, legal assistance, and a welfare framework that includes accidental death compensation (Rs. 2 lakhs), natural death benefits, and emergency medical relief (up to Rs. 1 lakh).

CINTAA operates two primary digital properties: the main association website (cintaa.net) functioning as an information and membership management portal, and the CINTAA Casting Portal ("Casting Actors of India") — an online talent marketplace hosting 5,551 active talent profiles searchable by location, age, gender, and skills for use by casting directors, production houses, ad agencies, and OTT platforms. The portal acts as a verified-talent discovery layer that mitigates casting-couch and compliance risks for institutional buyers.

The revenue model is diversified across (i) annual subscription fees of Rs. 1,200 per regular member, (ii) one-time and renewal work permit fees (Rs. 10,000/application), (iii) entrance fees graded by membership tier (Rs. 10,000 regular, Rs. 30,000 direct regular, Rs. 15,000 life, Rs. 1,00,000 direct life), (iv) welfare fund contributions (Rs. 500), and (v) paid workshops and member events. As a registered trade-union non-profit under Indian law, CINTAA does not publicly disclose financial statements and has no external investors or parent company; the organization is financed entirely through member-paid dues and ancillary programming income. The go-to-market is direct membership enrollment complemented by an institutional-buyer self-serve casting portal, with single-country (India) operations anchored from the CINTAA Tower office in Andheri West, Mumbai.

Name

Cine & TV Artistes' Association

Legal name

CINE & TV ARTISTES' ASSOCIATION

Website

https://cintaa.net

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

CINTAA is India's oldest registered trade union for film and television actors, founded in 1958 in Mumbai. It serves 10,000+ members with work permits, dispute resolution, welfare benefits, and operates the Casting Actors of India digital talent marketplace connecting verified actors with casting professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Others, Operations, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual subscription fees from regular members (Rs. 1,200 per annum) generating recurring revenue
2. Entrance and Work Permit Fees: One-time entrance fees for work permits (Rs. 10,000), regular membership (Rs. 10,000), and life membership (Rs. 15,000-100,000) with non-refundable application charges
3. Welfare Fund Contributions: Membership welfare fund contributions (Rs. 500) collected upon regular membership
4. Event and Workshop Revenue: Revenue from paid workshops at subsidized rates and member events

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

CINTAA is a registered trade union for film and TV artists offering progressive membership tiers from work permit to life membership. The association provides dispute resolution services, welfare benefits including medical assistance and accident compensation, and operates a digital Casting Portal that connects verified members with casting professionals, producers, ad agencies, and OTT platforms across India.

Product overview

CINTAA operates two interconnected digital platforms: the main association website (cintaa.net) serving as an information and membership management portal, and the CINTAA Casting Portal (castingactorsindia.cintaa.net) which functions as a talent marketplace connecting verified CINTAA members with casting professionals. The casting portal allows talent seekers to sign up, search through 5,551+ active member profiles using filters for location, skills, age, and gender, and directly connect with actors for films, TV shows, ads, web series, and events.

Differentiator

Problem solved

Functional benefit

Brands

• CINTAA Casting Portal: A digital casting portal initiative by CINTAA that serves as a centralized hub where registered CINTAA members can showcase their profiles and portfolios to casting professionals, directors, producers, and agencies across India.

Products and services

• CINTAA Membership Program Progressive membership tiers for film and TV artists in India, including Work Permit (Rs. 10,000 per year for 1-2 years), Regular Membership (Rs. 10,000 entrance plus Rs. 500 welfare fund plus Rs. 1,200 annual subscription), Direct Regular Membership (Rs. 30,000 entrance for senior artists), Life Membership (Rs. 15,000 for 7+ year members), and Direct Life Membership (Rs. 100,000 for established actors). Membership includes work permits, dispute resolution services, welfare benefits, voting rights, and access to the Casting Portal.
• CINTAA Casting Portal (Casting Actors of India) Self-service online talent marketplace connecting 5,551+ verified CINTAA members with casting directors, production houses, advertising agencies, and OTT platforms. Features skill-based search filters by location, age, gender, and skills. Platform enforces ethical casting standards and reduces exposure to unethical casting practices by providing verified professional talent.
• Workshops and Skill Development Programs (ActFest) Paid professional workshops, training programs, and skill development events (including ActFest) offered to CINTAA members at subsidized rates to enhance acting skills, industry knowledge, and professional development.

Quantifiable outcome

• Accidental Death Compensation: Rs. 2 lakhs to nominee
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor, moderate and core.

• FWICE (Federation of Western India Cine Employees)minorOthers · 6 June 2026Industry rival/competing body with whom CINTAA President Poonam Dhillon mediated to lift the non-cooperation directive against Ranveer Singh. Relationship characterized by occasional conflict but cooperation in industry disputes.
• Indian Motion Picture Producers' AssociationmoderateOthers · 3 June 2026Collaborated in resolving the Ranveer Singh Don 3 dispute by intervening alongside other industry bodies to request all parties to convene and resolve the matter.
• Producers Guild of IndiamoderateOthers · 3 June 2026Participated in industry coalition intervention to resolve Ranveer Singh's exit from Don 3 and the subsequent FWICE non-cooperation directive.
• Empaneled Healthcare ProvidersminorOthersNetwork of hospitals and dental clinics offering discounted services to CINTAA members including All Cure Super Speciality Hospital (25% discount), Oscar Group of Hospitals, Lifeline Group of Hospitals (30% discount, free OPD), and Smile Craft Dental Clinic (25% discount).
• Cine Artiste Welfare TrustcoreOthersWelfare trust associated with CINTAA that provides financial assistance and relief to needy and deserving members through the Executive Committee's Care Committee.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Producers Guild of India: Producers Guild of India represents film, TV, and digital content producers. It operates as a peer industry body that frequently partners with CINTAA on cross-industry disputes and policy coordination.
• International Federation of Actors (FIA): FIA is a global umbrella federation of performers' trade unions across 70+ countries. CINTAA could plausibly affiliate or coordinate with FIA as an Indian member, making it a relevant broader ecosystem peer.
• National Film Development Corporation (NFDC): NFDC is the central government's film production and development body in India. It is comparable only loosely as an adjacent film industry ecosystem participant in the same Mumbai film industry cluster.
• Indian Motion Picture Producers' Association (IMPPA): IMPPA is the producers' body in the Indian film industry representing production companies. CINTAA collaborates with IMPPA in industry dispute resolution, making it an adjacent counterpart on the producer side of the same labor market.

Direct peers

• SAG-AFTRA: SAG-AFTRA is the largest US labor union representing actors, broadcasters, and recording artists. It is the closest international analogue to CINTAA as both serve as trade unions providing work permits, collective bargaining, and welfare benefits to performers in the film/TV industry.
• British Actors' Equity Association: UK trade union for performers, including actors and stage managers, providing collective bargaining and welfare services. It is directly comparable to CINTAA in function and structure as a national performers' trade union.
• FWICE (Federation of Western India Cine Employees): FWICE is the umbrella federation for 24 Western India cine worker unions covering technicians and other below-the-line workers. It is CINTAA's closest Indian counterpart, both being registered trade unions operating in the Mumbai film industry with overlapping dispute resolution authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CintaaOfficial
• Facebookfacebook.com/cintaamumbai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cine & TV Artistes' Association