Olivia Danmark

What Olivia Danmark does

Olivia Danmark A/S is a Danish for-profit provider of specialized social and healthcare services for children, youth, and adults with physical, psychological, and neurological disabilities. Founded in 2004 as HandicapHjælp Danmark and rebranded in 2013 after joining the Swedish welfare group Team Olivia, the company operates from its Herlev headquarters with regional offices in Aarhus and Herning, employing more than 1,700 staff including nurses, pedagogues, social workers, and handicaphelpers. Olivia Danmark delivers services under multiple sections of the Danish Service Act (Serviceloven §§ 32, 83-85, 89, 95-97, 114-116, 138) plus healthcare provisions (Sundhedsloven), covering personal and practical assistance, family treatment, contact-person schemes, respite care, social-pedagogical housing support, accompaniment, youth support, around-the-clock respiratory monitoring, and citizen-directed personal assistance (BPA).

The company's service portfolio is built on three structural pillars: (1) municipal social-services contracts with 65+ Danish municipalities covering all 5 regions; (2) a Borgerstyret Personlig Assistance (BPA) administrative-employer service approved by Socialtilsyn Hovedstaden, supported by a proprietary IT system for wage simulation, scheduling, and helper management; and (3) a Specialpædagogisk Støtte (SPS) framework agreement with the Danish Agency for Education and Quality (STUK) for study mentor programs at higher-education institutions. Supporting platforms include the HereTask electronic journal/documentation system, the Olivia Universet employee portal for shift planning and HR, and the internal Olivia Academy for staff training. The company maintains a structured "Four Dimensions of Quality" framework and received a positive 2024 supervision assessment from the Danish Patient Safety Authority.

Olivia Danmark operates a B2G business model funded through municipal allocations under Danish welfare legislation; pricing is set by municipal needs assessments and government fee schedules rather than market mechanisms, and no direct consumer pricing is publicly disclosed. Revenue streams include managed-services contracts for municipal social services, healthcare services under Sundhedsloven, professional services under the SPS framework, and BPA administration. The company is currently subject to a June 2026 announced sale of its parent Attrives A/S to Carelink Gruppen A/S, pending competition authority approval, which would make Olivia Danmark part of Denmark's largest welfare conglomerate.

Name

Olivia Danmark

Legal name

Olivia Danmark A/S

Website

https://oliviadanmark.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Olivia Danmark is a Danish B2G provider of specialized social and healthcare services for citizens with disabilities, operating under the Serviceloven and Sundhedsloven with 1,700+ staff serving 2,400+ citizens across 65+ municipalities in all five Danish regions.

Ownership category

akta.pro rank

Product category

Disability & Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624), Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Benefits Counseling & Financial Literacy for Transition-Age Youth (EDAKANAJ)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Disability support services
• Social care services
• BPA administration
• Special education support
• Municipal social services

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Municipal Social Services Contracts: Revenue generated through contracts with Danish municipalities for delivering specialized social services under Serviceloven sections 79, 83, 84, 85, 89, 95, 96, 97, 114-116, and 138. Services include practical help, personal care, support, companionship, and family treatment. Funding flows from municipal allocations based on citizen needs assessments.
2. Healthcare Services (Sundhedsloven): Respiratory monitoring and specialized healthcare services under Sundhedsloven, including around-the-clock care for citizens requiring ventilator support. Services delivered by qualified nurses and healthcare assistants.
3. Specialpædagogisk Støtte (SPS) - Educational Support: Framework agreement with Styrelsen for Undervisning og Kvalitet (STUK) for study mentor programs and qualification of support personnel for students with psychological and neurological disabilities at higher education institutions.
4. BPA Administration Services: Administrative employer services for BPA (Borgerstyret Personlig Assistance) arrangements where Olivia Danmark handles payroll, contracts, sick leave, insurance while the citizen maintains daily operational leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Olivia Danmark delivers specialized social and healthcare support services to children, youth, and adults with physical and mental disabilities across Denmark, operating under multiple sections of the Danish Service Act (Serviceloven) and Healthcare Act (Sundhedsloven). Services span practical pedagogical support, personal and practical help, respite care, social pedagogical housing support, family treatment, accompaniment, youth support, respiratory monitoring for ventilator users, citizen-directed personal assistance (BPA) administration, and special pedagogical support (SPS) for higher education students.

Product overview

Olivia Danmark is a comprehensive provider of specialized social and healthcare support services in Denmark, operating under the Attrives Group. The portfolio spans multiple Service Act provisions (§§ 32, 83, 84, 85, 89, 95, 96, 97, 114-116, 138) covering practical support, family treatment, contact persons, respite care, social pedagogical housing support, accompaniment, youth support, and respiratory monitoring. The offering is organized as a unified service platform with several integrated components: SPS (Specialpædagogisk støtte) provides study support for higher education students with disabilities; BPA (Borgerstyret Personlig Assistance) under §§ 95 and 96 handles employer administration for citizen-directed personal assistance; Olivia Academy delivers internal staff training and external professional development; and Olivia Universet provides the employee portal for scheduling and HR management. The company serves children, youth, and adults across Denmark with conditions including autism, brain injury, ALS, multiple sclerosis, rare diagnoses, and complex care needs, operating across 65+ municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• § 32 Praktisk pædagogisk støtte i hjemmet (Practical Pedagogical Support in the Home) Practical pedagogical support delivered in the home environment under Danish Service Act § 32, providing specialized assistance to children, youth, and families with special needs.
• § 32 Kontaktperson (Contact Person Services) Contact person services under Service Act § 32, providing a dedicated professional contact for the child, young person, or the entire family to support stability and relational continuity.
• § 32 Familiebehandling (Family Treatment) Family treatment services under Service Act § 32, providing therapeutic and support interventions for families with complex needs.
• § 83 Personlig og praktisk hjælp (Personal and Practical Assistance) Personal and practical assistance under Service Act § 83, providing help with daily activities, personal care, and household tasks for citizens with disabilities.
• §§ 83 og 85 Helhedsorienteret og koordineret kombinationsindsats (Holistic and Coordinated Combination Services) Holistic and coordinated combination services under §§ 83 and 85, integrating multiple forms of support for comprehensive care across needs.
• §§ 84 og 90 Afløsning i hjemmet (Respite Care in the Home) Respite care in the home under §§ 84 and 90, providing relief for families and caregivers of people with disabilities. Olivia Danmark offers a 100% coverage guarantee.
• § 85 Socialpædagogisk støtte / Bostøtte (Social Pedagogical Support / Housing Support) Social pedagogical support and housing support under Service Act § 85 for individuals needing ongoing residential assistance and daily structure.
• §§ 89 og 97 Ledsagelse (Accompaniment Services) Accompaniment services under §§ 89 and 97, providing personal escorts for people with disabilities to participate in activities, appointments, and community life outside the home.
• §§ 114-116 Ungestøtte (Youth Support) Youth support services under §§ 114-116, providing specialized assistance for young people transitioning to adulthood with educational, social, and personal development needs.
• §§ 79 og 138 Respiratorisk overvågning (Respiratory Monitoring) Around-the-clock specialized respiratory care and monitoring for citizens requiring ventilator support, delivered by qualified nurses and healthcare assistants under Service Act §§ 79 and 138.
• SPS – Specialpædagogisk støtte (Special Pedagogical Support) Special pedagogical support (SPS) for higher education students with psychological or neurological disabilities, including study support courses, study mentors, academic support teachers, and SPS advisors, delivered across multiple Danish educational institutions under the 2026 STUK framework agreement.
• BPA – Borgerstyret Personlig Assistance (Citizen-Directed Personal Assistance) Citizen-directed personal assistance under Service Act §§ 95 and 96, where Olivia Danmark acts as administrative employer handling payroll, contracts, sick leave, insurance, and recruitment, while the citizen functions as work leader directing daily operations. Approved by Socialtilsyn Hovedstaden for nationwide operation.

Quantifiable outcome

• 100% coverage guarantee - vikardækning always provided when regular staff unavailable
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Carelink Gruppen A/Smajor corporate transactionOthers · 22 June 2026Team Olivia AB has agreed to sell Attrives A/S (parent company of Olivia Danmark) to Carelink Gruppen A/S. This transaction will make Olivia Danmark part of Denmark's largest welfare conglomerate. The transaction is subject to competition authority approval. Until completion, all services continue as usual.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Aleris Danmark: Nordic healthcare and care provider with Danish operations in elderly, rehabilitation, and specialist care. Comparable through overlap on healthcare-adjacent personal care and specialist nursing services, though broader and not specialized in BPA or Serviceloven provisions.
• Attendo AB: Large Nordic care provider delivering elderly care, disability services, and social care across Sweden, Finland, and Denmark. Comparable through overlapping disability and personal-care service lines, but operates at much broader scale across multiple Nordic geographies.
• Ambea AB: Swedish-listed provider of elderly care, disability services, and individual/family services across the Nordics. Comparable through publicly funded personal assistance and disability offerings, though broader in scope and operating across multiple countries.

Direct peers

• Humana AB: Swedish provider of personal assistance, elderly care, and individual/family services with a comparable BPA-equivalent offering. Highly comparable business model (public-funded personal assistance) and overlapping target population (citizens with disabilities).
• Team Olivia AB: Swedish welfare conglomerate and current parent of Olivia Danmark. Directly comparable because it operates the same model of disability, personal-assistance, and social-services delivery in Sweden via subsidiaries sharing identical Service Act-equivalent frameworks.
• Carelink Gruppen A/S: Danish welfare conglomerate acquiring Olivia Danmark's parent Attrives A/S. Operates overlapping social and disability services in Denmark, making it both a near-term acquirer and the most direct domestic peer with identical Serviceloven/Sundhedsloven exposure.

Regional players

• Curato AS: Norwegian provider of disability services, personal assistance, and family support. Comparable in service mix (BPA-equivalent user-controlled personal assistance, child and youth services) but operates only in Norway rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oliviadanmark
• LinkedInlinkedin.com/company/olivia-danmark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivia Danmark