What Curato AS does

Curato AS is a Norwegian private limited company that operates a web-based comparison and referral platform connecting patients in Norway with radiology clinics offering MR, CT, X-ray, and mammography examinations. Patients submit a contact form describing their examination need and personal preferences (location, wait time, price, quality, and special accommodations such as MR machines suitable for claustrophobic patients); Curato then responds with matched offers from partner clinics. The service is positioned as independent and unbiased, with Curato explicitly stating it is not affiliated with any single radiology provider and evaluates all clinics against the same criteria.

The company monetizes primarily through referral fees or commission arrangements with partner radiology clinics for the patient introductions it facilitates, while patients use the matching service free of charge. Curato also operates a secondary 'Butikk' (store) section on its website that surfaces health supplements, skincare, and beauty products via outbound affiliate links to external Norwegian retailers (e.g., gymgrossisten.no, nordicfeel.no, eleven.no, beautycos.no, lyko.com), suggesting an additional affiliate-revenue stream. Customer acquisition is driven through organic search and content marketing, supported by a topical blog and dedicated per-modality service pages.

Curato is described as newly started, with no disclosed funding rounds, headcount, management team, or revenue figures. Operations are confined to Norway with no evidence of geographic expansion. There are no patents, certifications, regulatory actions, or AI/ML capabilities documented; the underlying technology is described as a web-based comparison and matching platform without proprietary algorithmic components.

Name

Curato AS

Legal name

Curato AS

Website

https://curato.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Curato AS is a newly started Norwegian web platform that matches patients with radiology clinics for MR, CT, X-ray, and mammography examinations via a free referral service, while also curating health and beauty products through affiliate e-commerce links to external retailers.

Ownership category

akta.pro rank

Product category

Radiology referral and comparison services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Radiology referral services
• Radiology clinic comparison
• Medical imaging booking
• Healthcare provider matching
• Diagnostic imaging referral

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/Commission from Radiology Providers: Curato acts as an intermediary between patients seeking radiology services (MR, CT, X-ray, mammography) and radiology clinics in Norway. The service is free for patients. The company generates revenue by facilitating patient referrals to partner clinics, likely through referral fees or commission arrangements with the radiology providers they match patients with.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Curato AS operates a free, web-based comparison and referral service that matches patients in Norway with radiology clinics for MR, CT, X-ray, and mammography examinations based on location, price, wait time, reviews, and quality. Patients submit a contact form with their basic information and examination needs, and Curato returns tailored clinic offers; the service is not affiliated with any clinic. The company also runs an online store (Butikk) that links to third-party retailers selling health supplements and beauty products.

Product overview

Curato AS operates a dual offering: (1) a radiology referral and comparison platform that helps patients in Norway find and book appointments with X-ray, MRI, CT, and mammography clinics based on location, expertise, reviews, quality, and price; and (2) an e-commerce store (Butikk) selling health supplements and beauty products. The core radiology service is free for patients and operates by having patients fill out a contact form with their examination needs, after which Curato matches them with suitable clinic providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Curato Radiology Referral Service A free web-based platform that compares Norwegian radiology clinics and refers patients to suitable providers; patients fill out a contact form with their basic information and examination type (MR, CT, X-ray, mammography) and receive matched clinic offers based on location, expertise, reviews, quality, and price.
• MR (MRI) Examination Service Magnetic Resonance Imaging examination referral service; Curato matches patients with MRI clinics in Norway, including providers with equipment adapted for claustrophobic patients.
• CT Examination Service Computed Tomography examination referral service connecting Norwegian patients with CT scan providers based on their specific requirements.
• Røntgen (X-ray) Examination Service General X-ray examination referral service for conditions such as fractures or suspected fractures; Curato helps patients find an X-ray provider accounting for differences in efficiency and patient comfort.
• Mammography Examination Service Mammography screening referral service for women, particularly recommended for women over 50, connecting patients with qualified mammography providers in Norway.
• Curato Online Store (Butikk) An online store on curato.no listing health supplements, beauty products, skincare, and personal care items from various brands, with outbound affiliate links to retailers such as Gymgrossisten, Nordicfeel, Eleven, Beautycos, and Lyko.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Radiology Providers in NorwaycoreChannel Partner/ Reseller/ DistributorCurato partners with multiple radiology and X-ray clinic providers across Norway. These partnerships form the core of Curato's service offering, enabling them to match patients with appropriate clinics based on examination type, location, wait times, price, and quality ratings. The partnerships are not exclusive as Curato explicitly states they are not affiliated with any specific clinic and evaluate all providers equally.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Capio: Pan-Nordic private healthcare provider offering radiology and specialist services across Norway, Sweden, and Denmark. Comparable as a large downstream radiology provider that could either partner with or bypass Curato's referral layer.
• Kry (Livi): Largest Nordic digital healthcare provider offering telehealth and in-person care across Norway, Sweden, and beyond. Comparable as a Norwegian/Nordic patient-acquisition platform, though broader in scope (full primary care vs. radiology-only referral).
• Aleris: Major Nordic private healthcare group operating hospitals, specialist centers, and radiology clinics across Scandinavia. Comparable as a downstream partner that pays for radiology patient referrals, and as a potential acquirer/integrator of Curato.
• Volvat: Large Norwegian private healthcare and radiology provider. Comparable both as a downstream clinic Curato matches patients to, and as a broader player with its own direct patient-acquisition channels that compete with Curato's.
• Unilabs: Major European diagnostics and imaging provider operating clinics across multiple countries. Comparable as a downstream radiology partner with the scale to either pay Curato for referrals or build direct patient channels.
• Mitt Helsa (Norwegian digital health portals): Norway's official public health portal (helsenorge.no) provides healthcare information, booking, and access to records. Comparable as a free, trusted Norwegian patient gateway that competes with Curato for the same 'where do I start?' patient search intent.

Regional players

• Zocdoc: US-based online marketplace for booking medical appointments, including radiology/imaging. Comparable business model to Curato (patient-side free, provider-side subscription/fees), but operating exclusively in the United States.
• Jameda: Germany's leading doctor and clinic search-and-booking marketplace. Same marketplace/lead-generation model as Curato (patients search, providers pay for visibility/leads), but German market only.
• Dr.Dropin: Norwegian digital health and clinic chain offering online booking and in-person consultations. Comparable as a Norwegian patient-acquisition platform, though focused on primary care rather than radiology referrals.

Direct peers

• Doctolib: Europe's largest healthcare appointment-booking platform, connecting patients with doctors and clinics online. Directly comparable to Curato as a neutral intermediary that drives patient flow to providers through a web-based booking/match model, though at vastly larger scale and across multiple specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alerisrontgen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curato AS