Royal Palm Coast Realtor® Association

What Royal Palm Coast Realtor® Association does

Royal Palm Coast Realtor® Association (RPCRA) is a nonprofit trade association founded in 1922, headquartered in Fort Myers, Florida, serving licensed real estate professionals (Realtors) in Lee and Hendry Counties. The association operates a unified membership platform combining the Florida Gulf Coast MLS (FGCMLS) for property listings and market data, a member portal for service access, a professional development hub, and advocacy/compliance infrastructure affiliated with the National Association of REALTORS and Florida Realtors. Its core technology stack integrates the FGCMLS, Property Panorama marketing automation, NEO new construction access, and the Supra electronic lockbox system, delivered through the member portal at rpcra.org.

The association generates revenue through five primary streams: annual membership dues, separate MLS-only subscriptions, professional development and designation programs (many free to members via sponsor support), affiliate business partner fees, and MLS data licensing. It serves three customer segments — Realtors and real estate professionals (primary), home buyers and sellers via a Find a Realtor directory, and affiliate business partners (title companies, lenders, inspectors, photographers, attorneys). The go-to-market motion is community-led and event-driven, anchored by weekly MLS Mondays classes, quarterly member breakfasts, Coffee & Connections networking, the annual SWFL TechCon, and GRI designation programs.

RPCRA is governed by a volunteer board and led by CEO Sean O'Brien. Q1 2026 operating metrics include 151 new agents oriented, 400+ new member applications processed, 907 members trained across 35 courses, and 215 TechCon registrations — record engagement levels. The association is mid-build on a new headquarters (open house June 2026) and has launched NEO and Property Panorama as new member benefits, signaling reinvestment in product surface and organizational capacity.

Name

Royal Palm Coast Realtor® Association

Legal name

Royal Palm Coast Realtor Association

Website

https://rpcra.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Palm Coast Realtor® Association is a nonprofit trade association founded in 1922 serving licensed Realtors in Lee and Hendry Counties, Florida, providing MLS access, professional development, advocacy, and member services under the National Association of REALTORS umbrella.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate association
• Multiple listing service
• Professional development
• Real estate advocacy
• Membership organization

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership dues for Realtors and real estate professionals, including association membership and MLS access. The association sees cyclical membership patterns with ebbs and flows monthly, with end-of-year declines of 11-20% that typically rebound in Q1.
2. MLS Only Membership: Separate MLS-only membership option for professionals seeking MLS access without full association membership.
3. Professional Development & Education: Revenue from course offerings, designations (GRI), and educational programs. Many courses offered free to members with sponsor support.
4. Affiliate Business Partners: Affiliate membership fees and advertising revenue from business partners including title companies, lenders, inspectors, and other real estate service providers.
5. Data Licensing: MLS data licensing services for authorized use of market statistics and property data.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Royal Palm Coast Realtor® Association is a nonprofit trade association serving Realtors and real estate professionals in Lee and Hendry Counties, Florida. It provides Florida Gulf Coast MLS (FGCMLS) access for property listings and market data, a Member Portal for events and services, professional development courses and designations, advocacy through RPAC, Code of Ethics enforcement, marketing tools (Property Panorama, NEO), Supra electronic lockbox access, and an Affiliate Business Partners Program.

Product overview

Royal Palm Coast Realtor® Association (RPCRA) is a real estate trade association offering a unified membership platform rather than a software product. The core offering includes Florida Gulf Coast MLS for property listings and market data, supplemented by the Member Portal for event registration and member services, Market Statistics for housing data, and the Professional Development Hub for education. Key modules include NEO for new construction access, Property Panorama for automated marketing, Supra lockbox system for property access, MLS Mondays virtual classes, and SWFL TechCon annual conference. Additional services encompass advocacy (RPAC), affiliate business partner directory, professional standards, and dispute resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Gulf Coast MLS (FGCMLS) Multiple Listing Service platform providing property listings, market statistics, and data licensing for real estate professionals in Lee and Hendry Counties, Southwest Florida.
• Professional Development Hub Education platform offering courses, GRI designations, lunch and learn sessions, Code of Ethics training, and scholarship programs for member professional development and continuing education.
• NEO (New Estate Only) New construction access platform providing agents exclusive access to new development inventory and builder partnerships integrated with the MLS.
• Property Panorama Listing content creation and marketing automation platform integrated with the MLS, offering expanded integrations and marketing capabilities for member listing promotion.
• Affiliate Business Partners Program Partnership program connecting members with trusted real estate service professionals including title companies, lenders, inspectors, attorneys, photographers, pest control, home warranty, and insurance providers, with affiliate membership and advertising.
• Advocacy and RPAC Services

Quantifiable outcome

• 21% membership rebound by March 2026 after Q4 decline
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerParent national organization providing governance, standards, Code of Ethics, advocacy, and resources. RPCRA is a local member association of this national body. Provides access to NAR Realtor Magazine, safety programs, and national advocacy efforts.
• Florida RealtorscoreStrategic or Co-development PartnerState-level association providing legislative advocacy, legal resources, forms (Form Simplicity), Florida Realtors Magazine, and professional development support. RPCRA operates as a local board of this state association.
• CMG Home Loans, Easy Mortgage LLC, Empire Home Loans, Lake Michigan Credit Union, Vandyk Mortgage (Professional Development Sponsors)minorGTM or Marketing Partner12 sponsors contributed just under $5,000 to help offset professional development operating costs in Q1 2026, including mortgage lenders and credit unions.
• Elite Home Inspection, Handy Home Inspectors, Next Door Photos, V1 Real Estate Photography (Professional Development Sponsors)minorGTM or Marketing PartnerHome inspection and photography service providers sponsoring professional development programs.
• Law Offices of Sam J. Saad III (New Member Orientation Sponsor)minorGTM or Marketing PartnerLegal services firm that sponsored new member orientation classes in Q1 2026, contributing $750 along with Moshin Media and Stewart Title.
• Stewart Title (New Member Orientation Sponsor)minorGTM or Marketing PartnerTitle company that sponsored new member orientation classes in Q1 2026, contributing $750 along with Law Offices of Sam J. Saad III and Moshin Media.
• Holiday Builders (Professional Development Sponsor)minorGTM or Marketing PartnerBuilder/developer partner sponsoring professional development programs.
• State Insurance (Professional Development Sponsor)minorGTM or Marketing PartnerInsurance provider sponsoring professional development programs.
• American Home Shield (Coffee & Connections Sponsor)minorGTM or Marketing PartnerHome warranty company sponsoring the July 2026 Coffee & Connections networking event.
• RP Title Services (Coffee & Connections Sponsor)minorGTM or Marketing PartnerTitle services company sponsoring the July 2026 Coffee & Connections networking event.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zillow Group: Zillow Group is a major consumer-facing real estate technology platform that aggregates MLS-sourced data. It is a broad incumbent whose relationship with MLS organizations (data licensing) directly affects associations like RPCRA.
• Florida Realtors: Florida Realtors is the state-level association for Florida Realtors, of which RPCRA is a local board. They share the same advocacy, education, and forms infrastructure (e.g., Form Simplicity) and are the most direct operational peer in the same state.
• Realtor.com (Move, Inc.): Realtor.com is operated as a NAR-affiliated consumer real estate portal. It is a broad incumbent in the same real estate ecosystem and receives data feeds from MLS systems like FGCMLS.
• National Association of REALTORS (NAR): NAR is the national parent trade association of which RPCRA is a local member board. RPCRA inherits NAR's Code of Ethics, REALTOR® trademark, and advocacy framework, making NAR the structural apex of the same association network RPCRA operates within.

Direct peers

• Miami Realtors: Miami Realtors is a large Florida local Realtor association serving the Miami-Fort Lauderdale area, providing comparable MLS, education, and advocacy services to a regional membership. It is a structurally similar organization operating in the same state.
• Greater Tampa Association of Realtors: Greater Tampa Association of Realtors serves the Tampa Bay region with MLS, professional development, and advocacy services. It is a Florida-based regional peer of similar organizational structure to RPCRA.
• Orlando Regional Realtor Association: Orlando Regional Realtor Association is another Florida local Realtor association providing MLS, education, and advocacy to central Florida Realtors. It is a directly comparable peer in scale, scope, and service mix to RPCRA.
• Bright MLS: Bright MLS is one of the largest MLS systems in the U.S., serving the Mid-Atlantic region. It is comparable to FGCMLS in providing listing data, market statistics, and data licensing services to Realtor associations.
• Stellar MLS: Stellar MLS is a large regional MLS in Florida serving multiple Realtor associations. It is a direct MLS technology and data peer to FGCMLS, operating in overlapping Florida geographies.

Others

• CoreLogic: CoreLogic is a real estate data and analytics provider that licenses MLS data and provides market intelligence. It is an adjacent data and infrastructure participant in the same value chain as RPCRA's FGCMLS data licensing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RpcraOrg
• Facebookfacebook.com/RoyalPalmCoastRealtors
• LinkedInlinkedin.com/company/royal-palm-coast-realtor-association
• Instagraminstagram.com/royalpalmcoastrealtors
• TikToktiktok.com/@rpcrarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Palm Coast Realtor® Association