What Sagola does

Sagola S.A. is a Spanish privately held manufacturer specializing in professional paint spray guns, airbrushes, filters, pumps, and aerographic systems for automotive refinish, industrial coating, and hardware/decoration applications. Founded circa 1960 in Vitoria-Gasteiz, the company designs and manufactures its products in-house, with a portfolio of proprietary technologies including the HEX pre-atomization system, DFT (Double Filter Technology), XTP air caps, Soft Flow valves, Metal-to-Metal sealing, UV-specific gun configurations, and the SagolaSPRAY virtual reality spray booth simulation platform. Its products carry approvals from major paint manufacturers including AkzoNobel/Sikkens, Axalta, Glasurit, Cromax, PPG, Standox, and Spies Hecker, and span four product categories: Bodyshop, Industry, Hardware & Decoration, and Inspection Equipment. The business serves professional automotive body shops (the primary segment), industrial coaters, hardware retailers, quality control operations, and vocational training institutions.

Sagola's go-to-market relies on a multi-tier distribution model: direct enterprise engagement and demonstrations for strategic accounts; an authorized distributor network (e.g., F.P.A. in Italy, Timanfaya Color in the Canary Islands, Sauritech in Mexico); and integration with the Elcometer network, which handles inspection equipment distribution across the UK, USA, France, Mexico, Netherlands, Germany, Japan, Singapore, and the UAE. Marketing is multi-channel, combining the company website with catalogues and application guides, active participation in major industry trade shows (Motortec, Automechanika UK, SEMA, CESVIMAP technical days), regional vocational training partnerships, and technical content on YouTube, LinkedIn, Facebook, and Instagram. Pricing is quote-based and not publicly disclosed. Customer support includes on-site training, technical sessions, process optimization consulting, and a product registration program with associated sweepstakes.

The revenue model is primarily hardware sales of spray guns and accessories, supplemented by inspection and process control equipment (thickness gauges, gloss meters, thermometers), consumables (DPC disposable paint cups, filters, nozzles, lubricants, PPE), and a growing training/services component tied to SagolaSPRAY. The company has 51-100 employees, no subsidiaries, no disclosed funding, and operates as an independent private limited company (SAGOLA S.A.) with no public listing or venture capital backing. Recent strategic activity has focused on UV coating products, virtual reality training, partnerships with paint manufacturers, and deeper integration with vocational education networks across Spain, Italy, and Latin America.

Name

Sagola

Legal name

SAGOLA S.A.

Website

https://sagola.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Sagola S.A. is a 65-year-old Spanish manufacturer of professional paint spray guns, airbrushes, filters, and pumps, serving automotive bodyshops, industrial coaters, hardware retailers, and vocational training institutions worldwide through a network of authorized distributors and the Elcometer sales network.

Ownership category

akta.pro rank

Product category

Professional Spray Painting Equipment Manufacturing

akta.pro primary industry

Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)

Keywords

• Spray guns
• Painting equipment
• Automotive refinish
• Industrial coating
• Airbrush systems

Headquarters

HQ city

Vitoria-gasteiz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Spray Gun Equipment Sales: Sale of paint spray guns, airbrushes, and aerographic equipment for bodyshop, industrial, and decoration applications. Products include gravity-feed and pressure-feed guns in various configurations.
2. Accessories and Consumables: Sale of complementary products including filters, nozzles, hoses, disposable paint cups (DPC system), lubricants, and personal protective equipment.
3. Inspection and Process Control Equipment: Sale of measurement equipment including coating thickness gauges, thermometers, gloss meters, and air quality testing equipment.
4. Training and Support Services: Technical training sessions, demonstrations, and process optimization support for customers and distributor networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sagola designs, manufactures, and distributes professional paint spray guns, precision airbrushes, filtration systems, airless pumps, and inspection instruments for automotive refinish, industrial coating, and hardware/decoration applications. The company also provides the SagolaSPRAY virtual reality training platform and complementary accessories (DPC disposable paint cups, Altair LED lighting, 6000X air heater) sold primarily through authorized distributors and direct enterprise engagement.

Product overview

Sagola is a 65-year-old manufacturer designing and producing paint guns, airbrushes, filters, pumps, and complete painting systems. The company operates four main product categories: Bodyshop (automotive refinish), Industry (industrial coating), Hardware & Decoration (hardware store and decorative applications), and Inspection Equipment (quality measurement). The core product portfolio includes spray gun families (4600 series, 3300 series, Mini Xtreme, X4100 series, V4000 automatic), complemented by airbrushes (XTech), accessories (filters, paint cups DPC, air heaters 6000X, LED lighting Altair), and Elcometer measuring equipment. The SagolaSPRAY virtual reality simulation technology represents an innovative training solution. Products serve automotive bodyshops, industrial manufacturers, wood/metal industries, nautical sectors, and vocational training institutions.

Differentiator

Problem solved

Functional benefit

Brands

• SagolaSPRAY: Virtual reality simulation technology for spray painting training, featuring immersive virtual spray booths with real-time evaluation and heat maps
• Sagola DPC

Products and services

• Sagola 4600 HEX
• Sagola 4600 Series Flagship high-end automotive refinish spray gun series with reference-level transfer efficiency, excellent atomization, and uniform spray pattern for demanding clear-coat and single-coat finish applications; approved for use with Sikkens, Glasurit, Cromax, PPG, Standox, and Spies Hecker coatings.
• Sagola 3600 XPT High-end automotive spray gun with XTP air caps and DFT technology for optimized internal/external airflow and uniform atomization in finish paints, primers, and wet-on-wet processes; available with 1.2, 1.3, and 1.4 mm fluid tips.
• Sagola 3300 GTO Black Racing UV UV primer application spray gun with EVO nozzle and 1.2 tip, featuring black anodized forged aluminum body, Soft Flow valve technology, and opaque 125 ml black cup to prevent premature UV curing during application.
• Sagola 3300 GTO Gravity-feed spray gun for professional finish applications with high transfer efficiency and durability across bodyshop and refinish operations.
• Sagola X4100 Series Industrial spray gun series covering ceramic and other industrial coating applications, designed for high durability and precision in manufacturing environments.
• Sagola 4100 Xtreme Ceramic Industrial spray gun optimized for ceramic coating applications with high durability and precision for manufacturing and industrial coating lines.
• Sagola Mini Xtreme Compact spray gun for spot repairs and small area applications with high precision and efficiency in refinishing workflows.
• Sagola V4000 Automatic Spray Guns Automatic spray guns for automated painting systems in industrial manufacturing environments requiring high-volume repeatable application.
• Sagola XTech Airbrushes Precision airbrushes for detailed work in automotive, industrial, and artistic applications, designed for accuracy and quality in fine-detail projects.
• Elcometer Tornado Airless Pump High-volume airless pump for protective and anticorrosive coating application in demanding industrial environments, featuring silent operation, anti-ice technology, smooth cycle change, and low pulsation.
• SagolaSPRAY Virtual Spray Booths Virtual reality simulation technology for spray training that uses real Sagola spray guns (4600, X4100, Mini Xtreme MIX) to simulate real spray booth conditions and techniques, featuring real-time evaluation with heat maps and objective scoring without paint consumption or waste generation.
• Sagola DPC Disposable Paint Cup System Disposable paint cup system for spray guns designed to reduce cleanup time and prevent cross-contamination between colors during bodyshop and industrial operations.
• Sagola Altair LED Professional LED illumination tool for paint application and final finish inspection, improving visual control during detailing and quality verification.
• Sagola 5000X Filter Series Compressed air filtration systems that eliminate contaminants and protect the paint application process in bodyshop and industrial settings.
• Sagola Pack 6000X Air Heater Air heating system for spray guns that improves spray pattern stability, optimizes paint atomization, and reduces drying times during application.
• Elcometer 311 Thickness Gauge Coating thickness measurement device for verifying paint application quality and consistency on vehicle and industrial surfaces, distributed through the Elcometer network.
• Sagola 1.2 XS Fluid Tip Specialized nozzle variant designed for high-humidity conditions, providing finer and more stable atomization in extreme humidity environments such as coastal zones.

Quantifiable outcome

• 25-88% reduction in application and curing time with UV technology compared to traditional systems
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered key and core.

• CESVIMAPkeyStrategic or Co-development Partner · 26 March 2026Sagola conducts technical demonstrations and showcases 2026 product innovations at CESVIMAP's facility in Ávila, Spain. Includes hands-on testing with Elcometer measurement equipment for process validation.
• F.P.A.coreChannel Partner/ Reseller/ Distributor · 13 February 2026F.P.A. is the official distributor of Sagola's Industrial range in Italy. Antonio Di Panico visited Sagola's headquarters to review product offerings and strengthen the partnership for 2026 and beyond. Special interest in the X4100 ceramic application gun for the Italian market.
• Timanfaya ColorcoreChannel Partner/ Reseller/ Distributor · 3 June 2025Official distributor of Sagola products in the Canary Islands. Organized training sessions for 39 vocational education teachers on SagolaSPRAY technology across multiple islands including Gran Canaria, Fuerteventura, Lanzarote, Tenerife, and La Palma.
• Axalta PortugalcoreStrategic or Co-development Partner · 6 March 2025Axalta Portugal's training center uses Sagola 4600 equipment optimized with boquillas BASE and new 1.2 XS nozzle tips for high humidity coastal conditions. Also incorporated Pack 6000X air heater technology for improved application efficiency.
• ElcometercoreTechnology or Integration · 5 March 2025Sagola operates as part of the Elcometer group. Elcometer provides inspection and measurement equipment (thickness gauges, thermometers, gloss meters) that complement Sagola's application equipment. Elcometer network handles global distribution of inspection products.
• AkzoNobel / SikkenskeyStrategic or Co-development PartnerSagola 4600 was featured in Sikkens' Motortec 2025 mobile showroom as part of AkzoNobel's presentation. Sagola products are approved by major paint manufacturers for use with their coatings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cefla: Italian industrial-finishing specialist offering spray lines and finishing systems for wood, glass, and metal — overlapping with Sagola's Industrial segment. While smaller in pure spray-gun share, Cefla competes for the same industrial-coating project business, particularly in Southern Europe.

Broad incumbents

• Carlisle Fluid Technologies: US-based fluid-technology group that owns Binks, DeVilbiss, Ransburg, and MSO. Competes broadly with Sagola across manual and automatic spray guns for automotive and industrial coatings; substantially larger and with deeper global OEM relationships.
• Graco Inc. US-listed leader in fluid-handling equipment for industrial, automotive-refinish, and protective-coating applications. Overlaps with Sagola in spray equipment for industrial and protective coatings and operates at vastly greater scale with broader geographic reach.
• Nordson Corporation: US-listed precision-dispensing and surface-finishing equipment provider serving automotive, industrial, and electronics coatings. Competes with Sagola in industrial coating application equipment and brings much larger R&D and global field-service resources.

Direct peers

• SATA: German premium spray-gun manufacturer with a comparable bodyshop/refinish product portfolio (HVLP, RP, and LVLP guns plus breathing equipment). Directly competes with Sagola across European collision-repair and industrial-coating customers with overlapping proprietary atomization technologies.
• Walther Spritz- und Lackiertechnik: German maker of industrial spray guns, airbrushes, and automatic painting systems serving automotive, wood, and industrial customers. Closely comparable to Sagola in size, German/European industrial orientation, and product breadth.
• Krautzberger: German manufacturer of manual and automatic spray guns plus complete spray systems for industrial finishing, wood, and plastic substrates. Directly competes with Sagola's industrial and hardware/decoration product lines in European OEM and finishing-line markets.
• Binks: Historic spray-gun brand (now under Carlisle Fluid Technologies) supplying manual and automatic spray equipment for automotive refinish and industrial coatings. Directly competes with Sagola's bodyshop and industrial ranges and is commonly specified alongside Sagola in paint-shop tenders.
• Anest Iwata: Japanese spray-equipment manufacturer (parent of DeVilbiss) producing premium automotive refinish and industrial spray guns, airbrushes, and compressors. Directly competes with Sagola in the same automotive-bodyshop and industrial-coating segments and shares the multi-decade specialization profile.

Others

• Elcometer: UK-based manufacturer of coating-thickness gauges, gloss meters, and surface-inspection instruments, and Sagola's partner for inspection-equipment distribution globally. Is an adjacent ecosystem participant rather than a direct competitor; relevant for understanding Sagola's channel economics and partnership concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Sagola
• Facebookfacebook.com/sagola.sprayguns
• LinkedInlinkedin.com/company/sagola
• Instagraminstagram.com/sagolaofficial
• Xx.com/SagolaOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagola