smartup solutions

What smartup solutions does

smartUP solutions GmbH is a privately held German IT services company founded in June 2000 by Hubert Heinle and Andreas Kura, both former IBM Deutschland Informationssysteme employees. The firm is registered as a GmbH at the Amtsgericht Kempten (HRB 7191), headquartered in Wiggensbach (Bavaria), with a second office in Munich-Freiham, and operates with 11-50 employees. Its service portfolio spans IT consulting, cloud computing, network technologies (Cisco and Huawei), security solutions (firewall, VPN, encryption), and custom software development across Java, Python, C#, PHP, C++, JavaScript, and mobile platforms (Android, iOS). It also operates a niche vertical product called CLUB IN ONE, a golf club management software serving the Deutscher Golf Verband (DGV) and regional German golf associations for league play processing and club administration.

The company's go-to-market is sales-led and direct: prospective clients are invited to the Munich-Freiham office for non-binding consultations, and engagements are governed by service and work contracts with quote-based pricing. Revenue is generated primarily through professional services (project-based consulting and custom development), managed cloud and infrastructure services, and perpetual software licensing tied to single-computer usage rights, with no publicly disclosed pricing, ARR, or revenue figures. Customer references include large enterprises such as BMW, BMW Forschung und Technik, Siemens, Hypovereinsbank, Robert Bosch, IBM Deutschland, AGIS Allianz Dresdner Informationssysteme, and DVM EUROPE LTD, alongside mid-sized firms and golf associations, with operating geographies concentrated in Bavaria and the greater Munich area.

smartUP is founder-owned and independently operated, with no disclosed external investors, funding rounds, acquisitions, subsidiaries, or patents. The stated value proposition emphasizes pragmatic, cost-efficient solutions over expensive custom builds, broad technical breadth, and long-term trusted client partnerships rather than differentiation through proprietary AI/ML, scale, or intellectual property. The firm's strategic posture is therefore that of a stable, relationship-driven regional IT services boutique with a small specialized vertical software footprint.

Name

smartup solutions

Legal name

smartUP solutions GmbH

Website

https://smartup.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

smartUP solutions GmbH is a privately held Bavarian IT services firm offering consulting, cloud, network, security, and custom software development, plus the CLUB IN ONE golf club management product, serving German enterprises and golf associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Wiggensbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting Services: Professional consulting services including IT strategy consulting, project management, team leadership, external partner coordination, research and analysis, and troubleshooting services. Provided on a project basis with service and work contracts.
2. Software Development Services: Custom software engineering services across multiple programming languages and platforms. Revenue generated through project-based work contracts with licensing of usage rights rather than ownership transfer.
3. Cloud and Infrastructure Services: Cloud infrastructure planning, operation, hosting services, and managed services for cloud environments. Includes high-availability solutions and backup/recovery systems.
4. Software Usage Rights Licensing: Delivery of software programs grants perpetual (unbefristete) usage rights upon payment, not ownership. Licensed for use on a single computer system only. Additional licenses required for additional systems.
5. Golf Sport Services: Golf club management software (CLUB IN ONE), league play processing for German Golf Association (DGV) and regional associations, individual programming, process analysis, remote services, and operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

smartUP solutions GmbH provides professional IT consulting and software development services, including strategic IT advisory, project management, cloud computing infrastructure design and operation, network planning with Cisco and Huawei equipment, security solutions (firewall, VPN, encryption), and custom software engineering across multiple programming languages and platforms. The firm additionally delivers specialized golf club management software (CLUB IN ONE) and league play processing services for German golf associations, supported from offices in Wiggensbach and Munich-Freiham, Germany.

Product overview

smartUP solutions is an IT services company offering a comprehensive portfolio of professional services organized around six core offerings: IT-Consulting (strategic IT advisory, project management, troubleshooting), Cloud Computing (cloud-enabled software development, infrastructure, hosting, high-availability solutions), Golf-Sport-Services (specialized golf club management including CLUB IN ONE software, DGV/LGV league management, custom programming), Netzwerktechnologien (network planning with Cisco/Huawei, construction, operation, monitoring), Security-Lösungen (firewall, VPN, encryption, server security), and Software-Entwicklung (custom software using Java, Python, C#, PHP, C++, JavaScript and platforms including Linux, Windows, Android, iOS). The company operates as a service provider rather than a packaged software vendor, delivering solutions tailored to each client's requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• IT-Consulting Strategic IT consulting services covering IT strategy advisory, project management, external partner coordination, research and analysis of companies, products, and technology concepts, and objective troubleshooting in complex situations. Aimed at German enterprises requiring senior IT guidance.
• Cloud Computing Cloud computing services encompassing cloud-enabled software development, infrastructure planning and operation, performance planning and scaling architectures, cloud hosting, high-availability solutions, backup and recovery systems, and cloud security analyses. Targeted at enterprises needing robust cloud infrastructure.
• Golf-Sport-Services Specialized services for golf facilities including club management software (CLUB IN ONE), DGV and LGV league management, custom programming for golf courses, process analysis and restructuring, remote services, and operational support. Targeted at golf clubs, golf facilities, and German national/regional golf associations.
• Netzwerktechnologien (Network Technologies) Network technology services covering network planning (Cisco, Huawei, and others), network construction, operation, monitoring and management, optimization, analysis, and ring protocol expertise (STP, RSTP, MSTP). Targeted at enterprises requiring enterprise-grade network infrastructure.
• Security-Lösungen (Security Solutions) Security solutions including firewall implementations, VPN solutions, encryption techniques, server security, and backup/recovery services. Targeted at enterprises needing perimeter, network, and server-level security.
• Software-Entwicklung (Software Development) Custom software development services utilizing JavaScript, HTML, CSS, SQL, Java, Bash/Shell, Python, C#, PHP, C++, C, Objective-C for platforms including Linux, Windows, Android, and iOS, with remote desktop infrastructure capabilities. Targeted at enterprises needing bespoke applications across multiple platforms.
• CLUB IN ONE Club management software for golf facilities enabling comprehensive golf club administration, including club management, league play processing for DGV and regional golf associations, individual programming for golf facilities, and operational support. Targeted at golf clubs and German golf associations.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CLUB IN ONEcoreTechnology or IntegrationsmartUP solutions operates a dedicated golf sport services division offering CLUB IN ONE, a specialized golf club management software. This appears to be a proprietary service offering rather than a formal partnership, with smartUP providing club management software, league play processing for DGV and regional golf associations, individual programming for golf facilities, and operational support.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Allgeier SE: Munich-based IT services and consulting group offering custom software development, cloud, and managed services to mid-market and enterprise German clients — directly overlapping smartUP's core IT consulting and software development portfolio.
• Sycor GmbH: German IT services company delivering consulting, custom software, cloud, and managed services to mid-sized firms — closely comparable to smartUP in scale, geography (DACH), and service mix.
• q.beyond AG: German mid-market IT services provider covering cloud, SAP, and managed services — directly comparable to smartUP's cloud, security, and managed services offerings for SME and enterprise customers.
• GFT Technologies SE: German-headquartered IT consultancy and software engineering firm focused on financial services and digital transformation — comparable to smartUP in its mix of consulting, custom development, and enterprise (including banking) clients such as Hypovereinsbank's peers.
• SVA System Vertrieb Alexander GmbH: Germany-based IT systems integrator and managed services provider covering data center, cloud, network, and security — overlapping smartUP's network, security, and cloud infrastructure offerings.

Broad incumbents

• Capgemini Deutschland: Global IT services and consulting firm with a sizable German practice serving automotive (BMW), manufacturing (Siemens, Bosch), and financial services clients — directly comparable enterprise client base to smartUP's roster.
• Datev eG: Large German IT services and software cooperative serving tax advisors, auditors, and SMEs with cloud and managed services — comparable in its focus on pragmatic, partner-led IT services for the German Mittelstand.
• T-Systems International: Deutsche Telekom's enterprise IT arm offering cloud, network, and security services at scale across Germany — a much larger incumbent that smartUP frequently competes against for enterprise contracts.
• Bechtle AG: Large German IT systems house and managed services provider with a much broader portfolio; competes with smartUP in cloud, networking, and security for German enterprise and mid-market accounts.

Emerging players

• clubinone.de (CLUB IN ONE product): The web presence of smartUP's own CLUB IN ONE golf club management product; treated as a comparable in the golf vertical SaaS niche where smartUP is both operator and reference customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartup-solutions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartup solutions