Grupo Amazonas
Grupo Amazonas is a privately held multi-brand automotive dealership group based in São Paulo, Brazil, operating 12+ showrooms across 11+ brands and serving individual consumers, fleet operators, and government/professional segments with sales, service, parts, and financing.
- Company typePrivate
- Founded1979
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Grupo Amazonas does
Grupo Amazonas is a privately held, multi-brand automotive dealership group headquartered in the Zona Leste of São Paulo, Brazil, founded in 1979 and operating continuously for more than 46 years. The group runs 12+ physical showrooms across São Paulo neighborhoods (Zona Leste, Mooca, Ipiranga, Analia Franco, Casa Verde, Sumaré, Norte, Santos Dumont, São Caetano) and Greater São Paulo (Guarulhos), representing 11+ automotive brands: Fiat, Jeep, Peugeot, and Citroën (Stellantis), Renault, Ford, plus Chinese OEMs GAC, Geely, Omoda/Jaecoo (Chery), and Leapmotor. The company has cumulatively sold 25,000 vehicles and served 54,000+ customers, and is positioned as one of the largest automotive distributors in São Paulo's eastern zone.
The core offering is the sale of new and pre-owned vehicles, complemented by a full after-sales ecosystem: preventive maintenance, mechanical repairs, electrical and electronics work, bodywork and painting, warranty service, and original parts and accessories sold through both physical counters and an online storefront (loja.grupoamazonas.com.br). The group also operates a vehicle subscription program (Assinatura de Carro) with 12-, 24-, or 36-month contracts that bundle insurance, maintenance, 24-hour assistance, and replacement-vehicle coverage, and a vehicle financing consortium (consórcio) established in 1984. The technology footprint is a brand-specific dealership management and online presence — dedicated subsites per OEM and a WhatsApp-based sales and service channel — with no disclosed proprietary technology, AI/ML capability, or developer-facing platform.
Grupo Amazonas generates revenue across six streams: new vehicle sales with manufacturer incentives, pre-owned/seminovos sales with inspection and warranty, parts and accessories retail, workshop and maintenance services, recurring vehicle subscription fees, and vehicle financing plus F&I products. The go-to-market combines physical retail showrooms with WhatsApp-enabled direct sales, a B2B enterprise field-sales motion for fleet customers, and a specialized "Venda Direta" channel for tax-advantaged categories (PCD, taxi, rural producers, driving schools, real estate professionals, government, CNPJ businesses). With 501-1,000 employees, the group pairs a long-established physical-dealership footprint with newly launched digital and subscription offerings, but remains geographically concentrated in Greater São Paulo with no disclosed external investors or M&A activity.
Grupo Amazonas firmographics
Firmographics- Name
- Grupo Amazonas
- Legal name
- Grupo Amazonas
- Website
- https://grupoamazonas.com.br
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grupo Amazonas is a privately held multi-brand automotive dealership group based in São Paulo, Brazil, operating 12+ showrooms across 11+ brands and serving individual consumers, fleet operators, and government/professional segments with sales, service, parts, and financing.
- Ownership category
- akta.pro rank
Where Grupo Amazonas is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices14 records
Markets served
Grupo Amazonas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales (Veículos Novos): Sale of new (zero km) vehicles across multiple automotive brands including Fiat, Jeep, Peugeot, Citroën, Renault, GAC, Geely, Omoda, Jaecoo, Leapmotor, and Ford. Revenue generated from vehicle margin and manufacturer incentives.
- Pre-owned/Semi-new Vehicle Sales (Seminovos): Resale of pre-owned and semiannual vehicles. Includes inspection, certification, and warranty services.
- Parts and Accessories Sales (Peças): Sale of original automotive parts and accessories through online store (loja.grupoamazonas.com.br) and physical dealership counters.
- Workshop and Maintenance Services: Preventive maintenance, mechanical repairs, electrical and electronics, body shop and painting, and warranty services. Revenue from labor and parts markup.
- Vehicle Subscription (Assinatura de Carro): Vehicle rental/lease program with monthly payments. Contracts of 12, 24, or 36 months with options of 1,000, 2,000, or 3,000 km/month. Includes maintenance, insurance, and roadside assistance.
- Vehicle Financing and F&I Products: Financing consortia (consórcio) for vehicle purchases. F&I (Finance & Insurance) products including insurance and extended warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicle prices range from R$68,990 (Fiat Mobi) to R$268,900 (Omoda 5 HEV) |
| Unit Pricing | Pay-as-you-go | Pre-owned/semiannual vehicles priced from R$43,900 to R$244,900 |
| Subscription | Monthly | Vehicle subscription with monthly payments based on credit analysis |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Grupo Amazonas product offering
Product offeringCore offering
Grupo Amazonas is a multi-brand automotive dealership group that sells new (zero km) and pre-owned vehicles across 11+ automotive brands, operates authorized service and body-shop facilities, offers a vehicle subscription program, an online parts and accessories store, and a financing consortium. It also runs direct-sale programs with manufacturer discounts and tax exemptions for fleet, government, PCD, taxi, rural producers, driving schools, and real estate professionals.
Product overview
Grupo Amazonas is a multi-brand automotive dealership group operating in São Paulo, Brazil, with over 46 years of experience. The company offers a comprehensive automotive ecosystem consisting of new and used vehicle sales through multiple authorized brand dealerships (Fiat, Renault, Peugeot, Citroën, Jeep, GAC, Geely, Ford, Omoda, Jaecoo, and Leapmotor), vehicle subscription services, specialized direct sales programs for business customers and specific professions, and full-service maintenance and repair facilities. The group sells approximately 25,000 vehicles annually and serves over 54,000 customers across its automotive centers.
Differentiator
Problem solved
Functional benefit
Brands
- Amazonas Multimarcas: Multi-brand dealership offering vehicles from various manufacturers
- Amazonas Carros
Products and services
- Novos (New Vehicle Sales) Sale of new (zero km) vehicles across multiple automotive brands including Fiat, Jeep, Peugeot, Citroën, Renault, GAC, Geely, Omoda, Jaecoo, Leapmotor, and Ford, with prices ranging from R$68,990 (Fiat Mobi) to R$268,900 (Omoda 5 HEV). For individual consumers and category-specific buyers (fleet, government, PCD, taxi, rural, CNPJ, CRECI).
- Seminovos (Pre-owned Vehicle Sales) Sale of pre-owned and certified semi-new vehicles with verified provenance, inspection, and warranty options. Prices range from R$43,900 (Ford Fiesta 2015) to R$244,900 (Jeep Commander 2024), with variation by year, mileage, and condition.
- Assinatura de Carro (Car Subscription) Vehicle subscription service with 12, 24, or 36-month contracts and 1,000, 2,000, or 3,000 km/month plans. Includes preventive maintenance, insurance, 24-hour assistance, and a replacement vehicle when service exceeds 72 hours. Payment via bank boleto or credit card, with entry value determined by credit analysis. Unused kilometers are cumulative within the contract period.
- Venda Direta (Direct Sales) Specialized sales program with dedicated commercial visits and customized proposals for specific customer categories: Pessoa Jurídica (companies), Frotista (fleet), PCD (disabled persons), Produtor Rural (rural producers), Taxista (taxi drivers), Governo (government), Autoescola (driving schools), and CRECI (real estate agents). Offers manufacturer discounts and tax benefits (IPI, ICMS, IOF, IPVA, municipal traffic exemptions). Government channel: [email protected].
- Manutenção Preventiva (Preventive Maintenance) Scheduled preventive maintenance services following manufacturer guidelines, using original parts and advanced equipment, for all brands represented by the dealership group.
- Reparos Mecânicos (Mechanical Repairs) Expert mechanical repair services performed by qualified technicians using original parts and modern equipment to restore vehicle performance.
- Elétrica e Eletrônicos (Electrical and Electronics Service) Repair and maintenance services for vehicle electrical and electronic systems, covering lighting, audio systems, and other electronic components.
- Funilaria e Pintura (Bodywork and Painting) Body repair and painting services using only original parts and paints, with highly trained professionals to restore vehicle appearance after collisions or wear.
- Serviços de Garantia (Warranty Services) Vehicle warranty repair services using original parts and factory-trained technicians to ensure proper manufacturer warranty coverage.
- Peças e Acessórios (Parts and Accessories) Online and in-store retail of original vehicle parts and accessories for the brands represented by the dealership group, sold through the group's e-commerce platform (loja.grupoamazonas.com.br) and physical parts counters.
- Consórcio (Financing Consortium) Vehicle financing consortium group (consórcio) operated by Grupo Amazonas to finance customer vehicle purchases, launched in 1984.
- F&I Products (Finance & Insurance) Finance & Insurance (F&I) products including insurance and extended warranties offered alongside vehicle purchases through the dealership group.
Quantifiable outcome
- 25,000 vehicles sold and more than 54,000 customers served
Companies that use Grupo Amazonas
Customer profileSegments9 records
Ideal customer profiles6 records
Grupo Amazonas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Amazonas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Fiat (Stellantis)coreGrupo Amazonas operates Fiat Amazonas dealerships with dedicated showrooms and service centers. As an authorized Fiat dealer, the company sells new Fiat vehicles, provides factory warranty services, and uses original Fiat parts for maintenance and repairs.
- Jeep (Stellantis)coreGrupo Amazonas operates Jeep Amazonas dealerships with dedicated showrooms and service centers. The company sells new Jeep vehicles including Renegade, Compass, and Commander models.
- Peugeot (Stellantis)coreGrupo Amazonas operates Peugeot Amazonas dealerships representing the French brand in its dealership network.
- Citroën (Stellantis)coreGrupo Amazonas operates Citroën Amazonas dealerships representing the French brand in its dealership network.
- RenaultcoreGrupo Amazonas operates Renault Amazonas dealerships with dedicated showrooms. The company sells Renault vehicles including Duster and other models.
- FordcoreGrupo Amazonas operates Ford Amazonas dealerships including Ford Studio locations. The company sells Ford vehicles including Maverick and other models.
- GAC (Guangzhou Automobile Group)minorGrupo Amazonas operates GAC Amazonas dealerships representing the Chinese automotive brand.
- GeelyminorGrupo Amazonas operates Geely Amazonas dealerships representing the Chinese automotive brand.
- Omoda & Jaecoo (Chery)minorGrupo Amazonas operates Omoda Jaecoo Amazonas dealerships representing the Chery Group brands Omoda and Jaecoo. Products include Omoda E5 electric vehicle, Omoda 5 HEV, and Jaecoo models.
- LeapmotorminorGrupo Amazonas operates Leapmotor Amazonas dealerships at Analia Franco location. The company sells Leapmotor electric vehicles including the C10 model.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Grupo Amazonas competitors and assessment
Company assessmentDirect peers
- Servopa: Multi-brand automotive dealership group in southern Brazil representing Toyota, BMW, MINI, and others with full sales/service operations. Comparable in franchise diversification and ecosystem structure.
- Grupo Caoa: One of Brazil's largest multi-brand automotive dealer groups, representing Hyundai, Chery, Subaru and others nationwide. Highly comparable to Grupo Amazonas in multi-brand franchise model, parts/service ecosystem, and diversification across OEM partnerships.
- Grupo Barigui: Large multi-brand dealer group based in Paraná/southern Brazil with new/used vehicle sales, financing, and service centers. Comparable scale and multi-brand operating model to Grupo Amazonas.
- Grupo Saga: Multi-brand automotive dealership group operating across northern Brazil with authorized franchises, parts, and service operations. Directly comparable as a regional multi-brand dealer group with similar revenue mix and customer segments.
- Grupo Premier: Brazilian multi-brand automotive dealer group with new/used sales and authorized service centers. Comparable operating model in multi-brand franchise representation.
Broad incumbents
- AutoNation: Largest US multi-brand automotive retailer with extensive new/used vehicle, F&I, and parts/service operations. Comparable business model at much larger scale and a useful benchmark for dealership-group economics and recurring-revenue strategies.
- Asbury Automotive Group: US multi-brand automotive retailer with new/used vehicle sales, F&I products, parts and service. Comparable franchise-diversified dealership model and recurring service revenue mix.
- Lithia Motors: US-based multi-brand automotive retailer with global operations, sales/service/financing ecosystem, and digital retailing initiatives. Comparable full-stack dealer business model and a relevant public-market benchmark for franchise diversification strategy.
Emerging players
- Webmotors: Brazil's largest online automotive marketplace for new and used vehicles, leads and dealer listings. Comparable as a Brazilian automotive retail channel that interacts with dealer groups like Grupo Amazonas for inventory distribution.
Regional players
- Grupo Souza Lima: Brazilian multi-brand dealer group with operations concentrated in specific regions; comparable as a regional multi-brand franchise competitor rather than direct São Paulo overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Amazonas social profiles
Digital presenceGrupo Amazonas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Amazonas leadership team
Management profileNumber of profiles
Grupo Amazonas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Amazonas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Amazonas
What does Grupo Amazonas do?
Grupo Amazonas is a multi-brand automotive dealership group that sells new (zero km) and pre-owned vehicles across 11+ automotive brands, operates authorized service and body-shop facilities, offers a vehicle subscription program, an online parts and accessories store, and a financing consortium. It also runs direct-sale programs with manufacturer discounts and tax exemptions for fleet, government, PCD, taxi, rural producers, driving schools, and real estate professionals.
Is Grupo Amazonas a public or private company?
Grupo Amazonas is a private company. It is classified as unknown and is currently operating.
When was Grupo Amazonas founded?
Grupo Amazonas was founded in 1979. It employs 501 to 1,000 people.
Where is Grupo Amazonas based?
Grupo Amazonas is headquartered in São Paulo, Brazil, in the Latin America region.
How does Grupo Amazonas make money?
Six revenue lines are on record. New Vehicle Sales (Veículos Novos) is the primary driver. The others are pre-owned/Semi-new Vehicle Sales (Seminovos), parts and Accessories Sales (Peças), workshop and Maintenance Services, vehicle Subscription (Assinatura de Carro) and vehicle Financing and F&I Products.
Who are Grupo Amazonas's main competitors?
Direct peers on record are Servopa, Grupo Caoa, Grupo Barigui, Grupo Saga and Grupo Premier. Broad incumbents are AutoNation, Asbury Automotive Group and Lithia Motors. Webmotors is listed as an emerging player. Grupo Souza Lima is listed as a regional player.
Does Grupo Amazonas have an API?
No public API is recorded for Grupo Amazonas.