DBY

What DBY does

DBY (legally Designbyrån Yvonne AB) is a Stockholm-based film production and animation company founded approximately 2005, operating with 1-10 employees from a single headquarters in Vasastan, Stockholm. The company delivers a comprehensive suite of services spanning film production (commercial films, corporate films, product films, brand films, testimonials, information films) and animation (2D and 3D, with roots in graphic design and an emphasis on minimalism). DBY positions itself as the "right hand" of marketing departments, offering long-term collaborative partnerships without retainer agreements and billing only when producing content. All production capabilities are maintained in-house, enabling adaptation to client budget, deadline, and creative needs without external contractor dependencies.

The business operates on a project-based professional services model with custom pricing per engagement. Its primary go-to-market is consultative direct sales targeting enterprise marketing departments, supported by a content-rich website, case studies, a company blog (Filmbloggen), and word-of-mouth referrals from long-term clients. The customer base spans large enterprises (SAAB, Volkswagen Group Service, Aritco, Octapharma Nordic, TV4, FUCHS Lubricants, AFRY, Fjällräven, ROCA Industry, Kronfågel, ESSVE, Human Care Group), government and public sector (UR, Region Stockholm), and non-profit organizations served pro-bono (Bris, Kvinna till Kvinna, Alla Kvinnors Hus, Special Olympics). Approximately 400 hours of annual production capacity (10% of revenue) is donated to social causes.

DBY's secondary offering, DBY Academy (launched 2024), extends the business into training services that teach client organizations to produce film content independently. The company also employs a modular production approach that breaks films into reusable content modules distributed across channels for extended lifespan and impact. With 200+ organizations served over 20+ years and demonstrated multilingual production capability (up to 8 languages), DBY combines boutique creative services with the operational flexibility to serve both Swedish and international clients.

Name

DBY

Legal name

Designbyrån Yvonne AB

Website

https://dby.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DBY is a Stockholm-based film production and animation studio serving enterprise marketing departments in Sweden and internationally. Operating without retainer agreements, it delivers 2D/3D animation, commercial and corporate films, and a 2024-launched training academy (DBY Academy) to 200+ organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Film Production Services: Project-based film production services including commercial films, corporate films, product films, testimonial videos, and brand films. Billed per project without retainer agreements, charging only when producing content.
2. Animation Services: 2D and 3D animation production including animated explainers, product animations, motion graphics, and infographics. Delivered as standalone projects or integrated with live-action productions.
3. DBY Academy Training: Education and training services teaching organizations to produce their own video content. Customized training programs adapted to client needs, equipment, and competency levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DBY is a Stockholm-based film and animation production company offering end-to-end production services including corporate films, commercial films, product films, brand films, information films, testimonials, 2D/3D animation, motion graphics, and infographics. The company positions itself as the marketing department's 'right hand', delivering complete productions from concept and script to final delivery with all production competencies maintained in-house.

Product overview

DBY is a Stockholm-based film production and animation company with 20 years of experience, offering a comprehensive suite of services. The core offerings include Film Production (professional productions from idea to launch) and Animation (2D and 3D with graphic design roots). The portfolio includes DBY Academy (training service for film production) and Motion Content (modular video content for digital campaigns). The company specializes in producing various film types: commercial films, corporate films, product films, brand films, information films, testimonials, and animated films—all as distinct sub-products within their unified service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Professional film production services for companies and organizations, covering productions from idea to launch including case films, testimonials, product films, commercial films, corporate films, brand films, and information films. Targeted at marketing departments and corporate clients across Sweden and internationally.
• Animation 2D and 3D animation services for businesses, including animated explainers, product animations, motion graphics, and infographics. Leverages roots in graphic design with focus on minimalism and clarity, aligned with company profiles and visions for product visualization.
• DBY Academy Education and training service that teaches companies to produce film content at a high level using their own equipment and personnel. Customized programs adapted to client needs, equipment, and competency levels. Targeted at organizations seeking to build internal video production capabilities.
• Motion Content Modular video content service where each film production is broken into modules and released across different channels at optimal times to maximize impact, lifespan, and cost-efficiency. Designed to convert films into effective digital campaigns.

Quantifiable outcome

• Over 200 companies and organizations served since founding
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Meter TelevisionminorStrategic or Co-development Partner · 1 January 2024Collaboration with Meter Television and TV4 on the new season of 'Sveriges Mästerkock' (Sweden's MasterChef). DBY provides production services for the TV competition program.
• TV4coreStrategic or Co-development PartnerOngoing collaboration with TV4 on multiple production projects including 'Sveriges Mästerkock', program packaging, vignettes, graphics, music, and illustrations. Long-term media partner relationship.
• Hemma (Advertising Agency)minorStrategic or Co-development PartnerPartnership with Hemma advertising agency on Special Olympics project. Hemma conceived and DBY produced complete packaging including event intro.
• Ngine Group ABminorStrategic or Co-development PartnerCollaboration with Clear Channel Sweden and Ngine Group AB on consumer communication projects in the media landscape.
• Clear Channel SwedencoreChannel Partner/ Reseller/ DistributorOngoing collaboration on outdoor/media projects including Fanta campaign with Coca-Cola Company, IKEA urban gardening content, and broader marketing initiatives.
• IKEAminorStrategic or Co-development PartnerCollaboration with Clear Channel Sweden on IKEA urban gardening project. Filming in outdoor settings for spring campaign content.
• BrisminorOthersPro-bono partner organization. DBY donates film production time to Bris (Children's Rights in Society) as part of social responsibility program.
• Kvinna till KvinnaminorOthersLong-term pro-bono partnership including film platform development, training sessions, case film production in North Macedonia, and ongoing content support for the women's rights organization.
• Alla Kvinnors HusminorOthersPro-bono partner producing 14 animated films for Instagram to support fundraising efforts for the organization helping victims of domestic violence.
• Special OlympicsminorOthersPro-bono partnership with Special Olympics including complete event packaging and intro production for sports organization promoting inclusion through athletics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tarsier Studios: Swedish animation and game studio with 2D/3D animation capabilities. Comparable on the animation technology axis, though primarily game-focused; intersects DBY on animation services and motion graphics.
• Qvisten Animation: Nordic animation studio producing animated content for entertainment and commercial clients. Comparable animation craft and 2D/3D pipeline to DBY's animation offering.

Direct peers

• Camp David Film: Swedish film production company producing commercials, brand films and corporate video for Nordic and international clients. Comparable production services, geography, and marketing-department buyer profile.
• Sture Films: Stockholm-based production company producing commercials, corporate films and brand content. Comparable scope, location, and enterprise client focus to DBY's film production offering.
• B-Reel: Stockholm-headquartered creative production company producing films, branded content, animation and interactive experiences for global brands. Closely comparable to DBY in geography, service mix (film/animation/brand content), and enterprise marketing-department buyer.
• Chimney Group: Nordic production and post-production group offering film, animation, VFX, and content services across the Nordics and globally. Comparable to DBY as a multi-disciplinary production house serving enterprise marketing and media clients.
• Massiv Music + Film + Animation: Stockholm-based production company offering film, music, and animation services to brands and agencies. Directly comparable service offering and target buyer to DBY, with overlapping capabilities in commercial and corporate film production.

Broad incumbents

• Tool of North America: Global commercial production company producing advertising films, branded content, and integrated campaigns for major brands. Comparable commercial film production capability to DBY but with broader geographic and client reach.
• MediaMonks (S4 Capital): Global content production network under S4 Capital offering film, animation, and digital content at scale for enterprise brands. Overlaps with DBY on enterprise marketing video production but operates with vastly larger scale and broader service portfolio.

Regional players

• Film i Väst: Swedish regional film production entity based in Västra Götaland supporting film, TV, and commercial production in western Sweden. Adjacent peer operating in Swedish film production infrastructure with overlap on domestic commercial/corporate production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DBYsthlm
• LinkedInlinkedin.com/company/dby-stockholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBY