Raizor

What Raizor does

Raizor is a New Zealand-based social enterprise founded in 2017 and headquartered in Auckland that operates a single product called "Insurance for Good." The company functions as an intermediary, connecting small and medium-sized New Zealand businesses with insurance broker specialists from Gallagher's network of over 1,000 professionals across the country. Businesses request an insurance review through Raizor's website, are matched with an appropriate Gallagher broker, and — if they place coverage through the matched broker — 15% of Gallagher's commission on that policy is donated annually to a nonprofit of the customer's choosing, at no additional cost to the business. Cumulative donations total approximately NZ$568k across 100+ nonprofits and 120+ business clients.

The company's technology stack is not publicly disclosed; the platform appears to be a lightweight digital layer (website with self-serve CTAs for "Review My Cover" and "Register a Nonprofit") sitting on top of the underlying broker relationship. Underlying technology is not specified in the input data.

The revenue model is affiliate/referral in nature, with Raizor earning value from its role as the customer-acquisition and relationship-management intermediary for Gallagher. Pricing to end businesses is free of charge from Raizor's side (the donation derives from Gallagher's existing commission structure, not an additional customer fee), and actual insurance premiums are set by Gallagher brokers based on individual risk assessment. The primary customer segment is New Zealand SMEs seeking commercial insurance, with a secondary segment of New Zealand nonprofits that benefit from recurring annual donations through the program. Distribution is exclusively domestic (New Zealand) and proceeds through the Gallagher channel and direct website self-service, supplemented by nonprofit-partner word-of-mouth referrals.

Name

Raizor

Legal name

Raizor

Website

https://raizorinsurance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Raizor is a New Zealand social enterprise that connects businesses with Gallagher insurance brokers and donates 15% of the broker commission annually to a nonprofit chosen by the business, operating exclusively in New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Commission from Gallagher partnership: Raizor earns revenue through a partnership with Gallagher insurance brokers. When businesses are matched with Gallagher brokers and purchase insurance policies, 15% of Gallagher's commission is donated to the customer's chosen nonprofit. Raizor benefits from this arrangement as the connecting intermediary, receiving value through the broker relationship without directly charging customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Raizor runs the "Insurance for Good" program, connecting New Zealand businesses to commercial insurance brokers from Gallagher's network of 1,000+ specialists. Businesses receive a no-obligation insurance review and tailored coverage, with 15% of Gallagher's commission on the resulting policies donated annually to a nonprofit chosen by the business. The service is free to businesses, and registered New Zealand nonprofits receive long-term recurring donation revenue.

Product overview

Raizor operates as a single-product social enterprise offering the Insurance for Good program. This platform serves as an intermediary connecting businesses to Gallagher's network of over 1,000 insurance broker specialists across New Zealand. The core service provides broker matching, insurance reviews, and ongoing policy management, while directing 15% of Gallagher's commission to the business's selected nonprofit recipient annually. The company also mentions a Project Ripple initiative in their footer navigation, though no details are provided on this page.

Differentiator

Problem solved

Functional benefit

Brands

• Insurance for Good: A program where 15% of Gallagher's commission is donated annually to the policyholder's chosen nonprofit at no extra cost.

Products and services

• Insurance for Good A social-enterprise program that connects New Zealand businesses to commercial-insurance brokers from Gallagher's network of 1,000+ specialists. The business receives a no-obligation insurance review and tailored coverage, and 15% of Gallagher's commission on the resulting policy is donated annually to a nonprofit of the business's choice at no extra cost. Registered New Zealand nonprofits are eligible to receive these recurring donations.

Quantifiable outcome

• 20%+ premium savings with broader coverage (Parenting Place testimonial)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GallaghercoreChannel Partner/ Reseller/ DistributorRaizor operates as the marketing and customer acquisition arm for Gallagher insurance in the 'Insurance for Good' program. Raizor matches businesses with appropriate Gallagher brokers from their network of 1,000+ specialists across New Zealand. In return, 15% of Gallagher's commission on policies sourced through Raizor is donated annually to the customer's chosen nonprofit. Gallagher provides the insurance expertise, policy issuance, and commission structure, while Raizor drives customer acquisition through its social enterprise positioning.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Insurify: Insurify is an insurance comparison and brokerage platform that connects consumers and small businesses with carriers. Like Raizor, it acts as an intermediary between buyers and underwriters/brokers rather than underwriting risk itself.
• Lemonade: Lemonade is a consumer-facing insurtech built around a social-impact brand and charitable giving model (e.g., 'Giveback'). It operates as a direct carrier rather than a broker, but shares Raizor's positioning of insurance as a vehicle for values-aligned impact.
• CoverWallet: CoverWallet is a commercial insurance brokerage focused on simplifying SMB insurance buying through a digital, broker-assisted experience. It overlaps with Raizor's commercial-insurance-for-SMBs value proposition and broker-matching model.
• Even: Even is an insurance platform that ties coverage to a customer benefit (in Even's case, bill smoothing/income predictability). It is comparable to Raizor in repackaging an undifferentiated insurance product around a distinctive customer value-add.

Broad incumbents

• EverQuote: EverQuote operates an online insurance marketplace that connects consumers with carriers and agents. It is comparable as a lead-generation and matching intermediary between insurance buyers and providers, though primarily focused on personal lines.
• Marsh (Marsh McLennan): Marsh is one of the world's largest insurance brokerage and risk advisory firms. It represents the incumbent end of the broker spectrum and is a benchmark for the scale and capability that a long-term broker partner (like Gallagher) brings to Raizor.
• Aon: Aon is a global insurance brokerage and advisory firm with deep NZ presence. Like Marsh and Gallagher, it illustrates the institutional broker landscape that Raizor plugs into, and is the type of partner Raizor could theoretically add to scale.
• Gallagher: Gallagher is Raizor's exclusive broker partner and one of the world's largest insurance brokerage and risk management firms. It is the direct counterparty on every Raizor-sourced policy and effectively the operational backbone of the Insurance for Good program.

Direct peers

• Simply Business: Simply Business is an SMB-focused commercial insurance marketplace and broker matching service. It targets a similar SME buyer seeking simplified commercial coverage, though it does not pair the offering with a charitable-donation mechanic.

Regional players

• Crombie Lockwood: Crombie Lockwood is one of New Zealand's largest commercial insurance brokerages. It is a relevant NZ-specific competitor for the same SME commercial insurance buyers Raizor targets, illustrating the incumbent brokerage landscape Raizor competes against for broker matching share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RaizorNewZealand
• LinkedInlinkedin.com/company/raizor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raizor