Da Intimo

What Da Intimo does

Da Intimo is a direct-to-consumer online lingerie and intimate apparel retailer headquartered in New Delhi, India, founded in 2018. The company operates a Shopify-based e-commerce storefront at daintimo.com and sells exclusively through its owned online channel, targeting women across multiple use cases including everyday wear, maternity and nursing, plus-size, bridal, and loungewear. There is no proprietary technology underpinning the platform; the business is a product- and design-led apparel brand with the core technology stack being a standard off-the-shelf commerce platform.

The product portfolio spans bras (balconette, bralette, maternity, minimiser, push-up, seamless, strapless, plus-size, T-shirt, lace, cotton, cage, and corset styles), underwear (briefs, hipsters, thongs, boy shorts, maternity panties), loungewear (babydolls, camisoles, co-ords, nightdresses), shapewear, and swimwear. Two specialized sub-brands—Mamma Presto (maternity and nursing) and Curvy Love (plus-size)—address underserved customer segments with extended size ranges up to 5XL and 48D. Marketing is conducted through Instagram (@Daintimo), organic search/SEO, email newsletter, blog content, and customer reviews/UGC, with no third-party marketplace or physical retail presence.

Revenue is generated through direct product sales at price points between Rs. 349 and Rs. 2,799, supported by promotional mechanics including Buy 1 Get 1 Free, Pack of 2/3 bundles, and seasonal clearance sales offering up to 68% discounts. Free shipping is offered on orders above Rs. 999. The company operates exclusively within India, has 11-50 employees, is privately held with no disclosed institutional funding, parent company, or board information, and has no certifications, patents, or formal partnerships recorded.

Name

Da Intimo

Legal name

Da Intimo

Website

https://daintimo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Da Intimo is an Indian direct-to-consumer online lingerie and intimate apparel retailer founded in 2018, selling bras, underwear, loungewear, shapewear, and swimwear via its owned e-commerce storefront, with specialized Mamma Presto and Curvy Love sub-brands targeting maternity and plus-size customers.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel and Lingerie

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Lingerie online retail
• Women's intimate apparel
• Maternity lingerie
• Plus size bras
• Shapewear and loungewear

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Revenue is generated through direct-to-consumer sales of lingerie, underwear, loungewear, shapewear, and swimwear products. Customers purchase individual items or bundled packs (Pack of 2, Pack of 3) at varying price points ranging from Rs. 349 to Rs. 2,799. The company also runs promotional offers including Buy 1 Get 1 Free and seasonal clearance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Da Intimo is an India-based direct-to-consumer lingerie and intimate apparel brand that designs, manufactures, and sells bras, panties, loungewear, shapewear, and swimwear through its owned online storefront at daintimo.com. The company operates two specialized sub-brands: Mamma Presto (maternity and nursing) and Curvy Love (plus-size), with products priced from Rs. 349 to Rs. 2,799 and shipped nationwide with free delivery on orders above Rs. 999.

Product overview

Da Intimo is an Indian online lingerie and intimate apparel retailer offering a diverse portfolio of products organized across multiple sub-brands and product categories. The core offering includes the main Da Intimo brand alongside specialized sub-brands: Mamma Presto (maternity and nursing-focused products including front-open nursing bras, non-padded maternity bras, and high-rise maternity panties), and Curvy Love (plus-size intimate apparel with extended sizing). Product categories span Bras (balconette, bralette, maternity, minimiser, push-up, seamless, strapless, plus size, T-shirt, lace, cotton, cage, corset styles), Underwear (maternity, seamless, briefs, hipsters, thongs, boy shorts in various coverage levels), Loungewear (babydolls, camisoles, co-ords, nightdresses), Shapewear (body shapers, tummy shapers, thigh shapers), and Swimwear (bikinis, cover-ups, resort wear). The company emphasizes inclusive sizing, comfort-focused materials like cotton and lace, and offers value packs (Buy 1 Get 1, Pack of 2/3) and promotional offers across its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mamma Presto: Maternity-specific product sub-brand offering maternity bras, nursing bras, and maternity trousers designed for pregnancy and postpartum comfort.
• Curvy Love

Products and services

• Bras Collection Comprehensive bras collection for women in India spanning everyday, occasion-based (bridal, party, yoga/sports), coverage (full/half), wire (wirefree/underwired), and padding (lightly/non-padded) variants, sold via the daintimo.com storefront with multiple price tiers from Rs. 450 to Rs. 2,799.
• Underwear Collection Range of women's panties including maternity, seamless, briefs, full briefs, hipsters, thongs, and boy shorts available in bridal, everyday, activewear, and sports variants across full, medium, and low coverage and high, mid, and low waist heights, sold via daintimo.com.
• Loungewear Collection Comfort-focused at-home apparel for women including babydolls, camisoles, co-ords, crop tops, kaftans, lounge t-shirts, maternity nightwear, and nightdresses, including a dedicated plus-size loungewear sub-category, sold via daintimo.com.
• Shapewear Collection Body-shaping garments including body shapers, maternity belts, shaper briefs, shaping camis, thigh shapers, and tummy shapers targeting the lower abdomen, rear, and tummy/love handles, sold via daintimo.com.
• Swimwear Collection Women's swimwear collection including cover-ups, shrugs, crochet pieces, resort wear, bikini swimsuits, and V-shaped swimwear styles for beach and pool use, sold via daintimo.com.
• Mamma Presto Maternity Sub-brand Specialized maternity and nursing sub-brand offering front-open maternity bras, non-padded nursing bras, high-rise maternity panties, and maternity trousers designed for pregnancy and postpartum comfort, sold via daintimo.com.
• Curvy Love Plus-size Sub-brand Plus-size focused sub-brand offering full coverage soft lace underwire bras, non-padded everyday bras, and pack options for curvy figures in extended sizes and color combinations, sold via daintimo.com.
• Lingerie Sets Coordinated bra and panty sets available in padded, wired, lace, and cotton mesh options with floral prints and various coverage levels for everyday and special occasions, priced from Rs. 999 to Rs. 2,799 on daintimo.com.
• Bridal Bra Collection Bridal occasion bras and embroidered lingerie sets designed for weddings, honeymoons, and special-occasion wear, available in lace, embroidered, and padded styles on daintimo.com.
• Yoga/Sports Bra Collection Sports and yoga bras designed to provide support, lift, and shape during exercise and active wear, available in strapless, lace, and t-shirt styles via daintimo.com.

Quantifiable outcome

• Free shipping on all orders above Rs.999

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Clovia: Indian intimate apparel D2C brand offering bras, panties, sleepwear, and shapewear online. Closely comparable business model, target customer (Indian women), and product breadth.
• Amante: South Asian lingerie and intimate apparel brand with a strong India presence. Competes across bras, panties, sleepwear, and shapewear with similar style and price-point coverage.
• Enamor: Premium intimate apparel brand in India selling bras, panties, loungewear, and shapewear through its own website and marketplaces. Competes directly on style, premium positioning, and inclusive sizing.
• PrettySecrets: Indian intimate apparel D2C brand offering lingerie, loungewear, sleepwear, and activewear online. Comparable target customer, product mix, and online-first go-to-market approach.
• Zivame: One of India's largest online lingerie and intimate apparel D2C platforms. Direct competitor with a similar product catalog (bras, panties, loungewear, shapewear), DTC e-commerce model, and inclusive sizing positioning.

Broad incumbents

• Myntra: India's leading fashion e-commerce marketplace owned by Flipkart. Sells lingerie, innerwear, and loungewear from dozens of brands including private labels, making it both a competitor and a potential distribution channel Da Intimo does not use.
• Nykaa Fashion: Indian beauty and fashion e-commerce platform operated by FSNE Commerce. Lists lingerie and intimate apparel from multiple brands, providing a marketplace Da Intimo does not currently participate in.
• Triumph India: International lingerie brand with a substantial India presence across bras, panties, and shapewear. Competes on premium positioning and broad assortment though it also operates physical retail.
• Jockey India: Established innerwear and loungewear brand with deep India retail distribution. Overlaps with Da Intimo on underwear, loungewear, and everyday basics at accessible price points.

Emerging players

• Hunkemoller: Dutch intimate apparel brand with growing India presence. Overlaps with Da Intimo on bras, panties, and loungewear with comparable style-led positioning targeting younger women.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/daintimo
• Facebookfacebook.com/DaIntimo16
• LinkedInlinkedin.com/company/daintimo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Da Intimo