What Jockey India does

Jockey India operates as the exclusive licensee of Jockey International Inc. (USA) for the manufacture, distribution, and marketing of the Jockey brand across India, Sri Lanka, Oman, Bangladesh, Nepal, and UAE. The business is run by Page Industries Limited, a publicly listed entity on BSE and NSE since March 2007 and headquartered in Bangalore (Cessna Business Park, Kadubeesanahalli). The Genomal family are promoters of Page Industries and have been associated with Jockey International Inc. for over 65 years as their sole licensee in the Philippines before expanding operations into India in 1994. The Jockey master brand was founded in 1876 and is sold in more than 140 countries globally, lending significant heritage equity to the Indian licensed operation.

The product portfolio is organized around three primary personas (Men, Women, Kids/Juniors) plus accessories. Men's innerwear (briefs, trunks, boxer briefs) and vests anchor the catalog, extended by apparel tops (t-shirts, polos, sweatshirts, jackets), bottoms (shorts, joggers, track pants, pyjamas) and thermals. Women's assortment spans 14+ bra sub-categories (everyday, t-shirt, active, plus-size, nursing, sleep, strapless, non-wired, padded, underwire), panties, innerwear tops (camisoles, kurta slips), apparel tops and bottoms, shapewear, thermals, and bundle sets. Kids' line covers boys' and girls' innerwear, apparel, thermals, and combo sets. Specialty collections — Move, Athleisure, International, Soft Wonder, Relax, Young Casuals — and the parallel 'Groove' sub-brand extend reach into lifestyle categories. Fabric-level differentiators include Super Combed Cotton, StayFresh Treatment and StayDry Technology.

The company operates a direct-to-consumer go-to-market through its own e-commerce platform (jockey.in), native Android and iOS shopping apps, company-owned retail stores, and a franchise model for retail expansion. Marketing spans social media (Facebook, Instagram, Twitter, Snapchat), WhatsApp opt-in messaging, email newsletter, and editorial blog content. Pricing follows a unit-based pay-as-you-go model: t-shirts ₹849–₹1,199, caps ₹699–₹799, cargo shorts ₹1,589, with innerwear multipacks available across categories. Customer concentration is broad, targeting the entire family unit across horizontal personas rather than enterprise accounts.

Name

Jockey India

Legal name

Page Industries Limited

Website

https://jockeyindia.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jockey India, operated by Page Industries Limited as the exclusive licensee of Jockey International Inc. (USA), manufactures and sells innerwear and comfort apparel for Men, Women and Kids across India and five additional South Asian and Middle Eastern markets through DTC e-commerce, mobile apps, company-owned retail and franchise stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apparel Sales: Revenue generated from manufacturing and selling comfort apparel including innerwear (briefs, trunks, bras, panties), outerwear (t-shirts, vests, sweatshirts), bottoms (shorts, joggers, leggings), and accessories (socks, towels, caps) through direct retail and e-commerce channels. Products sold under the Jockey brand globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jockey India manufactures and retails comfort apparel under the Jockey brand through an exclusive license from Jockey International Inc. (USA). The company sells innerwear (briefs, trunks, boxer briefs, bras, panties), outerwear (T-shirts, polos, sweatshirts, jackets), activewear, thermals, shapewear, and accessories (socks, caps, towels, face masks) for Men, Women, and Kids. Products are distributed via the own e-commerce platform jockey.in, physical retail stores, franchise outlets, and mobile apps across India and licensed South Asian/Middle Eastern markets.

Product overview

Jockey India, operating under Page Industries Ltd. since 1994, offers a comprehensive apparel portfolio for the whole family. The product ecosystem spans three main segments—Men, Women, and Kids—with innerwear serving as the foundational category. Men's offerings include innerwear (Briefs, Trunks, Boxer Briefs), vests, apparel tops (T-shirts, Polos, Sweatshirts, Jackets), bottoms (Shorts, Joggers, Pants), and thermals. Women's range features bras (Everyday, T-shirt, Active, Plus Size, Nursing, etc.), panties, innerwear tops, apparel tops and bottoms, shapewear, and thermals. Kids' collection covers boys' and girls' innerwear, apparel, and thermals. Jockey's product line also includes accessories (Socks, Caps, Towels, Face Masks, Handkerchiefs) and technology-enhanced fabrics with StayFresh Treatment and StayDry Technology. Collections like Move, Athleisure, International, Soft Wonder, Relax, and Young Casuals offer targeted lifestyle options.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Innerwear

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Page Industries LimitedcoreOEM/ Whitelabel/ Licensing PartnerPage Industries Limited is the exclusive licensee of Jockey International Inc. (USA) for manufacture, distribution and marketing of the Jockey brand in India, Sri Lanka, Oman, Bangladesh, Nepal and UAE. Jockey India was set up under Page Industries Ltd. in 1994. Page Industries Ltd. is located in Bangalore, India and became public limited in March 2007, listed on BSE and NSE. The promoters (Genomal family) have been associated with Jockey International Inc. for over 65 years as their sole licensee in Philippines.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Van Heusen (Aditya Birla Fashion and Retail): Premium Indian men's and women's casualwear and innerwear brand from Aditya Birla Fashion & Retail. Competes with Jockey India in premium t-shirts, polos, athleisure, and loungewear.
• Hanesbrands: Global innerwear and activewear conglomerate owning Hanes, Champion, Bonds, and Maidenform. Sells basic innerwear and activewear globally and through e-commerce, overlapping with Jockey's product categories.
• Levi's India: Premium denim and casualwear brand with strong retail presence in India. Overlaps with Jockey in casualwear, athleisure, and t-shirts where both target style-conscious consumers.
• Calvin Klein (PVH Corp): Global premium innerwear and apparel brand with strong presence in India through PVH's licensee. Competes directly with Jockey in premium bras, panties, briefs, and casualwear at higher price points.
• H&M India: Global fast-fashion retailer with extensive Indian store and online presence. Overlaps with Jockey India across t-shirts, casualwear, and basic innerwear at competitive prices.

Direct peers

• Lux Industries (Lux Cozi): One of India's largest listed innerwear manufacturers with broad men's, women's, and kids portfolios across mass and premium tiers. Directly competes with Jockey India in innerwear across Indian retail and e-commerce.
• Rupa & Company: Indian innerwear and hosiery major with brands like Rupa, Frontline, and Euro. Sells men's briefs, vests, women's innerwear, and casualwear across price tiers, overlapping directly with Jockey India's core categories.
• Dollar Industries: Indian hosiery and innerwear company with Dollar, Missy, and recently launched athleisure lines. Competes across men's and women's innerwear and casual apparel in India and exports.
• Amul Macho (GCMMF / Amul): Men's innerwear and casualwear brand marketed by Amul's cooperative arm, focused on mass-market briefs, vests, and athleisure. A key value-tier competitor to Jockey in Indian innerwear.

Emerging players

• Mufti (Credo Brands Marketing): Indian casualwear brand with growing innerwear and athleisure extension. Competes with Jockey in the casual and active segments for young Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jockeyindia
• Facebookfacebook.com/jockeyindia
• Instagraminstagram.com/JockeyIndia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jockey India