Nannies and More...® International

What Nannies and More...® International does

Nannies and More...® International is a privately-held, premium childcare and household staffing placement agency founded in 1998 and headquartered in Atlanta, Georgia. The company recruits, vets, and places nannies, newborn care specialists, night nurses, governesses, travel and rotational nannies, estate and household managers, butlers, personal chefs, executive/personal assistants, nurses, and eldercare providers for high-net-worth and ultra-high-net-worth families, corporate executives, private estates, and family offices. Pricing is quote-based and not publicly disclosed; traditional positions start at $25 gross per hour while non-traditional placements (travel, hybrid, overnight) command $75,000–$185,000 in annual gross compensation. The revenue model is fee-for-placement professional services, with more than 80% of clients sourced through referrals or repeat business and an average placement tenure of 5–7 years.

The company operates 21 offices across the United States and internationally (Dubai, London, Riyadh, Tokyo, Zurich), with four additional offices planned for Winter 2025/2026 in Naples, Dorado Beach, Bangkok, and Johannesburg. Its core operational asset is a curated registry of 550,000+ childcare, household, and corporate support professionals, of which only approximately 10% are accepted into representation. The company has deployed AI-assisted candidate screening and verification technology to improve credential verification, candidate-family matching, and placement-time reduction, though this is positioned as internal process automation rather than a customer-facing product. Distribution is primarily direct-sales and inside-sales via phone, email, and in-person consultations, supported by an organic content-marketing and earned-media presence in major outlets (NYT, WSJ, Bloomberg, CNN, Financial Times). CEO Kay Myer leads the firm, which operates with 51–100 employees and is founder/management-owned with no disclosed external investors.

Name

Nannies and More...® International

Legal name

Nannies and More...® International

Website

https://nanniesandmoreinternational.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Nannies and More...® International is a privately-held, premium childcare and household staffing placement agency founded in 1998, serving high-net-worth families, corporate executives, and private estates through 21 offices globally and a curated registry of 550,000+ candidates.

Ownership category

akta.pro rank

Product category

Childcare and Household Staffing Placement Services

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industries

Nanny Agency / Placement Services (HSAAABAN), Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO), Overnight Nanny Placement & Staffing Services (HSAAADAJ), Travel / Vacation Nanny Services (HSAAABAG), Part-Time Nanny Placement Agencies (HSAAALAC)

Keywords

• Childcare placement services
• Household staffing agency
• Nanny recruitment
• Estate staff placement
• Newborn care specialists

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Placement Services: The company earns revenue through placement fees for matching childcare and household professionals with families. Services include full-time, temporary, permanent, live-in or live-out placements. They also place for corporate assignments, special events, workshops, and functions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nannies and More...® International is a global childcare and household staffing placement agency that recruits, screens, and places experienced professionals (nannies, newborn care specialists, night nurses, governesses, travel nannies, estate managers, housekeepers, personal chefs, executive assistants, and eldercare providers) with families, private estates, and corporations. Placement services are delivered through a network of 21 offices across the US, Europe, Middle East, and Asia, supported by an AI-assisted candidate screening process and a registry of more than 550,000 professionals.

Product overview

Nannies and More...® International is a premier global childcare and household staffing agency offering a comprehensive suite of placement services. The core offering consists of specialized recruitment and placement services for experienced childcare professionals (nannies, newborn care specialists, night nurses, governesses, travel nannies, rotational nannies) and household staff (estate managers, house managers, butlers, personal chefs, housekeepers, personal assistants, nurses, eldercare support). The company operates through a network of 21 offices across the US and internationally (Dubai, London, Riyadh, Tokyo, Zurich), maintaining a registry of over 550,000+ professionals. Services are delivered through personalized consulting and coaching, with AI-enhanced candidate screening and matching. The company primarily serves high-net-worth families, corporate executives, private estates, and family offices seeking premium childcare and household staffing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Care Services Placement of newborn care specialists, baby nurses, infant specialists, labor and delivery doulas, postpartum doulas, and infant sleep training coaches for families with newborns.
• Night Nurse Services Overnight childcare and nursing support for newborns and infants, providing parents with rest while ensuring infant care continuity.
• Infant Sleep Training Specialized coaching and consultation to help parents establish healthy sleep patterns and routines for infants.
• Postpartum Support Comprehensive postpartum assistance including doula services and family support during the transition period after childbirth.
• Childcare + Nanny Management Full-service nanny placement and management including nannies, nanny managers, rotational nannies, UHNW nannies, celebrity nannies, special needs nannies, relief nannies, summer nannies, travel nannies, governesses, international governesses, and mother's helpers.
• Personal Management Placement services for executive assistants, personal assistants, and financial assistants to support high-net-worth individuals and families.
• Estate + Household Management Professional household staffing placement including major domos, estate managers, household managers, butlers, personal chefs, executive housekeepers, housekeepers/housemen, household assistants, family assistants, laundresses, couples, groundskeepers, and chauffeurs/drivers.
• Nursing Services Placement of licensed nurses (LPN and RN) and certified nursing assistants for households requiring medical care support.
• Eldercare Management Active eldercare support services for families caring for elderly relatives, including companion care and management.
• Corporate Services Corporate support staffing for businesses, including executive assistants, personal assistants, and corporate event staffing for workshops and functions.

Quantifiable outcome

• Over 80% of clients are referred clients or returning clients
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• UrbanSitter: Tech-enabled childcare and nanny matching platform. Comparable in connecting families with caregivers but serves a broader, less premium market segment with a self-serve model.
• Sittercity: Established online platform connecting families with nannies, sitters, and household help. Comparable in service category but competes via self-serve marketplace rather than consultative placement.
• Care.com: Largest digital marketplace for childcare, senior care, and household services. Comparable in core service category (nanny/childcare connections) but operates at vastly different scale and via a marketplace model rather than curated placement.
• Helpling: Online marketplace for household services including cleaning and home help. Adjacent in household staffing category but focused on transactional cleaning services rather than curated nanny placement.

Direct peers

• Adventure Nannies: Specialized nanny placement agency targeting travel nannies, ROTA positions, and HNW families. Closely comparable on placement categories, candidate curation, and premium UHNW positioning.
• Westside Nannies: Boutique nanny placement agency serving affluent Los Angeles families. Comparable in candidate vetting rigor, premium positioning, and personalized matching approach for HNW households.
• The Nanny Authority: Long-established U.S. nanny placement agency operating across multiple major markets. Directly comparable in offering, target clientele (HNW families), and consultative placement model.
• Domestica: Household staffing agency placing nannies, housekeepers, and estate staff for private families. Comparable in full-service household placement and consultative client engagement.
• British American Household Staffing (BAHS): Premier household staffing agency focused on HNW and UHNW families in NYC and beyond. Comparable in premium positioning, full-suite household placements (nannies, butlers, estate managers), and white-glove service model.

Regional players

• Motherly Way / Elite Nanny Agency: Boutique nanny and household staffing agency operating in select U.S. markets. Comparable in consultative placement model and HNW focus, but smaller and more regionally concentrated than the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MoreNannies
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nannies-and-more-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nannies and More...® International