What Adventure Nannies does

Adventure Nannies is a U.S. nationwide nanny placement agency headquartered in Charlottesville, Virginia, operating as a privately held LLC founded in 2012 by Brandy Schultz, a former travel nanny, and currently led by CEO and owner Shenandoah Davis. The firm acts as an intermediary between high-net-worth and ultra-high-net-worth families and a curated pool of childcare professionals, sourcing candidates through a job board and producing more than 10,000 caregiver applications per year, of which it accepts fewer than 5%. Revenue is generated via placement fees paid by families; caregivers do not pay the agency and set their own hourly rates (typically $40–$50+ per hour depending on role and geography), with families providing a minimum of 40 guaranteed hours per week paid "on the books." The company places long-term nannies, travel and temporary nannies, private educators, newborn care specialists, and ROTA rotation teams, and selectively turns away approximately 80% of inbound families to preserve fit.

The technical stack is conventional for a services business rather than a technology product. The agency runs on HubSpot for CRM and marketing automation, Mailchimp for email, Typeform for inbound family lead capture, and TrustLine for California caregiver background verification. The privacy policy discloses AI-based analytics applied to internal usage data for trend analysis, security monitoring, fraud or abuse detection, workflow routing, and communication personalization, but there are no proprietary AI products, patents, or research artifacts. Operational processes are high-touch: dedicated Placement Managers build customized job descriptions, conduct preliminary screening including social media and reference checks, manage interviews, support contract negotiation, and provide post-hire guidance.

Beyond placement, Adventure Nannies operates a community ecosystem designed to retain caregivers and reinforce brand affinity: an annual Nanny Camp retreat with scholarships, a Summit Sessions webinar series, the Adventure Nannies On Air podcast, a Community Advisory Committee focused on DEI in the childcare workforce, and the 2025-published book "Adventure Nannies: Tales of Wonder, Wildness, and Wisdom." The firm is a Certified B Corporation (June 2025), an APNA member, and supports the International Nanny Association and Nanny Relief Fund, with leadership visible in industry governance. Go-to-market is a concierge, referral-driven direct-sales model targeted at HNW households in metros including New York City, Washington D.C., Austin, Dallas, Houston, Denver, and the San Francisco Bay Area, with a distributed internal team across the U.S. plus Toronto and the Philippines.

Name

Adventure Nannies

Legal name

Adventure Nannies LLC

Website

https://adventurenannies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Nannies is a U.S. nationwide nanny placement agency that connects high-net-worth families with a curated pool of vetted long-term, travel, private-educator, newborn, and ROTA caregivers, charging placement fees to families and earning revenue through a concierge, high-touch direct-sales model.

Ownership category

akta.pro rank

Product category

Nanny Placement Services

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Full-Time Nanny Placement Agencies (HSAAALAB), Travel / Vacation Nanny Services (HSAAABAG), Infant & Toddler Nanny Services (HSAAABAJ), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF)

Keywords

• Nanny placement services
• Premium childcare staffing
• Newborn care specialists
• Travel nanny agency
• Private in-home educators

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Placement Fees: Adventure Nannies charges families a fee for placement services. The agency does not charge candidates for placement or take a cut of their pay. Nannies set their own rates and families pay them directly. The fee structure is not publicly disclosed but is quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Adventure Nannies is a nationwide nanny placement agency that vets, matches, and places childcare professionals with families across the United States. Its core offerings include placement of Long-Term Nannies, Travel & Temp Nannies, Private Educators, Newborn Care Specialists, and ROTA (rotation-based) Nannies, delivered through a high-touch concierge model with dedicated Placement Managers, a less-than-5% candidate acceptance funnel, and personalized candidate matching.

Product overview

Adventure Nannies is a nationwide nanny agency that operates as a unified service offering multiple specialized childcare placement categories: Long-Term Nannies for ongoing family support, Travel and Temp Nannies for flexible coverage, Private Educators for educational-focused care, Newborn Care Specialists for infant support, and ROTA Nannies for rotation-based coverage. Beyond placement services, the company offers community programs including Nanny Camp (an annual professional retreat), Summit Sessions (webinars and continuing education), and a Community Advisory Committee for industry governance. The company also published a book chronicling its history and stories from the profession. The integrated product portfolio combines childcare placement with professional development, community building, and industry thought leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Nanny Camp: Annual summer camp program for nannies held at a horse farm in Connecticut, offering professional development, networking, and community building. Includes scholarship opportunities.
• Summit Sessions
• Community Advisory Committee

Products and services

• Long-Term Nannies Placement of full-time, permanent nannies who provide ongoing childcare support for families. Candidates are highly vetted professionals with extensive experience, drawn from a candidate pool where less than 5% are accepted. Minimum 40 guaranteed hours per week are offered on the books.
• Travel & Temp Nannies
• Private Educators
• Newborn Care Specialists
• ROTA Nannies

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Community Advisory Committee (CAC)coreStrategic or Co-development Partner · 20 May 2024Adventure Nannies announced formation of Community Advisory Committee to advance diversity, equity, and inclusion. The CAC serves as a strategic bridge between the professional childcare community and agency leadership.
• Association of Premier Nanny Agencies (APNA)coreStrategic or Co-development PartnerAPNA vets and supports nanny agencies in the US and around the world. Since the nanny agency industry is largely unregulated, APNA members undergo rigorous review of documents, materials, and agreements to ensure ethical operation within the law. Adventure Nannies is an APNA member.
• International Nanny Association (INA)coreStrategic or Co-development PartnerShenandoah Davis serves as an advisor to the International Nanny Association. Reagan Fulton is a Board Member. The company participates in INA events and training days.
• Nanny Relief FundcoreStrategic or Co-development PartnerShenandoah Davis is a founding board member of the Nanny Relief Fund, which supports a community of workers in a volatile industry. Clara Akwarandu serves as Director of Community & Partnerships. Cynthia Crovetto is on the Board of Directors.
• NALANY (Nannies Latinas Of New York)minorStrategic or Co-development PartnerAdventure Nannies attended the 2024 Latino Nanny Gala in NYC. Cynthia Crovetto, a CAC member, founded NALANY in 2014 to provide support and networking for Latino nannies in the NYC area.
• NannypaloozaminorGTM or Marketing PartnerAdventure Nannies has sponsored Nannypalooza four times. The annual conference focuses on child development workshops and professional training for nannies.
• My Nanny CircleminorStrategic or Co-development PartnerAlene Mathurin, founder of My Nanny Circle, serves on the Community Advisory Committee. Adventure Nannies attends the annual Nanny Ball organized by My Nanny Circle, described as 'the Met Gala for nannies.'
• Norland CollegeminorStrategic or Co-development PartnerAdventure Nannies visited Norland College in Bath, England (founded 1892, first institution for formal nanny training in the world) with INA members for industry learning and collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sittercity: Online marketplace connecting families with nannies and sitters. Comparable end customer (families seeking childcare) but a different, lower-touch business model.
• Care.com: Mass-market online marketplace for nannies, sitters, and senior care. Overlaps on the family side but operates a self-serve platform model rather than concierge placement.
• College Nannies + Sitters (now Bambo): Larger childcare and nanny placement franchise with broader market reach and part-time/sitter focus. Comparable core service but broader, less premium positioning.

Direct peers

• British American Household Staffing: Premium household staffing agency placing nannies, governesses, and household staff for UHNW families nationwide. Directly comparable in target customer, concierge model, and UHNW focus.
• Nannies Plus: Boutique nanny placement agency focused on professional, career nannies for high-net-worth families. Overlaps with Adventure Nannies on candidate profile and premium positioning.
• The Help Company: Premium domestic staffing agency placing nannies, housekeepers, and estate staff. Comparable UHNW customer base and full-service placement model.
• The Nanny Authority: Long-established nanny placement agency serving high-end families across the U.S. Closely comparable placement model and family-segment focus.
• Town + Country Resources: Household staffing and nanny placement agency serving UHNW clients in major U.S. metros. Comparable high-touch placement process and premium fee structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/adventurenannies?igshid=MzRlODBiNWFlZA==
• YouTubeyoutube.com/@adventure-nannies?si=EYCffn-_IbXhzT58
• Facebookfacebook.com/AdventureNannies
• LinkedInlinkedin.com/company/adventure-nannies
• Instagraminstagram.com/adventurenannies?igshid=MzRlODBiNWFlZA==

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Nannies