What Half Moon Bay Golf Links does

Half Moon Bay Golf Links is a private, for-profit oceanfront golf resort located on more than 400 acres along the San Mateo County coast of Northern California, operating 36 holes of championship golf across two distinct 18-hole courses: The Old Course, an Arnold Palmer and Francis Duane-designed parkland layout opened in 1973, and The Ocean Course, an Arthur Hills-designed links layout opened in 1997. The business serves four primary customer segments — individual public golfers, Legends Club loyalty members, corporate and nonprofit tournament groups, and wedding and event clients — and runs five complementary revenue streams beyond green fees: a $350/year Legends Club membership, an on-site restaurant (Mullins Steakhouse), a golf shop with premium apparel and TaylorMade club rentals, dedicated tournaments-and-events hosting across six venues (capacity up to 400+ guests), and gift cards.

The operating platform combines on-site tee-time bookings and member management through Lightspeed Golf/Chronogolf with direct enterprise sales through a dedicated sales manager (Holly Skoufos), a wedding consultant (Kelsey Currier), and a full staff of department heads including a Director of Agronomy, Executive Chef, Head Golf Professional, and PGA Associate instructors. Go-to-market is sales-led and event-driven, with named enterprise clients such as Google, Facebook, Salesforce, Intuit, Samsung, Morgan Stanley, and the San Francisco 49ers hosting corporate tournaments, and nonprofit clients such as the Navy Seal Foundation hosting charity events. Marketing relies on organic social, golf-media earned coverage (Forbes Travel Guide, Golf.com, Links Magazine, GolfPass), and a flagship reciprocal-referral partnership with the adjacent Ritz-Carlton, Half Moon Bay.

Revenue mechanics are predominantly transaction-based: per-round green fees ($129–$180+ for member rates, with public and holiday uplifts and a 6% City golf tax on non-residents), per-event venue and catering fees, per-cover F&B spend, per-transaction retail, and an annual subscription layer from Legends Club. The property is operating, privately held, with no disclosed ownership, funding, M&A, or financial results in the public record.

Name

Half Moon Bay Golf Links

Legal name

Half Moon Bay Golf Links

Website

https://halfmoonbaygolf.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Half Moon Bay Golf Links is a private oceanfront golf resort operating 36 holes across two championship courses in Northern California. It generates revenue from green fees, memberships, corporate and wedding events, dining, and retail, serving individual golfers, enterprise clients, and destination tourists.

Ownership category

akta.pro rank

Product category

Golf Resort Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Wedding venue services
• Corporate event hosting
• Golf membership programs
• Clubhouse dining services

Headquarters

HQ city

Half Moon Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Operations: Green fees from two 18-hole courses (The Old Course and The Ocean Course) generating revenue from individual golfers, member play, and group/corporate bookings. Primary revenue driver.
2. Legends Club Membership: Annual membership program offering preferred rates, discounts, and point-based rewards. Individual $350/year, spouse add-on $100, children $75.
3. Events and Tournaments: Corporate golf tournaments, charity events, weddings, meetings and banquets. Revenue from event booking fees, catering services, and venue rental.
4. Mullins Steakhouse Restaurant: On-site California coastal dining restaurant open Wed-Sun. Lunch, dinner, bar service, private events, live music nights. Revenue from food and beverage sales.
5. Golf Shop Merchandise: Retail golf shop selling apparel, outerwear, accessories, headwear, golf gear. Brands include Kjus, Peter Millar, Sunday Red, Gavin Green, Malbon, G/fore. Also club rentals at $85/set.
6. Gift Cards: Gift certificates available in any amount for golf, dining, and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Half Moon Bay Golf Links operates two public-access 18-hole golf courses—The Old Course (Arnold Palmer parkland design, 1973) and The Ocean Course (Arthur Hills links design, 1997)—on more than 400 acres of California coastline. The resort supplements golf with on-site dining (Mullins Steakhouse), a retail golf shop, PGA instruction, club rentals, an annual Legends Club loyalty program, gift cards, and full-service event hosting for corporate tournaments, meetings/banquets, and weddings.

Product overview

Half Moon Bay Golf Links is a dual-course golf resort offering 36 holes of championship golf across two distinct courses: The Old Course (Arnold Palmer-designed parkland-style, opened 1973) and The Ocean Course (Arthur Hills-designed links-style, opened 1997). The property supplements golf with practice facilities, golf instruction from PGA professionals, TaylorMade club rentals, an on-site restaurant (Mullins Steakhouse), a golf shop with premium branded merchandise, a loyalty program (Legends Club), and gift cards. Event services include custom tournaments, corporate meetings/banquets, and weddings. The two courses share clubhouse facilities and the Legends Club membership provides preferential rates and rewards across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Mullins Steakhouse: California coastal dining restaurant offering steaks, seasonal salads, and golfer favorites with ocean and golf course views.
• Legends Club

Products and services

• The Old Course An 18-hole Arnold Palmer-designed parkland-style public golf course featuring mature cypress trees, tree-lined fairways, water hazards, and a dramatic oceanfront bluff finishing hole. Hosts U.S. Open qualifiers and is consistently ranked among top public courses in Northern California.
• The Ocean Course An 18-hole Arthur Hills-designed links-style public golf course with wide fairways, native grasses, panoramic Pacific Ocean views, and a memorable finishing stretch along coastal cliffs.
• Golf Instruction PGA Associate-led golf instruction program offering individual lessons and monthly short game clinics for golfers of all levels, led by Colton Mills (Director of Instruction) and Coltin Doak (Golf Instructor).
• Mullins Steakhouse On-site California coastal dining restaurant serving steaks, seafood, seasonal salads, and golfer favorites with ocean and golf course views. Open Wednesday through Sunday for lunch and dinner, with live acoustic music on Fridays and a to-go window open seven days a week.
• Golf Shop On-site and online retail shop carrying premium branded apparel, outerwear, headwear, golf accessories, and merchandise from brands including Kjus, Peter Millar, Sunday Red, Malbon, Gavin Green, and G/fore.
• Legends Club Membership Annual loyalty and rewards membership program (individual $350/year, spouse add-on $100, children add-on $75) offering preferred green fee rates, 15% off merchandise, 10% off food and beverages, twilight access one hour before public, and a points redemption system.
• Gift Cards Gift certificates available in any amount for golf, dining, and merchandise purchases; sold via the golf shop and online store, redeemable on tee times, food and beverage, and retail.
• Golf Tournaments and Events Custom corporate and charity golf tournament hosting with full-course access, oceanfront venues, putting/chipping contests, custom scoreboards and signage, audio support, prize fund coordination, and capacity from 16 to 400+ guests.
• Meetings and Banquets Executive retreats and corporate meeting hosting with flexible indoor/outdoor venues including the Carnoustie Room (10 seated), Palmer Room (40 seated), Main Dining Room (110 seated), Terrace (40 seated), Entire Clubhouse (150 seated), and Event Marquee Tent (400 seated July–October), with audiovisual capability and custom menus.
• Weddings Oceanfront wedding venue services with indoor and outdoor ceremony and reception spaces for up to 400 guests, supported by a dedicated wedding consultant and event planning team.
• Golf Club Rentals TaylorMade club rental service for $85 per set, including men's and women's sets in stiff and regular shafts, right- and left-handed, plus two sleeves of TaylorMade golf balls; golf shoes also available.

Quantifiable outcome

• Hole 18 of The Old Course repeatedly ranked among best finishing holes in golf
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• The Ritz-Carlton, Half Moon BayflagshipStrategic or Co-development PartnerAdjacent luxury resort providing reciprocal guest referrals and combined destination marketing. Golf guests have easy access to Ritz-Carlton accommodations, spa, and amenities. Course 9 hole of The Old Course is backdropped by the Ritz-Carlton. Finish of Ocean Course 18th hole ends at base of Ritz-Carlton. Joint destination positioning for Northern California luxury golf experience.
• TaylorMadecoreTechnology or IntegrationTop quality TaylorMade club rentals available at $85 per set, including stiff and regular shafts, men's and women's sets, right and left-handed options. Two sleeves of TaylorMade golf balls included with rental. No reservation required, available at check-in. Also golf shoes available.
• Lightspeed GolfcoreTechnology or IntegrationWebsite platform built by Lightspeed. Golf management software powering tee time bookings, member management, and online shop operations.
• PGA (Professional Golfers' Association)minorOthersGolf instruction staff are PGA Associates. Colton Mills and Coltin Doak both hold PGA Associate status, providing professional credibility and alignment with PGA standards and programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whistling Straits (Kohler): Destination golf resort in Sheboygan, Wisconsin, owned by Kohler Co., with two Pete Dye-designed 18-hole courses plus The American Club lodging. Comparable as a multi-course destination golf resort combining championship links-style play with on-site lodging, dining, and event hosting.
• Spanish Bay (Pebble Beach Resorts): Links-style 18-hole resort course within the Pebble Beach Resorts portfolio, designed by Robert Trent Jones Jr. Comparable as a California coastal links-style resort course targeting the same destination golfer and corporate event market as Half Moon Bay's Ocean Course.
• TPC Harding Park: San Francisco public 18-hole championship course managed by the PGA Tour's TPC network. Comparable as a San Francisco Bay Area public-access premium course that has hosted major professional events (PGA Championship, U.S. Open) and competes for regional tournament business.
• Torrey Pines Golf Course: Municipal 36-hole oceanfront public facility in La Jolla, San Diego, owned by the City of San Diego and managed by the Torrey Pines PGA Golf Management team. Comparable as a public California coastal 36-hole destination that hosts professional events (U.S. Open).
• Bandon Dunes Golf Resort: Oregon-based destination golf resort with multiple links-style courses (Bandon Dunes, Pacific Dunes, Bandon Preserve, Old Macdonald, Sheep Ranch) plus on-site lodging and dining. Closest pure-play peer on multi-course destination model and authentic links-style play, though more remote than Half Moon Bay.
• Pasatiempo Golf Club: Alister MacKenzie-designed top-ranked public golf course in Santa Cruz, California. Comparable as a premium Northern California public-access course competing for the same Bay Area golfer and corporate-event wallet.
• Mauna Lani Resort: Hawaii coastal luxury resort with two 18-hole golf courses (Francis H. I'i Brown North and South), lodging, dining, and event venues. Comparable as a coastal destination golf property combining premium golf, F&B, retail, and group events in a scenic oceanfront setting.
• The Olympic Club: Historic San Francisco private athletic club operating three 18-hole courses, including the Lake Course that has hosted multiple U.S. Opens. Comparable as a premier Bay Area golf venue competing for the same enterprise tournament and high-end golfer customer base.
• Pebble Beach Resorts: Iconic coastal California destination golf resort operating multiple 18-hole courses (Pebble Beach Golf Links, Spyglass Hill, The Links at Spanish Bay) plus owned lodging, spa, and dining. Directly comparable as a premium public-access coastal golf destination with similar Bay Area and destination-golfer customer base.

Broad incumbents

• The Ritz-Carlton Golf Resort, Naples: Branded luxury Florida golf resort with two 18-hole courses (Tiburon Golf Club) operated under the Ritz-Carlton flag. Comparable as a Ritz-Carlton-affiliated luxury destination golf property with similar lodging-and-golf pairing, though Florida-based and corporate-owned rather than independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/halfmoonbaygolf
• Facebookfacebook.com/halfmoonbaygolf
• Instagraminstagram.com/halfmoonbaygolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Half Moon Bay Golf Links