Pasatiempo

What Pasatiempo does

Pasatiempo Golf Club is a semi-private, member-owned 18-hole championship golf course located at 20 Clubhouse Road in Santa Cruz, California. Founded on September 8, 1929 by Marion Hollins and designed by Dr. Alister MacKenzie — who also designed Augusta National and Cypress Point and regarded Pasatiempo as his favorite layout — the club operates under a unique cooperative structure in which Pasatiempo Inc. is owned by 417 shareholders who privately trade membership shares. The core product is the championship golf experience, augmented by dining operations (MacKenzie's Bar & Grill and The Hollins House / The Tap Room), PGA-led golf instruction, and a wedding and corporate events venue at the Hollins House accommodating up to 250 guests. In December 2024 the club completed a multi-year restoration of all 18 greens and bunkers back to MacKenzie's original 1929 design under Jim Urbina Golf Design, modernizing drainage while preserving historical contours.

Pasatiempo generates revenue through six primary streams: (1) public green fees ($425 walking / $470 riding per 18-hole round, with $35 priority reservation fees for 365-day advance booking), (2) annual golf memberships ($8,640 individual, $11,820 individual plus spouse, plus $27,500 one-time new-member capital fee), (3) food and beverage across its two restaurant venues, (4) weddings and corporate events at the Hollins House, (5) golf instruction at $65–$140 per 40-minute lesson, and (6) equipment and cart rentals ($45 cart, $60 club rental, $15 push/pull cart). Membership share ownership functions as both a gating mechanism and a quasi-switching-cost asset, as shares trade privately among the 417 holders. The club markets through a hybrid of digital content (a two-part docuseries on the restoration, quarterly newsletters), earned media in golf publications, destination partnerships with Pebble Beach Resorts, and Instagram presence for the events venue. Operational differentiation rests on three pillars: an Alister MacKenzie original design preserved through ongoing restoration, sustained Top 100 national rankings (#93 Golf Digest 2025, #13 Golf Magazine public-access list, #2 public course in California), and 78 consecutive years of hosting the Western Intercollegiate tournament co-hosted with San Jose State University.

Name

Pasatiempo

Legal name

Pasatiempo Inc.

Website

https://pasatiempo.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasatiempo is a semi-private, member-owned 18-hole championship golf club in Santa Cruz, California, designed by Alister MacKenzie in 1929. It serves public golfers, 417 shareholders/members, wedding and corporate event clients, and PGA instruction customers through green fees, memberships, dining, events, and lessons.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf club membership
• Golf instruction services
• Wedding event venue
• Golf course restoration

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: 18-hole green fees at $425 to walk and $470 to ride. Cart rental at $45 per player. Priority reservation fee of $35 per golfer for advance booking.
2. Golf Membership: Annual membership fees: $8,640 for individual (includes $2,400 capital fee), $11,820 for individual and spouse, plus $1,116 per golfing child. No food & beverage minimums. 417 outstanding shares traded privately.
3. Wedding & Event Venue: Hollins House venue rental for weddings, corporate events, and banquets accommodating up to 250 guests. Executive Chef Ryan Soden provides catering services.
4. Food & Beverage: MacKenzie's Bar & Grill and Hollins House Dining. MacKenzie's features 14 taps of local breweries and wineries, fireplace dining, and wrap-around balcony overlooking 9th green. Tap Room also available.
5. Golf Instruction: Individual and group lessons by appointment with four PGA professionals. Fees range from $125-$140 for public lessons, $80-$95 for member lessons, $65-$80 for junior lessons (40-minute sessions).
6. Equipment Rental & Services: Club rentals at $60 per player per day. Caddie services available (24-hour advance notice required). Push/Pull cart rentals at $15 per player.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pasatiempo is a semi-private 18-hole championship golf club in Santa Cruz, California, originally designed by Alister MacKenzie in 1929. It offers public tee times, share-based annual memberships, PGA-led golf instruction, on-site dining at MacKenzie's Bar & Grill and the Hollins House, and wedding/corporate event hosting. The club recently completed a multi-year restoration of all 18 greens back to the original 1929 MacKenzie design.

Product overview

Pasatiempo Golf Club is a semi-private facility offering a single premium golf product—an 18-hole Alister MacKenzie-designed championship course established in 1929—augmented by dining services (MacKenzie's Bar & Grill and Hollins House/Tap Room), golf instruction, share-based membership programs, and wedding/event venue rental. The restoration of the course's greens and bunkers to MacKenzie's original 1929 design represents a significant recent investment. Practice facilities including a driving range and putting/chipping greens support the core golf experience.

Differentiator

Problem solved

Functional benefit

Brands

• The Hollins House: Historic home built in the 1920s with breathtaking views of Santa Cruz and Monterey Bay, serving as a wedding venue, event space, and fine dining restaurant with Executive Chef Ryan Soden.
• MacKenzie's
• The Tap Room

Products and services

• Pasatiempo Golf Club An 18-hole championship golf course designed by Alister MacKenzie in 1929, offering semi-private play with public tee times, four sets of tees, practice facilities, and year-round play in Santa Cruz, California.
• Golf Membership

Quantifiable outcome

• Restored greens to original 1929 MacKenzie design with modern drainage
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Steven Whyte (Sculptor)minorImplementation/ SI/ Consulting Partner · 1 January 2025World-renowned Monterey Bay sculptor commissioned for Founders' Legacy Project - life-size bronze statues of Alister MacKenzie and Marion Hollins unveiled April 11, 2025.
• Jim Urbina Golf DesigncoreTechnology or Integration · 1 January 2023Contracted in 2023 for greens restoration back to original 1929 design. Urbina's involvement spans decades, having previously worked on restoration with Doak. Project completed December 5, 2024.
• Earthsculptures (Theisen Downing)minorImplementation/ SI/ Consulting Partner · 1 January 2023Contracted for restoration work on Pasatiempo greens, bringing specialized bunker and green contouring expertise.
• Hochstein Design (Brett Hochstein)minorImplementation/ SI/ Consulting Partner · 1 January 2023Design partner for greens restoration project, working with Jim Urbina and course superintendent Justin Mandon.
• City of Scotts ValleycoreStrategic or Co-development Partner · 1 January 201630-year recycled water deal providing Pasatiempo access to recycled water for irrigation. Saves over 40 million gallons of fresh water annually. Storage tank, filtration station, and pump station constructed behind 13th green.
• Audubon InternationalcoreStrategic or Co-development Partner · 1 January 2002Environmental certification as Certified Audubon Cooperative Sanctuary. Covers wildlife habitat management, chemical use reduction, water conservation, water quality management, and outreach.
• Tom Doak / Renaissance Golf DesigncoreTechnology or Integration · 1 January 1996Led original restoration effort beginning 1996, creating master plan to restore MacKenzie's design. Doak is one of world's top golf architects. Restoration completed fall 2007.
• San Jose State UniversitycoreStrategic or Co-development Partner · 1 January 1947Annual co-host of Western Intercollegiate Golf Tournament, one of the longest-running tournaments in college golf. Partnership spans 78+ years.
• Ship SticksminorStrategic or Co-development PartnerPreferred vendor for golf club shipping services. Door-to-door shipping service allowing golfers to ship clubs from any location worldwide with delivery to Pasatiempo.
• Pebble Beach ResortscoreGTM or Marketing PartnerJoint marketing for Monterey Bay golf vacations. Pasatiempo featured alongside Spyglass Hill and Pebble Beach in destination golf packages. Course recommendations and booking coordination.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spyglass Hill Golf Course: Public-access championship course in Pebble Beach, ~25 miles from Pasatiempo, co-marketed with Pasatiempo in Monterey Bay golf packages. Similar Top 100 public-access positioning, similar Robert Trent Jones Sr./MacKenzie-era design heritage, and overlapping golf tourist customer base.
• Cypress Point Club: Private club also designed by Alister MacKenzie on the Monterey Peninsula; sister MacKenzie Society member. Highly comparable on design DNA, customer profile (elite golfers), and heritage positioning, though Cypress Point is fully private while Pasatiempo offers public access.
• Augusta National Golf Club: Also designed by Alister MacKenzie; MacKenzie simultaneously designed Pasatiempo and Augusta. Comparable MacKenzie Society pedigree and brand-equity-from-architect narrative, though Augusta is fully private and operates the Masters rather than public tee times.
• Pinehurst Resort (No. 2): Public-access championship course with similar Donald Ross/MacKenzie-era design DNA, Top 10 ranking, and resort-style public play with limited private membership. Comparable pricing ($400+ green fees), destination golf tourism model, and recent major restoration investment.
• Torrey Pines Golf Course: Public-access Top 100 course operated by the City of San Diego. Comparable coastal California championship golf positioning, public-access Top 100 ranking, PGA Tour venue status, and target customer base of destination and Bay Area/SoCal golfers.
• Bethpage Black Course: Public-access Top 10 championship course operated by New York State Parks. Comparable 'public-access Top 100' value positioning that pressures private clubs, similar high green-fee pricing ($150-$425 walking rates), and similar tournament-hosting heritage (U.S. Open, PGA).

Broad incumbents

• Pebble Beach Golf Links: Iconic public-access Top 10 course 25 miles away; Pasatiempo is explicitly marketed as part of Pebble Beach vacation packages. Same Monterey Bay destination ecosystem, same MacKenzie-era design DNA (Cypress Point), and same premium tourist customer base, though Pebble Beach operates at significantly higher price points and global brand recognition.
• Bandon Dunes Golf Resort: Multi-course destination golf resort with similar public-access championship positioning and Top 100 recognition. Competes for the destination-golfer discretionary dollar but operates at larger scale (5+ courses) with walking-only caddie program—similar to Pasatiempo's caddie offering.

Regional players

• Half Moon Bay Golf Links: Two coastal California championship courses ~50 miles north of Pasatiempo. Comparable Pacific coast resort golf positioning, similar premium green fee pricing tier, and overlapping Bay Area destination-golfer customer base, though ranking and brand prestige are below Pasatiempo's.
• Spanish Bay Resort (The Links at Spanish Bay): Pebble Beach Resorts-owned coastal links course that is part of the same Monterey Bay destination golf package as Pasatiempo. Comparable coastal scenery, similar target customer base, and direct co-marketing partnership with Pasatiempo through the Pebble Beach Resorts channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thehollinshouse
• Xx.com/pasatiempoGolf
• LinkedInlinkedin.com/company/pasatiempo-golf-club-restaurant-concepts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasatiempo