START POINT
START POINT Co., Ltd. is a Tokyo-based event services firm that provides stage setup, equipment transport, venue operations, licensed security, and food service staffing for concerts, festivals, and corporate events across the Greater Tokyo metropolitan area.
- Company typePrivate
- Founded2010
- HeadquartersMinami, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What START POINT does
START POINT Co., Ltd. (株式会社スタートポイント) is a Tokyo-based event services company founded on March 10, 2010, that provides operational staffing and support for live events, concerts, festivals, and corporate functions. Its core offering bundles stage setup, equipment loading/unloading, venue operations (ushering, guidance, merchandise sales), and licensed security services (Tokyo Metropolitan Police Certification No. 30004686), with a kitchen car (mobile food service) line layered on top. The company is headquartered in Minami-Otsuka, Toshima-ku, Tokyo, and operates exclusively within the Greater Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama prefectures), with documented credentials at venues such as Saitama Super Arena, Tokyo Big Site, and Belluna Dome.
The underlying operating model is labor-intensive and has no proprietary technology platform; coordination is managed through a members-only job portal (startpoint-saiyo.jp) that lets registered gig-style staff browse and apply for shifts across area, job type, and time slot, with no shift quotas. The corporate website (a WordPress site) and a public recruitment page are the primary marketing and staff-acquisition channels; no external advertising, paid media, or distribution partnerships are described.
Revenue is generated through three streams: (1) event operations contracting on a professional services basis, charged as service fees to event organizers and venue operators, (2) licensed security services bundled into venue operations, and (3) kitchen car food service at event venues. Pricing is not publicly disclosed and is negotiated individually with each client. The company is privately held, led since founding by Representative Director Koichiro Koizumi (小泉光一郎), with no disclosed external investors, M&A activity, funding rounds, or capital structure beyond ¥2.5 million in paid-in capital. The 2025 Healthy Management Excellence Corporation certification signals continued investment in workforce practices but is a compliance/HR signal rather than a growth catalyst.
START POINT firmographics
Firmographics- Name
- START POINT
- Legal name
- 株式会社スタートポイント
- Website
- https://startpoint.co.jp
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- START POINT Co., Ltd. is a Tokyo-based event services firm that provides stage setup, equipment transport, venue operations, licensed security, and food service staffing for concerts, festivals, and corporate events across the Greater Tokyo metropolitan area.
- Ownership category
- akta.pro rank
START POINT industry classification
Industry- Product category
- Event Staffing and Operations Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)
- akta.pro secondary industries
- Event Security & Crowd Management (IMAIAEAD), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
Keywords
Where START POINT is headquartered
LocationHeadquarters
- HQ city
- Minami
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
START POINT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Operations Contracting: The company provides contracted staffing and operations management for live events, concerts, festivals, and corporate events. Services include stage setup, equipment transport in/out, venue direction/steweward services, and security. Revenue is generated through service fees charged to event organizers and venue operators.
- Security Services: Licensed security services (Tokyo Metropolitan Police Department Certification No. 30004686) provided at event venues as part of overall venue operations management.
- Food Service (Kitchen Car): Food service operations through mobile kitchen car units at event venues and festivals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
START POINT product offering
Product offeringCore offering
START POINT provides contracted event operations services for live concerts, festivals, and corporate events in the Greater Tokyo metropolitan area. Core offerings include stage setup, equipment loading and unloading, venue operations and ushering, licensed security services (Tokyo Metropolitan Police certification No. 30004686), and kitchen car food service. The company recruits and deploys a registered pool of flexible, non-shift-quota staff to event sites.
Product overview
株式会社スタートポイント (START POINT Co., Ltd.) is a service company providing live and event venue operations, stage setup, equipment loading/unloading, security services, and kitchen car food services. The company operates primarily in the Tokyo metropolitan area, supporting concerts, events, and various performances at venues such as Saitama Super Arena, Tokyo Big Site, and Belluna Dome. They also recruit and manage event staff for customer guidance, merchandise sales, and venue operations. The company was founded in 2010 and holds security business certification from the Tokyo Metropolitan Police Department.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Operations Contracting (Event/Production Management Services)
- Licensed Security Services (警備業)
- Kitchen Car Food Service (キッチンカー飲食業)
Companies that use START POINT
Customer profileSegments3 records
Ideal customer profiles3 records
START POINT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
START POINT partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
START POINT competitors and assessment
Company assessmentDirect peers
- エイムサービス (Aim Service Co., Ltd.): Japanese event operations and staffing company providing stage setup, equipment transport, and venue operations for concerts and live events—a directly comparable service mix to START POINT in the same Tokyo market.
- フィールドアンドイベント (Field & Event Co.): Japanese event staffing and crowd-management firm supplying staff to concerts, sports events, and festivals—closely comparable business model and customer base to START POINT.
- TSP太陽 (TSP Taiyo): Japanese event operations and live-event venue services provider, overlapping with START POINT in stage setup and event-day staffing for concerts and exhibitions.
- 株式会社ショーショー (Show Show): Tokyo-based event staffing and operations firm supplying registered event staff to concerts, exhibitions, and corporate events, mirroring START POINT's core gig-style staffing model.
- TSP (Tokyo Stage Partners / Tokyo Sun Planning): Event production and operations company in Japan delivering stage construction, equipment handling, and on-site staffing at live entertainment venues.
Broad incumbents
- セコム (Secom Co., Ltd.): Japan's largest security services firm with event-venue security offerings; a much larger incumbent whose event-security line competes with START POINT's police-certified security service.
- ALSOK (Sogo Security Services): Major Japanese security services conglomerate with a dedicated event-security division; competes with START POINT's licensed security offering but operates across a much broader security portfolio.
- TKP株式会社 (TKP Corporation): Japan's largest venue operator (conference halls, banquet venues); an indirect buyer/competitor in live event operations where venue-based event staffing is in-house or contracted.
- パソナグループ (Pasona Group): Major Japanese staffing and HR services group with event and temporary staffing capabilities; broader HR focus but provides overlapping gig/event staffing capacity.
Regional players
- TOHOKU ENTERTAINMENT & SECURITY: Regional Japanese event operations and security provider; operates similar services to START POINT but focused on the Tohoku region, illustrating the regional replication opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
START POINT social profiles
Digital presenceSTART POINT compliance and trust
Trust signalCompliance1 record
START POINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
START POINT leadership team
Management profileNumber of profiles
Profiles1 record
START POINT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
START POINT M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about START POINT
What does START POINT do?
START POINT provides contracted event operations services for live concerts, festivals, and corporate events in the Greater Tokyo metropolitan area. Core offerings include stage setup, equipment loading and unloading, venue operations and ushering, licensed security services (Tokyo Metropolitan Police certification No. 30004686), and kitchen car food service. The company recruits and deploys a registered pool of flexible, non-shift-quota staff to event sites.
Is START POINT a public or private company?
START POINT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was START POINT founded?
START POINT was founded in 2010.
Where is START POINT based?
START POINT is headquartered in Minami, Japan, in the Asia region.
How does START POINT make money?
Three revenue lines are on record. Event Operations Contracting is the primary driver. The others are security Services and food Service (Kitchen Car).
Who are START POINT's main competitors?
Direct peers on record are エイムサービス (Aim Service Co., Ltd.), フィールドアンドイベント (Field & Event Co.), TSP太陽 (TSP Taiyo), 株式会社ショーショー (Show Show) and TSP (Tokyo Stage Partners / Tokyo Sun Planning). Broad incumbents are セコム (Secom Co., Ltd.), ALSOK (Sogo Security Services), TKP株式会社 (TKP Corporation) and パソナグループ (Pasona Group). TOHOKU ENTERTAINMENT & SECURITY is listed as a regional player.
Does START POINT have an API?
No public API is recorded for START POINT.
What industry is START POINT in?
START POINT's product category is Event Staffing and Operations Services. Its primary akta.pro industry code is MPAGALAK, Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility), with a secondary code of IMAIAEAD, Event Security & Crowd Management. Its NAICS code is 71131 and its SIC code is 7900.