What パソナ does

Pasona Inc. is a privately held Japanese human resources services company founded in 1975, headquartered in Aoyama, Tokyo. Operating as the core entity of the Pasona Group, it provides staffing and temporary dispatch services across general clerical, IT/engineering, medical, manufacturing, and sales categories, alongside direct recruitment, BPO/outsourcing (1,000+ implementation cases), outplacement (approximately 6,000 corporate clients), IT/DX solutions, government and municipality staffing, and global HR services for Japanese companies expanding overseas. Its technology stack includes the JOB SEARCH platform covering all 47 prefectures with 20,000+ listings, the MYPAGE candidate portal, the PASONA CAREER COLLEGE e-learning platform with approximately 1,600 courses, the Benefit Station welfare service with 1.4M+ content items, and the recently launched Wellness Cloud platform co-developed with Doctors Inc. for corporate health management. Avatar-based services (Avatar Career Concierge, Avatar Work) extend its delivery model into remote AI-mediated labor.

The business operates on a hybrid B2B/B2C model: corporate clients (including Denso, NTT Group, Nissin Foods, Toyota, Hitachi, PayPay, Mitsui Fudosan, and various prefectural governments) contract for staffing and outsourced services at negotiated hourly rates (ranging from approximately 1,400 yen/hour for general roles to 4,000 yen/hour for specialized IT) or fixed monthly salaries, while job seekers access placement through 69 nationwide branches or the online portal as a free service compensated via the employer-paid placement margin. Distribution is multi-channel: enterprise direct sales, 69-branch physical network, self-serve web registration, referral programs (up to 28,000 yen per successful referral), free corporate seminars, and content marketing. The company also operates 15+ specialized subsidiaries including Pasona Career (career change), Pasona Medical (healthcare staffing), xtech (IT/DX), Pasona JOB HUB (side jobs), Pasona Global (international HR), and Pasona Foster childcare, monetizing vertical-specific demand within a unified HR services platform.

Name

パソナ

Legal name

株式会社パソナ

Website

https://pasona.co.jp

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pasona is a privately held Japanese HR services company (founded 1975) operating a nationwide staffing, recruitment, BPO, and career support platform through 69 branches, 400,000+ registered professionals, and 15+ specialized subsidiaries serving corporate clients, government agencies, and individual job seekers across all 47 prefectures.

Ownership category

akta.pro rank

Product category

Staffing and HR Services

NAICS

Professional, Scientific, and Technical Services (541), Office Administrative Services (5611)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Multi-Site / Branch Network Staffing (BPACACAJ)

akta.pro secondary industry

Cloud, DevOps & Infrastructure Staffing (BPACADAD)

Keywords

• Staffing services
• Temporary staffing
• Recruitment services
• BPO outsourcing
• Career consulting

Headquarters

HQ city

Tokio

HQ country

Japan

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 人材派遣サービス (Staffing/Temporary Staffing): Pasona places temporary staffing professionals (エキスパートスタッフ) with corporate clients. Revenue is generated through billing corporate clients for staffing services, with fees based on hourly rates or monthly salaries for placed workers. Pasona pays wages to placed staff and retains the margin.
2. 人材紹介 (Recruitment/Headhunting): Direct placement services for mid-level to executive positions, particularly strong in high-class, administrative, and female management roles. Pasona charges corporations placement fees upon successful hiring.
3. BPO・アウトソーシング (BPO/Outsourcing): PBO service contracts where Pasona manages entire business processes (HR, finance, procurement, etc.) for corporate clients on a managed services basis. Over 1,000 implementation cases. Revenue is generated through contractual service fees.
4. ITソリューション (IT Solutions): DX implementation support and IT outsourcing services combining human resources with technology expertise.
5. 再就職支援 (Outplacement): Career transition and outplacement services for departing employees, with approximately 6,000 corporate clients nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pasona fundamentally provides temporary staffing/dispatch services (人材派遣) placing over 400,000 registered professionals with corporate clients across all 47 prefectures of Japan through 69 branches. Beyond core staffing, the company offers recruitment/headhunting (人材紹介), BPO/outsourcing with over 1,000 implementation cases, IT/DX solutions, outplacement services to approximately 6,000 corporate clients, health management support, and global HR services, supported by proprietary platforms including JOB SEARCH, MYPAGE, PASONA CAREER COLLEGE e-learning, Avatar Career Concierge, and the newly launched Wellness Cloud health-management platform.

Product overview

Pasona operates as a comprehensive human resources services platform offering multiple interconnected service categories. The core business is staffing/dispatch services (人材派遣), which pairs with a proprietary job search platform (パソナJOBサーチ) for candidate matching. Supporting services include direct recruitment (人材紹介), BPO/outsourcing, and specialized verticals for IT (ITソリューション), health management (健康経営), and government services (官公庁・自治体). Career development products include PASONA CAREER COLLEGE for e-learning, アバターキャリアコンシェルジュ for avatar-based career consulting, and キャリアステッププログラム for self-directed career planning. The platform recently launched Wellness Cloud in partnership with Doctors Inc. for corporate health management. Pasona maintains nationwide coverage with 69 offices and positions itself as a one-stop HR solutions provider from staffing to career support.

Differentiator

Problem solved

Functional benefit

Brands

• パソナキャリア: 転職エージェントサービス
• x-tech
• パソナJOB HUB
• PASONA CAREER COLLEGE
• アバターキャリアコンシェルジュ

Products and services

• 人材派遣 (Temporary Staffing/Dispatch Service) General staffing/dispatch service placing temporary workers employed by Pasona at client company sites across Japan. Covers general office/administrative work through specialized professional positions with over 400,000 registered staff nationwide and a monthly salary system (Japan's first in the industry) for stable income.
• 人材紹介 (Recruitment/Headhunting) Direct placement/recruitment services for mid-level to executive positions, with particular specialization in management roles and female management candidates. Industry-expert consultants support the full hiring lifecycle from talent identification to hiring strategy. Revenue is generated through placement fees charged to corporate clients upon successful hiring.
• BPO・アウトソーシング (BPO/Outsourcing) Business process outsourcing services with over 1,000 implementation cases, covering HR administration, finance, accounting, procurement, and other business functions to achieve operational efficiency and cost reduction. Revenue is generated through contractual managed-service fees.
• 健康経営サポート (Health Management Support Service) Corporate health management support services leveraging expertise from being selected as a Health Management Brand for the 3rd time and White 500 for 10 consecutive years, providing a wide-ranging menu to support corporate health management initiatives.
• 女性活躍支援 (Women's Career Advancement Support) Women's career advancement support services leveraging Pasona's history of supporting women in the workplace, helping companies create environments where women can thrive and work energetically.
• 官公庁・自治体向けサービス (Government/Municipality Services) Staffing and outsourcing services for government offices and municipalities, leveraging extensive experience in public sector project management and nationwide deployment capabilities.
• 再就職支援 (Outplacement Services) Career transition and outplacement services for departing employees, with approximately 6,000 corporate clients nationwide. Available for single employee implementations or combined with HR systems.
• グローバルサービス (Global HR Services) Global HR services supporting Japanese companies expanding internationally with HR strategy development, talent acquisition, and local subsidiary operational support worldwide.
• ITソリューション (IT Solutions / DX Support) IT and DX (digital transformation) solutions addressing corporate IT challenges from both human resources and technology perspectives, including DX implementation support and IT outsourcing.
• アバターウォークサービス (Avatar Work Service) Avatar-based remote work service where operators provide customer service and guidance through digital avatars at distant locations, enabling bidirectional communication.
• パソナJOBサーチ (JOB SEARCH Platform) Comprehensive job search platform for dispatch and contract positions covering all Japan regions with over 20,000 job listings. Features advanced search filters by area, occupation type, industry, employment type, salary, and working conditions.
• パソナJOBサーチ エンジニア版 (JOB SEARCH Engineering) Specialized IT and engineering job search platform with advanced search filters for technical positions including system development, IT infrastructure, cloud, cybersecurity, data science, and embedded systems.
• Wellness Cloud (ウェルネス クラウド) Corporate health management support platform developed in collaboration with Doctors Inc., providing centralized management of employee health checkup results, working hours, and survey data. Enables managers to analyze health risks and presenteeism-related economic losses by organization.
• PASONA CAREER COLLEGE Online learning platform offering PC, IT, language, trade, accounting, and other professional skill development courses with approximately 1,600 e-learning courses available anytime, anywhere, for currently employed staff.
• アバターキャリアコンシェルジュ (Avatar Career Concierge) AI avatar-based online career counseling service where career consultants use an avatar character (夢野希望) to provide anonymous, camera-off career consultations via web browser without prior registration. Free of charge for registered and non-registered users.
• キャリアコンサルティング (Career Consulting) One-on-one career consulting service provided by certified career coaches covering future career planning, identifying strengths, work-life balance, and skill development. Available in-person, online, or by phone.
• キャリア自律支援 (Career Self-determination Support) Career self-determination support service using training, engagement surveys, and career consulting to encourage employees to take ownership of their career development within organizations.

Quantifiable outcome

• 導入実績1,000件以上のBPOサービス（人事総務、財務経理、調達購買等领域）
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Doctors Inc.coreStrategic or Co-development Partner · 23 March 2026Pasona and Doctors Inc. entered a strategic partnership to jointly develop and launch the 'Wellness Cloud' corporate health management support platform. The platform centrally manages employee health check-up results, working hours, and survey data, enabling managers to analyze health risks and presenteeism-related economic losses by organization. The companies plan to expand linked healthcare services and support effective health management while contributing to certifications for excellent health management corporations in Japan.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Will Group: Japanese staffing firm with diversified verticals including IT, healthcare, and sales/marketing staffing. Comparable to Pasona in operating a multi-vertical staffing platform with specialized subsidiaries.
• Persol Holdings: Major Japanese staffing group encompassing Tempstaff, Persol Tempstaff, Persol Career, and IT staffing brands. Closest head-to-head competitor to Pasona across general clerical staffing, professional placement, and BPO.
• Dip Corporation: Japanese staffing company operating the Hatarako Net job platform for part-time and dispatch workers. Comparable to Pasona in clerical/dispatch staffing with a strong digital-first candidate acquisition model.
• ManpowerGroup Japan: Japanese subsidiary of global staffing firm ManpowerGroup, providing temporary staffing, permanent placement, and workforce solutions. Direct competitor to Pasona in clerical and professional staffing segments.
• Adecco Group Japan: Japanese arm of global staffing giant Adecco, offering temporary staffing, permanent placement, and outplacement (via LHH). Comparable to Pasona across dispatch, recruitment, and career transition services.
• Randstad Japan: Japanese arm of Dutch global staffing leader Randstad, providing temporary staffing, permanent placement, and HR solutions. Directly competes with Pasona in clerical, IT, and professional staffing.
• TechnoPro Holdings: Japan's largest IT engineer staffing and engineering services firm, particularly relevant as a peer for Pasona's x-tech division. Comparable in placing engineers on contract and providing DX/IT solutions to corporates.
• Recruit Holdings: Japan's largest HR services conglomerate operating Indeed, staffing, recruitment media, and HR tech. Directly comparable to Pasona across staffing, recruitment, and BPO, and the dominant competitive force in the Japanese market.
• Mynavi Corporation: One of Japan's largest recruitment and staffing firms, particularly strong in new graduate placement and corporate recruitment media. Directly comparable to Pasona Career in mid-career/executive placement services.

Emerging players

• Staffmark Group (Japan): Japan-focused staffing and HR services group with clerical dispatch and BPO offerings. Smaller-scale but comparable in service mix to Pasona's general staffing and outsourcing lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pasona_official
• LinkedInlinkedin.com/company/pasona-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about パソナ