Mámou hravě

What Mámou hravě does

Mámou hravě s.r.o. is a privately-held Czech publishing company founded in 2015 (with its first book published in 2018) that produces and sells a structured library of educational books, physical card products, and in-person courses designed to support psychomotor development in children aged 0-6. The company was founded and is principally operated by Martina Kará sková, a certified children's exercise and infant massage instructor, together with co-founder Marek Jehlička, with day-to-day operations run from the Vranovice area in South Moravia while the legal entity is registered in Prague.

The core product line consists of three age-staged books (Mámou hravě 1 for infants 0-18 months at 520 Kč, Mámou hravě 2 for toddlers 1.5-4 years at 379 Kč, and Mámou hravě Venku for outdoor activities with preschoolers 3-6+ years at 349 Kč), supplemented by two physical card products (contrast cards at 240 Kč for newborns 0-6 months and IAIM-methodology massage cards at 680 Kč with accompanying video content), and live courses including group movement sessions (1,200 Kč for 6 sessions) and a 5-week baby massage program (1,500 Kč), plus individual home-visit consultations. All content emphasizes household-material DIY activities, detailed step-by-step color photography, and explicit linkage of each activity to specific psychomotor development milestones, differentiating the offering from generic parenting content.

The business model is direct-to-consumer e-commerce through the company's own website (mamouhrave.cz), with physical products shipped via GLS and Zásilkovna couriers to Czech Republic, Slovakia, Germany, and Austria and payments processed through GoPay. Marketing relies on Facebook and Instagram organic content, email newsletter, paid social (Facebook Pixel retargeting) and search (Google Ads, Sklik), and lead-magnet free printable templates to capture emails. The company is bootstrapped with no disclosed external funding, operates with 1-10 employees, and has cumulatively served over 115,000 families across its three book titles, with active endorsements from practicing pediatricians and physiotherapy professionals serving as a credibility lever for customer acquisition.

Name

Mámou hravě

Legal name

Mámou hravě, s.r.o.

Website

https://mamouhrave.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mámou hravě is a Czech bootstrapped publishing company that designs and sells age-staged educational books, physical developmental cards, and in-person courses for parents of children aged 0-6, selling direct-to-consumer across the Czech Republic, Slovakia, Germany, and Austria.

Ownership category

akta.pro rank

Product category

Children's Educational Publishing

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

Keywords

• Children development books
• Psychomotor development guides
• Infant massage instruction
• Developmental card products
• Parent education materials

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book sales: One-time purchase of physical books. Three main book titles at different price points (349-520 Kč). Books are sold individually or as bundles with discounts. The first book (for babies 0-18 months) is available in an older edition (184 pages, 349 Kč) and a new expanded edition (352 pages, 520 Kč).
2. Developmental card sets: Sale of physical card products — contrast cards for infants (240 Kč) and massage cards with video guide (680 Kč). Both include access to an online members section.
3. In-person courses: Group courses for parents with children — movement games (1200 Kč for 6 sessions) and baby massage courses (1500 Kč for 5 sessions). Also individual consultations on handling and psychomotor development delivered at the customer's home in the Vranovice area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mámou hravě publishes a series of age-staged picture books (0–18 months, 18 months–4 years, and 3–6+ years) containing detailed photographic instructions for play activities that support children's psychomotor development. The book line is complemented by physical card products (contrast cards and massage cards for infants) and in-person courses on baby massage and movement play delivered in South Moravia.

Product overview

Mámou hravě is a Czech children's book publishing company founded by Martina Karásková, offering a three-book series on play-based child development. The core product line consists of three books covering different age groups: Mámou hravě 1 (babies 0-18 months, 520 Kč), Mámou hravě 2 (children 1.5-4 years, 379 Kč), and Mámou hravě Venku (outdoor activities for children 3-6+ years, 349 Kč). Complementing the books are two card products—Kontrastní kartičky (contrast cards for visual development, 240 Kč) and Masážní kartičky (massage cards with video guide, 680 Kč). The company also offers live courses including Pohybové hrátky (movement play sessions) and Masáže pro miminko (baby massage courses based on IAIM methodology), plus personal handling consultations. The products work as an integrated ecosystem where books provide activities and guidance while cards and courses offer supplemental hands-on experiences for parents.

Differentiator

Problem solved

Functional benefit

Brands

• Kontrastní kartičky pro miminko (Zvířátka z lesa): Black and white contrast cards with rhymes for babies from 0 to 6 months, featuring forest animals.
• Masážní kartičky pro miminko

Products and services

• Mámou hravě 1 (Book for babies 0–18 months, expanded edition) A photographic guide book showing parents how to use everyday household materials (sponges, paper cups, balloons, scarves) to deliver play activities that support babies' psychomotor development from birth to 18 months. Aimed at new parents seeking structured, expert-vetted stimulation.
• Mámou hravě 2 (Book for children 1.5–4 years) A picture book of structured play activities designed for toddlers aged 18 months to 4 years, focused on fine motor skills, movement, and cognitive development using simple homemade props.
• Mámou hravě Venku (Outdoor activity book, 3–6+ years) An outdoor activity book for children aged 3–6+ years, applying the Mámou hravě psychomotor methodology to nature-based and outdoor play scenarios.
• Kontrastní kartičky pro miminko (Contrast cards for babies) A pack of high-contrast printed cards intended for early visual stimulation of newborns and young infants, supporting newborn vision development.
• Masážní kartičky pro miminko (Baby massage instruction cards) A set of illustrated cards that walk parents through baby massage strokes and routines, intended as a standalone home reference and as an accompaniment to the in-person massage course.
• Pohybové hráťky s miminkem (Movement play with baby course) An in-person group course for parents and their babies covering guided movement play drawn from the Mámou hravě book methodology, delivered in South Moravia.
• Masáže pro miminko (Baby massage course) An in-person group course teaching parents baby massage techniques, delivered by a certified instructor in the South Moravia region.
• Handling a psychomotorický vývoj dítěte (Individual consultations on infant handling and psychomotor development) A paid one-on-one consultation service in which a specialist advises parents on baby handling, motor development, and applied use of the Mámou hravě method.

Quantifiable outcome

• Over 115,000 families have purchased at least one Mámou hravě book (81,677 + 26,158 + 7,475 = 115,310), representing significant market penetration in the Czech Republic for the 0-6 parent demographic.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Fyzio odborníci (Physiotherapy professionals)minorGTM or Marketing PartnerPhysiotherapy professionals have reviewed and endorsed the Mámou hravě Book 1, with the company noting 'Ověřeno a doporučeno FYZIO odborníky' (verified and recommended by physiotherapy professionals) on product pages. This serves as an expert credibility signal for marketing purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ladybird Books: Iconic children's imprint (Penguin Random House) producing early-years activity and learning books for the 0-5 segment. Comparable in age-targeting and educational content depth, with vastly greater distribution scale.
• Grada Publishing: Leading Czech publisher with strong educational and parenting book lines, distributed through major Czech bookstores. Broad incumbent offering similar pedagogical/parenting content with superior retail penetration.
• Albatros Media: Largest Czech children's book publisher with extensive catalog of educational and activity books plus retail distribution. Broad incumbent competing for the same Czech parent-buyer wallet across multiple children's categories.

Emerging players

• Thames & Kosmos: Publisher and developer of science/activity kits and educational materials for children, with strong parental co-engagement model. Overlaps in hands-on, parent-supervised learning products for early childhood.
• Montessori Print Shop: Independent publisher of Montessori-aligned printable and physical educational materials for parents and early childhood educators. Comparable target customer (development-focused parents) and similar DIY/home-material ethos.

Direct peers

• Usborne Publishing: UK-based independent children's book publisher renowned for activity books, workbooks, and parent-led educational titles. Closest international analog — photo-driven, hands-on activity books targeted at parents of young children.
• Svojtka & Co. Major Czech children's book publisher producing picture books, activity books, and educational titles for the 0-12 segment. Most directly comparable domestic peer operating in the same Czech-language children's book market with similar product formats.

Others

• International Association of Infant Massage (IAIM): Global organization whose certified instructor program underpins Mámou hravě's massage methodology. Adjacent ecosystem participant — not a competitor but the certifying body whose brand lends credibility to the massage courses and cards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mamouhrave
• Instagraminstagram.com/mamouhrave

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mámou hravě