Svojtka & Co.,s.r.o.

What Svojtka & Co.,s.r.o. does

Svojtka & Co., s.r.o. is a Czech family publishing house founded in 1990 by Václav Svojtka and Jan Vašut, originally operating as Svojtka a Vašut before becoming an independent family firm. The company publishes and sells books across children's and adult non-fiction categories, with a portfolio of 1,695+ active titles spanning board books and leporela for infants, MiniPEDIE novelty books, sound and light books, Montessori-pedagogy materials, children's encyclopedias (including titles sourced from Usborne), activity and sticker books, school-preparation workbooks, fairy tales, and adult illustrated non-fiction. A flagship differentiator is the exclusive Czech and Slovak licence for Lonely Planet travel guides, covering country guides, pocket city guides, and language phrasebooks.

The company monetises through three primary channels: (1) direct-to-consumer e-commerce via a Shoptet-hosted storefront at svojtka.cz (mirrored at svojtka.sk for Slovakia), supported by a physical retail outlet at its Prague 3 headquarters offering same pricing as the e-shop; (2) wholesale distribution to third-party retailers through a dedicated velkoobchod channel backed by a Kozmice warehouse; and (3) the B2B 'Svojtka do škol' (STS) programme delivering curated book selections directly to Czech schools and kindergartens. Unit pricing ranges from 9 Kč to 1,000 Kč, with free shipping above 1,500 Kč and seasonal promotions of up to 90% off selected children's titles.

Svojtka & Co. operates without external capital, subsidies, or grants, employing between 11 and 50 staff across publishing, retail, wholesale, and customer-support functions. Distribution is single-country/domestic in scope (Czech Republic and Slovakia), and the company is described as one of the largest publishers of children's books and illustrated non-fiction in those markets.

Name

Svojtka & Co.,s.r.o.

Legal name

Svojtka & Co., s.r.o.

Website

https://svojtka.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Svojtka & Co., s.r.o. is a Czech family publishing house that publishes and sells children's interactive and educational books plus adult non-fiction across the Czech Republic and Slovakia, holding the exclusive Lonely Planet licence for both markets and distributing via e-commerce, wholesale, and a school programme.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC)

akta.pro secondary industry

Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)

Keywords

• Children's book publishing
• Illustrated non-fiction books
• Interactive children's books
• Travel guide publishing
• Educational book publishing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct online sales of books to end consumers through svojtka.cz e-commerce platform. One-time purchase model for individual books with pricing ranging from 9 Kč to 1,000 Kč per item.
2. Wholesale to retailers: Wholesale book sales to third-party retailers and resellers across the Czech Republic. Managed through dedicated wholesale channel.
3. B2B school programme (Svojtka do škol / STS): Direct B2B sales programme delivering curated book titles to schools and kindergartens at the lowest possible prices, seasonally rotated and targeted at educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Svojtka & Co. is a Czech family publishing house that publishes and sells children's books (interactive, tactile, sound, pop-up, Montessori, encyclopedias, activity/sticker books) and adult non-fiction (including licensed Lonely Planet travel guides in Czech and Slovak). The company sells directly to consumers via its own e-commerce platform (svojtka.cz) and physical retail outlet, and to businesses via a wholesale channel and the "Svojtka do škol" (STS) school procurement program.

Product overview

Svojtka & Co.,s.r.o. is a Czech family publishing house founded in 1990 that publishes and sells books for children and adults. The product portfolio centers on children's interactive and educational books including leporela (board books) with movable, tactile, and pop-up elements; MiniPEDIE novelty books; children's encyclopedias with lift-the-flap windows; activity and sticker books; Montessori-based educational materials; sound books; and fairy tales. For adults, the company publishes illustrated non-fiction travel books and hobby publications, notably holding a license for Lonely Planet travel guides. Products are distributed through the company's e-commerce platform (www.svojtka.cz) and a school distribution program called 'Svojtka do škol'. The company operates from Prague and maintains a retail showroom at its headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Knihy pro nejmenší (Books for the Little Ones)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lonely PlanetcoreTechnology or IntegrationSvojtka & Co. holds an exclusive licence to publish Lonely Planet travel guides in Czech and Slovak languages. Under this brand, the company publishes classic country/region guidebooks as well as pocket city guides and language phrasebooks/dictionaries. Lonely Planet is their flagship travel guide series, marketed for its clarity, practicality, and up-to-date content.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Scholastic: Global children's books and education publisher with school distribution programmes. Comparable in school-channel book distribution (analogous to Svojtka do škol) and educational children's content.
• Usborne Publishing: UK-based global children's book publisher; Svojtka is a licensed Czech/Slovak publisher of Usborne titles. Comparable product category (lift-the-flap, sound, activity books) with broader international footprint.
• Mladá fronta: Long-standing Czech publishing house covering periodicals, fiction, and non-fiction. Comparable in longevity and multi-category Czech-language publishing, though broader scope.
• HarperCollins Children's Books: Major international children's book imprint covering picture books, middle grade, and educational reference. Comparable children's book publishing capabilities with global licensing footprint analogous to Svojtka's Lonely Planet partnership.

Direct peers

• Fragment: Czech publisher within the Albatros media group specialising in children's fiction and reference. Direct overlap in Czech children's books including encyclopedias and learning titles.
• Grada Publishing: Czech publisher focused on professional, educational, and hobby non-fiction titles. Comparable adult non-fiction and illustrated reference publishing for the Czech market.
• Pikola Books: Slovak publisher focused on children's picture books and illustrated titles. Directly comparable in product category, geography, and target audience (Slovak preschool and early-school children).
• Slovart: Leading Slovak book distributor and publisher with retail and wholesale channels. Directly comparable Slovak-market distribution and publishing operations to Svojtka's SK arm.
• Euromedia Group: Major Czech publishing group (Knižní Klub, Odeon, Ikar) covering fiction, non-fiction, and children's books. Comparable multi-channel Czech publisher with broader category mix.
• Albatros media: Largest Czech children's book publisher, publishing under Albatros, Bambo, and Fragment imprints. Direct competitor in Czech-language children's publishing and overlapping educational/wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SVOJTKA
• Facebookfacebook.com/svojtka
• Instagraminstagram.com/svojtkacz
• Pinterestcz.pinterest.com/svojtka
• LinkedInlinkedin.com/company/svojtka-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svojtka & Co.,s.r.o.