Swig + Swallow
Brooklyn-based beverage company producing fresh, all-natural cocktail mixers (Margarita, Moscow Mule, Cosmopolitan, Daiquiri, Mojito, Sour) using HPP processing, sold direct-to-consumer online, through retail and marketplace partners, and to foodservice and event clients across the US.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swig + Swallow does
Swig + Swallow is a Brooklyn-based beverage company that produces fresh, all-natural cocktail mixers for iconic classics including Margaritas, Moscow Mules, Cosmopolitans, Daiquiris, Mojitos, and Sours. The company's signature product design is a half-full bottle into which consumers add spirits directly to complete the drink, eliminating measurement and yielding ten three-ounce cocktails per 20-ounce party-size bottle. Mixers are made with fresh squeezed juices and custom syrups, with no artificial preservatives, flavorings, or colorings, and processed using High Pressure Pascalization (HPP) to extend refrigerated shelf life to up to six months without compromising fresh flavor or nutrition.
The company produces from a shared food incubator (Brooklyn Foodworks) at 630 Flushing Avenue in Brooklyn, NY, and operates with a small team of 1-10 employees led by Founder and CEO April Wachtel and Co-Founder Gates Otsuji. Pricing is structured per-unit: $7 for 4-oz mini bottles (yields two cocktails), $20 for 20-oz party-size bottles (yields ten cocktails), $42 for a 6-pack mini sampler, and $120 for a 6-pack party-size sampler, with gift cards starting at $25. Products are perishable and shipped with insulated packaging and ice packs requiring 1-2 day delivery, and no returns are accepted.
Swig + Swallow operates a multi-channel revenue model combining direct-to-consumer e-commerce shipping nationally within the continental US, retail distribution through Brooklyn Foodworks Store and Jalapa Jar, marketplace listings on Amazon and Foodkick, B2B foodservice wholesale, and direct event sales for large-scale gatherings and corporate functions in the NYC area. The company has chosen to remain bootstrapped, having raised only $10,000+ through a 2016 Kickstarter campaign and explicitly declining outside venture capital despite feedback from roughly 20 mentors and investors.
Swig + Swallow firmographics
Firmographics- Name
- Swig + Swallow
- Legal name
- Swig + Swallow
- Website
- https://swigandswallow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brooklyn-based beverage company producing fresh, all-natural cocktail mixers (Margarita, Moscow Mule, Cosmopolitan, Daiquiri, Mojito, Sour) using HPP processing, sold direct-to-consumer online, through retail and marketplace partners, and to foodservice and event clients across the US.
- Ownership category
- akta.pro rank
Swig + Swallow industry classification
Industry- Product category
- Cocktail Mixers
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Swig + Swallow is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swig + Swallow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through company website with national shipping. Customers purchase mixers directly and receive refrigerated products shipped with insulated packaging and ice packs.
- Wholesale/Retail Distribution: Selling through retail stores, food service establishments, and wholesale channels. Products available through Amazon, Foodkick, Brooklyn Foodworks Store, and Jalapa Jar.
- Event and Party Sales: Direct sales for events and parties in the NYC area, including large scale events and corporate gatherings.
- Foodservice/B2B: Wholesale accounts to foodservice establishments. Pricing and sell sheets available via email inquiry for interested businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini/Halvsie Mixers - Individual 4oz bottles |
| Unit Pricing | Pay-as-you-go | Party Size Mixers - Half-full 20oz bottles |
| Unit Pricing | Pay-as-you-go | 6 Pack Mini Sampler |
| Unit Pricing | Pay-as-you-go | 6 Pack Party-Sized Sampler Pack |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
Swig + Swallow product offering
Product offeringCore offering
Swig + Swallow manufactures and sells fresh, all-natural cocktail mixers for iconic drinks including Margaritas, Daiquiris, Mojitos, Cosmopolitans, Moscow Mules, and Sours. Bottles are intentionally filled halfway so consumers add spirits directly to the mixer bottle to complete the drink. Products are processed using HPP (High Pressure Pascalization) to extend refrigerated shelf life up to 6 months without artificial preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Size Cocktail Mixers (Half-Full 20oz Bottles) Half-full 20oz mixer bottles for iconic cocktails (Margarita, Daiquiri, Mojito, Cosmopolitan, Moscow Mule, Sour) priced at $20 each. Consumers add spirits directly to the bottle up to a dotted line, shake, and serve—eliminating measuring and yielding 10 three-oz cocktails per bottle.
- Mini/Halvsie Mixers (4oz Individual Bottles) Individual 4oz mini mixer bottles (Margarita Mini, Daiquiri Mini, Mojito Mini, Cosmo Mini, Moscow Mule Mini, Sour Mini) priced at $7 each. Each mini bottle makes 2 large cocktails.
- 6-Pack Mini Sampler
Quantifiable outcome
- Shelf life of up to 6 months when refrigerated and unopened
- +2 more outcomes
Companies that use Swig + Swallow
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Swig + Swallow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Swig + Swallow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Brooklyn FoodworkscoreFood incubator and kitchen facility in Brooklyn where Swig + Swallow produces their mixers. Provides space, mentorship, media support, and optional inclusion in an online marketplace.
- The Standard HotelscoreCo-Founder Gates Otsuji runs the cocktail programs at The Standard's New York hotels, including the highest volume cocktail program in NYC. Provides expertise and industry connections.
- Cocktail Kingdom LogisticsminorInitial B2B partnership (2015) for cocktail batching and delivery service. Partnership ended February 2016 when Cocktail Kingdom Logistics shut down their juice/ice/glassware operation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Swig + Swallow competitors and assessment
Company assessmentBroad incumbents
- Fever-Tree: Global premium mixer leader (tonics, gingers, flavored sodas) sold across grocery, on-premise, and DTC. Overlaps with Swig + Swallow on craft-cocktail home entertaining use case but at vastly larger scale and broader distribution.
- Topo Chico: Established mainstream hard seltzer/mineral water brand now owned by Coca-Cola. Relevant comp on cold-chain carbonated mixer consumption occasions (especially for mules and palomas) where consumers substitute at retail.
Direct peers
- Q Mixers: Premium non-alcoholic cocktail mixer brand (tonic, ginger, etc.) sold DTC, in retail, and foodservice. Direct competitor to Swig + Swallow in the premium craft mixer category with overlapping customer base of home entertainers and bars.
- Stirrings: Craft cocktail mixer brand (margarita, mojito, daiquiri, sour) targeting home and on-premise use. Directly competes with Swig + Swallow's cocktail categories at similar price points in grocery and retail channels.
- Jack Rudy Cocktail Co. Small-batch craft cocktail mixers and syrups (tonics, grenadine, falernum) sold DTC and through specialty retail. Closely comparable in scale, premium positioning, and target consumer (home entertainers seeking craft cocktails).
- Powell & Mahoney: Craft cocktail mixers (margarita, mojito, mule, sangria) sold in retail and foodservice. Direct competitor in the same mixer SKU categories with similar craft positioning and customer segments.
Emerging players
- Recess: Hemp-infused sparkling water/mocktail brand positioned as a mindful-drinking alternative. Comparable to Swig + Swallow's health-conscious, no-preservative positioning and overlap on adult consumers seeking elevated non-alcoholic options.
- De Soi: Non-alcoholic functional aperitif brand (Kourtney Kardashian Barker-backed). Overlaps on the clean-label, low-sugar, diet-friendly positioning and the same adult beverage occasion Swig + Swallow targets without alcohol.
- Tattersall Distilling: Craft distillery producing bottled cocktails and spirits. Comparable go-to-market overlap with Swig + Swallow's B2B batching service for spirits brands and event caterers, though Tattersall makes the spirits themselves.
Others
- SodaStream: At-home carbonation platform (now owned by PepsiCo) used by consumers to make mixed drinks. Adjacent enabling technology for the same home cocktail occasion, though a fundamentally different format (in-home device vs. bottled mixer).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Swig + Swallow social profiles
Digital presenceSwig + Swallow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swig + Swallow leadership team
Management profileNumber of profiles
Profiles4 records
Swig + Swallow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swig + Swallow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swig + Swallow
What does Swig + Swallow do?
Swig + Swallow manufactures and sells fresh, all-natural cocktail mixers for iconic drinks including Margaritas, Daiquiris, Mojitos, Cosmopolitans, Moscow Mules, and Sours. Bottles are intentionally filled halfway so consumers add spirits directly to the mixer bottle to complete the drink. Products are processed using HPP (High Pressure Pascalization) to extend refrigerated shelf life up to 6 months without artificial preservatives.
Is Swig + Swallow a public or private company?
Swig + Swallow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swig + Swallow founded?
Swig + Swallow was founded in 2016. It employs 1 to 10 people.
Where is Swig + Swallow based?
Swig + Swallow is headquartered in Brooklyn, United States, in the North America region.
How does Swig + Swallow make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution, event and Party Sales and foodservice/B2B.
Who are Swig + Swallow's main competitors?
Broad incumbents on record are Fever-Tree and Topo Chico. Direct peers are Q Mixers, Stirrings, Jack Rudy Cocktail Co. and Powell & Mahoney. Emerging players are Recess, De Soi and Tattersall Distilling. SodaStream is listed as an others.
Does Swig + Swallow have an API?
No public API is recorded for Swig + Swallow.
What industry is Swig + Swallow in?
Swig + Swallow's product category is Cocktail Mixers. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.