M&A DX
Tokyo-based M&A advisory firm (founded 2018, wholly owned by TSE-listed fonfun since July 2025) serving Japanese SMEs across 24 service lines — M&A, business succession, startup support, business revitalization, and marketing — powered by a proprietary AI matching algorithm.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M&A DX does
M&A DX Inc. is a Tokyo-based M&A advisory firm founded in 2018 that serves small and medium-sized enterprises (SMEs) and their owners across Japan. The company was acquired by fonfun Co., Ltd. (TSE Standard: 2323) on July 8, 2025, and now operates as a wholly owned subsidiary while retaining its independent brand and three offices in Tokyo, Osaka, and Nagoya.
M&A DX runs a 24-service-line portfolio covering the full lifecycle of business transition: M&A advisory (sale/acquisition support from consultation through closing and post-merger integration), business succession planning, startup support, business revitalization, marketing services to enhance sale readiness, second-opinion advisory, and an educational platform (Succession & M&A University). The firm also operates MShare, a platform targeted at licensed professionals (CPAs, lawyers, tax accountants), and a 45-second stock-valuation simulation tool for preliminary M&A price assessment. Its core technology is a proprietary AI matching algorithm built on accumulated internal transaction data and client needs history, which the firm uses to expand candidate pools and recommend counterparties.
Revenue is earned primarily through transaction-fee based M&A advisory, with free initial consultations available 24/7 via phone, email, LINE, and in-person across its three offices and nationwide partner network of financial institutions and licensed professionals. Distribution combines direct sales, inside sales via a dedicated toll-free line, content marketing (YouTube, TikTok, X), and referral partnerships. Cumulative M&A transaction value handled exceeds 100 billion yen, and over 50% of personnel are qualified professionals (CPAs, lawyers, tax accountants) as of December 1, 2023.
M&A DX firmographics
Firmographics- Name
- M&A DX
- Legal name
- 株式会社M&A DX
- Website
- https://subaru-inc.co.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tokyo-based M&A advisory firm (founded 2018, wholly owned by TSE-listed fonfun since July 2025) serving Japanese SMEs across 24 service lines — M&A, business succession, startup support, business revitalization, and marketing — powered by a proprietary AI matching algorithm.
- Ownership category
- akta.pro rank
M&A DX industry classification
Industry- Product category
- M&A Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- M&A Advisory (Buy-side/Sell-side) (BPAHADAC)
- akta.pro secondary industries
- Buy-Side M&A Advisory (FSAEAGAB), M&A / Corporate Finance Finders (Deal Origination) (FSAEAMAD), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where M&A DX is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
M&A DX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- M&A Advisory Services: Success-fee based M&A advisory services where the company supports the entire M&A process from consultation through closing. Revenue is earned upon successful transaction completion. Initial consultations are provided free of charge.
- Valuation Services: Company offers stock valuation (株価算定) services, including quick 45-second valuation simulations and detailed formal valuations performed by experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
M&A DX product offering
Product offeringCore offering
M&A DX is a one-stop M&A advisory firm that supports Japanese small and medium enterprises from initial consultation through deal closing and post-merger integration (PMI). Its 24 service lines span M&A brokerage, business succession planning, startup capital partnerships, business revitalization, and marketing services for transaction preparation. Differentiated value comes from a proprietary AI matching algorithm that maximizes the candidate pool combined with a team in which over 50% of personnel are qualified experts (CPAs, lawyers, tax accountants).
Product overview
M&A DX operates as a unified M&A advisory platform offering 24 service lines, primarily serving small-to-medium enterprises in Japan. The core portfolio consists of M&A advisory, business succession planning, startup support, business revitalization, and marketing services. Supporting products include a stock valuation tool (株価算定) with 45-second quick simulation, an educational platform (相続・M&A大学校), a professional services platform (士業向けMshare), and AI-powered matching technology. Services are delivered through offices in Tokyo, Osaka, and Nagoya with nationwide coverage through financial institution and professional partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- MShare: A platform for legal and accounting professionals (士業) to access M&A-related tools and resources.
Products and services
- M&A Support (M&Aサポート) Comprehensive M&A advisory covering the full transaction process from initial consultation through deal closing and post-merger integration support.
- Business Succession Support (事業承継サポート) Business succession planning and execution support to help business owners transition their companies to successors, including merger support and inheritance tax planning.
- Startup Support (スタートアップ支援) Support for startups in forming strategic partnerships and capital alliances with larger companies, plus financing and exit strategy support.
- Business Revitalization Support (事業再生サポート) Operational restructuring, financial rehabilitation, and turnaround support for companies facing performance decline or financial difficulties.
- Marketing Service (マーケティング) Marketing services designed to enhance company value and attractiveness ahead of an M&A transaction.
- Stock Valuation Service (株価算定) Stock valuation offering with a 45-second online quick simulation for preliminary M&A price assessment, plus detailed expert-led formal valuations.
- Second Opinion Advisory (セカンドオピニオン) Independent second-opinion advisory for business owners seeking additional perspective on an M&A decision already in progress.
- MShare (士業向けMshare) Dedicated platform for legal and accounting professionals (tax accountants, lawyers, CPAs) to access M&A-related tools, resources, and the firm's deal community.
Quantifiable outcome
- Cumulative M&A transaction value exceeding 100 billion yen
- +2 more outcomes
Companies that use M&A DX
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
M&A DX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
M&A DX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- サイブリッジ合同会社 (Sai Bridge G.K.)coreM&A DX is providing M&A domain support for the capital and business alliance between Sai Bridge and PostPrime (TSE Growth listed company). M&A DX supports the transaction from the M&A advisory perspective.
- PostPrime (株式会社PostPrime)coreM&A DX is providing M&A domain support for the capital and business alliance between PostPrime and サイブリッジ合同会社. M&A DX supports the transaction from the M&A advisory perspective.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
M&A DX competitors and assessment
Company assessmentDirect peers
- Nihon M&A Center: The largest and most established Japanese M&A intermediary focused on SME business succession and M&A. Directly comparable as both firms target SME owners with full-service advisory, though Nihon M&A Center is significantly larger and longer-tenured.
- M&A Capital Partners: Tokyo-headquartered M&A advisory firm specializing in SME business succession. Comparable in target customer (Japanese SME owners), service model (full-process advisory), and success-fee economics.
- M&A Regional Partners: Japanese M&A advisory focused on regional SMEs, with a multi-office model. Comparable as both firms leverage regional physical presence plus centralized expertise to source SME deals across Japan.
- Strike Co., Ltd. Japan-focused M&A intermediary serving SMEs and mid-market companies. Directly comparable target segment, advisory model, and nationwide office footprint in Japan.
- Yamada Consulting Group: Japanese consulting group offering M&A advisory alongside management consulting, tax, and succession services to SMEs and mid-market firms. Comparable as a multi-line advisory platform serving Japanese SME owners.
- Nihon Business Succession Support Organization: Japan-based SME succession and M&A intermediary. Comparable target customer and mission of solving succession shortages among Japanese SME owners.
- M&A Souken Holdings: Newer entrant in the Japanese SME M&A advisory space that grew rapidly with a tech-enabled matching approach. Directly comparable as both firms emphasize technology-led candidate matching for SME M&A in Japan.
Broad incumbents
- Deloitte Tohmatsu (Deloitte Japan): Big-Four advisory in Japan offering M&A advisory, due diligence, and integration services. Overlapping capability in M&A advisory though focused on mid-market and large-cap transactions rather than micro-SME.
- Abeam Consulting: Japan-headquartered professional services firm offering strategy and M&A advisory. Overlapping advisory capability with broader consulting scope, serving mid-market and large enterprise clients.
- KPMG FAS Japan (KPMG AZSA LLC): Big-Four advisory practice in Japan offering M&A advisory and corporate finance. Comparable M&A advisory capability though serving larger and cross-border deals rather than M&A DX's SME focus.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M&A DX social profiles
Digital presenceM&A DX financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&A DX leadership team
Management profileNumber of profiles
M&A DX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&A DX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&A DX
What does M&A DX do?
M&A DX is a one-stop M&A advisory firm that supports Japanese small and medium enterprises from initial consultation through deal closing and post-merger integration (PMI). Its 24 service lines span M&A brokerage, business succession planning, startup capital partnerships, business revitalization, and marketing services for transaction preparation. Differentiated value comes from a proprietary AI matching algorithm that maximizes the candidate pool combined with a team in which over 50% of personnel are qualified experts (CPAs, lawyers, tax accountants).
Is M&A DX a public or private company?
M&A DX is a private company. It is classified as corporate owned and is currently operating.
When was M&A DX founded?
M&A DX was founded in 2018. It employs 11 to 50 people.
Where is M&A DX based?
M&A DX is headquartered in Tokyo, Japan, in the Asia region.
How does M&A DX make money?
Two revenue lines are on record. M&A Advisory Services are the primary driver. The others are valuation Services.
Who are M&A DX's main competitors?
Direct peers on record are Nihon M&A Center, M&A Capital Partners, M&A Regional Partners, Strike Co., Ltd., Yamada Consulting Group, Nihon Business Succession Support Organization and M&A Souken Holdings. Broad incumbents are Deloitte Tohmatsu (Deloitte Japan), Abeam Consulting and KPMG FAS Japan (KPMG AZSA LLC).
Does M&A DX have an API?
No public API is recorded for M&A DX.
What industry is M&A DX in?
M&A DX's product category is M&A Advisory Services. Its primary akta.pro industry code is BPAHADAC, M&A Advisory (Buy-side/Sell-side), with a secondary code of FSAEAGAB, Buy-Side M&A Advisory. Its NAICS code is 54161 and its SIC code is 8700.