iPM Partners

What iPM Partners does

iPM Partners B.V. is a Dutch management consulting firm headquartered in Utrecht, Netherlands, founded around 2002 by Peter Geelen (formal BV established circa 2007). The firm invented and owns the iPM (Integral Performance Management) Method, a proprietary seven-phase methodology (Insight, Future, Accelerate, Structure, Doing, Growing, Securing) built on the principle of customer value stream management, in which organizations are restructured around customer chains rather than functional org charts. Deliverables include KPI structures, digital dashboards, team development, and organizational change programs. Supporting capabilities span RPA automation and AI integration within KPI/data analysis work. iPM Partners operates a 25-30 person team of partners and consultants, with an associate bench via Optilise and a wholly-owned training subsidiary, iPM Academy B.V.

Name

iPM Partners

Legal name

iPM Partners B.V.

Website

https://ipmpartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

iPM Partners is a Dutch boutique management consultancy that invented the Customer Value Stream Management methodology and its proprietary seven-phase iPM Method, serving enterprises, education, public-sector, healthcare, and housing clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Supplier Performance, Quality & Development (BPAHAHAI)

Keywords

• Management consulting services
• Customer value stream management
• Performance management consulting
• KPI implementation services
• Organizational change consulting

Headquarters

HQ city

Someren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Core revenue stream from implementing the iPM methodology in client organizations. Includes strategy implementation, organizational change, team development, and performance management consulting engagements.
2. Workshops and Inspiration Sessions: Revenue from conducting workshops and inspiration sessions on topics including 'Winning with the right KPIs' and 'Integrated Customer Value Stream Management'. These serve as both standalone offerings and lead generation for consulting engagements.
3. iPM Academy: Educational programs and training services for professionals seeking to learn the iPM methodology. CRKBO registered training organization.
4. Book Sales: Sale of the book 'Winning with the right KPIs' (€34.75 including VAT) and other publications. Additional revenue stream and thought leadership tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

iPM Partners is a Dutch management consultancy that helps organizations improve cross-departmental collaboration and customer outcomes through its proprietary iPM Method, a seven-phase Integral Performance Management and Customer Value Stream Management framework. The firm delivers custom consulting implementations, training via iPM Academy, inspiration sessions/workshops, and supporting publications (books on KPIs and encouragement). The methodology restructures organizations around customer chains with appropriate KPI structures, dashboards, and cultural change support.

Product overview

iPM Partners offers a unified methodology platform centered on the iPM Method (Integral Performance Management) for customer value stream management. The portfolio consists of the core iPM Method consulting methodology, supplemented by iPM Academy for training, Inspiration Sessions/Workshops for awareness, and published books (Winning with the Right KPIs, KPI's die wél werken, Organisaties die wél samenwerken, Aanmoediging). The iPM Implementation service delivers the 7-phase approach based on this methodology. The offering is a single unified approach rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• iPM Method (Integral Performance Management) Core methodology for customer value stream management and strategy implementation, enabling organizations to improve cross-departmental collaboration through customer-centric KPI structures and dashboards. Targets management teams and organizations seeking to improve organizational performance.
• iPM Implementation

Quantifiable outcome

• Doubled innovation speed and halved absenteeism and failure costs
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Managementboek.nlminorChannel Partner/ Reseller/ DistributorBook distribution partnership with Managementboek.nl, a Dutch business book retailer. Book 'Winning with the right KPIs' available for purchase through this channel in addition to the iPM Partners webshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &samhoud: Dutch consultancy built around a proprietary transformation methodology ('samhoud method') used by organizations undergoing change - highly analogous to iPM Partners as a methodology-led boutique in the Dutch market.
• BMC: Dutch consulting firm specialized in public domain, municipalities, healthcare, and education - structurally comparable to iPM Partners on customer-base, vertical specialization, and Dutch public-sector delivery model.
• Boer & Croon: Dutch management consultancy serving executives on organizational transformation, leadership, and performance improvement - directly comparable in customer-first, methodology-driven operating-model work.
• Twynstra Gudde: Dutch consultancy deeply focused on public sector, education, and healthcare clients with methodologies around organizational development and process improvement - directly overlapping with three of iPM Partners' five verticals.
• Berenschot: Large Dutch management consultancy advising public, semi-public, and private organizations on organizational design, performance management, and operations - directly comparable to iPM Partners in customer base, methodology-led approach, and Dutch-centric delivery.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with deep practice in performance management, talent, and operating-model design - broader incumbent offering overlapping capabilities at the larger end of iPM Partners' market.
• Gallup: Global analytics and consulting firm built around proprietary engagement and performance management research - comparable as a methodology-and-IP-led consulting brand, but operating globally across many more sectors.

Emerging players

• FranklinCovey: Methodology-led performance and execution consulting firm whose content IP (books, frameworks, training) parallels iPM Partners' book, academy, and iPM Method franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPM Partners