Duke Wealth Management

What Duke Wealth Management does

Duke Wealth Management is a privately held, fee-based Registered Investment Adviser founded in 2016 by Duke N. Tran and headquartered at 3838 Oak Lawn Ave, Suite 1000, Dallas, TX. The firm provides wealth management and financial planning services to individuals, families, business owners, and corporate clients, with two core offerings: a Wealth Management practice (financial planning, investment management, retirement solutions, insurance planning, asset protection, education funding, estate planning, and philanthropic strategies) and a Corporate Retirement Services practice (fiduciary services, participant education, financial wellness programs, and recordkeeper/asset manager selection). The firm is staffed by a small team of three core financial advisors (Duke N. Tran, Bryan K. Bracchi, and supporting risk and insurance specialists) with 50+ years of combined industry experience, operating in a high-touch, relationship-driven model that emphasizes fee-based transparency, fiduciary responsibility, and long-tenured client relationships.

The firm does not build proprietary technology. It operates on Commonwealth Financial Network's broker/dealer and RIA infrastructure, gaining access to custody and clearing through Fidelity's National Financial Services LLC (with up to $1B in excess SIPC coverage) and a multi-vendor client experience stack spanning Investor360 (mobile app for iOS/Android), eMoney, MoneyGuide, RightCapital, WealthScape, AssetMark, AssetMap, WealthBuilder, Aspire, eWealthManager, Netx Investor, City National Rochdale, Money Tree, Equitable, WealthCom, and Employee Navigator for benefits administration. Ash Brokerage supports insurance productization. This is a workflow and integration stack, not a proprietary platform.

The business model is fee-based recurring advisory revenue: clients are charged fees for advisory and financial planning services rather than commissions on product sales, which the firm positions as a transparency and conflict-of-interest differentiator. Go-to-market is sales-led and relationship-driven, relying on referrals, testimonials, community presence, and a content marketing footprint (educational articles, video library, financial calculators) for top-of-funnel trust building. The firm serves clients in the Southwest U.S. and is only registered to serve residents of states where advisors hold proper registration. Ownership is private, held by the founder, with no disclosed external investors, funding rounds, M&A activity, or parent company.

Name

Duke Wealth Management

Legal name

Duke Wealth Management

Website

https://dukewealthmanagement.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Duke Wealth Management is a Dallas-based, fee-based independent RIA providing wealth management, financial planning, and corporate retirement services to individuals, families, business owners, and employers, delivered by three core advisors with 50+ years of combined experience and supported by Commonwealth Financial Network's technology and custody infrastructure.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Wealth management advisory
• Financial planning services
• Retirement plan consulting
• Investment management
• Estate planning services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-Based Advisory Services: The firm operates on a fee-based model where advisors receive fees for services rather than commissions on product sales. This structure emphasizes transparency, eliminates hidden charges, and removes conflicts of interest associated with selling proprietary products. Revenue is generated through advisory fees charged to clients for financial planning and wealth management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Duke Wealth Management is a fee-based registered investment adviser that delivers holistic wealth management and financial planning services to individuals, families, business owners, and corporate clients. Its Wealth Management line covers financial planning, investment management, retirement planning, insurance planning, asset protection, education funding, estate planning, and philanthropic strategies. Its Corporate Retirement Services line provides retirement plan consulting, fiduciary services, participant education, financial wellness programs, and recordkeeper/asset manager selection to employers.

Product overview

Duke Wealth Management is a fee-based wealth management and financial planning firm offering a comprehensive suite of services for individuals, families, business owners, and corporate clients. The firm operates two core offerings: Wealth Management (covering financial planning, investment management, retirement solutions, insurance planning, asset protection, education funding, estate planning, and philanthropic strategies) and Corporate Retirement Services (including fiduciary services, participant education, financial wellness programs, and recordkeeper/asset manager selection). The firm emphasizes a team-based advisory approach with three advisors working collaboratively, fee-based transparency, and fiduciary responsibility. Client access is provided through multiple integrated portal platforms including Investor 360°, eMoney, MoneyGuide Pro, RightCapital, and others, supported by Commonwealth Financial Network's technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive, fee-based wealth management and financial planning for individuals, families, and business owners. The offering integrates financial planning, investment management, retirement solutions, insurance planning, asset protection, education funding, estate planning, and philanthropic strategies under a team-based, fiduciary-aligned advisory model.
• Corporate Retirement Services Retirement plan consulting for employers covering retirement plan design, fiduciary services, participant education, financial wellness programs, and recordkeeper and asset manager selection to help manage company retirement plans and support employee financial futures.

Quantifiable outcome

• Five Star Wealth Manager Award recipient for 5 consecutive years (2014-2022)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Commonwealth Financial NetworkcoreTechnology or Integration · 1 January 1979Commonwealth Financial Network is a Registered Investment Adviser and broker/dealer that provides infrastructure, technology platforms, compliance supervision, and processing for the firm's investment business. Founded in 1979, Commonwealth supports over 2,000 financial professionals and oversees $344 billion in total account assets (as of December 31, 2024). The partnership provides access to research teams, planning resources, retirement solutions, and integrated technology platforms.
• National Financial Services LLC (NFS) / Fidelity InvestmentscoreTechnology or IntegrationNFS, a subsidiary of Fidelity Investments, provides clearing, custody, and brokerage services to Commonwealth Financial Network. NFS is subject to regulation by SEC, NYSE, FINRA, and other principal exchanges. The firm offers additional SIPC protection and excess of SIPC coverage up to $1 billion through Fidelity.
• Investor360supportingTechnology or IntegrationInvestor360 is a client portal platform used by Duke Wealth Management clients for online account access and viewing consolidated statements. Available as mobile app on iOS and Android.
• eMoneysupportingTechnology or IntegrationeMoney is a financial planning software platform offering comprehensive financial planning tools and client portal access for Duke Wealth Management clients.
• MoneyGuidesupportingTechnology or IntegrationMoneyGuide is a financial planning software platform providing goal-based financial planning tools for Duke Wealth Management clients.
• RightCapitalsupportingTechnology or IntegrationRightCapital is a financial planning platform used by Duke Wealth Management for client engagement and planning tools.
• Ash BrokeragesupportingTechnology or IntegrationAsh Brokerage supports advisors of Commonwealth Financial Network. Karysa Swackenberg is a Financial Sales Specialist at Ash Brokerage who supports Duke Wealth Management advisors with insurance planning products including life insurance, disability income, long-term care, and Medicare solutions.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Peers

• Charles Schwab Wealth Advisory:

Broad incumbents

• Mercer Advisors: National RIA providing comprehensive wealth management, tax planning, estate planning, and corporate retirement services. Directly comparable in offering breadth and fiduciary model but operates at substantially greater scale with a multi-office footprint.
• Edelman Financial Engines: National RIA combining traditional wealth advisory with workplace financial planning and 401(k) advice. Directly comparable in combining individual wealth management with corporate retirement services, though at materially greater scale.
• Cetera Financial Group: Broker-dealer and RIA support platform hosting thousands of independent financial professionals. Similar in providing the infrastructure layer for independent advisors like Duke Wealth Management, but at materially greater scale.
• LPL Financial: Largest independent broker-dealer in the U.S. supporting independent advisors with compliance, technology, and custody services. Directly comparable to Commonwealth Financial Network as a broker-dealer affiliation model for small-to-mid-sized independent RIAs.
• Mariner Wealth Advisors: Large independent RIA providing comprehensive wealth advisory, retirement plan consulting, and estate planning to HNW individuals, families, and institutions. Comparable in offering breadth, fiduciary model, and corporate retirement services focus, but with substantially larger scale and advisor headcount.
• Creative Planning: Large independent RIA offering comprehensive wealth management, financial planning, and investment management for individuals, families, and corporate retirement plans. Directly comparable in service breadth and fiduciary fee-based model, but at far greater scale (>$200B AUM).

Direct peers

• Buckingham Wealth Partners: Independent RIA offering wealth management, financial planning, and retirement services to HNW individuals and business owners. Comparable in service mix, fiduciary model, and client segmentation, though typically at larger scale with multiple offices.

Emerging players

• Carson Group: RIA support platform serving independent advisors with technology, compliance, and business consulting. Operates an affiliated broker-dealer model similar to Commonwealth, providing comparable infrastructure to small independent advisors but with broader ecosystem.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duke Wealth Management