Innovative Sales Solutions

What Innovative Sales Solutions does

Innovative Sales Solutions (ISSI, also operating as iSell) is a privately held, Edina, Minnesota-based firm operating two interrelated businesses. The first is a retail sales agency and consulting practice that represents consumer electronics and audio/video integration manufacturers, managing brand development, category management, P&L oversight, supply chain optimization, and product placement with major U.S. retail channel partners including Best Buy and Target, and extending into international business development across North America, EMEA, and APAC (with explicit activity in India and Russia). The second is the iSell Digital Signage product line, a 100% cloud-managed digital signage platform supporting Android and Windows players with a template-based design environment, REST API access, and 99% uptime guarantee. The platform incorporates patent-pending Smart Schedule™ (a rule-based natural-language scheduling engine with conditional play triggers), AdHawk Analytics (audience measurement via face detection, Bluetooth beacons, and sonic sensors), interactive kiosk functionality, Bluetooth beacon proximity triggers, and emergency alert integration with EAS and NWS systems.

Revenue is generated through four streams: professional services (sales agency representation and retail consulting engagements with C-level teams at medium and large format retailers), hardware sales (displays, mounts, video walls, outdoor units, menu boards, and the FRONT-LINE temperature scanner), recurring SaaS subscriptions for the iSell Digital platform, and installation/configuration services delivered primarily in the Minneapolis-St. Paul (Twin Cities) region and to national accounts. The company markets through content marketing, social media (LinkedIn, Facebook, Instagram, X), and project portfolio showcases, with partnerships including Key Digital, Peerless-AV, and an implied LG display relationship. ISSI is privately held with no disclosed funding, parent company, or institutional investors, and reports 1-10 employees.

Name

Innovative Sales Solutions

Legal name

Innovative Sales Solutions

Website

https://isellsolutions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovative Sales Solutions is an Edina, Minnesota-based retail consulting and digital signage firm that represents consumer electronics brands to retailers like Best Buy and Target while selling its iSell Digital cloud-managed signage platform and installation services to SMB and enterprise clients in the Twin Cities region and beyond.

Ownership category

akta.pro rank

Product category

Retail Consulting Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industries

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Retail consulting services
• Digital signage solutions
• Sales agency representation
• Category management services
• Brand development services

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sales Agency Representation: ISSI acts as a sales agency representing manufacturers and brands, managing brand development and working with retail channel partners to deliver solutions to retailers like Best Buy and Target.
2. Digital Signage Products and Solutions: Sale of digital signage hardware including displays, mounts, video walls, and related equipment along with installation and configuration services.
3. Digital Signage Platform/SaaS: Cloud-managed digital signage platform with subscription model for content management, scheduling, analytics, and player software licensing.
4. Retail Consulting Services: Consulting engagements with strategic retailers including C-level executive teams on management and organizational projects, development and management consulting for medium/large format retail stores.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Innovative Sales Solutions operates as a dual business: (1) a retail consulting and sales agency firm providing brand development, category management, P&L management, international business development, and strategic consulting for consumer electronics and audio/video manufacturers and retailers; and (2) the iSell Digital Signage product line — a cloud-managed digital signage platform with patent-pending Smart Schedule™ scheduling, AdHawk Analytics, and supporting hardware solutions including video walls, menu boards, outdoor displays, and mounting systems.

Product overview

Innovative Sales Solutions operates as a dual business offering: (1) A retail consulting firm providing sales agency, international business development, and strategic retail consulting services for consumer electronics and audio/video integration; and (2) The iSell Digital Signage product line — a cloud-managed digital signage platform featuring the iSell Digital Signage Platform as the core product, with integrated modules for Smart Schedule (scheduling automation), AdHawk Analytics (audience measurement), Kiosk (interactive displays), and Bluetooth Beacon Integration. The company also offers hardware solutions including Digital Menu Boards, Gondola and Shelf Displays, Outdoor Daylight Readable Displays, Video Wall Systems, and Stands/Carts. The platform processes text, image, and multimodal content with computer vision capabilities for audience analytics and supports Android and Windows operating systems.

Differentiator

Problem solved

Functional benefit

Brands

• iSell Digital Signage: Digital signage solutions platform offering enterprise digital signage, kiosk solutions, and beacon-triggered content delivery.

Products and services

• iSell Digital Signage Platform Cloud-managed digital signage platform supporting Android and Windows players with browser-based media upload, content scheduling, template design, and reporting. Includes Smart Schedule™ technology, AdHawk Analytics, kiosk functionality, and 99% uptime guarantee for enterprise digital signage networks.
• FRONT-LINE Temperature Scanner Wrist-scan temperature scanner providing health security for businesses and guests through contactless temperature screening.
• Retail Consulting Services Strategic consulting engagements with C-level executive teams at medium and large format retail stores on management, organizational projects, and development consulting. Includes support for brand launches within specific markets.
• Sales Agency Services Brand management and development services working with vendor partners to deliver solutions to retail customers including Best Buy and Target. Includes category management, P&L management, supply chain optimization, and integration support.
• International Business Development Sales and account management services for fast-moving consumer goods (FMCG) market, including product sourcing and placement across North America, EMEA, and APAC regions, with operational experience in North America, India, and Russia.

Quantifiable outcome

• 99% uptime guarantee with automatic backups

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Key DigitalcoreTechnology or Integration · 27 September 2023Strategic technology partnership for AV over IP distribution and control systems. ISSI partnered with Key Digital to provide digital signage infrastructure solutions, including their AV over IP distribution/control system, for client installations such as Trail Stop Tavern in Eagan, Minnesota.
• Peerless-AVcoreTechnology or Integration · 27 September 2023Partnership with Peerless-AV for mounting solutions used in digital signage installations. Featured at Best Buy Corporate Outdoor Living Fair. Products include video wall mounts, ceiling systems, and outdoor display solutions.
• O'Garas, Henri's Shanghai, Afro Deli & GrillminorOthers · 27 September 2023Restaurant partners for Minnesota State Fair digital signage implementation. ISSI worked with these food service operators to implement dynamic digital displays during the Minnesota State Fair.
• Best BuycoreChannel Partner/ Reseller/ DistributorMajor retail channel partner for consumer electronics products. ISSI works with Best Buy as a sales agency representing brands and managing product placement in Best Buy retail stores. Participated in Best Buy Corporate Outdoor Living Fair showcasing Peerless-AV products.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail channel partner for consumer goods and brand management. ISSI manages brands and product placement with Target as part of their sales agency operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrightSign: BrightSign is a leading maker of digital signage media players and BrightSign Network cloud management platform, serving the same end-customers (retail, QSR, corporate) with hardware-plus-software bundles comparable to iSell Digital Signage.
• ScreenCloud: ScreenCloud is a cloud-managed digital signage platform supporting Android, Chrome OS, BrightSign, and Windows players with template design and integrations — directly overlapping iSell Digital's cloud, multi-OS positioning.
• OptiSigns: OptiSigns provides a cloud digital signage platform with AI-powered features, social-feed integrations, and analytics, overlapping iSell Digital's audience-measurement and social integration story.
• Scala (STRATACACHE): Scala, now part of STRATACACHE, is an enterprise digital signage software platform widely deployed in retail and QSR — a long-tenured competitor in the same category as iSell Digital.
• Yodeck: Yodeck offers a cloud-based digital signage SaaS for SMBs and mid-market with screen-management and scheduling features comparable to iSell Digital's Smart Schedule capability.

Broad incumbents

• Poppulo: Poppulo (post-Four Winds Interactive merger) is a broad workplace and retail signage and employee comms incumbent, providing a scaled cloud platform alternative for enterprise buyers evaluating iSell Digital.
• LG SuperSign: LG's commercial displays come bundled with SuperSign CMS and similar cloud-management tools — a broad incumbent offering that competes with ISSI on both hardware (LG displays) and software (CMS).
• Samsung VXT (MagicINFO): Samsung's VXT (formerly MagicINFO) cloud signage platform is delivered natively with Samsung's display hardware — a broad OEM incumbent covering ISSI's use cases (retail, QSR, corporate) at much greater scale.

Emerging players

• Kitcast: Kitcast is an Apple TV-based digital signage platform targeted at SMBs — a niche player in the same SMB signage segment where iSell Digital sells, with comparable pricing and ease-of-use positioning.
• Raydiant: Raydiant focuses on in-location experience platforms for retail and restaurants with cloud signage plus content and analytics — a closely adjacent niche player to iSell Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InnovativeSls
• Facebookfacebook.com/innovativesls
• LinkedInlinkedin.com/company/innovative-sales-solutions
• Instagraminstagram.com/innovativesls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Sales Solutions