Greenwalls

What Greenwalls does

Greenwalls, legally operating as Green Walls by Botanical Designs (parent entity Botanical Designs), is a U.S. commercial landscaping contractor founded in 2019 that designs, installs, and maintains vertical plant systems — living green walls, preserved moss art, and commercial-grade artificial foliage — for Class-A offices, hotels, healthcare, education, mixed-use, and retail properties. The company runs a service-led model in which it specifies modular tray, felt pouch, or manufactured systems (GSky, Florafelt, Habitat Horticulture), engineers custom irrigation (recirculating closed-loop, direct-feed, or manual), and handles code-compliance details such as ASTM E84 / Class A fire ratings and UV-stable materials for exterior work.

Revenue is generated through two streams: one-time design-and-installation projects priced at roughly $150–$300 per square foot all-in for artificial walls (with living walls scaling higher per project complexity), plus recurring maintenance contracts priced from $100 to $10,000 per month on weekly or bi-weekly schedules. The go-to-market is consultative enterprise field sales routed through a website contact form to one of eight regional branches — Atlanta (national HQ), Jacksonville, Orlando, Clearwater/Tampa, St. Paul, Seattle, and Denver — supplemented by a nationwide certified subcontractor network. The customer base includes hundreds of commercial accounts spanning marquee brands such as Salesforce, Hilton, AWS, Deloitte, Cash App, Cousins Properties, Colliers, JLL, and a portfolio of hospitality, healthcare, and university projects that have earned consecutive Platinum Awards in 2024 and 2025.

Name

Greenwalls

Legal name

Botanical Designs

Website

https://greenwalls.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwalls is a U.S. commercial contractor that designs, installs, and maintains living green walls, preserved moss art, and artificial foliage systems for Class-A offices, hotels, healthcare, education, and mixed-use properties through eight regional branches and a nationwide subcontractor network.

Ownership category

akta.pro rank

Product category

Commercial Biophilic Design and Landscaping Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Commercial landscaping services
• Living green walls
• Preserved moss art
• Artificial foliage installation
• Green wall maintenance

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Green Wall Design and Installation: Custom design, supply, and professional installation of living green walls, preserved moss walls, and artificial green wall panels for commercial spaces. One-time project-based revenue.
2. Green Wall Maintenance Services: Ongoing maintenance plans including watering, pruning, pest control, and plant replacements. Offered on weekly or bi-weekly schedules. Recurring revenue model with monthly billing.
3. Custom Moss Art Design and Installation: Custom preserved moss wall art designed, fabricated, and installed for commercial interiors. Includes moss logo walls, framed panels, and full wall treatments. One-time project revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Greenwalls designs, supplies, and professionally installs commercial-grade living green walls, preserved moss wall art, and artificial green wall panels for Class-A commercial spaces such as offices, hotels, healthcare facilities, retail, and mixed-use developments. The company provides custom irrigation and engineered mounting systems and offers ongoing maintenance services including watering, pruning, pest control, and plant replacement on weekly or bi-weekly schedules. All projects are delivered through a nationwide branch and certified subcontractor network with quote-based pricing.

Product overview

Green Walls by Botanical Designs offers a comprehensive portfolio of commercial green wall solutions organized around three core product lines: Living Green Walls (real plants on vertical installations), Custom Moss Wall Art (preserved/maintenance-free moss installations), and Artificial Green Walls (faux foliage panels). All products are supported by professional installation and optional ongoing Green Wall Maintenance services. The company operates nationally across 8 locations with a network of certified contractors, serving commercial clients including offices, hotels, healthcare facilities, retail, and mixed-use developments. The offering is structured as a service-oriented business providing end-to-end design, installation, and maintenance rather than a product-only or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Green Walls Custom-designed vertical plant installations featuring real living plants grown on wall surfaces using special panels or trays, available for interior and exterior commercial spaces with options for different lighting and custom irrigation systems (recirculating closed-loop, direct-feed, or manual). Targeted at Class-A commercial offices, hotels, healthcare, retail, and mixed-use developments.
• Custom Moss Wall Art Preserved moss wall art that delivers natural aesthetics without ongoing maintenance, using Reindeer Moss, Sheet Moss, Mood Moss, and Pole Moss. Includes custom moss logo walls, framed panels, and full wall treatments with custom colors and patterning. Moss is preserved to remain soft and vibrant without watering or sunlight and lasts 5-10 years in optimal indoor environments.
• Artificial Green Walls Premium artificial foliage panels and garland installations requiring no watering or maintenance, including UV-stable and fire-rated (ASTM E84 / Class A) options for interior and exterior commercial applications. Includes commercial-grade materials with warranties and custom sizing and layouts.
• Green Wall Maintenance Professional ongoing maintenance services for living green walls, including watering, pruning, pest control, plant replacements, and irrigation monitoring. Offered on weekly or bi-weekly schedules with monthly billing, starting at $100/month and scaling up to $10,000/month for installations over 10,000 plants.

Quantifiable outcome

• Green walls attract and retain customers with increased foot traffic and higher engagement
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrightView Landscape Services: BrightView is the largest commercial landscaping company in the US with nationwide maintenance operations across corporate, hospitality, and healthcare properties; broader than green walls but exercises overlapping commercial horticultural service capabilities.

Direct peers

• LiveWall: LiveWall designs and manufactures modular living green wall systems for indoor and outdoor use and supports design/build through certified installer partners — a direct competitor in living green wall product/technology.
• Ambius: Ambius is the largest commercial interior landscaping service provider in North America, offering living plant installs and maintenance to offices, hotels, and retail — directly comparable to Greenwalls' commercial biophilic service model.
• Habitat Horticulture: Habitat Horticulture is a Canadian-based living wall design and build firm serving commercial, residential, and institutional clients across North America — directly overlapping Greenwalls' service offering.
• SageGreenlife: SageGreenlife is a living green wall manufacturer and installer focused exclusively on biophilic design for commercial interiors; competes head-to-head with Greenwalls on living wall projects.
• GSky Plant Systems: GSky designs, manufactures, and installs living green wall systems and is even listed as a supplier technology for Greenwalls; competes in both product supply and full design-build delivery.
• NatureMaker: NatureMaker designs and manufactures artificial foliage and preserved plant feature walls for commercial interiors, including logo and feature walls — competes directly with Greenwalls' artificial and preserved moss product lines.

Emerging players

• Planterworx: Planterworx designs custom architectural planters and outdoor living features for commercial and hospitality applications; adjacent peer in the broader commercial biophilic/landscape installation market.
• Florafelt: Florafelt develops and sells modular pocket-felt living wall systems with a focus on DIY and smaller-scale commercial installs — overlaps on technology/product though smaller install footprint than Greenwalls.

Others

• Tournesol Siteworks: Tournesol Siteworks is a manufacturer and supplier of commercial-grade planters, green wall systems, and site furnishings; ecosystem partner/supplier in biophilic commercial landscaping rather than a direct installation competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenwallscom
• LinkedInlinkedin.com/company/greenwalls-com
• Instagraminstagram.com/greenwallsdotcom
• Xx.com/greenwallscom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwalls