Editorial MAD

What Editorial MAD does

Editorial MAD (legal entity: 7 Editores Recursos para la Cualificación Profesional y el Empleo S.L.) is a Seville-based private Spanish publisher and online learning provider specializing in preparation material for civil service competitive examinations (oposiciones). Operating under the registered trademarks MAD, MAD360, MADTEST, and Campus MAD since approximately 1980, the company sells printed temarios, comprehensive integrated course bundles (MAD360), standalone test-engine subscriptions (MADTEST), accredited baremable courses credentialed by Universidad de Nebrija, tutor-supported premium courses, and supplementary stationery. Its Campus MAD virtual learning environment delivers digital courses, configurable practice tests, study planning dashboards, memory-technique diagnostics, live Zoom classes, community forums, and AlertasMAD email exam-announcement alerts, with physical book access codes serving as enrollment validators.

The underlying technology is a vertically integrated publishing-and-learning platform: a web-based LMS (Campus MAD) fronting a proprietary question bank sourced from real examinations (MADTEST), paired with probability calculator tools (Calculadora OPE SAS, Calculadora Administrativo Seguridad Social) that surface statistically high-probability exam topics. Editorial MAD earns revenue primarily through one-time course and book purchases with defined access periods (typically 12 months, extended to 14 months under current promotions), recurring renewals/extensions on MAD360 and MADTEST, installment billing via Instant Credit for orders above €120, and unit-priced accessories priced €9.90-€22.38. The company markets directly to end consumers through mad.es, prints its own fulfillment from Sevilla, supports returns warehouses for the Canary Islands, and operates Librerías MAD physical storefronts; the customer base of 82,000+ annual applicants spans all 17 Spanish autonomous communities plus Ceuta and Melilla.

Go-to-market is product-led with strong SEO-driven organic acquisition, an AlertasMAD email alert subscription as a top-of-funnel magnet, mid-funnel promotional banners (e.g., 2 free months until 17/06/2026 for the SAS MAD360 course), and community-forum-driven peer social proof. Reported KPIs include 70,000+ MAD360 enrollees, 98% recommendation rate, a 4.6/5 average customer rating, and a claim that MAD content answers 95% of questions appearing in actual examinations. Pricing is positioned as an unbeatable alternative to traditional presencial academies, with MAD360 referenced from €80/month against comparator pitches above €130/month.

Name

Editorial MAD

Legal name

7 Editores Recursos para la Cualificación Profesional y el Empleo S.L.

Website

https://mad.es

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Editorial MAD is a Seville-based Spanish publisher and online learning provider selling oposiciones preparation materials, integrated MAD360 courses, MADTEST practice engines, and accredited courses to individual civil-service exam candidates across Spain.

Ownership category

akta.pro rank

Product category

Civil Service Exam Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Assessment, Testing & Exam Prep Publishing (MPAJABAF)

akta.pro secondary industries

Test-Taking Skills, Strategies & Study Skills Guides (EDAGADAL), K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

Keywords

• Civil service exam prep
• Competitive examination courses
• Online test preparation
• Study materials publishing
• Exam preparation platform

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MAD360 Course Subscriptions: Comprehensive exam preparation courses combining printed books and digital access (campus platform). Sold as one-time purchases with defined access periods (e.g., 12-month course, 14-month promotional offers). Revenue recognized upfront at point of sale. Renewal options available for continued access.
2. MADTEST Online Courses: Standalone online test preparation courses with access to the MADTEST platform, question banks, and ranking features. Sold as time-limited subscriptions with renewal options.
3. Accredited/Bareable Online Courses: Online courses designed to award additional points in the 'concurso' (merit) phase of public administration selection processes. Priced separately and include official certification from external certifying bodies. Certificate issuance fee embedded in product price.
4. Book and Study Materials Sales: Physical and digital textbooks (temarios), test books, and stationery products sold individually or in packs through the e-commerce platform. Books include validation codes granting access to digital courses.
5. Course with Tutor: Hybrid product combining printed books with online course access plus personal tutor support via the Campus MAD platform. Commands a premium price over standard course-only products.
6. Course Renewals and Extensions: Existing customers can extend or renew access to MAD360, MADTEST, and other courses for additional time periods at prices set per product page.
7. Complementary Product Sales: Stationery, study planners (agendas), and accessory kits sold alongside courses to cross-sell and increase average order value. Prices visible on product pages (e.g., Agenda Opositora Perpética at €9.90 after discount).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Editorial MAD publishes and sells preparation materials (books and digital content) for Spanish civil service competitive examinations (oposiciones). The company operates the MAD360 online course platform, the MADTEST online test practice platform, and the Campus MAD learning management system, complemented by printed temarios and stationery products sold through the mad.es e-commerce store.

Product overview

Editorial MAD operates as a unified platform for public service competitive exam (oposiciones) preparation, combining the core MAD360 integrated learning system with specialized tools and resources. The portfolio centers on MAD360 as the primary comprehensive course offering, which includes access to the MADTEST test platform, study materials, planning tools, and memory techniques. Supporting products include accredited courses for additional competition points, tutor-supported courses, free Oro access via book codes, printed study materials (temarios), the AlertasMAD notification service, probability calculators for exam topics, stationery products, and the CampusMAD learning management system. The company serves over 82,000 aspiring civil servants annually across diverse Spanish public administration sectors including State administration, Justice, Education, Healthcare, and Security.

Differentiator

Problem solved

Functional benefit

Brands

• MAD360: Online preparation courses for civil service examinations (oposiciones) combining study materials, test practice, and study planning tools.
• MADTEST
• Campus MAD
• AlertasMAD

Products and services

• MAD360 Comprehensive online course platform for preparing for Spanish public service competitive exams (oposiciones), combining study materials, practice tests via MADTEST, study planning tools, and personalized memory techniques. Targets individual job applicants pursuing stable public sector employment in Spain.
• MADTEST Standalone online test practice platform offering question banks sourced from real examination papers, configurable test creation, personalized challenges, statistical ranking, and unlimited test practice during the subscription period. Targets oposiciones candidates seeking targeted practice on specific exam topics.
• Cursos con Tutor Premium online courses that combine printed study books with online course access plus personal tutor support delivered via the Campus MAD platform. Aimed at oposiciones candidates who want guided, one-on-one academic assistance.
• Cursos Baremables / Acreditados Accredited online courses that award additional points in the concurso (merit) phase of Spanish public administration selection processes. Some are accredited by the Universidad de Nebrija. Priced separately and include official certification.
• Cursos Oro Free supplementary online course access provided by validating codes embedded in printed MAD books. Offers limited digital study support tied to physical book purchases for oposiciones preparation.
• Libros de Oposiciones (Temarios) Printed and digital study textbooks (temarios), test books, and reference materials aligned to official Spanish civil service examination syllabi. Sold individually or in packs, with embedded access codes that unlock the corresponding online course.
• Papelería (Stationery) Stationery and study accessories for oposiciones preparation, including study planners (Agenda Opositora Perpetua), opposition kits, and organizational supplies. Sold as cross-sell items alongside courses to increase average order value.

Quantifiable outcome

• 82,000+ job applicants trust MAD each year
• +5 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Universidad de NebrijaminorStrategic or Co-development PartnerSome MAD courses carry accreditation from the Universidad de Nebrija, indicating a partnership for course certification. Courses bearing this accreditation are marked with the credential 'Acreditado por la Universidad de Nebrija' in the course catalog filters.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterD: Spanish training group with a large oposiciones vertical combining online courses, tutor support, and vocational training; competes directly with MAD360 in the integrated course-plus-platform segment.
• CETA Formación: Spanish oposiciones and professional training provider with both online and in-person formats; directly comparable to Editorial MAD's integrated course and tutor-supported offering.
• CEF (Centro de Estudios Financieros): Madrid-headquartered training institution offering oposiciones preparation alongside finance, legal, and business courses; overlaps with Editorial MAD on the state-administration and finance-track oposiciones.
• CEP (Centro de Estudios Públicos): Specialist in public-sector and civil-service exam preparation in Spain, offering courses and printed materials for the same state, regional, and justice oposiciones that Editorial MAD serves.
• Adams Formación: Long-standing Spanish publisher and oposiciones prep provider offering printed temarios, online courses, and test platforms for the same public-sector examinations that Editorial MAD targets — a head-to-head competitor in the same category.

Emerging players

• Opositatest: Digital-first oposiciones test platform focused on question banks and online practice; narrower than Editorial MAD's full-course model but competes for the same test-prep budget and candidate attention.
• Flou Oposiciones: Online-native oposiciones preparation startup offering digital courses for Spanish civil service exams; an emerging, lower-cost alternative targeting the same candidate segment as Editorial MAD.
• e-Opositas: Subscription-based digital test-prep service for Spanish oposiciones with a question-bank and simulated-exam focus; overlaps with Editorial MAD's MADTEST product line.

Broad incumbents

• Aranzadi (Thomson Reuters): Spanish legal publisher and information provider (part of Thomson Reuters) covering legislation, jurisprudence, and administrative commentary; adjacent to Editorial MAD's content business in the legal/regulatory study materials segment.
• Wolters Kluwer (Spain): Global legal and regulatory information provider with a Spanish practice serving legal and tax professionals; broader than Editorial MAD but addresses overlapping customer demand for authoritative legal and administrative content used in oposiciones study.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/editorialmad
• LinkedInlinkedin.com/company/7-editores-editorial-mad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editorial MAD