Hampshire Hills Athletic Club

What Hampshire Hills Athletic Club does

Hampshire Hills Athletic Club is a privately held, family-oriented health and fitness club headquartered in Milford, New Hampshire, operating from a 217,000 square foot indoor facility founded in 1973. The club offers an all-inclusive membership spanning aquatics (two indoor pools, one outdoor pool, outdoor kiddie pool, lap pool), tennis and pickleball (six outdoor clay courts and four indoor courts), racquet sports, three group fitness studios running 75+ weekly classes, an indoor track, climbing wall, basketball gym, fitness center, and dedicated kids spaces including playgrounds and a 35-foot rock wall. Memberships are sold on annual, monthly, corporate, summer (May 15–September 15), and sustaining tiers across Individual, Dual, Family, Student, and Senior categories, with a $15 guest fee and complimentary guest passes loaded biannually.

Beyond core fitness, the club operates an integrated vertical stack of adjacent sub-brands: The Hills Restaurant (full-service, open to the public), The Cafe, Brellas poolside snack bar, The Salon, Elliot Physical Therapy (on-site clinical rehabilitation), massage therapy, The Event Center for weddings and corporate events, Hampshire Dome (a separate affiliated event venue), and Camp Ponemah plus a full suite of kids programs (FAST after-school, School Days Out, Parents Night Out, nursery for infants and toddlers, birthday parties). Revenue is generated through recurring membership subscriptions, transactional fees for classes and programs, and food/beverage consumption; the club sells direct-to-consumer via in-person enrollment, phone reservations (extension-based), a Club Automation-powered member portal and mobile app, an online merchandise store, and organic social channels (YouTube, Facebook, Instagram).

The go-to-market motion is community-driven: a member guest program with biannual complimentary passes and a recurring calendar of social events, leagues, and seasonal programming generate word-of-mouth acquisition in the southern New Hampshire trade area. Technology footprint is deliberately lightweight — Club Automation for member/reservation management, a branded mobile app for registration and scan-in, and a 115+ routine on-demand fitness video library — with no disclosed AI/ML, proprietary platform, or developer-facing APIs. There is no parent company, no institutional investor, and no acquisitions documented in the available source material; ownership and management are localized, with only a Tennis Director (Marty) named in leadership contacts.

Name

Hampshire Hills Athletic Club

Legal name

Hampshire Hills Athletic Club

Website

https://hampshirehills.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Hampshire Hills Athletic Club is a privately held, family-oriented health and fitness club in Milford, NH, operating a 217,000-square-foot facility offering all-inclusive memberships covering aquatics, tennis, pickleball, group fitness, kids programs, dining, salon, and on-site physical therapy to individuals, families, and corporate members in southern New Hampshire.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Health and fitness club
• Tennis and pickleball programs
• Swimming and aquatics
• Group fitness classes
• Family recreation services

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: The primary revenue stream comes from annual, corporate, summer, sustaining, and monthly membership dues. Membership tiers include Individual, Individual and children, Dual, Family, Student, and Senior options.
2. Food and Beverage: Revenue from The Hills Restaurant (open to the public), The Cafe, and Brellas poolside snack bar. Restaurant operates Tuesday-Friday 4:00-9:00pm and Saturday 4:00-8:00pm.
3. Fitness Classes and Programs: Revenue from 115+ recorded fitness routines available to members, plus group fitness classes, tennis programs, swim lessons, and personal training.
4. Kids Programs: Revenue from Camp Ponemah, FAST after-school program, School Days Out, Parents Night Out, nursery care, and birthday parties.
5. Tennis and Pickleball: Revenue from court bookings, private/semi-private lessons, junior programs, and adult tennis programs. Court booking available 4 days in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hampshire Hills Athletic Club is a membership-based health, fitness, and recreation club operating a 217,000-square-foot facility that offers fitness equipment, group exercise classes, aquatics, tennis, dining, salon services, childcare, and event hosting. The club sells annual, monthly, corporate, junior, and summer memberships, along with à la carte programs such as swim lessons, tennis lessons, personal training, youth camps, and special events.

Product overview

Hampshire Hills Athletic Club operates as a unified multi-service health and fitness facility in Milford, NH with 217,000 square feet of indoor space. The core product is an all-inclusive fitness club membership providing access to the main facility amenities including fitness center, group fitness studios (75+ weekly classes), aquatics (2 indoor pools, 1 outdoor pool, lap pool), tennis/pickleball (6 outdoor clay courts, 4 indoor courts), and sports facilities. The club extends its offering through integrated dining services (The Hills Restaurant, The Cafe, Brellas poolside bar), wellness services (The Salon, massage therapy, physical therapy), and childcare/children's programming (Camp Ponemah, FAST after-school program, nursery, kids activities, rock wall). Additional revenue streams include The Event Center for weddings and corporate events, Hampshire Dome event venue, and an online store. The membership model is all-inclusive with multiple tiers (Annual, Corporate, Summer, Sustaining, Monthly) covering all services. The club also offers a mobile app and recorded fitness video library as member benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Ponemah: Summer day camp program for children with various activities including swimming, sports, games, and crafts
• FAST
• Little Warriors
• Troop T

Products and services

• Annual Membership
• Monthly Membership
• Corporate Membership
• Junior Membership
• Summer Membership
• Swim Lessons
• Tennis Lessons
• Personal Training
• Youth Summer Camp (Camp Ponemah)
• Kids Programs
• The Hills Restaurant
• The Cafe
• Brellas (Outdoor Poolside Service)
• The Salon
• Hampshire Dome
• The Event Center
• Group Fitness Classes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Elliot Physical TherapycoreImplementation/ SI/ Consulting PartnerElliot Physical Therapy operates on-site at Hampshire Hills Athletic Club, providing rehabilitation and physical therapy services to members.
• Les MillscoreTechnology or IntegrationHampshire Hills offers Les Mills group fitness programs as part of their 75+ weekly class offerings.
• Hampshire DomecoreStrategic or Co-development PartnerHampshire Dome is a separate event facility affiliated with Hampshire Hills, offering additional event and wedding space. Located at 603-673-8123.
• Club AutomationcoreTechnology or IntegrationClub automation software used for member login, reservations, nursery booking, and facility management.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Equinox: Premium fitness club operator with multi-amenity facilities including pools, spas, group fitness, and kids' programs. Comparable in amenity breadth though positioned at a higher price point and urban demographic.
• YMCA of the USA: Nonprofit community fitness and recreation operator offering pools, group fitness, youth programs, camps, and family memberships. Comparable in amenity breadth and family-targeted programming though subsidized model differs.
• Life Time Fitness: National premium multi-amenity athletic club chain with pools, tennis, dining, kids' programs, and spa. HHAC essentially operates a single Life Time-class facility — same playbook, one location.
• Town Sports International: Former operator of Boston Sports Clubs, New York Sports Clubs, and Philadelphia Sports Clubs. Comparable multi-amenity Northeast athletic club portfolio.

Direct peers

• Chuze Fitness: Multi-location affordable fitness club with pools, group classes, kids' club, and personal training. Comparable mid-market multi-amenity positioning, though at lower price point.
• The Claremont Club: Long-standing private multi-amenity athletic club in California with pools, tennis, fitness, dining, kids' programs, and spa — directly comparable family-focused, all-inclusive club model.
• Boston Sports Clubs: Multi-location New England athletic clubs offering fitness, group classes, pools, and family programming. Closest geographic and operating-model analog to HHAC's family-amenity positioning within the same region.
• Edge Fitness Clubs: Multi-location family-oriented fitness club with pools, kids' programs, group fitness, and personal training. Closest mid-market multi-amenity operator analog.
• Atlantic Athletic Club: Private multi-amenity athletic club offering fitness, aquatics, tennis, and family programming. Comparable single-site private club model with full amenity suite.

Others

• Sweat Equity (community athletic club networks): Industry trade association representing hundreds of privately-held health and fitness clubs in the U.S. Comparable peer set in aggregate terms, though no single member is a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqolio5tNyqSy-3jvdgdScw?view_as=subscriber
• Facebookfacebook.com/hampshirehillsathleticclub
• Instagraminstagram.com/hampshirehills

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampshire Hills Athletic Club