Verus Advisory

What Verus Advisory does

Verus Advisory is a privately held, founder-led boutique advisory firm founded by Toby Eduardo Redshaw, with Jen Snow serving as Strategic Advisor and a small hand-selected network of specialists brought into assignments as needed. The firm operates on a professional services model offering strategic advisory engagements — explicitly not embedded consulting or permanent staffing — to enterprise boards, CEO-C-suite executives, startups, incubators, and government/military clients. Service modules include Strategic Advisory Services (strategy to mission to execution), Cyber Security Strategy and Architecture, AI/Big Data Transformation, IT Factory Optimization, Cost Structure Transformation, Modern Product Development/Design Reset, Cultural Malleability, Beyond Omni-Channel Innovation, Human Capital Optimization, and Social Impact Advisory.

The firm has no proprietary software platform and does not offer an API, SDK, or self-service product. Its defensible intellectual property sits in named advisory frameworks — the 12 Change Waves Framework, the 8Ps Framework, the IT Factory Model, four change management models with an intervention model claimed to be 3x more effective, AI Transformation Models, and the 10 Ps Framework — most of which are being consolidated into a forthcoming book co-authored with Anna Catalano. GTM is sales-led but executed entirely through trusted network referrals under a 'two degrees of separation' principle, supplemented by thought leadership content (active blog, Beyond the Tech Solo podcast), high-profile speaking engagements (HBS, Booth, Kellogg, Stanford, Naval Postgraduate School, RPI), and NACD community involvement.

The firm is US-based with a claimed global delivery footprint spanning Asia, Latin America, and EMEA via the principals' prior careers. Revenue is not publicly disclosed, there is no external funding, and the firm does not maintain a public pricing structure. Toby holds 12 board seats historically (public, private, not-for-profit) and is currently on the board of Vantiq, a GenAI/real-time event intelligence firm, with the rest of his portfolio concentrated in advisory roles at the Council on Competitiveness, International Science Reserve, ASU AI Advisory Board, Krach Institute for Tech Diplomacy, and the World Innovation Network he co-founded.

Name

Verus Advisory

Legal name

Verus Advisory

Website

https://verusedge.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Verus Advisory is a founder-led boutique advisory firm offering strategic advisory on digitalization, technology transformation, AI, cybersecurity, and change management to enterprise boards, C-suites, startups, and government agencies, delivered through a principal-plus-specialist-network model.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Security Governance, Risk & Compliance (GRC) Advisory (BPAKADAG)

Keywords

• Strategic advisory services
• Technology transformation consulting
• Digital transformation advisory
• AI strategy consulting
• Board advisory services

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory Services: Verus Advisory provides strategic consulting and advisory services to boards, CEO-C Suite, startups, and incubators. They offer services in strategy to mission to execution, digitalization, future-proofing, cyber security strategy, cost structure transformation, AI/Big Data transformation, and change management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Verus Advisory is a boutique advisory firm providing strategic advisory services to boards, CEO/C-suite, start-ups, incubators, and government/military clients. Core engagements span strategy-to-mission-to-execution, digitalization, future-proofing, AI/Big Data transformation, cyber security strategy and architecture, IT factory optimization, cost structure transformation, and change management. The firm applies proprietary frameworks and draws on a curated network of specialists rather than embedding permanent consultants.

Product overview

Verus Advisory is a strategic advisory firm (not a software product company) offering advisory services structured around multiple modules. The core offering is Strategic Advisory Services encompassing digitalization, tech transformation, and strategic advisory for boards, CEO-C Suite, start-ups, and incubators. Service modules include Cyber Security Strategy, AI/Big Data Transformation, IT Factory Optimization, Cost Structure Transformation, Modern Product Development/Design, Social Impact Advisory, Cultural Malleability, Beyond Omni-Channel Innovation, and Human Capital Optimization. The firm also produces intellectual property including 'The Book' (a collaborative publication on the 4th Industrial Revolution), and proprietary frameworks such as The 10 Ps, AI Transformation Models, IT Factory Model, Innovation Radar, and The 8 P's Framework. A Thought Leadership Platform provides blog and podcast content on technology and strategy topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory Services

Quantifiable outcome

• 3x faster cycle time and 30% cheaper with BPM applied well
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• The Mentor ProjectminorOthersJen Snow serves as CTO for The Mentor Project, an all-volunteer group that mentors children globally and is creating the first youth global entrepreneurial network to benefit underrepresented communities in STEM from kindergarten through college.
• MoonMark SpaceminorOthersJen Snow serves as Innovation Advisor for MoonMark Space, an initiative designed to get kids to truly 'reach for the stars' by collaborating and competing to develop the next generation of affordable off world exploration solutions.
• Council on CompetitivenesscoreStrategic or Co-development PartnerToby serves as Senior Fellow on the Council of Competitiveness, working on national competitiveness issues.
• International Science ReservecoreStrategic or Co-development PartnerToby serves on the advisor board for the International Science Reserve, contributing to scientific innovation initiatives.
• Lake Nona Impact ForumminorStrategic or Co-development PartnerToby serves on the advisory board for the Lake Nona Impact Forum.
• Corporate Eco ForumcoreStrategic or Co-development PartnerToby is a long-time advisor to the Corporate Eco Forum, described as the top green corporate organization in the US.
• Krach Institute for Tech DiplomacycoreStrategic or Co-development PartnerToby serves on the advisory board at the Krach Institute for Tech Diplomacy.
• Arizona State University AI Advisory BoardcoreStrategic or Co-development PartnerToby serves on the AI Advisory Board at ASU, which is consistently ranked #1 in innovation.
• 2041 Foundation / Sir Rob SwanminorOthersToby is a long-time advisor to Sir Rob Swan and 2041, an Antarctic charity focused on environmental preservation.
• Naval Postgraduate SchoolminorOthersToby lectures pro bono at the Naval Postgraduate School on technology and innovation topics.
• VantiqcoreStrategic or Co-development PartnerToby currently serves on the board of Vantiq, a leading-edge breakthrough tech firm focused on real-time event-based GenAI infused intelligence platforms.
• National Association of Corporate Directors (NACD)coreStrategic or Co-development PartnerToby and Anna Catalano are members of NACD. Toby won their Top 100 Award in 2023. They engage in talks with NACD and its members regularly.
• Kellogg Innovation Network / World Innovation NetworkcoreStrategic or Co-development PartnerAnna Catalano and Toby co-founded the Kellogg Innovation Network 16 years ago, which evolved into the World Innovation Network. The network is dedicated to creating unlikely collaborations by bringing together leaders from various sectors.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gartner: Global research and advisory firm serving CIOs, CTOs, and boards on technology strategy, AI, and digital transformation. Directly comparable to Verus on the technology-strategy advisory layer that Verus's 8Ps and IT Factory frameworks address, delivered through subscription research and executive advisory engagements.
• Accenture: Global professional services firm with a large Strategy & Consulting practice spanning technology transformation, AI, and cyber. Comparable to Verus on enterprise digitalization and AI advisory, but operating at global scale with thousands of practitioners.
• Korn Ferry: Global organizational advisory firm focused on executive search, leadership development, and board advisory. Closely comparable to Verus on the board advisory, C-suite coaching, and talent/leadership dimensions of the practice, though delivered through a much larger permanent consulting organization.
• Boston Consulting Group (BCG): Top-tier strategy consultancy with deep technology and AI transformation practices (BCG X, BCG GAMMA). Directly comparable to Verus on enterprise digitalization, AI strategy, and board advisory, but delivers through large multi-office teams rather than boutique principal-led engagements.
• Deloitte Consulting: Big Four advisory practice with extensive technology transformation, AI, and cyber strategy offerings. Competes with Verus for the same enterprise C-suite and board advisory budgets, particularly on AI/Big Data transformation and cybersecurity strategy.
• McKinsey & Company: Global strategy consulting giant with dedicated technology, AI, and digital transformation practices serving boards and C-suites. Overlaps with Verus on enterprise strategy, AI advisory, and board-level transformation work, but operates at vastly larger scale and through formal partner-led engagement teams.
• Bain & Company: Global strategy firm with technology, digital, and AI advisory practices serving Fortune 500 CEOs and boards. Comparable to Verus on executive-level strategy and transformation advisory, though operating through partner-led, multi-consultant delivery models.
• Infosys Consulting (now Infosys Topaz): Global consulting arm of Infosys focused on enterprise digital transformation, AI, and strategy. Competes with Verus for the same enterprise transformation mandates, particularly on AI/Big Data strategy and IT modernization.

Emerging players

• Slalom: Boutique-to-mid-market technology and business transformation consulting firm. Comparable to Verus on enterprise digital transformation, AI advisory, and strategy execution work, but with significantly larger delivery capacity and multi-region offices.
• Heidrick & Struggles: Executive search and leadership advisory firm with significant board and CEO advisory practices. Comparable to Verus on board-level strategic advisory and C-suite coaching, with a more structured partner-driven delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verus-advisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verus Advisory