Moon Mark

What Moon Mark does

Moon Mark is a private entertainment and education company founded in 2018 and headquartered in Reno, Nevada. The company organizes competitions in which high school students design vehicles intended to race on the lunar surface, anchored by the Lunar Race Car Design Challenge, which drew teams from 11 countries in 2020. The platform pairs this competition with a global multi-media docu-series and short-form social content, distributed across digital video, virtual reality, and traditional media, following the participating student teams.

The technical foundation combines student-led vehicle design with licensed aerospace technology. The two lunar racers are built around Lunar Outpost's patented Mobile Autonomous Prospecting Platform (MAPP), adapted for racing mobility, and are slated to be delivered to the lunar surface via Intuitive Machines' Nova-C lander on a SpaceX Falcon 9. Industrial design is led by Frank Stephenson, the automotive designer known for work at Ferrari, McLaren, MINI, and Maserati. Earth-based qualifying rounds use drone racing, autonomous vehicle racing, e-gaming, and entrepreneurship contests to select finalists.

The business model is media-and-sponsorship driven. Revenue is generated from custom sponsorships and brand integrations within the docu-series, licensing of associated merchandise and educational products, and content distribution. The company does not disclose pricing, revenue, or funding. Customer segments span high school students (primary), educators, underserved youth communities (via Delete The Divide and Ad Astra Media partnerships), and corporate sponsors seeking youth and STEM audience reach.

Name

Moon Mark

Legal name

Moon Mark

Website

https://moonmark.space

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Moon Mark is a private entertainment and education company that runs high school student competitions to design vehicles intended to race on the Moon, paired with a global multi-media docu-series. Revenue is generated through custom sponsorships, brand integrations, content distribution, and licensing of associated merchandise and educational products.

Ownership category

akta.pro rank

Product category

Educational Entertainment

NAICS

Guided Missile and Space Vehicle Manufacturing (336414), Other Guided Missile and Space Vehicle Parts and Auxiliary Equipment Manufacturing (336419)

SIC

Guided Missiles & Space Vehicles & Parts (3760)

akta.pro primary industry

Spacecraft & Satellites (Civil/Commercial) (IMABACAB)

akta.pro secondary industry

Spacecraft Integration, Assembly & Test (IAT) (IMABACAK)

Keywords

• Space education programs
• STEAM competitions
• Lunar vehicle racing
• Educational entertainment
• Multimedia content production

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Sponsorships and Brand Integrations: Custom sponsorships and brand integrations within the multi-media docu-series and associated content. Companies can integrate their brands across the competition content to reach global audiences.
2. Licensing: Licensing opportunities for associated products including merchandise and branded educational materials.
3. Content Distribution: Revenue generated through short-form vignettes for mobile and social media, regional, national and global content distribution, and multi-media docu-series following student competitors.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Moon Mark operates an entertainment and education company that produces multimedia content and runs a STEAM-based high school student competition to design, build, land, and race lunar vehicles on the Moon. The company combines educational programming, a global multi-media docu-series, and aerospace industry partnerships to deliver its Mission 1 lunar race challenge.

Product overview

Moon Mark is an entertainment and education company that operates a multi-platform offering centered around the Mission 1 Race on the Moon program. The core product is a high school student competition to design, build, land, and race two autonomous lunar vehicles, supported by the Lunar Race Car Design Challenge. The company produces a global multi-media docu-series following team adventures and offers partner resources including educational materials from Aldrin Family Foundation and Ad Astra Media, plus licensed merchandise through partnerships with Frank Stephenson and Lunar Outpost.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunar Race Car Design Challenge

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aldrin Family FoundationcoreStrategic or Co-development Partner · 27 July 2021Partnership with Aldrin Family Foundation dedicated to space knowledge and education. Provides the Giant Moon Map curriculum, educational tools, and programs created with Purdue University to cultivate space learning experiences.
• Ad Astra MediacoreStrategic or Co-development Partner · 13 July 2021Partnership with Ad Astra Media, led by Dr. Jose Morey, creating bilingual content in STEAM for underserved and minority communities. Focus on reducing inequalities and inspiring future generations through education combined with entertainment.
• Delete The DividecoreStrategic or Co-development Partner · 21 June 2021Partnership with Delete the Divide, a County of Los Angeles initiative, to empower youth in underserved communities. Moon Mark supports public exposure and engages students in STEAM projects in communities impacted by the digital divide.
• Frank Stephenson DesigncoreStrategic or Co-development Partner · 17 November 2020Frank Stephenson, legendary automotive designer with 30+ years experience at Ferrari, McLaren, MINI, and Maserati, appointed as Racer Design Director for Moon Mark Mission. He provides world-class expertise to finalist teams guiding them to functionally design the lunar racers.
• Lunar OutpostcoreTechnology or Integration · 17 November 2020Golden, CO-based aerospace company adapting its patented MAPP (Mobile Autonomous Prospecting Platform) rover technology for racing mobility. Created space-worthy internal mechanisms around which student teams design their lunar racers.
• Intuitive MachinescoreTechnology or Integration · 14 February 2020Houston-based aerospace company partnering to launch Moon Mark's Nova-C Lunar Lander on SpaceX Falcon 9 rocket. Intuitive Machines is the first private aerospace company on track to land on the Moon, providing the lander that will carry the racing vehicles.
• The Mentor ProjectcoreStrategic or Co-development PartnerPartnership with The Mentor Project, founded by Dr. Deborah Heiser, to provide mentorship to Moon Mark students. Dr. Heiser also serves as Moon Mark advisor.
• NHRA Championship RacingminorStrategic or Co-development PartnerPartnership with NHRA Championship Racing for motorsports expertise and brand collaboration in the lunar racing initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FIRST (For Inspiration and Recognition of Science and Technology): FIRST runs globally recognized K-12 robotics competitions (FIRST Robotics, FIRST LEGO League) that compete for the same audience and sponsorship dollars as Moon Mark's Lunar Race Car Design Challenge. Both organizations monetize youth STEAM competitions through sponsorships, media rights, and educational partnerships, making FIRST a directly comparable competition-platform peer.
• Lunar Outpost: Lunar Outpost is the developer of the Mobile Autonomous Prospecting Platform (MAPP) and a direct technology partner for Moon Mark's lunar racers. Both companies operate at the intersection of commercial lunar mobility and STEM-driven storytelling, making Lunar Outpost the closest functional peer in the lunar surface mobility category.

Others

• Formula E: Formula E is a technology-forward motorsport that pairs racing with sustainability and innovation narratives, similar to how Moon Mark pairs racing with STEAM and space narratives. As a peer in motorsport-as-storytelling, it shares Moon Mark's brand-integration and sponsorship-driven model.
• Discovery Education: Discovery Education produces premium K-12 STEAM digital content and curriculum at scale, including space-themed educational material. It is an adjacent, thematically related peer in the STEAM educational content and curriculum licensing category that Moon Mark is targeting with its docu-series and partner resources.
• National Geographic Partners: National Geographic produces premium space- and exploration-themed documentary media and educational content, directly overlapping with Moon Mark's multi-media docu-series distribution model. It is a thematically adjacent peer in the space-education entertainment category.

Emerging players

• Masten Space Systems: Masten develops lunar landers and surface mobility platforms (e.g., XL-1 lander, Masten Mission Operations). Like Moon Mark, it pursues commercial access to the lunar surface and is positioned in the same emerging commercial lunar transportation category.
• ispace: ispace is developing commercial lunar landers and rovers (Hakuto-R program) with a mission profile similar in spirit to Moon Mark: delivering customer payloads and rovers to the lunar surface. As an emerging player with lunar mobility ambitions, it is a comparable counterpart in commercial lunar services.
• Firefly Aerospace: Firefly Aerospace is building Blue Ghost lunar landers and has NASA CLPS contracts for lunar surface delivery. It competes in the same commercial-to-the-Moon market that enables Moon Mark's mission and is an emerging peer in lunar transportation.

Broad incumbents

• Intuitive Machines: Intuitive Machines provides the Nova-C lunar lander that will carry Moon Mark's racers aboard a SpaceX Falcon 9. While primarily a lunar services and lander company rather than an entertainment property, it shares Moon Mark's commercial lunar surface mission profile and is a core mission partner, making it a relevant adjacent incumbent.
• Astrobotic Technology: Astrobotic builds commercial lunar landers and rovers (CubeRover, Peregrine, Griffin) and competes for the same commercial-to-the-Moon narrative as Moon Mark. It is a broader space-transportation incumbent with a more engineering-focused commercialization model, but addresses the same 'deliver payloads to the lunar surface' market that underpins Moon Mark's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfS7x7duYd7-f7y2c6tQ8_w
• Facebookfacebook.com/moonmark.space
• LinkedInlinkedin.com/company/moonmarkspace
• Instagraminstagram.com/moonmarkofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Mark