What Unette does

Unette is a UK-based, family-owned contract liquid filling and packaging company headquartered in Nantwich, Cheshire, with over 50 years of operating history tracing back to its founding as Packaging Services by Stanley George Hudson in the early 1960s. The company operates from a 30,000 sq.ft purpose-built manufacturing facility completed in 2019 with grant support from the European Agricultural Fund for Rural Development, and has held Carbon Neutral status since 2020 through facility-wide solar panel installation. The company remains under Hudson family ownership with no external institutional capital, employs 11-50 people, and carries multiple certifications (ISO 9001, Soil Association, BRC, BCMPA) supporting its contract manufacturing credibility.

The core technology centers on the proprietary Tear Top Tube format, developed in the early 1990s through a partnership with Unette Corporation USA to commercialize the 'Saran' tube design. All filling machinery is designed and built in-house by Unette's engineering team, enabling bespoke format solutions not constrained by industry-standard equipment. The product portfolio includes Tear Top Tubes (the signature format and industry standard for sports nutrition), Tear n Tuck reusable tubes, Child Resistant tubes, VISI-Light clear tubes, Screw Cap Tubes, and Sachets, grouped under the Econette sub-brand for sustainability-focused offerings. Vertical applications span health and nutrition, personal care and cosmetics, household products, e-liquid/vaping, and industrial/automotive sectors.

The business model combines contract liquid filling services (transaction-fee revenue) with white label/private label manufacturing (nutraceutical liquids and sports nutrition gels as a turnkey service from formulation through distribution), plus bespoke packaging design and manufacturing (professional services revenue). Pricing is quote-based with negotiated minimum order quantities and typical 4-6 week lead times. Go-to-market is direct B2B sales targeting brand owners, entrepreneurs, and global brands, supplemented by content marketing, case studies, and BCMPA trade event presence. Visible customers include Absolute Collagen (beauty supplements startup), DaVinci Gourmet (part of Kerry Group, food and beverage sampling), Tigg's (condiments SMB), and Future Developments (household/automotive SMB).

Name

Unette

Legal name

Unette Nutrition Ltd

Website

https://unette.co.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Unette is a UK-based, family-owned contract liquid filling and packaging company serving health, personal care, household, e-liquid, and industrial brands with proprietary Tear Top Tube technology and in-house engineered filling machinery, plus white label manufacturing for nutraceutical and sports nutrition products.

Ownership category

akta.pro rank

Product category

Contract Liquid Filling and Bespoke Tube Packaging

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Aseptic & Shelf-Stable Beverage Contract Manufacturing (UHT, Tetra Pak) (AFAFAIAJ)

akta.pro secondary industries

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB), Cosmetic Tubes (Squeeze, Airless Tubes) (IMALAJAF)

Keywords

• Contract liquid filling
• Bespoke tube packaging
• White label manufacturing
• Sustainable tube packaging
• Liquid packaging services

Headquarters

HQ city

Nantwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Liquid Filling Services: Providing contract filling services for liquids, creams and gels using proprietary tube formats. Earned trust across beauty, healthcare, food & drink, and pharmaceuticals industries with hygienic, accurate and cost-effective filling solutions.
2. White Label Manufacturing: Private label manufacturing services for nutraceutical liquids, sports nutrition gels, and other liquid supplements. Complete turnkey service from concept to delivery including formulation, packaging and compliance.
3. Bespoke Packaging Solutions: Custom packaging design and manufacturing services including liquid packaging, pouch packaging, and bespoke tube solutions tailored to client product requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Unette provides contract liquid filling and bespoke tube packaging services to brand owners, entrepreneurs, and global brands across health, nutrition, personal care, household, e-liquid, and industrial sectors. Its in-house engineered machinery produces proprietary formats including Tear Top Tubes, VISI-Light, Child Resistant, Tear n Tuck, Screw Cap, and Sachets, supported by full white label manufacturing from formulation through distribution and the sustainable Econette range.

Product overview

Unette is a contract liquid filling and packaging company with over 50 years of experience, offering a portfolio of innovative packaging formats and white label manufacturing services. The core product line centres on the proprietary Tear Top Tube format (available in standard, VISI-Light clear, Child Resistant, and Tear n Tuck reusable variants), complemented by Screw Cap Tubes and Sachets for industrial applications. The Econette sub-brand groups sustainable packaging solutions achieving up to 80% plastic reduction. White label services span nutraceutical liquids and sports nutrition gels, providing complete turnkey solutions from formulation through to distribution. All formats are produced using in-house engineered machinery, enabling bespoke sizing from 0.5ml to 250ml fills.

Differentiator

Problem solved

Functional benefit

Brands

• Econette: Sustainable, eco-friendly packaging solutions range featuring plastic reduction technology, including Tear n Tuck tubes with up to 80% less plastic.
• Vapette
• Unette Nutrition Ltd

Products and services

• Tear Top Tubes

Quantifiable outcome

• 80% less plastic compared to standard screw cap tubes
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• LubepackminorOthersPartner company for industrial applications, specifically for screw cap tubes and three-side seal sachets. Referenced as www.lubepack.co.uk for industrial product information.
• Approved Supplier NetworkminorImplementation/ SI/ Consulting PartnerNetwork of approved suppliers for product sourcing, secondary packaging, and distribution services. Includes cardboard engineer partners, formulation suppliers, and carton suppliers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AptarGroup: Global dispensing systems and packaging components supplier serving beauty, personal care, food, and pharma. Comparable as a broader incumbent in specialty packaging formats, including single-dose and child-resistant solutions relevant to Unette's portfolio.
• Berry Global (formerly RPC Group): One of the largest plastic packaging manufacturers globally with significant UK/European operations (including legacy RPC Group). A broad incumbent competing across rigid containers, tubes, and flexible packaging for FMCG customers.
• Amcor: Global packaging giant serving food, beverage, healthcare, and personal care with flexible and rigid packaging. Comparable as a broad incumbent with overlapping sustainability-focused packaging portfolios and large CPG brand relationships.
• Sonoco Products: Diversified global packaging manufacturer with consumer packaging, flexible packaging, and healthcare exposure. Comparable as a broad incumbent with tube and flexible packaging capabilities serving similar consumer end markets.
• Coveris: European flexible and rigid plastic packaging supplier with food, beverage, and personal care exposure. Broad incumbent peer with comparable sustainability-focused product ranges and contract manufacturing relationships with brand owners.
• Constantia Flexibles: European-headquartered flexible packaging manufacturer serving FMCG and pharma. Comparable in laminate tube and sachet manufacturing, particularly in food, personal care, and household segments where Unette operates.

Direct peers

• Albea Group: Global leader in beauty and personal care packaging with a strong tube portfolio (laminate, plastic, and specialty tubes). Directly comparable to Unette in the cosmetic tubes segment and serves similar beauty/health brands with single-dose formats.
• Adelphi Healthcare Packaging: UK-based contract manufacturer and packager specialising in tubes, bottles, and healthcare packaging. Direct peer for UK contract filling services in pharmaceuticals, diagnostics, and health products.
• Hoffmann Neopac: Specialist tube manufacturer offering laminate, plastic, and metal tubes for cosmetics, pharmaceuticals, and FMCG. Comparable to Unette on tube format manufacturing and serves overlapping end markets including health and personal care.
• Essel Propack (formerly EPL Limited): Largest specialty tube manufacturer globally, with deep presence in oral care, beauty, and pharma. Comparable to Unette in laminate tube production and serves large consumer brand owners with bespoke tube solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unette-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unette